Tru Trilla ” “The Seymour Chronicles EP” releases March 17th 2020
Krash Slaughta vs B.I.M. ” ‘ 18 Showdown EP ” released December 6th 2019
Belles in Monica
“Natsukashii – Lazarus EP Volume 2” released June 7th 2019
Underground Cartel “Sapientia EP” released May 17th 2019
Belles in Monica “Y’All in Meltdown – Lazarus EP Volume 1” released April 26th 2019

Any press & media wishing more information about these campaigns, including requests for promotional copies of albums & EPs to review and artist interviews, or those with artist management enquiries can contact us HERE


  • ARTIST Tru Trilla
  • EP “The Seymour Chronicles”
  • RELEASE DATE March 17th 2020
  • LABEL New Dawn Records

Brick City’s lyrical marksman Tru Trilla has earned his stripes within New Jersey’s independent hip hop scene for the past 20 years.

Citing Rakim and Public Enemy among his earliest influences, he invokes the style of the greats with his trademark fierce rhymes, intelligent wordplay and hard witty bars addressing real life issues from the streets and beyond.

Driven to represent and give voice to his local New Jersey community while championing the traditional values of hip hop’s golden age, he began as a founding member of the group “It’s Only Family” before working with Naughty by Nature, Lords of the Underground and El da Sensei.

Through his involvement in Treach’s Garden State Movement of 2004 designed to bring the local hip hop community together, multiple cross collaborations inevitably led to long term working relationships which last to this day.

Ultimately and most notably the group 050 Boyz were formed from the embers of these various fires with sparring partners Prince Ak and RIQ. Taking their name from New Jersey’s district code was a clear statement of intent, planting a flag firmly in the ground to represent their area, as did their classic 2015 album “050 Everything”.

A whole host of local affiliates featured on the album including Fly Kwa, Treach, DoItAll, Famiil, Lakim and Trilly Trills, while production was courtesy of Clinton Place, the original tour DJ of Flavor Unit’s Supreme C.

This would prove to be a landmark release for the group, projecting their name beyond Newark as they enjoyed worldwide airplay and written media coverage, culminating with guest appearances on Sirius XM at the invitation of both DJ Eclipse and DJ Premier.

With all continuing to pursue solo careers, Tru Trilla has signed up with New Dawn Records for two initial releases, the first being “The Seymour Chronicles EP”, a precursor for his incredible album “God of Barz” which releases May 29th.

Out on March 17th, the EP features 050’s Prince Ak & RIQ together with Fly Kwa and all deliver high on the verbal ballistics scale with skilled rhymes, bars and hooklines. Entirely produced by another New Jersey native Joey Loax, the classic sound of the east coast is in full effect and serves as a tasty appetizer for the main course in May. Check out the video teaser below for a flavour.


  • Warzone ft Fly Kwa & RIQ
  • 20 to Life ft Prince Ak
  • Fuck Boy
  • Cookie Kings
  • I Remember ft Prince Ak & RIQ
  • Made Up
  • Hot Sauce

The EP will be available to stream and download from all major digital stores and platforms from March 17th 2020. Distributed by Ingrooves / Universal

Tru Trilla on social media : TWITTER * INSTAGRAM * FACEBOOK

Keep up to date with all of New Dawn Records’ news via their Official Website and check for updates on their social media platforms TWITTER, INSTAGRAM and FACEBOOK



ARTIST Krash Slaughta vs B.I.M.
EP ” ’18 Showdown “
RELEASE DATE December 6th 2019
LABEL New Dawn Records

Hip Hop label New Dawn Records celebrate their return after a 15 year sabbatical by wrapping up 2019 with the release of the final EP in an initial relaunch series while preparing for a busy 2020.

Developments in recent months will signal the announcement of new signings from the USA and UK shortly, with a succession of EP’s and albums scheduled for the year ahead.

Earlier this year saw the releases of Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s which included special re-worked vinyl classics and previously unreleased material by the hip hop crew on digital formats for the first time.

Renowned through the years for his trademark unique production style fusing imaginative experimental soundscapes with driving beats and exquisite scratching techniques, it was a metting of like minds given the group’s own distinctive musical approach and lyrical subject matter.

The soundtrack provided for “What D’Ya Need” underpins a storyline travelling into the destructive dark recesses of a narcotic inner city world, while the fuel injected funk and cutting frenzy of “Meltdown” invokes the chaos contained within the rhymes. The mash up of soul, driving bass and off kilter effects seemlessly blends the themes of “That All U Got?”, as does the unrelenting potency of “Resistance is Futile II”, the metaphorical dystopian vision of a Borg infested future crashing towards an explosive finale.


ARTIST Belles in Monica
EP “Natsukashii – Lazarus EP Volume 2”
RELEASE DATE June 7th 2019
LABEL New Dawn Records

The third in the initial series of four EP’s marking the re-launch of New Dawn Records after their 15 year hiatus, this is the follow up to hip hop crew Belles in Monica’s “Y’All in Meltdown – Lazarus EP Volume 1” April 26th release.

Their original vinyl and CD releases in the pre-digital era of printed press and analogue radio enjoyed extensive international coverage, airplay and club support including BBC, Choice, Billboard, Blues & Soul and DJ Magazine

Their reputation for hard hitting uncompromising rhymes addressing a range of social and cultural issues “brilliantly recreating the insane urban crush (DJ)” often travelled where others feared to tread, much of which remains as relevant and prophetic in the global chaos of 2019.


Through tight eclectic beats with at times filmic themes, journeys are taken to the dark underbelly of inner city drug squalor in “Smoke Filled Rooms”, industry machinations are firmly in the target sites of “That All U Got?” while the clandestine methods of persuasion employed by broadcast and social media platforms are called out in “Venom”.

