The story continues.  Released today and following on from previous single “High”, AA side ‘Falling’ b/w ‘Satan’s Grip’ is the latest chapter from the album “Urban Testimony” by Justo the MC and UK Producer Brelstaff out through New Dawn Records on November 3rd 2023.

The entire theme documents the Brooklyn rapper’s curtailed and traumatic time studying at Clark Atlanta University.  Carrying the weight of expectations from a household of faith, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a path to hedonism in a brutally honest account of events and consequences.

A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil.  Intense, compelling and a certified page turner….  

AVAILABLE ON APPLE / iTUNES, AMAZON & TIDAL. ALSO BELOW ON BANDCAMP & SPOTIFY

There are also official visuals just published on Youtube

All international press, media and DJ enquiries regarding any of New Dawn Records’ releases, including requests to interview artists, have product sent for review, or full quality mp3s sent for radio & set play can be directed to ourselves, the label’s in house promotional division. Our contact details are HERE

All information about the label and their roster can be found at the official website www.newdawnrecs.com

UrbanElite PR

www.urbanelitepr.com

Prolific Brooklyn rapper Justo the MC releases his new album “Urban Testimony” on November 3rd, a collaborative project with UK producer Brelstaff.

The entire theme depicts events leading up to and including his curtailed time at Clark Atlanta University, a fascinating insight and deeply personal narrative documenting the trials and tribulations which unfolded and led him to a turning point in life.

The instrumental version of the album was released earlier this year, with tracks having already featured on “Focus Beats” broadcast on the world renowned BBC Radio 1 and Radio 6.

Out today on New Dawn Records, the trans-Atlantic duo get their steez on early in this first single “High”, a dope blend of infectious chilled beats which fuel a blissful journey of slick rhymes to the four corners of the mind.  Enjoy the ride. 

OFFICIAL VIDEO ON YOUTUBE

ON BANDCAMP

ON SPOTIFY

Also available to download & stream at APPLE MUSIC, AMAZON MUSIC & TIDAL

For information on all of New Dawn Records’ releases, visit their official website HERE

All press, radio DJ and multimedia enquiries regarding any of New Dawn Records’ releases can be addressed to ourselves, the label’s in house promotional division. Visit our CONTACT PAGE to get in touch.

You can connect with the artists on Social Media :

Justo on Twitter @MC_Justo, Instagram @JustoTheMC & Facebook @JustoTheMC

Brel on Twitter @BrelstaffMusic, Instagram @BrelstaffMusic & Facebook @BrelstaffMusic

TEAM UEP

www.urbanelitepr.com

Smoother than butter corn”, once again slick flows deliver the jewels as award winning upstate NY rapper Anthony Kannon returns with the new single “Make It Rain”, the second from the album “Cautionary Tales” produced entirely by Frost Gamble which releases October 20th 2023.

Consistent  with the album’s emotionally charged biographical themes reflecting on traumatic childhood experiences, the consequences through adolescence and the subsequent progression to new horizons,  the new joint addresses the journey and struggle to escape the perceptions of the past.  

A powerful narrative dipped in the hot sauce of a gritty skewed beat marinated with a generous helping of soul,  a choice cut out now on New Dawn Records. 

Available on Apple Music, Tidal Music, Amazon Music and below on Bandcamp & Spotify

The accompanying video for “Make It Rain” has been released on the label’s official Youtube channel

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com where you’ll find specially allocated individual Artist & Release sections as well as News updates.

All international media & DJ requests and enquiries regarding New Dawn Records’ releases can be submitted to ourselves, their in house promotional division, HERE

UrbanElite PR

www.urbanelitepr.com

The Focus Beats show, produced by Manchester’s Reform Radio, broadcasts through the night at the weekend on BBC Radio 6, and is then repeated through the week on BBC Radio 1.

With the exponential rise of Spotify and Youtube playlists geared towards specific usage designed to help with studying, focus and relaxation, the UK’s national broadcaster has recently moved into this territory with its scheduling and broadcasting output, initially aired through the night but of course available for playback at any time via its Sounds platform.

This weekend’s edition of the show included the track “Is She [instrumental]” by Edinburgh producer Brelstaff, released as part of his album “Urban Testimony [The Instrumentals]” in April of this year by New Dawn Records.

You can listen back to the full programme on BBC Sounds HERE

You can hear the full album on Spotify, and also watch a full video playlist on Youtube

As was announced on Friday, the full vocal version of the album “Urban Testimony” is a collaboration with Brooklyn rapper Justo the MC, and will release on November 3rd 2023. Three singles will precede the release beginning with “High” on August 1st.

A video trailer was published on the label’s Youtube channel as an early taste of what you can expect

All information about New Dawn Records’ releases is available from the label’s official website www.newdawnrecs.com All media and DJ enquiries regarding their releases can be directed to ourselves, the label’s in-house promotional division. Simply visit our CONTACT PAGE for details

You can connect with the artists on Social Media

Justo on Twitter, Instagram & Facebook

Brelstaff on Twitter, Instagram & Facebook

TEAM UEP

T @urbanelitepr IG @urbanelitepr

www.urbanelitepr.com

June 23rd 2023

Hip Hop label New Dawn Records have today announced the signing of Brooklyn rapper Justo the MC and Edinburgh based producer Brelstaff for the release of their new album “Urban Testimony” on November 3rd 2023.

Justo has been a regular fixture in the eastcoast underground scene for many years, first emerging in 2010 while working with his cousin and producer DJ Vic Black of Gangstarr Foundation.  The video for their joint “It’s Our Year” released in 2011 featured DJ Premier, and the pair would hook up again in 2017 on Justo’s album “Black Ops” produced entirely by DITC’s Showbiz, executively produced and curated by Vic assisted by DJ Premier. 

Since then there has been prolific output through worldwide collaborations including Canadian production team The Lost Info, Brooklyn’s Maticulous, Italy’s Bboy Enea, Nova Scotian DK, the UK’s Remulak and for the first time in 2021 with Brelstaff on their joint “Swagu”.

In  2014 while performing under his born name Daryl Donald, Brel released his debut EP “Kept” and the collaborative album “The Clockwork” with south London emcee Cutta Chase.  The release of his instrumental album “Solitude” in 2017 followed in 2019 by “Behold the Spirit” and “Full Circle” built up his reputation as one of the most respected new emerging underground lo fi hip hop producers from these shores, attracting a total of 450,000 listeners and a million streams on Spotify.

Subsequently having adopted the new pseudonym, he released the self titled “Brelstaff” in 2020, and returned to the public arena in February 2023 with the new joint “Cursive” featuring the legendary Fashawn, followed in April by the release of the instrumental version of “Urban Testimony” through New Dawn, securing play on the BBC Radio 1 & Radio 6 show “Focus Beats” in the process.

The new album documents what Justo  describes as the “arrival at a crossroads from a life defining year”.  A deeply personal narrative which provides a fascinating insight depicting events leading up to and during his curtailed stay at Clark Atlanta University, and he has again turned to Brelstaff to accompany him on his journey.    Beautifully crafted, fuelled by skilful lyricism addressing the core messages of mental health, hedonism, loss of faith, redemption and renewed focus all set to the perfect musical score. The perfect partnership.       

A series of singles will precede the album release beginning on August 1st with “High”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the album video trailer.

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Justo on Twitter @MC_Justo IG @JustoTheMC & FB @JustoTheMC

Brelstaff on Twitter @BrelstaffMusic IG @BrelstaffMusic & FB @BrelstaffMusic

TEAM UEP

T @urbanelitepr IG @urbanelitepr

www.urbanelitepr.com

Recipient of the title “Best Rapper” at the Ithaca Music Awards in 2019, Anthony Kannon has enjoyed a rapid rise in recognition as one of the most highly rated talents to emerge from NY State in recent years. 

His new album “Cautionary Tales” releases on October 20th a collaborative project with veteran producer Frost Gamble, originally from nearby Binghamton and now resident in Canada.

Local media outlets were quick to pick up on the story of his signing with New Dawn Records for the release including a feature in The Ithaca Voice newspaper, a report aired live on tv news station WENY and an interview broadcast on local commercial radio station Z95.5 FM.

The first single from the album “Pitfalls” released today and addresses his own personal growth.  An evolution from the hustles of his younger days to more progressive paths while struggling to escape past legacies, the funk fuelled beat lending itself to the air of optimism for the future.   As with the entire album, this is the classic art of real life storytelling set to the perfect soundtrack.

Available now on APPLE, TIDAL, AMAZON and below on Bandcamp & Spotify

OFFICIAL VIDEO ON YOUTUBE

More information about the single and album is available at the label’s official website NEW DAWN RECORDS

All media and DJ enquiries about New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact information is HERE

Connect with the artists on Social Media

Anthony Kannon on Twitter @AnthonyKannonn & Instagram @AnthonyKannon

Frost Gamble on Twitter @FrostGamble & Instagram @Frost.Gamble

UEP

www.urbanelitepr.com

T @urbanelitepr IG @urbanelitepr

Word’s spreading in update New York. On the back of his recent feature in The Ithaca Voice, local tv station WENY sat down with rapper Anthony Kannon to discuss his musical background, his reinvigorated focus on hip hop having been the victim of a shooting during a family home break in, working with producer Frost Gamble on the new album “Cautionary Tales” and signing with label New Dawn Records for the release.

YOU CAN WATCH THE INTERVIEW IN FULL HERE

Out on October 20th, there is a video trailer of the new album available on Youtube with the first single “Pitfalls” releasing on June 6th.

