As of 2019, we have reverted to our original role as the in-house artist management and promotional division of the newly re-launched New Dawn Records, having spent 15 years as a wholly independent PR company working with a wide range of artists and labels from the United States, Canada and UK.

We specialize in hip hop and rap EP & album releases, although previously also promoted r&b, dubstep, dance, drum & bass and various other emerging underground genres. Our ARTISTS, SINGLES, PREVIOUS CAMPAIGNS & PRESS pages provide examples of the artists and specific style of hip hop we work with, both in terms of preference and marketability.

Our operation is worldwide, working with every conceivable media outlet whether independent specialist or “top line” printed and online press publications, internet tastemaker platforms including tv, blogs & social media, radio stations, club djs and satellite television.

In addition we provided tour press services and logistical assistance to our label and artist clients such as distribution, design, audio & video file provision, and have also devised various artist & label development & marketing strategies.

Our primary focus is concentric around EP & album releases while incorporating affiliated single audio or video launches, providing a comprehensive one-stop facility servicing in excess of 500 titles in the USA, Canada, UK, Europe, Africa, Australia, Japan and New Zealand procuring reviews, interviews and special features.

Individual audio and video launches service blogs, DJs and other digital multimedia on a similar scale. Our experience includes arranging radio & blog “premieres” with some of the biggest stations and online platforms on both sides of the Atlantic.

We have worked with many independent and Major artists & labels. They include Stateside artists D12, Kid Vishis, Matt Maddox, Souls of Mischief, Bumpy Knuckles, Verbal Kent, Horseshoe Gang, Deeprooted, Vast Aire, & Copywrite, from Canada Classified, Peter Jackson & Fefe Dobson, and from the UK Idris Elba, Chima Anya, Iron Braydz, Melanin 9, Krate Krusaders & Genesis Elijah, Cyclonious, DJ Sarah Love & many more

Every campaign we have undertaken had its own unique specifications, planned out and delivered in conjunction with our clients’ requirements.  A bespoke and personalised service delivering optimum results and now provided for within New Dawn Records’ operation.

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UrbanElite PR
T : @urbanelitepr