Welcome to the latest news of Urbanelite PR, a global media promotions company specializing in hip hop & rap music, now providing artist management and publicist services for the newly re-launched New Dawn Records.
New Dawn Records release on BBC Radio 1 & Radio 6 Music “Focus Beats” programme

The Focus Beats programme airs weekly on both BBC Radio 6 and then repeated on BBC Radio 1. Broadcast through the night, it is a playlist of instrumental music setting a chilled vibe to help with focus, studying or just to relax.
Earlier in the summer the show included several instrumentals already released through New Dawn Records by various artist’s and most recently have done so again, this time “High” by Edinburgh lofi hip hop beatmaker Brelstaff , taken from the album “Urban Testimony [The Instrumentals]” released back in the Spring.
You can listen back to the programme now on BBC Sounds HERE

The album is available to download and stream on most digital platforms including Apple / iTunes and Tidal Music. Also on Bandcamp, Spotify and an entire video playlist on Youtube

The instrumental version of the album was the appetiser to the main course of the full vocal version of “Urban Testimony”, a collaboration with Brooklyn rapper Justo the MC, which releases on November 3rd.
Singles “High” and AA side “Falling / Satan’s Grip” have already been released, with “Sunday due out on Tuesday October 10th
There will again be official videos for every track on the label’s Youtube channel, appearing on the existing playlist created for the singles to date.
All information regarding New Dawn Records’ releases and their artist roster is available at their official website www.newdawnrecs.com
All media, press, radio and DJ enquiries regarding any of the label’s releases can be sent to ourselves, the in house promotional division. Our contact details are HERE
UEP
New underground hip hop single release – “Cold Start” by NY state rapper Anthony Kannon & producer Frost Gamble

Out today through New Dawn Records, “Cold Start” is the fourth single taken from the upcoming album release “Cautionary Tales” by Anthony Kannon and Frost Gamble, and finds the award winning Ithacan rapper in aspirational mood.
Through a free flowing stream of quick fire rhymes, the desire to break free from the shackles forged by the code of the streets through the power of the pen is clear. The optimism of ambition to emerge from the rat race focused and unscathed is the narrative, underpinned by Frost’s uptempo soundtrack fused by soulful breaks and beats.
As reported recently, the pair have also just announced two upcoming live events to mark the release of the album on October 20th. On Thursday October 26th, the pair play The Osborne Taphouse in Winnipeg followed by a further show on Saturday November 18th at Deep Dive in Ithaca where Anthony will perform the entire album with a live band and special guest Justo the MC, while Frost provides a DJ set.
“Cold Start” is available to stream and download from all major digital platforms including Apple / iTunes, Tidal, Amazon and below on Bandcamp and Spotify
Official visuals are also playing on the label’s Youtube channel
All information regarding any of New Dawn Records’ releases is available at the label’s official website www.newdawnrecs.com
All media, press and radio station DJ enquiries regarding any of the label’s releases can be sent to ourselves, the in house promotional division. Our contact information is HERE
UEP
Upcoming live hip hop shows in Winnipeg and Ithaca NY – Anthony Kannon & Frost Gamble “Cautionary Tales” album release events

Award winning upstate NY rapper Anthony Kannon and hip hop producer Frost Gamble release their new album “Cautionary Tales” through New Dawn Records on October 20th 2023
The pair have just announced two special launch events to mark the release
WINNIPEG, MANITOBA
The first takes place on Thursday 26th October at The Osborne Taphouse, 112 Osborne Street Winnipeg where Frost relocated from Binghamton NY some years ago.
Doors open at 8pm with entry on the night priced at $15.00 CAD, and tickets can also be purchased online at Eventbrite. Joining the pair will be special guests Kairo & Hoopaloop, Dag & Tek Pro, Serge Paul and DJ Benz. You can call the venue on 204 219 0477 for further information, or better still connect with Frost who organised the event on Facebook, Instagram or Twitter
ITHACA, NY STATE
The second event takes place on Saturday November 18th at Deep Dive, 415 Old Taughannock Blv, Ithaca NY where Anthony will perform the entire album with a live band, joined by special guests Mr McBean, Brooklyn’s Justo the MC who will be performing tracks from his new album “Urban Testimony” out November 3rd, and Frost performing a DJ set
Doors open at 8pm with entry on the night priced at $20.00, although tickets purchased in advance from EVENTBRITE cost $12.00 plus fees. Contact details for the venue can be found via their website www.deepdiveithaca.com, and they can also be called on 631 912 0651
You can of course also contact Anthony direct via social media on Facebook, Instagram and Twitter

All affiliated singles and the album itself will be available to stream and download from a wide variety of digital platforms including Apple / iTunes, Bandcamp & Spotify. Check the pair’s releases page at the label’s website HERE for direct links to your preferred store.
All tracks have official visuals, and you can watch those for the singles released so far on this Youtube playlist
All media, press and radio station DJ enquiries or requests regarding the artists, album, singles and launch events can be sent to ourselves, the label’s in house promotional division. Simply visit our CONTACT PAGE to get in touch
UrbanElite PR
New AA side single by Brooklyn rapper Justo the MC & UK hip hop producer Brelstaff | “Falling” / “Satan’s Grip”

The story continues. Released today and following on from previous single “High”, AA side ‘Falling’ b/w ‘Satan’s Grip’ is the latest chapter from the album “Urban Testimony” by Justo the MC and UK Producer Brelstaff out through New Dawn Records on November 3rd 2023.
The entire theme documents the Brooklyn rapper’s curtailed and traumatic time studying at Clark Atlanta University. Carrying the weight of expectations from a household of faith, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a path to hedonism in a brutally honest account of events and consequences.
A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil. Intense, compelling and a certified page turner….
AVAILABLE ON APPLE / iTUNES, AMAZON & TIDAL. ALSO BELOW ON BANDCAMP & SPOTIFY
There are also official visuals just published on Youtube
All international press, media and DJ enquiries regarding any of New Dawn Records’ releases, including requests to interview artists, have product sent for review, or full quality mp3s sent for radio & set play can be directed to ourselves, the label’s in house promotional division. Our contact details are HERE
All information about the label and their roster can be found at the official website www.newdawnrecs.com
UrbanElite PR
New hip hop single released today [audio & video] – Anthony Kannon & Frost Gamble “Second Floor”

Released today, upstate New York rapper Anthony Kannon and producer Frost Gamble return to the ring for another round of gritty beats and bars in “Second Floor”, the third single taken from their album “Cautionary Tales” out on October 20th through New Dawn Records.
The gloves are off in a salvo of punchlines, delivered with laser-like precision while dancing around the hustlers and title contenders. Blows traded and targets on the ropes, Frost’s powerful soundtrack is the last thing they hear before the bell. The street’s talking but only one comes out walking…..should’ve come prepared.
News of album launch events scheduled to take place in Canada and New York will be announced shortly.
Available to stream & download on Apple / iTunes, Tidal Music, Amazon Music and below on Bandcamp & Spotify
OFFICIAL VISUALS ON YOUTUBE
For information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com
All media, press and radio DJ requests and enquiries about New Dawn Records’ releases can be addressed to ourselves, the label’s in house promotional division. Our contact information is HERE

You can connect with all on social media :
Anthony on Twitter @AnthonyKannonn & Instagram @AnthonyKannon
Frost on Twitter @FrostGamble & Instagram @Frost.Gamble
NDR on Twitter @NewDawnRecs & Instagram @RealNewDawnRecs
UrbanElite Promotions
New Video “Welcome to the Real” [produced by Qadir]
New Dawn Records & UrbanElite Productions affiliate Qadir has returned to channel his inner Morpheus in tribute to the traditional elements of hip hop culture in his new production “Welcome to the Real”, just released as a video on Youtube.
It was also put together in part to help launch the label’s new video playlist, “Welcome to the Realness” which consists of singles they’ve released by artists from the US & UK, reppin’ the best of beatmaking, turntablism and rhyme skillz.
The tracklist is also reproduced like for like in audio format on Spotify

You can find out more information about New Dawn Records at their website www.newdawnrecs.com, you can visit their Youtube channel @NewDawnRecords and see all of their Spotify playlists HERE
TEAM UEP
New Single Release Out Today – “High” by Brooklyn rapper Justo the MC & UK hip hop producer Brelstaff

Prolific Brooklyn rapper Justo the MC releases his new album “Urban Testimony” on November 3rd, a collaborative project with UK producer Brelstaff.
The entire theme depicts events leading up to and including his curtailed time at Clark Atlanta University, a fascinating insight and deeply personal narrative documenting the trials and tribulations which unfolded and led him to a turning point in life.
The instrumental version of the album was released earlier this year, with tracks having already featured on “Focus Beats” broadcast on the world renowned BBC Radio 1 and Radio 6.
Out today on New Dawn Records, the trans-Atlantic duo get their steez on early in this first single “High”, a dope blend of infectious chilled beats which fuel a blissful journey of slick rhymes to the four corners of the mind. Enjoy the ride.
OFFICIAL VIDEO ON YOUTUBE
ON BANDCAMP
ON SPOTIFY
Also available to download & stream at APPLE MUSIC, AMAZON MUSIC & TIDAL
For information on all of New Dawn Records’ releases, visit their official website HERE
All press, radio DJ and multimedia enquiries regarding any of New Dawn Records’ releases can be addressed to ourselves, the label’s in house promotional division. Visit our CONTACT PAGE to get in touch.
You can connect with the artists on Social Media :
Justo on Twitter @MC_Justo, Instagram @JustoTheMC & Facebook @JustoTheMC
Brel on Twitter @BrelstaffMusic, Instagram @BrelstaffMusic & Facebook @BrelstaffMusic
TEAM UEP
New Hip Hop Banger Released Today – Anthony Kannon “Make It Rain” [produced by Frost Gamble]

