Welcome to the home of Urbanelite PR, a global media promotions company specializing in hip hop & rap music, now providing artist management and publicist services for the newly re-launched New Dawn Records.
With 20 years experience in the industry, we have provided fully comprehensive promotional and marketing services to our clients covering album & affiliated single and video releases, tour press, label & artist development and further logistical support assistance.
We have worked with independent and Major labels and artists from the UK, USA and Canada over many years, examples of which can be found in the ARTISTS, PRESS and PREVIOUS CAMPAIGNS sections of the site. Specific information about our background and the press, radio, online media, tv & tour promotional & marketing services provided can be found in the ABOUT page.
You can also scroll down the main page to view information on recent press coverage or new videos and singles for campaigns we are currently handling. Inquiries can be sent to us via the CONTACT page. Media looking for information on current EP or album campaigns should visit the PRESS RELEASES section
Hip hop crew Belles in Monica just released their single “Y’All Under Surveillance” b/w “Meltdown” through the newly relaunched label New Dawn Records.
Remixes are courtesy of G-Sharp, legendary turntablist & DMC finalist DJ Krash Slaughta and Phi Life Cypher producer DJ Nappa featuring cuts by DJ Mr Thing
Now available on Spotify, Apple, Tidal, Deezer, Amazon & iTunes – choose your preferred streaming option HERE
Also streaming on Soundcloud as part of the Hip Hop Bangerz playlist which includes joints featuring Bumpy Knuckles, Skyzoo, Talib Kweli, Ultramagnetic MCs, Vast Aire, Cappadonna, Verbal Kent, Apollo Brown, Tragedy Khadafi, Planet Asia, Constant Deviants & more
Next up from the crew is the release of their “Y’All in Meltdown – Lazarus Volume 1 EP” on April 26th, then another new single “Smoke Filled Rooms” on May 24th.
hop label & UEP’s parent company New Dawn
Records are marking their re-launch after 15 years with a series of
specially commissioned single & EP releases over the coming months. Having
signed a distribution partnership with US company INgrooves, they are currently adding new artists to the roster.
The first single “Y’All Under Surveillance” b/w “Meltdown” by Belles in Monica dropped today, taken from the EP “Y’All in Meltdown” releasing April 26th. Available for the first time to stream and download, the original vinyl releases were championed by multiple stations including BBC Radio 1’s Evening Sessions host Steve Lamacq, featured in various print publications including Billboard, iDJ and Blues & Soul, and were regular entries in DJ Magazine’s specialist club charts.
Remixes are courtesy of G-Sharp, legendary turntablist & DMC finalist Krash Slaughta and Phi Life Cypher producer DJ Nappa featuring cuts by DJ Mr Thing.
Check the stream on Soundcloud
Also available on Spotify, Amazon, Apple, Deezer, iTunes & Tidal – choose your preferred option HERE
Keep up to date with all of New Dawn Records’ developments and news about forthcoming releases at their OFFICIAL WEBSITE and via their various social media platforms
We just freshened up our “Hip Hop Bangerz” playlist on Soundcloud made up of various singles & buzz tracks we’ve promoted over the years.
Includes joints featuring Constant Deviants, Skyzoo, Talib Kweli, Ultramagnetic MC’s, Vast Aire, Cappadonna, Iron Braydz, Prince Po, Matt Maddox, Tragedy Khadafi, Planet Asia, 050 Boyz, D12’s Kuniva & Bumpy Knuckles…check it out
Any DJs wantin laced with full quality mp3s of any of these tracks, head over to our CONTACT PAGE & hit us up with your details
Look out for the first release from the newly relaunched New Dawn Records dropping tomorrow, the Belles in Monica single “Y’All Under Surveillance” b/w “Meltdown” with remixes by G-Sharp, legendary turntablist & DMC finalist Krash Slaughta & Phi Life Cypher’s beatmeister DJ Nappa featuring cuts by Mr Thing.
Will be available on Spotify, Apple, Deezer, iTunes, Beatport & more. Taken from the EP “Y’All in Meltdown” out April 26th – here’s the video teaser on Youtube
The first of four specially commissioned EP’s to mark the re-launch of New Dawn Records after a 15 year hiatus, hip hop crew Belles in Monica release “Y’All in Meltdown – Lazarus EP Volume 1” on April 26th.
It can now be pre-ordered, pre-saved and pre-added on Spotify, Apple, iTunes and Deezer HERE
A combination of their classic singles “Y’All Under Surveillance” and “Meltdown” made available for the first time in digital format including remixes by legendary DMC finalist DJ Krash Slaughta and Phi Life Cypher beatmeister DJ Nappa with further contributions by producers G-Sharp, Gripper and London turntablist DJ Mr Thing.
There are also never before released instrumentals and re-worked “18 Edits” of the originals. Hear the EP’s audio stream teaser for a flavour
The first single releases April 12th. Radio & clubs are now being serviced. If you’re a DJ looking for full quality mp3s, contact us with your details
The next two EP’s in the series will follow hard on the heels of “Y’All in Meltdown
“Sapientia EP” by Underground Cartel is an international hip hop collaborative project spearheaded by producer Kruze and featuring male & female rappers from the USA, UK, Europe and Africa. Included in the line up are from the States, Swiss Precise (KBH), Black Market and The Yukonn MC, the UK’s Rapstation host Mr. CRF, Beni Blanco from French crew Originaire du Sud, Madrid’s El Meswy, and the late, great, Primo Brown from Italy’s Cor Veleno.
Out May 17th, check out the audio teaser stream
On June 7th, Belles in Monica return with “Natsukashii – Lazarus EP Volume 2” filled with hard hitting uncompromising rhymes and powerful beats, here’s the new audio teaser
Currently working on additions to the label’s roster, keep up to date with all of New Dawn Records news and releases at their various official online platforms
New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.
Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.
Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.
Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.
This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.
26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.
Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.
The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel
A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.
Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).
Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media
North west London’s Da Flyy Hooligan has long been regarded as one of the most talented and creative rappers to emerge from the UK hip hop scene over the past few years.
He is also one of the most consistent and productive artists around at the moment to the point where if he’s not in the studio recording, he’s outside waiting to get in !
2017 was another busy year for him, beginning with the release of his EP “F.Y.L.P.M” on various formats leading up to the summer followed in October with his new album “S.C.U.M.” featuring Westside Gunn and Hus Kingpin.
He also became a regular in the renowned British monthly publication DJ Magazine’s hip hop singles reviews page written by Neil Kulkarni, which is produced in both physical print and online formats.
Most recently was the review of his single “Velvet Cake” in the December issue – which can be read HERE
Watch the official video for the single on Youtube
“S.C.U.M.” is also available in CD formats from a variety of online stores worldwide, including Bandcamp
Da Flyy Hooligan is, as per the norm, working on various new projects including the follow up album “S.C.U.M. II”. He will also be performing live Upstairs at the Ritzy Picture House in Brixton, London on Thursday, January 25th. More details about the venue and show available HERE
As 2017 drew to a close, hip hop producer Frost Gamble, originally from NY State but currently based in Winnipeg Canada, chopped it up with New York online publication ‘Artistically Trustworthy’.
It was the culmination of what had been an extremely busy year for the beatsmith which included the album releases “Black Beach” with Detroit rapper ZotheJerk, “Respect Is Earned Not Given” with eastcoast rapper Tone Chop and a further EP “Rare Fabric”, his collabortion with Tragedy Khadafi.
2018 looks set to be just as productive if not even more so with multiple projects in the pipeline including work with Horseshoe Gang, a new solo album “I Missed My Bus” featuring a host of luminaries such as Conway the Machine, Rah Digga, Skyzoo, Ruste Juxx, KXNG Crooked, Planet Asia, Ras Kass and many more, the ongoing development of his “Nostalgia Clic” group project with Zo, Chop & Canadian upcomer White Rhino and further follow up albums to last year’s releases.
He discussed all of this, his original introduction to hip hop via breakdancing and his transition to working behind the boards in the new interview feature just published which can be read in full HERE
The releases are available to stream on Spotify at the following links