PRESS RELEASES OF CURRENT CAMPAIGNS
Da Flyy Hooligan “S.C.U.M.” (album releases 27th October 2017)
Tone Chop & Frost Gamble “Respect Is Earned Not Given” (album releases 29th September 2017)
ZotheJerk & Frost Gamble “Black Beach” (album released 26th May 2017 for reference)
Constant Deviants “Omerta” (album released 28th June 2016 for reference)
Horseshoe Gang “Anti-Trap Music” (album released 29th April 2016 for reference)
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ARTIST Da Flyy Hooligan
ALBUM “S.C.U.M.” (Supreme Cut Untouched Magnificence)
RELEASE DATE 27th October 2017
LABEL 22 Entertainment
For the connoisseur of a many splendored thing, north west London rapper Lamarrie Esquire, aka Da Flyy Hooligan, presents his new album “S.C.U.M.” for global release on October 27th.
Regarded as one of the most creative and dexterous lyricists to operate within the capital’s burgeoning rap scene, his buoyant artistry reflects a new found confidence in the city’s cultural dynamism.
Fuelled by the boon of international recognition for local leading names in the fields of music, film, fashion, art and sport, DFH sets aside the shackles of modest expectation. The desire for the finer things in life amidst prolonged economic collapse has precedence in Chic’s “Good Times” and the flourishing of Esquire Magazine, a cathartic indulgence to liberate the soul, and the suave sophistication of “S.C.U.M.” is the contemporary incarnation.
Inspired by the prowess of Wu Tang and the late Sean Price with whom he would later work, DFH has enjoyed early trans-Atlantic acclaim for the release of the album’s first single “Savile Row” featuring Stateside luminary Westside Gunn. Previous album “Ray Winstone” (2016) featuring Dv Alias Khryst and produced by prominent UK beatmakers Micall Parknsun, Beat Butcha and Chemo introduced the linear theme to the new release by way of Winstone’s appearance in the 1980 tv play “Scum”.
June 2017 witnessed the almost unique occurrence of a British independent artist signing with a US label when 22 Entertainment released the 5 track EP “Fucc Ya Life Praise Mine”, a brash commentary on the ostensible nature of social media.
London producer Agor has brought together a panoply of exquisite sounds, a lavish backdrop over which are painted vignettes of a multi faceted and self assured lifestyle. Indignant at aspirational suppression, the bullish rhymes are a journey through human proclivities in a series of charismatic portrayals. The concept is sanguine crossing all demographs, unashamadly brazen while holding a mirror to society and inviting the listener to indulge in the pursuit of a life less ordinary.
Whether through the hedonsim of “Gourmet Body” and “Black Givenchy”, the epicurean “Cuisine Shippers” or the opulence of “Gold Bars”, the album strikes a grandiose tone while presenting deeper connotations with the cognisance of African heritage in the erudite “Asantihini”. Dues are also paid in the tribute “Sean Price” and the seismic mood swing of “My Write Arm” reflects a touching message from a father. “Distress Signals” features New York’s Hus Kingpin trading bars in a stream of antagonistic consciousness, while the sinister “Aligator Skin” showcases the superior verbal prowess DFH has in his armoury.
The antithesis of the anodine, Harlesden’s rap dapper don is the protagonist of satorial lyrical eloquence, a smiling assassin fipped from the pages of Anthony Burgess and cover mounted on GQ.
Stylish and compelling, “S.C.U.M.” is a luxurious musical journey underpinned by the art of storytelling, satirical and metaphorical wordplay conveying the magnificence of bliss grounded in reality through uncompromising rhymes in a masterful depiction of an irrepressible underclass. Enjoy the ride.
