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Two more British online magazines are the latest to run the rule over the new album by West London rapper & producer Apex Zero’s debut solo album “Reality Provoking Liberation” which released on 28th October

Multi genre Musiceyz and urban music specialist AH 25 Eight Entertainment like many before them have endorsed the young emcee’s rhymes, powerful delivery and conscientious approach which addresses many of the political and social issues affecting large sections of society today

The influences of artists such as Wu Tang, Immortal Technique, Nas, dead prez, Public Enemy, Klashnekoff, Phi Life Cypher and Skinnyman are evident in terms of the traditional values of hip hop lyricism, but also has a unique production style drawn from a wide spectrum of musical genres which lends itself to an edgy and at times aggressive full on attack to the senses.

Direct and to the point, he’s drawn an appreciation from an impressive range of media titles, and the latest reviews can be read at:

MUSICEYZ HERE

AH 25 EIGHT ENT HERE

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Apex celebrates the success of this release at his re-scheduled album launch party on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 7QL. Performing with a live band, he will be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. Entry is £5.00 on the door, 8pm – 1am and the nearest tube station is Aldgate East. Further details about the venue can be found at www.vibe-bar.co.uk

You can buy the album direct in digital format and by mail order in CD format from http://firstandlast.bandcamp.com and keep up to date with him on twitter via @ApexZero00

Check out his recent video release for “Absolute Zero”

Any further media or press enquiries about the album release, requests for interview or features or information regarding the album launch event can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

RPL-PopCulturez

With the release of the debut solo album by London’s hip hop producer & rapper Apex Zero, “Reality Provoking Liberation”, an example of the impressive diversity of media interest is displayed in two reviews over the past 24 hours

Online magazine PopCulturez is a multi genre publication covering news, reviews, features by rock, country, pop and hip hop artists. Their review includes the opening salvo “From the outset, it is clear that Apex Zero is taking his music to an uncompromising place, with political rhymes coming at an unrelenting pace.“, the article then continuing to note “while many rappers are caught up in the streets or tales of club-hopping, this young MC looks further due to his studies of socialist philosophy, politics, and African history….and has also taken inspiration from a number of other British MCs, with strong hints of names like Terra Firma, Lowkey, and Kashmere seeping through his styles.

Summarizing “Apex Zero comes off like Britain’s answer to Killah Priest to show that real, hardcore hip-hop with a political mindset still exists in 2013” you can read the entire review HERE

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Meanwhile, UndergroundHH, a website dedicated to UK hip hop and championing both new and more established independent artists on the scene featured the album, again drawing comparisons to British & international artists such as Immortal Technique, Wu Tang, Dead Prez, Skinnyman and Klashnekoff, and comments “Apex delivers stone cold pen game fighting back at the system, the roots of population control and the endless routine of a 9 to 5.” and then featuring his videos for Power Source, Chaotic Revolt and Our Times.

Read the whole feature HERE

Gearing up for his official launch party with a live band upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December, he will also be joined on the night by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Entry is £5.00 on the door, 8pm – 1am and nearest tube is Aldgate East.

Also look out for a brand new video for his new single Absolute Zero being released to the internet on Monday 4th November as well as further media coverage, reviews and interviews.

You can buy the album in digital and CD formats from his Bandcamp and keep up to date with him via his official site www.firstandlastpride.co.uk and on twitter @ApexZero00 You can connect with the magazines on twitter @PopCulturez and @Underground_HH

Meantime, you can listen back to his interview with Tarek on Reprezent Radio from 23rd October where he was live in the studio for the Revolution Hip Hop Show.

All media, press, magazine and radio requests and inquiries about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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London’s Apex Zero, one half of First and Last who describes his style as “neo-hardcore tru skool hip hop” came up through the city’s live scene, notably the End of the Weak and Speaker’s Corner events.

It’s only in recent years he’s turned his focus on the recording side, initially as part of First and Last and then releasing his mixtape “The Pulse of the Awakening” in 2012 ahead of his debut solo album “Reality Provoking Liberation” which releases on 28th October 2013.

This young emcee and producer has taken his time to study renowned figures in music and public life. With eclectic listening tastes that range from John Coltrane to Rage Against the Machine to Motown, he has been influenced by the lyricism of Tupac, Wu Tang, Immortal Technique, Dead Prez, Nas and fellow British artists Skinnyman, Klashnekoff. With a personal interest in figures such as Malcolm X, Marcus Garvey & Huey Newton, and having studied socialist philosophy, politics and African history, his style is comparable to contemporaries such as Lowkey, Triple Darkness, Melanin 9 and Akala

American online magazine Soundparlor took time out recently to speak with Apex Zero about his early days & influences, his goals and challenges he faces and his new album

The feature acts as an excellent insight into the key inspirations for this young artist, the mindset and thought process behind his music with some surprising twists & turns added into the mix. Read the whole interview HERE

Apex Zero will be premiering his new single “A Meeting of the Continents” on US online The Rap Up on Tuesday 27th August, and the track features Hasan Salaam and the newest member of London’s Triple Darkness crew, Iron Braydz.

From the album, he has already released several videos, most recently “Chaotic Revolt”

Look out for much more news on this release over the next few months. Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

Follow Apex Zero on twitter @ApexZero00 and the magazine @_soundparlor_

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

MagnaCarta-RapReviews

Zach Gase, contributor to US online RapReviews, is the latest to cast his eye over the new album “Magna Carta” by London’s Melanin 9

M9 is a skilled wordsmith, he pairs together syllables that work well together, and the things he raps about are of social importance

Scoring a very creditable 7/10, the UK emcee has consistently impressed with his trademark lyricism and wordplay, even with those who’s own preference may lie outwith the 1990’s Golden Era tinged influence in the beats and rhymes.

The full review can be read HERE
Check out the sounds now, via the videos “Organised Democracy”, “White Russian” ft Roc Marciano and the album snippet stream first featured by Bonafide Magazine :

VIDEO : ORGANISED DEMOCRACY

VIDEO : WHITE RUSSIAN

ALBUM SNIPPET STREAM

The album is available to buy now from iTunes HERE

More media coverage to follow soon. All press enquiries about this release can be addressed to UrbanElite PR HERE

Meanwhile you can connect with both on twitter @Melanin_9 and @RapReviews

UrbanElite Promotions
www.urbanelitepr.com
T : @urbanelitepr

MagnaCarta-Dataransmission

British multi genre online publication DataTransmission have just allocated Melanin 9’s debut album “Magna Carta” an 8/10 rating via their review by Janine Francois

Just simply a stunning piece of art” is how the review is summarized which you can read in full HERE

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There’s little question that this has been a landmark release for the London emcee with such an extensive of international media coverage, and it was also good to see the re-emergence of London’s Itch FM who featured Ryan Proctor’s review in Old to the New. Anyone involved with British Hip Hop will be well aware of the role the radio station played over many years in supporting artists such as Blak Twang, Jehst, Phi Life Cypher, Task Force, Skinnyman and many others, before winding up operations a few years back.

However theyre back online, and you can see the feature at http://www.itch.fm/melanin-9-magna-carta-review/

Magna Carta is available from iTunes now, and can be bought HERE You can also buy the CD physical format by mail order from http://m9ether.bandcamp.com

You can hear snippets of the whole album streamed exclusively yesterday by Bonafide Magazine, another publication to give the release its full endorsement by including it in their Top 50 Releases of 2012. Hear the audio stream HERE

You can keep up to date with all of them on twitter @Melanin_9 @D8aTransmission @ItchFM @RyanProctor75 and @BonafideZine

All UK and international media promotions handled by UrbanElite PR. Any further press enquiries can be sent HERE

UrbanElite Promotions
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Sister Elements launches a brand new hip hop night “Grandma’s Party” on Friday 30th March with a mix of live performances, dj sets and a short film world premiere

Performers

Fresh from a support slot with Souls of Mischief at Manchester’s Roadhouse on March 7th, Sister Elements, aka Sarah Sayeed, headlines by performing tracks from her new upcoming album. Described by BBC Asian Network’s Bobby Friction as “a 360 degree conscious artist & fearless lyricist”, she previously released her video .”Contentment”, and has since performed all over the world.