The booming “Skitzophentic” provides the backdrop for a tirade against generic conformity while the mood is switched in “Hip Hop”, a funked up, sample laden ode to the culture.

The final credits roll with “Resistance is Futile”, a metaphorical vision of mayhem instigated by primitive landlords set to hand over the keys.

They walk different paths to today’s well beaten roads. Escape for a while and enjoy the ride.


Smoke Filled Rooms (’18 Edit}
Smoke Filled Rooms (’18 Edit instrumental)
Skitzophonetic (’18 Edit)
Skitzophonetic (’18 Edit instrumental)
That All U Got? (’18 Edit)
Timebomb (’18 Edit)
Hip Hop (’18 Edit)
Hell’s Gain ft Scheer
Resistance is Futile (’18 Edit)

The EP will be available to download and stream from all major platforms and stores on June 7th 2019

Keep up to date with all of New Dawn Records’ news, information and developments at their official website

New Dawn Records on social media




ARTIST Underground Cartel
EP “Sapientia EP”
RELEASE DATE May 17th 2019
LABEL New Dawn Records

The second in a series of four specially commissioned EP’s to mark the re-launch of the label New Dawn Records, “Sapientia” by Underground Cartel is the brainchild of producer Kruze who has assembled an impressive array of talent from around the world to join him in a series of brand new tracks.

An international collaborative project rooted in the traditions of unity within the global hip hop community, multiple territories are represented by the various male and female featured artists.


From the United States, west coast rappers Swiss Precise (KBH Crew) and Crazy Ballhead are joined by Iowa’s Brandon J Atlas, Boston’s Yukonn MC, Virginia’s Black Market, Baltimore rapper Tone Rome and NYC’s Lockness, all blessing the mic with fierce rhymes and unique lyrical flows alongside the UK’s Creamo and Rapstation host Mr CRF.

They stand shoulder to shoulder with a healthy European contingent.  On the fuel injected “Warriors”, Spain’s El Meswy trades bars with Black Market and Beni Blanco from French crew “Originaires du Sud”, Croatia’s Magellano goes toe to toe with Creamo, Brandon J Atlas and the late, great Primo Brown from Italy’s Cor Veleno crew on the infectious “Evolution”, while Dutch rapper Bleek and German counterpart Grizu join Lockness on the driving neck breaker “New Testament”.

Italy’s Marya walks a neon lit path with Yukonn MC and Swiss Precise down the laid back jazzy recesses of “U Owe It 2 Yourself” as Zimbabwe’s Dumi Right and Mr CRF go all in on the gritty 70’s funk laden “Diggin’ Deeper”.

True to its essence with choice beats and superior lyricism delivered in native tongues, the 8 track EP also provides a departure from the beaten path with some R&B flavours to finish.



Evolution ft Creamo, Magellano, Brandon J Atlas & Primo Brown
Diggin’ Deeper ft Mr CRF & Dumi Right
Warriors ft El Meswy, Black Market & Beni Blanco
U Owe It 2 Yourself ft Yukonn MC, Marya & Swiss Precise
New Testament ft Bleek, Lockness & Grizu
Never Givin’ Way [’18 Edit] ft Tone Rome & Crazy Ballhead
Las Vegas Soul (B.I.M. Originz)
One Way Call (B.I.M. Re-fix)

The EP will be available to stream and download from all major stores and platforms worldwide on May 17th 2019

Keep up to date with all of New Dawn Records’ developments, news and information about the artists and their releases at the OFFICIAL WEBSITE

You can also connect with them on social media


UrbanElite PR



ARTIST Belles in Monica
EP “Y’All in Meltdown – Lazarus EP Volume 1”
RELEASE DATE April 26th 2019
LABEL New Dawn Records

After a 15 year hiatus, independent hip hop label New Dawn Records have returned to the fold in 2019, and are marking the event with the release of four specially commissioned EP’s.

Originally established in 1996, the label diverted its energy and resources in 2004 to developing their original in house artist management and promotional division UrbanElite PR who for well over a decade would go on to work with a multitude of international Major and independent hip hop artists and labels.


Having signed a new distribution partnership deal with US company INgrooves, the label have set out a fresh vision for the future with a philosophy they describe as “artist-centric”, personalized to accommodate individual requirements and redress the balance by offering more in terms of infrastructure, support and financial recognition.

Already in advanced talks with a select group of artists regarding plans for later in the year, several of may be familiar to those acquainted with UrbanElite PR’s work, the first of the initial series of EP’s releases on April 26th 2019.

“Y’All in Meltdown – Lazarus EP Vol 1” by Belles in Monica is a combination of the crew’s classic singles “Y’All Under Surveillance” and “Meltdown”. Originally released only on vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, featured in publications including Billboard, DJ Magazine and Blues & Soul, and also provided the soundtracks for independent films.

The new EP includes newly remastered remixes by Phi Life Cypher beatmeister DJ Nappa and legendary DMC finalist DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme Mr Thing. Also featured are versions never previously available including re-worked ” 18 Edits” of the originals



Y’All Under Surveillance (G-Sharp Remix)
Y’All Under Surveillance (DJ Nappa Remix)
Y’All Under Surveillance (DJ Nappa Remix instrumental)
Y’All Under Surveillance [’18 Edit]
Meltdown [’18 Edit]
Meltdown (DJ Nappa Remix ft Mr Thing)
Meltdown (Mr Krash Slaughta Massive Meltdown Remix)
Meltdown (Gripper Remix)

The EP will be available to stream and download from all major stores and platforms worldwide on April 26th 2019

You can learn more about New Dawn Records at their official WEBSITE and connect with them on social media at the following :


UrbanElite PR