TRACKLIST (all tracks produced by Agor)
1 – Gourmet Body
2 – Black Givenchy
3 – Cuisine Shippers
4 – Gold Bars
5 – Savile Row ft Westside Gunn
6 – Aligator Skin
7 – Asantihini
8 – Smockin Mirrors
9 – Lewis Hamilton
10 – Sean Price
11 – Distress Signals ft Hus Kingpin
12 – My Write Arm
“S.C.U.M.” releases digitally and on CD format 27th October 2017 distributed by The Orchard. Available to pre-order on Bandcamp
“Savile Row” ft Westside Gunn
ARTIST Tone Chop & Frost Gamble
ALBUM Respect Is Earned Not Given
RELEASE DATE 29th September 2017
LABEL 22 Entertainment
New York State sparring partners Tone Chop and Frost Gamble follow last year’s critically acclaimed “Veteran” EP with the release of their new album “Respect is Earned Not Given” on September 29th 2017.
Binghamton rapper Chop cut his teeth in the local rap battle scene during the late 90’s, sharpening his skills for over a decade as part of the group Binghamton’s Most Wanted and through a succession of mixtapes. Armed with a sharp wit, punchline bars and incisive metaphors, his notoriety as a lyrical marksman has been long established.
Last year’s release broke new ground with a wider audience, his rhymes skillfully crafting a historical document of hip hop’s culture appealling to generations young and old. Laying down an early marker, the EP was a statement of intent from the seasoned campaigner. Paying his dues to past masters in tracks “Dedication” and the tribute to the late Sean P “Leave It Alone” featuring Ruste Juxx, the ex graffiti artist swapped paint for the pen delivering verbal vignettes in “Back in the Days” and “Better with Time”.
Where “Veteran” was a perspective on the genre, the new album provides a broader narrative, biographical and personalised through the art of storytelling. Witness the compelling tale related in “Bing Stories”, the social commentary of “World Struggle”, the reflection of loss in “See You Again” and the aspirational “Passion”.
The world’s most viewed rap battler DNA joins Chop on “In The Streets”, the two comparing notes on how the discipline has changed over the years, while commitment to the cause is reinforced in “It’s Hip Hop”.
Chop returns to his trademark demolition mode on “Get Beat Down” and “Slow Flow Remarkable” and sharpens verbal swords with the legendary Kool G Rap on “Walk the Walk”. In a similar vein, Planet Asia and Canadian upcomer White Rhino get involved on the menacing and atmospheric “Guillotine Chop”.
Providing the musical backdrop is Chop’s ex rap battle rival turned producer Frost Gamble, now relocated from NY State to Winnipeg, Canada.
With credits on Fresh IE’s award winning “Red Letterz 13”, the crate digging beatmaker has seen his star rise in the past year for the quality and consistency of his productions. Initially through the “Veteran” EP then more recently with Detroit rapper ZotheJerk on the album “Black Beach”, his approach to adapt and write for each artist’s style remains constant.
The combinations of sampling and original recording techniques produce fresh contemporary soundscapes infused with soul, r&b, funk, dub and electronica. The dynamics of “Respect Is Earned Not Given” are highly impressive reflecting the mood swings perfectly. Sparse piano accompanies “Bing Stories”, uplifiting grooves underpin “Passion” and bass heavy electronica booms beneath “Slow Flow Remarkable”. Hip hop standards “Walk the Walk”, “Guillotine Chop”, and “Here I Go” adds to the overall mix on a release which explores different paths yet retains its integrity as a cohesive blend.
The album not only reflects an old friendship, but a true collaboration between rapper and producer of near symbiotic proportions. Rhymes, beats, emotions, life stories and throwdowns, this is hip hop born of a previous era with a contemporary soul and a bright future…..”now play it at high volume”….
TRACKLIST (All tracks produced by Frost Gamble)
1 – The Return Intro
2 – Walk the Walk ft Kool G Rap
3 – Bing Stories
4 – Passion
5 – In The Streets ft DNA
6 – Get Beat Down
7 – It’s Hip Hop
8 – Guillotine Chop ft White Rhino & Planet Asia
9 – Slow Flow Remarkable ft DJ Waxamillion
10 – World Struggle ft Bigga Haitian
11 – Inspiration
12 – Beat Knocking
13 – Here I Go ft Tragedy Khadafi
14 – See You Again
The album will release on digital and CD formats distributed by The Orchard. Digital availability will include iTunes, Amazon, Spotify and Bandcamp.