Further information about the release is available at the label’s official website www.newdawnrecs.com

All international media, press & radio enquiries about the album and affiliated singles can be sent to ourselves, the label’s in house promotional division. Our contact information is HERE and the full album press release can be read HERE

Engage with the artists directly on their social media platforms

TWITTER @anthonykannon & @frostgamble

INSTAGRAM @anthonykannon & @frost.gamble

UEP

T @urbanelitepr IG @urbanelitepr

www.urbanelitepr.com

Published this week in The Ithaca Voice newspaper, a new interview with award winning local rapper Anthony Kannon to discuss his forthcoming album “Cautionary Tales”, a collaborative project with producer Frost Gamble, himself originally of Binghamton NY State and now relocated to Canada.

The article covers how the pair’s writing relationship has developed over recent years, the construction of the new album and his thoughts on signing with independent label New Dawn Records for the release on October 20th 2023.

You can read the interview in full HERE

Since the label announced the news on Friday, it has been fantastic to see the response from the local community and media in support of one of their own, and it’s very much merited. The first single “Pitfalls” releases on June 6th with more to follow throughout the summer.

All international media and radio DJ enquiries about the release can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE and the full album press release is HERE

There is more information at the label’s official website www.newdawnrecs.com

We’d also recommend you connect with Anthony and Frost directly on Social Media whether on Twitter @AnthonyKannonn @FrostGamble, Instagram @AnthonyKannon @Frost.Gamble or Facebook @AnthonyKannon @FrostGamble as they’ve always got some interesting content and are a couple of regular fellas happy to engage with anyone dropping by.

Meanwhile you can watch the official video trailer for the album on Youtube

UEP

www.urbanelitepr.com

T @urbanelitepr IG @urbanelitepr

MAY 5th 2023

New Dawn Records have announced another addition to the label roster today by way of NY State rapper Anthony Kannon and producer Frost Gamble with the release of their new album “Cautionary Tales” on October 20th 2023.

Recipient of the title “Best Rapper” at the Ithaca Music Awards in 2019, the young lyricist draws on his own real life battles and traumatic episodes, conveying a wide range of subject matter represented throughout the aptly titled release.  It is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation.

Authentically powerful, this is Storyville of a life less ordinary with a narrative packed full of dope rhymes and skilful wordplay set to the highest caliber soundtrack provided by Frost, originally from Binghamton NY and now resident in Canada.

Particularly well known for his extensive catalogue with long time sparring partner Tone Chop, the prolific beatmaker has released further projects with Tragedy Khadafi, KXNG Crooked, Horseshoe Gang and Craig G while producing his “Sixteens” series of instrumentals.  Some of his earliest collaborative projects included productions for Young Bleed, Sadat X, J-Ro, Doc Ice and Tahmell, son of the legendary Rakim, while in 2013 he contributed to Fresh I.E.’s “Red Letterz 13” which duly won  “Album of the Year” at the Canadian Gospel Music Awards.

A series of singles will precede the album release beginning on June 6th with “Pitfalls”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the video trailer.

Album engineered by David Brown of D Brown Sounds

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Anthony on Twitter @AnthonyKannonn IG @AnthonyKannon & FB @AnthonyKannon

Frost on Twitter @FrostGamble IG @Frost.Gamble & FB @FrostGamble

TEAM UEP

T @urbanelitepr IG @urbanelitepr

www.urbanelitepr.com

  

Music to soothe the soul and help focus with work and study in equal measure, Edinburgh producer Brelstaff has today released his new album “Urban Testimony [The Instrumentals]” through New Dawn Records.

Ten titles fusing chilled, soulful lofi hip hop with downtempo jazz and ambient electronica in an ethereal soundtrack that rests easy on the senses.

Originally operating under his born name Daryl Donald, his reputation as one of the most respected emerging beatmakers in this genre grew from 2017 through a series of projects which generated over a million streams on Spotify, and since adopting the new pseudonym has continued to flourish, most notably earlier this year with the single “Cursive” featuring renowned west coast rapper Fashawn.

The instrumental album is the pre-cursor to the full vocal version which will release later in the year.  A collaborative project with Brooklyn rapper Justo the MC which acts as a narrative documenting his curtailed and turbulent time at Clark Atlanta University, including a fascinating insight and depiction of the trials and tribulations of student life he witnessed there which ultimately led to the crossroads of his life. 

Available on Apple Music, Amazon Music, Tidal Music, Bandcamp and Spotify

There is also an entire video playlist for the album on New Dawn Records’ official Youtube channel

All media and radio DJ enquiries regarding any of New Dawn Records’ releases can be sent to ourselves, their official in house promotional division. Contact details HERE

You can connect with Brelstaff on Twitter @BrelstaffMusic and IG @BrelstaffMusic

Further information is available at the label’s official website www.newdawnrecs.com and you can also connect with them on Twitter @newdawnrecs and IG @realnewdawnrecs

UEP

www.urbanelitepr.com

T @urbanelitepr IG @urbanelitepr