Further live sets on the night come from Manchester’s James Gill, some cool hip hop & funk sounds from female rapper Rain Freedom and a special performance from Ella Mesma, quoted by The Times as “Hip Hop dance’s ongoing potential for deeper expression”.

DJ Sets

Two of the UK’s hip hop heavyweights will be on dj duty. Sarah Love, fresh from supporting Aloe Blacc’s tour in December, and her own tour of Australia in January will be bringing you the real hiphop flavas she’s famous for since her days with Kung Fu, MTV and BBC 1Xtra. A new video interview with The Hip Hop Chronicle has just gone live where she speaks on the early days and her views on the scene today.

Excalibah is well known to the heads as an award winning dj for his Tales From The Legend BBC 1Xtra radio show where he gave early national airplay to artists such as Estelle, Pro Green, Sway and Plan B.

Film screening

There will also be the screening of the short film, “Hip Hop Had A Dream”. While researching his book of the same name released in 2008, the UK’s Damien Morgan interviewed a number of renowned names including Sugarhill Gang, Ty, Bashy, Ghostface Killah, Joe Budden, Professor Griff, Chuck D & Skinnyman for their views on the culture of hiphop, their early influences and the journey it has taken from the early days to now.

These interviews were documented in film and have just been edited together in a short 15 minute documentary set for its worldwide premiere at Grandma’s Party

Big night for lovers of Tru Skool hip hop & the emergence of another regular event showcasing the best in new UK talent.

FACEBOOK EVENT PAGE https://www.facebook.com/events/216319831794993/

ONLINE ADVANCE TICKETS AVAILABLE FROM www.richmix.co.uk (£7 advance / £10 OTD)

VENUE : Rich Mix, 35 Bethnal Green Road, London E1 6LA – nearest stations Liverpool St & Bethnal Green

TWITTER : @RichMixLondon @SisterElements @DJSarahLove @Excalibah @Rain_Freedom @EllaMesma

URBANELITE PROMOTIONS
@urbanelitepr

THE LOCK IN BLOG

We have just launched a new blog on Tumblr, “The Lock In”

As a company, Urbanelite Promotions have several online platforms on Myspace, Facebook, Twitter, Soundcloud, various blogs etc to help promote our international client base

We decided to launch a less formal platform on tumblr to highlight anything that entertained or interested us. This could be news, videos, tracks, sport, music industry “advice”, anything of any nature that we just felt like posting.

This will also be a platform for artists & labels, most likely involved in hiphop, rap, r&b, soul or any other form of “urban” music who we may not be directly involved with, but we like, to have their videos or tracks uploaded. Any artists interested in having their material or details of events added should check the site first, all the contact details are there.

As a taster, we have uploaded some examples, including a rare interview with Souls of Mischief & Sarah Love & “tour stories” from their time in the UK supporting the release of the album Montezuma’s Revenge, when we took D12 to meet Tim Westwood & news of their tour last year & dates in the Uk this year, and some other videos of Stateside & UK artists such as Copywrite, Vast Aire, Supar Novar, Depprooted & we’ll be adding more soon. We also uploaded a couple examples of our 8Tracks mixes featuring international hiphop artists we’ve been in touch with over the years.

Here are a couple examples (the full tracklistings are on the new blog)

Mix 1 incl Phi Life Cypher, Genesis Elijah, Epsilon Project & Classified

http://8tracks.com/mixes/301217/player_v3

Mix 2 incl MC Life, Sway, Skinnyman, Vast Aire, 6th Sense, Saigon, Eternia, Scram Jones

http://8tracks.com/mixes/343905/player_v3

Every week or so we’ll then summarize the latest content in our various other online platforms. Only submissions to the contact quoted at the tumblr page will be considered. General mp3 blast companies need not apply….!

Otherwise, drop by & if you want added, drop us a line

URBANELITE PROMOTIONS
twitter @urbanelitepr