“Leave It Alone” ft Ruste Juxx & Nobi from the “Veteran” EP
ARTIST ZotheJerk & Frost Gamble
ALBUM Black Beach
RELEASE DATE 26th May 2017
LABEL 22 Entertainment
Straight from the heart and soul of Detroit, award winning rapper ZotheJerk teams up with producer Frost Gamble to deliver a verbal tirade of social commentary on today’s America in the new album “Black Beach”
Growing up to the sounds of Motown and soul and witnessing the emergence of lyrical pioneers Tupac and Nas influenced Zo’s approach to music and life.
As a young MC, he cut his teeth by perfoming around Detroit’s formidable club circuit while releasing mixtapes. The subsequent formation of the group “Image, Music & Character” with long time associates Reag and Hash saw them extend their reach to audiences throughout the Midwest, and led to a pivotal moment in 2002.
Answering a casting call sent out locally for extras to appear in a new film “8 Mile”, Zo and Reag appeared on set. Between takes, and with the legendary Proof in attendance, Reag proceeded to demolish opponents during impromptu battles. Such was the impression made, the D12 frontman signed the group to a distribution deal with his Ironfist label.
Proof’s untimely passing and the increase in local drug related violence had a significant impact on the community, and none more so than for Zo. Now as a father devoted to a young family, the raising of his children in a secure environment became priority and with it came a re-location to Kansas and a three year musical hiatus.
Zo returned in 2008 with the album “The Jerk” incoporating a new creative vision. ‘Hip Hop Soul Music’, a style invoking “a synergy of hip hop fused with the spirit it represents” became his signature sound reinforced with the release of “The Jerk II” in 2011.
2014 would prove a landmark year. Having released the album “Live The Reality Show”, he received the accolade “Humantarian of the Year” at the Kansas City Music Awards for mentoring roles in the community, before meeting Winnipeg based producer Frost Gamble for the first time. The two bonded immediately and worked on “Muscle Shoals”, originally a soundtrack for a planned documentary on the life of soul legend Luther Ingram. From it came the track “Honey”, selected by 22 Ent for inclusion in their “God Bless Dope Rappers” compilation (2016).
Zo and Frost returned to Detroit to begin work on the new album “Black Beach”. In a coincidental link to his past, several of the recording sessions took place at Mr Porter’s original studio where together with Proof the initial production work for Eminem’s “Infinite” was completed.
With apparent symbiosis, Frost’s understanding of Zo’s mindset is reflected in the range of production styles while still managing to remain cohesive as one body of work. Straight bangers “Risk vs Reward” featuring Sadat-X and “My Negus” featuring Guilty Simpson are complimented by the soulful nuances of “Mother of My Child” and “Drunk Roses”.
The themes of the album mirror the man and his life, passionate in addressing the issues which represent the current experience for “Black America”. In “America Made Me”, “Blaxploitation” and “Loyal Victims”, he places the subjects of oppression, injustices and police brutality front and centre while by the same measure emphasising the importance of positive parental role models in “Keep Me Safe”.
Slick production and additional features by KXNG Crooked (aka Crooked I), Boldy James and Young Bleed make this an intelligent and entertaining take on a fractious world, balancing anger and despair with a sense of hope and responsibility.
As Zo himself delineates : “It’s the voice of a people who are tired and demand more, who ask what’s next, it’s the music of the current era……welcome to Black Beach”
(All tracks produced by Frost Gamble. “Keep Me Safe” co-produced by S.One)
1 – Welcome To Black Beach
2 – America Made Me
3 – My Negus ft Guilty Simpson
4 – If ft Boldy James
5 – Drunk Roses ft Coko Buttaflie
6 – Blaxploitation ft Eveready & Young Bleed
7 – Loyal Victims ft Dustin Davie & Eveready
8 – Risk vs Reward ft Sadat-X
9 – Kill Everything Moving ft Tone Chop
10 – Mother Of My Child ft Dustin Davie
11 – Whispers In The Wind ft KXNG Crooked
12 – Etch A Sketch
13 – Keep Me Safe
(Further special bonus tracks available on release)
PRE-ORDER ON iTUNES
ARTIST Constant Deviants
RELEASE DATE 28th June 2016
LABEL Six2Six Records
Emcee M.I. and producer DJ Cutt return a year after releasing the critically acclaimed “Avant Garde” with a new album and concept.
