RighteousFury-DeadEndHipHop

With only a couple of days to go until the release of the sophomore album by Kansas base MC Matt Maddox, renowned Stateside online magazine Dead End Hip Hop are the latest to run the rule over “Righteous Fury”

Their contributor Samuel Odunsi Jr pays tribute to the essence of the album which is “hearkening back to the earlier days of hip hop that boasted raw lyricism over everything else” and concludes If you miss that raw, old-school hip hop sound I strongly recommend you give this 19-track project a listen. It’ll leave you more than satisfied You can read the entire article HERE

Artists such as Matt Maddox have retained a global market over the years as while many of us remember the sound of decades gone by, new generations not as readily exposed to it on the network channels have discovered the classics in clubs and the internet. For them, it’s “new”, and has qualities not as prevalent elsewhere. Hip Hop and rap music has developed and diversified over the years as happens with every genre. Those who draw from the elements of the Golden Era are not themselves stuck in the 90’s. They have developed that style to the contemporary version they produce today. Everything comes from somewhere, there are differences, one thing is not another, but neither is one thing necessarily “better”than another – the public pays its money & takes its choice.

It’s thanks to artists such as Matt Maddox and many more the world over that a younger generation realize they have a choice

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Releasing Tuesday 25th February on Red Phone Records / Seven 13 Music, here is the video trailer for the album which uses the track “The Get Back” featuring King Magnetic. Righteous Fury can be pre-ordered on iTunes at http://georiot.co/3ILt

Here is the album tracklist

1. No Country For Old Men produced by Engineer
2. Interlude produced by Sultan Mir
3. Sick & Tired cuts by TMB produced by Sultan Mir
4. BARbarians ft Godilla, UG & Born Unique produced by Hellzwind
5. Work ft Mina Fedora produced by Skammadix
6. El Mariachi produced by Nemesis
7. The Get Back ft King Magnetic produced by Skammadix
8. Comedy Pt 1 produced by Skammadix
9. Murder Weapons ft Swann Cuts by TMB produced by C Lance
10. Spider Man ft Adlib & Reef The Lost Cauze produced by Vanderslice
11. Mjolnir ft Burke the Jurke Cuts by TMB produced by C Lance
12. King Killer produced by Sicknature
13. Olympus Has Fallen Cuts by TMB produced by Hellzwind
14. Upon A Pale Horse ft Edd Bundy Cuts by TMB produced by Edd Bundy
15. Comedy Pt 2 produced by Skammadix
16. A Time To Kill Cuts by TMB produced by Hellzwind
17. Street Art ft Tragedy Khadafi Cuts by TMB produced by Skammadix
18. Reality’s a Bitch produced by Skammadix
19. Show Must Go On produced by Nemesis

Currently on tour with Reef the Lost Cauze and Adlib, and about to hit venues in Atlantic City, Chicago, Virginia, North & South Carolina and Wisconsin, you can keep up to date with him on twitter @MattMaddox82 and check in with the guys at the magazine @DeadEndHipHop

Any further press & media inquiries regarding Matt Maddox can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-PopCulturez

With the release of the debut solo album by London’s hip hop producer & rapper Apex Zero, “Reality Provoking Liberation”, an example of the impressive diversity of media interest is displayed in two reviews over the past 24 hours

Online magazine PopCulturez is a multi genre publication covering news, reviews, features by rock, country, pop and hip hop artists. Their review includes the opening salvo “From the outset, it is clear that Apex Zero is taking his music to an uncompromising place, with political rhymes coming at an unrelenting pace.“, the article then continuing to note “while many rappers are caught up in the streets or tales of club-hopping, this young MC looks further due to his studies of socialist philosophy, politics, and African history….and has also taken inspiration from a number of other British MCs, with strong hints of names like Terra Firma, Lowkey, and Kashmere seeping through his styles.

Summarizing “Apex Zero comes off like Britain’s answer to Killah Priest to show that real, hardcore hip-hop with a political mindset still exists in 2013” you can read the entire review HERE

RPL-UndergroundHH

Meanwhile, UndergroundHH, a website dedicated to UK hip hop and championing both new and more established independent artists on the scene featured the album, again drawing comparisons to British & international artists such as Immortal Technique, Wu Tang, Dead Prez, Skinnyman and Klashnekoff, and comments “Apex delivers stone cold pen game fighting back at the system, the roots of population control and the endless routine of a 9 to 5.” and then featuring his videos for Power Source, Chaotic Revolt and Our Times.

Read the whole feature HERE

Gearing up for his official launch party with a live band upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December, he will also be joined on the night by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Entry is £5.00 on the door, 8pm – 1am and nearest tube is Aldgate East.

Also look out for a brand new video for his new single Absolute Zero being released to the internet on Monday 4th November as well as further media coverage, reviews and interviews.

You can buy the album in digital and CD formats from his Bandcamp and keep up to date with him via his official site www.firstandlastpride.co.uk and on twitter @ApexZero00 You can connect with the magazines on twitter @PopCulturez and @Underground_HH

Meantime, you can listen back to his interview with Tarek on Reprezent Radio from 23rd October where he was live in the studio for the Revolution Hip Hop Show.