“Smoother than butter corn”, once again slick flows deliver the jewels as award winning upstate NY rapper Anthony Kannon returns with the new single “Make It Rain”, the second from the album “Cautionary Tales” produced entirely by Frost Gamble which releases October 20th 2023.
Consistent with the album’s emotionally charged biographical themes reflecting on traumatic childhood experiences, the consequences through adolescence and the subsequent progression to new horizons, the new joint addresses the journey and struggle to escape the perceptions of the past.
A powerful narrative dipped in the hot sauce of a gritty skewed beat marinated with a generous helping of soul, a choice cut out now on New Dawn Records.
Available on Apple Music, Tidal Music, Amazon Music and below on Bandcamp & Spotify
The accompanying video for “Make It Rain” has been released on the label’s official Youtube channel
For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com where you’ll find specially allocated individual Artist & Release sections as well as News updates.
All international media & DJ requests and enquiries regarding New Dawn Records’ releases can be submitted to ourselves, their in house promotional division, HERE
UrbanElite PR
Focus Beats on BBC Radio featuring Brelstaff, Frost Gamble & Husky Brown

The new episode of Focus Beats was broadcast on BBC Radio 6 at the weekend, and is due to be repeated on BBC Radio 1 this Wednesday.
Produced for the BBC by Reform Radio, the programme features a mix of instrumental lofi hip hop chilled beats, ambient electronica and other soothing sounds designed to assist students focusing on study and also provide a generally relaxing backdrop through the night. The concept will be well known to those familiar with several Youtube and Spotify playlists also designed for that exact purpose.
The programme is also available on BBC Sounds for approximately 6 weeks after first broadcast, so you can listen back to it HERE
Included in this week’s playlist are instrumental versions of tracks by De La Soul, Method Man, Aretha Franklyn and three separate artists with albums either already released or set for release later this year by New Dawn Records
BRELSTAFF “FINE LINE [Instrumental]” Taken from the album “Urban Testimony (The Instrumentals) released in the Spring, the full vocal version of the album, a collaboration with Brooklyn rapper Justo the MC, drops November 3rd
Instrumental album on Spotify (also available on Bandcamp, Apple, Deezer, Amazon & Tidal)
Full vocal album video trailler on Youtube
FROST GAMBLE “LONG RIDE [Instrumental]”. This is the instrumental version of a track which will appear on the album “Cautionary Tales” out on October 20th. Another collaborative project between veteran producer Frost Gamble and upcoming award winning upstate NY rapper Anthony Kannon.
The first single “Pitfalls” released in June with the new single “Make It Rain” due out on July 18th
Pitfalls on Spotify (also available on Bandcamp, Apple, Tidal, Deezer & Amazon)
Album video trailer on Youtube
HUSKY BROWN “VEGANITE [Instrumental]” This is the instrumental version of the track which appeared on the album “Panacea”, another joint venture with London rapper Phoenix da Icefire, and which was nominated for ‘Best Independent Album’ at the AIM Awards 2020
“Panacea” on Spotify (also available on Bandcamp, Apple, Deezer, Tidal & Apple)
“Veganite” on Youtube
For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com
All written media and radio DJ enquiries about the label’s releases can be sent to ourselves, their in house promotional division. Contact details available HERE
TEAM UEP
Brelstaff on the BBC – Edinburgh Lofi Hip Hop Producer aired on the Focus Beats Show

The Focus Beats show, produced by Manchester’s Reform Radio, broadcasts through the night at the weekend on BBC Radio 6, and is then repeated through the week on BBC Radio 1.
With the exponential rise of Spotify and Youtube playlists geared towards specific usage designed to help with studying, focus and relaxation, the UK’s national broadcaster has recently moved into this territory with its scheduling and broadcasting output, initially aired through the night but of course available for playback at any time via its Sounds platform.
This weekend’s edition of the show included the track “Is She [instrumental]” by Edinburgh producer Brelstaff, released as part of his album “Urban Testimony [The Instrumentals]” in April of this year by New Dawn Records.
You can listen back to the full programme on BBC Sounds HERE

You can hear the full album on Spotify, and also watch a full video playlist on Youtube
As was announced on Friday, the full vocal version of the album “Urban Testimony” is a collaboration with Brooklyn rapper Justo the MC, and will release on November 3rd 2023. Three singles will precede the release beginning with “High” on August 1st.
A video trailer was published on the label’s Youtube channel as an early taste of what you can expect
All information about New Dawn Records’ releases is available from the label’s official website www.newdawnrecs.com All media and DJ enquiries regarding their releases can be directed to ourselves, the label’s in-house promotional division. Simply visit our CONTACT PAGE for details
You can connect with the artists on Social Media
Justo on Twitter, Instagram & Facebook
Brelstaff on Twitter, Instagram & Facebook
TEAM UEP