The duo who have further developed their creative enterprises to incorporate film production as part of their ever expanding Six2Six organization have drawn from their respective Italian and Russian heritages to adopt the personas of Luciano and Lansky in the new album “Omerta” out on 28th June.
Describing the approach, M.I. explains “It’s to put a little of the fun back into hip hop, not just throwing out beats and bars. A return to the days where the focus was on entertainment, relating imaginative stories and putting more emphasis on actual songwriting.”
Themed releases in hip hop have precedents in the shape of the Prince Paul classic “A Prince Among Thieves”, Kool Keith’s “Tashan Dorsett” and Little Brother’s “The Minstrel Show”, and “Omerta” follows in this tradition. The 13 tracks are a series of vignettes set in a metaphorical criminal underworld They depict familiar times, events and cultural reference points as a formula for conveying parallel meaning.
Such imagery has been used by rappers for decades, eager to portray a glorified vision of themselves, but M.I. is a man on a different mission, adding “I’m not endorsing a lifestyle or suggesting this is who I am in any literal sense. I wanted to address this subject in a more intelligent way, compare mindsets and situations in a broader dynamic.“
Having acted in the movies “Swiss Banks” and the forthcoming “Six2Six” which co-stars Treach, Syleena Johnson and Chief Rocker Busy Bee, role playing within the context of an album release is a consistent extension of M.I.’s creative expression.
The group’s long established fanbase will recognize in “Omerta” their trademark sound rooted in the traditional idea of “two turntables and a microphone”, as displayed in last year’s “3Stylez” video series and to be followed by the upcoming “Tre Volte” series. DJ Cutt’s expertize in blending samples, original recordings and turntablism has been acknowledged since the group’s classic debut “Competition Catch Speed Knots” and earlier work with Roc-A-Fella Records.
His use of jazzy breaks, funk, rock, soul and electronica provides a perfect atmospheric backdrop. As M.I. moves through the decades to set the next drama, Cutt’s accompanying beats suggest a flavour of the time while remaining undeniably hip hop in nature.
M.I.’s unmistakeable cadence acts as the narrative throughout the sonic screenplays. In each track he juxtaposes his own experiences simultaneously with those of a series of characters, drawing comparisons to the hussle of an independent artist and label boss for the past 20 years. The machinations of the music industry are pulled into sharper focus as is the street knowledge required to earn from his chosen career. This is a master of his craft at work, effortlessly switching up imagery and operating in lyrical layers deeper than Inception.
“GTFOH” is an open challenge by a tradesman to apprentices reinforced by the “Al Capone of the Microphone” in “Newspaper Man” while issues of respect, entrapment, loyalty and survival are reflected in “So Underrated”, “Make My Bones” and “DeLorean”.
With expert marksman Luciano kicking the verbal ballistics aided and abetted by Lansky’s musical ammunition, these couple of hip hop goodfellas have once again produced in “Omerta” some piece of work. Tu chiedi, e questo una cosa bellissima? Forget about it….
TRACKLIST (All tracks produced by DJ Cutt)
1 – GTFOH
2 – Newspaper Man
3 – Bada Bing
4 – So Underrated
5 – Plata O Plomo
6 – I-95
7 – Make My Bones
8 – Sparks Steakhouse
9 – Delorean
10 – Fuklinski
11 – Reign Storms
12 – Untitled
13 – We Up Tho
“Omerta” releases on vinyl, CD and digital formats worldwide on 28th June 2016
ARTIST Horseshoe Gang
ALBUM Anti-Trap Music
RELEASE DATE 29th April 2016
LABEL Seven 13 Music & Entertainment
Long Beach crew Horseshoe Gang return with more explosive lyrical firepower for the masses in their new album Anti-Trap Music, releasing on 29th April 2016.