All media, press, magazine and radio requests and inquiries about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-MOJOsml

We said that the debut solo album by London’s Apex Zero was one of the biggest for UK hip hop in 2013, and it appears that the internationally renowned publication that is MOJO Magazine would agree.

In their current edition celebrating their 20th anniversary, they have afforded “Reality Provoking Liberation” a 4 star review, describing it as a “DIY stunner” which will have “Fans of Triple Darkness, Dead Prez and Immortal Technique piqued by the arrival of fresh political rap blood

It’s been a key underlying factor in the level of media interest created by the album from the rapper & producer, the mix of political and social issues addressed with a fierce delivery and conscientious lyricism, once a standard for the genre but a rarer entity in recent times. But green shoots of recovery are evident in releases from both sides of the Atlantic in the past couple of years, and Apex Zero has emerged as another new name adding his own weight to the re-establishment of the anti-establishment.

The album is out now, available to buy in digital and CD format HERE

You can expect to see more coverage on the release in the weeks ahead, and he is also preparing the release of his new video for “Absolute Zero” on Monday 4th November. He is also preparing for his album launch party on Saturday 7th December which will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. He is putting together a special set with his live band for the night, which will also see performances by Caxton Press and Triple Darkness’ newest member Iron Braydz accompanied by DJ A Gee (Itch FM) and host Peaches.

The night runs from 8pm – 1am, £5.00 on the door, nearest tube station is Aldgate East. You can see more details about the venue at www.vibe-bar.co.uk

You can also keep up to date and find out more information about him via his website www.firstandlastpride.co.uk where you can also submit booking and feature requests, or connect with him on twitter @ApexZero00

He will also be guest of Mr 13 and DJ Bones on their Bang Radio hip hop show live in the studio tonight 29th October from 10pm, (5pm EST). Can hear it online at www.wearebang.com

Any media, press or radio / dj requests for interviews, copies of the album for review or requests for full quality clean edit mp3s of the singles can be sent to UrbanElite PR HERE

Meanwhile, check out these two tracks from the album, A Meeting of the Continents ft Hasan Salaam & Iron Braydz, and Spray The Roof ft OMeza Omniscient and Invincible Armour

UrbanElite PR
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AlbumCoversmall

Riding in on the back of St Jude’s Storm which hit the southern UK this morning, the 28th October arrived and with it the release date of the debut solo album by west London’s rapper & producer Apex Zero.

Having released his mixtape The Pulse of the Awakening almost exactly a year ago, the new album “Reality Provoking Liberation” is 15 tracks of hard spittin, conscientious lyricism and raw energy which has received plaudits for the range of political and social issues addressed in the rhymes

Having been influenced by artists such as Wu Tang, dead prez, Immortal Technique, Phi Life Cypher, Blak Twang, Skinnyman and Klashnekoff, comparisons have been made by the media to UK hip hop contemporaries such as Lowkey, Akala & Triple Darkness for the manner in which he tears into the subject matter and brings meaning to the tracks in the best traditions of the culture.

Already reviewed and interviewed by a wide range of publications, including Flavour, Clash, Wordplay, Bearded, The Skinny, In-Spirels, The Word is Bond, Whatculture, MOJO, Subba Cultcha, AAA Music, Sampleface, Blacksheep and much more….with much more to come….it has been as anticipated a highly impressive debut from the emcee who remains a member of the city’s First and Last duo.

Released today independently on his own Design Chaos label, it is available to buy digitally or in physical format via mail order. BUY IT HERE

He has in fact added 3 bonus cuts recently to the original 12 track version, and the full tracklist is :

Head vs Heart (Intro) 02:12
Shackled by the Pound 04:26
Absolute Zero 03:40
Power Source (War at Night) 03:31
Our Times feat. OMeza Omniscient and Kyra 04:27
Walk on Water feat. Seapa and OMeza Omniscient 03:11
Don’t Follow the Image feat. OMeza Omniscient and Amy True 04:04
Three Children (Us and We) 06:37
Obtain Bearing 05:13
Everything Must Change 02:20
Chaotic Revolt 03:58
A Meeting of the Continents feat. Hasan Salaam and Iron Braydz 03:44
Spray the Roof feat. OMeza Omniscient and Invincible Armour 04:10
Apex Zero, Growth, Slay the Basilisk, First and Last, Reality Provoking Liberation – Growth (Slay the Basilisk) 07:04
Reality Provoking Liberation feat. OMeza Omniscient 05:21

There’s no question, this has been one of British hip hop’s albums of the year, and one all heads and fans of the traditional tru skool style will appreciate.

Check out his videos for Power Source and Chaotic Revolt

Be on the lookout for more press coverage in the weeks ahead, and a new video for Absolute Zero being launched on Monday 4th November. He will also be live on air with Mr 13 on Bang Radio tomorrow from 10pm GMT (5pm EST)

His official album launch party takes place on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Doors open at 8pm with entry £5.00. He will be appearing with a live band and there will also be performances from Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Venue details are at www.vibe-bar.co.uk

All news and information can be found at his official site www.firstandlastpride.co.uk and you can connect with him on twitter @ApexZero00

Any further media or press inquiries requesting interviews or copies of the album to review, or djs looking for full quality radio edit mp3s of any of the singles from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr