Welcome to the latest news of Urbanelite PR, a global media promotions company specializing in hip hop & rap music, now providing artist management and publicist services for the newly re-launched New Dawn Records.
Originally established in 1996 and relaunched in 2019, hip hop label New Dawn Records have packed a lot into the past 12 months.
The most recent development announced today is the launch of their new Bandcamp platform where, to begin with, their entire digital catalogue has just been made available to download.
Included are “Panacea” by London’s Phoenix da Icefire & Husky Brown, nominated for “Best Independent Album” at this year’s AIM Awards, “God of Barz” & “The Seymour Chronicles” by New Jersey’s lyrical marksman Tru Trilla with production by Spain’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and LA’s Clinton Place aka Jamal Nueve, and “Dopeliss” by rapper / producer Az Izz of legendary New Jersey group The Outsidaz featuring Pacewon, D.U. and Drift.
Some of the label’s classic original releases made available in digital format for the first time more recently can also now be downloaded including joints “Y’All Under Surveillance”, “Meltdown” and “Skitzophonetic” by hip hop crew Belles in Monica, together with DMC finalist and turntablist supreme DJ Krash Slaughta’s remixes of the groups tracks via the “18 Showdown EP”
In addition, the extremely rare and unique international project “Sapientia” by Underground Cartel has been made available. A collaboration of artists from around the world including El Meswy (Spain), Swiss Precise (KBH, Blown Celeb, Long Beach), the late Primo Brown of Cor Veleno (Italy), Rapstation presenter Mr CRF (UK), Beni Blanco of French crew Originaire du Sud, Zimbabwe’s Dumi Right, Bleek Wonder (Holland), female rappers MC’s Marya (Italy) and Lockness (NYC) plus many more came together to represent the four corners of the hip hop world on the one record.
Old to new flavas, it’s a veritable feast of rhymes, beats and turntablism you can check out in full HERE
For more information about New Dawn Records, head over to their OFFICIAL WEBSITE. All press & media inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is available HERE
London rapper & producer duo Phoenix da Icefire and Husky Brown released their groundbreaking new album “Panacea” through New Dawn Records on May 5th
Nominated for “Best Independent Album” at this year’s prestigious AIM Awards taking place on August 12th ( https://www.aimawards.co.uk/nominees ), Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.
The first video from the album “The Humans are Coming” released today. Filmed by Global Faction and UKHH, the spectacular visuals edited by Sovereign Comics represent the environmental theme portrayed as a metaphorical letter of contrition to the mythical Gaia for the damage done to her realm.
All information about New Dawn Records is available at the official website www.newdawnrecs.com
All press & media enquiries about the label’s releases can be directed to ourselves at UrbanElite PR, our contact details are HERE
Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.
In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.
While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.
He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.
Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.
Watch the interview in full on Youtube
With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.
For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com
All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE
Rapper and producer Az Izz released his new album “Dopeliss” through New Dawn Records earlier his month, marking a return to the hip hop fold after several years having spent time working on tv, film and sports productions.
Formerly of the legendary New Jersey group The Outsidaz, an extensive click which included Pace Won, Rah Digga, D.U. and Young Zee among their numbers, they were also noted at the time for a number of collaborative projects involving Wu Tang, The Fugees and a new emerging force from Detroit by the name of D12.
Known for a quirky and humorous approach to his rhyme schemes, the album musically also represents the evolution of the genre from the boom bap of “Ghetto” to electro bangers such as “Nunya” and “Gunz n Dice Games”.
The latest review just published is by Steve “Flash” Juon, overall editor of RapReviews.com Read the article in full HERE
First single released from the album was “Gettin It'” featuring fellow New Jersey native Drift with an accompanying video
For all information about the record label New Dawn Records, visit their official website www.newdawnrecs.com
All media, press and radio station DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Contact details HERE
Brick City rapper and producer Az Izz, formerly of the legendary New Jersey group The Outsidaz who at one time counted Pace Won, Young Zee, D.U. and Rah Digga among their numbers, released his solo album “Dopeliss” through New Dawn Records on July 3rd 2020.
Having spent several years in tv, film and sports productions together with artist development ventures, the album is his first major release in some time marking the return to the hip hop fold.
Largely self produced with additional contributions by Qua Z Mo, DJ Profluent and DJ 3rd Rell, a number of his fellow former group members appear as guest featured artists with a further contingent of Newark natives in the form of Drift, Nam, Jaja Kenyatta and Rube the Difference.
Online publication So Flo Sound have just published an in depth review of the album which reflects the key essence of the themes and sounds reflected throughout the ten tracks. Read the article in full HERE
From the album is the official video “Gettin’ It” featuring Drift
For more information on this and all of New Dawn records’ releases, visit their official website www.newdawnrecs.com
For all future media, press and DJ enquiries regarding New Dawn Records’ releases, contact us here at UrbanElite PR. Our details are provided at the Contact Page
Released today through New Dawn Records, the new album “Dopeliss” by rapper and producer Az Izz of legendary New Jersey group The Outsidaz.
Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12. More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years. Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.
From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles. Back in the game with another flag planted for the Garden State, essential listening.
1 Let Me Get That ft Slang Ton, Pace Won & D.U. (produced by Az Izz)
2 Crazy ft D.U. (produced by Az Izz)
3 Gunz n Dice Games (produced by Az Izz)
4 Ghetto (produced by Az Izz)
5 Trouble (produced by 3rdRell)
6 Gettin’ It ft Drift (produced by Az Izz)
7 You Know (produced by Az Izz)
8 Nunya (produced by Qua Z Mo)
9 Interstate ft Nam & D.U. (produced by DJ Profluent)
10 Itz da $$ ft Equip, Rube the Difference & Jaja Kenyatta (produced by Az Izz)
For all information about New Dawn Records and their releases, visit the official website www.newdawnrecs.com
All media, press and radio DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is HERE
London rapper Phoenix da Icefire and producer Husky Brown released their debut collaborative album “Panacea” through New Dawn Records on May 5th.
It has just been announced that the pair have been shortlisted as nominees in the “Best Independent Album” category at this year’s AIM Awards, an annual event hosted by The Association of Independent Music who represent UK artists, labels and affiliated businesses worldwide.
Due to the ongoing impact of the COVID 19 pandemic, this year’s ceremony will take place entirely online broadcasting on Wednesday August 12th. The full list of categories and a highly impressive line up of nominees is available HERE
The inclusion of “Panacea” is in recognition of the extraordinary musical and lyrical construction of the album. Husky’s unique blend of hip hop, rap, soul, dub, electro, r&b and bass provides the backdrop for Phoenix’s renowned wordplay and lyricism.
Given it was written in 2019, the subject matter is almost precognisant in nature, addressing global issues of well being, mental health, racism, climate change, the environment, knife crime, spirituality and aspiration, but refreshingly all delivered with the underlying theme of hope and determined optimism for a better future.
The category “Best Independent Album” is in association with Spotify where you can hear the album in full.
You can learn more about the release at New Dawn Records’ official website www.newdawnrecs.com
All media & press enquiries regarding the artists and album can be sent to us at UrbanElite PR. Our contact information details are available HERE
New video out today by Brick City’s lyrical marksman Tru Trilla, “Real Rap” featuring fellow 050 Boyz group member Prince Ak is taken from his album “God of Barz” released through New Dawn Records on May 29th.
Filmed in downtown Newark just before the turn of the year, the pair trade verses over a hard edged gritty beat produced by Barcelona’s Sumerio Square. Set on a verbal warpath, the seasoned veterans deliver punchline salvos of hard bars against weak representations and pale imitations in equal measure, dismantling defences with the ease of prize fighters earning stripes for their home State. Some spicy heat for the street, 050 Dat !
Check it out on Youtube
The album available from all streaming platforms and digital stores includes further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve NJ/LA) with New Jersey natives Fly Kwa, Confucious and Middy Murdock appearing as the additional guest featured artists.
DJ’s who would like any of the tracks for airplay, or any members of the media and press with enquiries regarding Tru Trilla and the album can send all requests to us at UrbanElite PR. Our contact details are available HERE
Rapper and producer Az Izz, formerly of legendary New Jersey group The Outsidaz, returns with the self produced AA side single “Ghetto” b/w “Crazy” out today, the third from his new album “Dopeliss” releasing through New Dawn Records on July 3rd.
Together with Pacewon, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit at the time, D12. More recently pursuing a career in tv, film and sports music production, Az marks his arrival back with a first major solo offering in several years which blends the sounds of hip hop through the ages.
On “Ghetto”, the classic sound of the east coast prevails through guitar hooks and blaring brass on journeys to the gritty underbelly of the city, bars portraying street tales from the hood in the daily battle between survival and aspiration. Meanwhile on “Crazy”, aptly named for these times, heavy kicks and electronica fuel the adrenaline of a chaotic Brick City ride accompanied by fellow group member D.U.
All media, press and radio station DJ enquiries regarding Az Izz and New Dawn Records can be sent to us at UrbanElite PR, our contact information is available HERE
A month after releasing their groundbreaking new album “Panacea” through New Dawn Records, London rapper Phoenix da Icefire and producer Husky Brown chopped it up with the UK’s online Urban Vault.
In the new interview just published the pair discuss how they came to work together, the construction and concepts behind the album and the aspects of which they are particularly proudest.
Phoenix also provides further information about his Sovereign Comics company and the community projects with which they are involved while future plans are also outlined. Read the article in full HERE
Released on May 5th, “Panacea” represents quite an exceptional body of work, both in terms of its fusion of hip hop, bass, dub, r&b, soul and electro weaved together by Husky’s production techniques, and the extremely powerful subject matter addressed by Phoenix, sadly all too relevant given recent developments.
Issues relating to the environment, well being, mental health, knife crime, positive aspirations, disengagement, The Windrush scandal and institutional racism more generally are all tackled with highly skilled lyricism, but refreshingly always with the underlying theme of offering solutions and hope for a positive future.
Look out for an official video for the track “The Humans are Coming” in the not too distant future, but meanwhile you can stream and download the album from Apple / iTunes, Tidal, Amazon or here on Spotify
Information about all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com All media and press enquiries about the releases can be sent to us at UrbanElite PR, our contact details are HERE