It’s a family affair for brothers Demetrius, Julius, Kenny and Dice who formed as a group before reaching their teens, mentored and encouraged by their elder brothers Mad Man and KXNG Crooked – aka Crooked I.
Now at the heart of the re-emerging west coast rap scene, they have earned their medals and then some over the past decade with a prolific series of releases which has seen them establish a substantial international fanbase over the years.
Originally The Untouchable Gang, their name derives from the Indianapolis Colts shirts whose horseshoe “U” emblem was used as the group’s logo. Inspired by legends such as N.W.A., Jay-Z, Nas and Outkast, they first came to the public’s attention in 2008, featuring on Crooked I’s Block Obama II EP. The following year, as affiliates of their brother’s Circle of Bosses (C.O.B.) camp, they launched the Horseshoe Gang Weekly Series ahead of the release of their debut album Gangsta MC.
Driven by a phenomenal work ethic, they made a huge impact in 2011. Having featured on C.O.B. Volume II and Crooked I’s In None We Trust – The Prelude, the group released their own Opening Round EP followed by the album Firing Squad before appearing as featured artists on the Art of Freestyle Volume 6 Datpiff mixtape hosted by DJ Far. The year culminated with the release of their C.O.B. Cypher which would go viral on the internet.
In 2012, their Ambitonz Az A Writer mixtape was nominated for a Justo Mixtape Award and they would release the True Story EP in association with DJ Booth later that year. A new album Top Ramen Nigga followed in 2013 together with the launch of their Monthly Mixtape Series again in association with DJ Far. This series epitomised the group’s industrious nature, twelve monthly releases from 2013 to 2014, each with a different theme.
A tour in Spring 2015 with Rittz and Crooked I preceded the release of the Knockin on Rap’s Door EP, and they hit the headlines later in the year with their appearance on Sway in the Morning and their renowned rap battle with Hopsin’s Funk Volume.
The Gang hit the ground running in 2016 with the release of their single Crooked I Robot. In March they travel to Texas to appear at the prodigious SXSW Festival in the lead up to the release of the new album.
Anti-Trap Music represents the group’s psyche, both in title and content. Their reputation as ruthless lyricists delivering quick-fire rhymes, hooklines and superior wordplay is long established, but the album also displays a versatility in themes. The poignant reflection in Stress Relief contrasts the punchline packed Shoe-icide Squad, while their direct address to hip hop in Out of Touch is reinforced in the brilliantly innovative accapella of Who’s the Best Rapper. The art of storytelling paints vivid imagery in tracks such as Poverty Slogans, Falling and Broke Ass Nigga with proportionate swings in humour, rage and pathos evident throughout.
The backdrop is a soundscape merging classic hip hop beats and futuristic electronica with a twist of some classic west coast G-funk added in tribute to their roots. Among the producers are KXNG Crooked and Danish contingent Tabu (Kendrick Lamar, Aftermath), Grammy Award winners Pitchshifters, Jonathan Elkaer (Crooked I) and DJ E.D.D.E.H.
For a flavour of the concept, the last words are best left to Horseshoe Gang themselves:
“If you’re tired of hearing your kids singing songs around the house that’s talking about pushing crack, then get our new album !”
1 – Intro ft KXNG Crooked (produced by Jonathan Elkaer & DJ E.D.D.E.H.)
2 – I Want (produced by Pitchshifters)
3 – Poverty Slogans (produced by Jonathan Elkaer & DJ E.D.D.E.H.)
4 – Stress Relief (produced by Pitchshifters)
5 – Shoe-icide Squad (produced by Tabu)
6 – Poor Swagg (produced by Pitchshifters
7 – Interlude
8 – Out of Touch (produced by Komplex)
9 – Who’s The Best Rapper (produced by KXNG Crooked)
10 – Broke Ass Nigga (produced by Aktive)
11 – Falling (produced by Serious Beats)
12 – Crooked I Robot (produced by Jonathan Elkaer)
“Anti -Trap Music” releases worlwide on CD and digital formats on 29th April 2016
ALSO TAKEN FROM THE ALBUM