With the release of the debut solo album by London’s hip hop producer & rapper Apex Zero, “Reality Provoking Liberation”, an example of the impressive diversity of media interest is displayed in two reviews over the past 24 hours
Online magazine PopCulturez is a multi genre publication covering news, reviews, features by rock, country, pop and hip hop artists. Their review includes the opening salvo “From the outset, it is clear that Apex Zero is taking his music to an uncompromising place, with political rhymes coming at an unrelenting pace.“, the article then continuing to note “while many rappers are caught up in the streets or tales of club-hopping, this young MC looks further due to his studies of socialist philosophy, politics, and African history….and has also taken inspiration from a number of other British MCs, with strong hints of names like Terra Firma, Lowkey, and Kashmere seeping through his styles.”
Summarizing “Apex Zero comes off like Britain’s answer to Killah Priest to show that real, hardcore hip-hop with a political mindset still exists in 2013” you can read the entire review HERE
Meanwhile, UndergroundHH, a website dedicated to UK hip hop and championing both new and more established independent artists on the scene featured the album, again drawing comparisons to British & international artists such as Immortal Technique, Wu Tang, Dead Prez, Skinnyman and Klashnekoff, and comments “Apex delivers stone cold pen game fighting back at the system, the roots of population control and the endless routine of a 9 to 5.” and then featuring his videos for Power Source, Chaotic Revolt and Our Times.
Read the whole feature HERE
Gearing up for his official launch party with a live band upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December, he will also be joined on the night by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Entry is £5.00 on the door, 8pm – 1am and nearest tube is Aldgate East.
Also look out for a brand new video for his new single Absolute Zero being released to the internet on Monday 4th November as well as further media coverage, reviews and interviews.
You can buy the album in digital and CD formats from his Bandcamp and keep up to date with him via his official site www.firstandlastpride.co.uk and on twitter @ApexZero00 You can connect with the magazines on twitter @PopCulturez and @Underground_HH
Meantime, you can listen back to his interview with Tarek on Reprezent Radio from 23rd October where he was live in the studio for the Revolution Hip Hop Show.
All media, press, magazine and radio requests and inquiries about this release can be addressed to UrbanElite PR HERE