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Two more British online magazines are the latest to run the rule over the new album by West London rapper & producer Apex Zero’s debut solo album “Reality Provoking Liberation” which released on 28th October

Multi genre Musiceyz and urban music specialist AH 25 Eight Entertainment like many before them have endorsed the young emcee’s rhymes, powerful delivery and conscientious approach which addresses many of the political and social issues affecting large sections of society today

The influences of artists such as Wu Tang, Immortal Technique, Nas, dead prez, Public Enemy, Klashnekoff, Phi Life Cypher and Skinnyman are evident in terms of the traditional values of hip hop lyricism, but also has a unique production style drawn from a wide spectrum of musical genres which lends itself to an edgy and at times aggressive full on attack to the senses.

Direct and to the point, he’s drawn an appreciation from an impressive range of media titles, and the latest reviews can be read at:

MUSICEYZ HERE

AH 25 EIGHT ENT HERE

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Apex celebrates the success of this release at his re-scheduled album launch party on Saturday 7th December which takes place upstairs at The Vibe Bar, 91 Brick Lane, London E1 7QL. Performing with a live band, he will be joined by Caxton Press, Iron Braydz, Itch FM’s DJ A.Gee and host Peaches. Entry is £5.00 on the door, 8pm – 1am and the nearest tube station is Aldgate East. Further details about the venue can be found at www.vibe-bar.co.uk

You can buy the album direct in digital format and by mail order in CD format from http://firstandlast.bandcamp.com and keep up to date with him on twitter via @ApexZero00

Check out his recent video release for “Absolute Zero”

Any further media or press enquiries about the album release, requests for interview or features or information regarding the album launch event can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-PopCulturez

With the release of the debut solo album by London’s hip hop producer & rapper Apex Zero, “Reality Provoking Liberation”, an example of the impressive diversity of media interest is displayed in two reviews over the past 24 hours

Online magazine PopCulturez is a multi genre publication covering news, reviews, features by rock, country, pop and hip hop artists. Their review includes the opening salvo “From the outset, it is clear that Apex Zero is taking his music to an uncompromising place, with political rhymes coming at an unrelenting pace.“, the article then continuing to note “while many rappers are caught up in the streets or tales of club-hopping, this young MC looks further due to his studies of socialist philosophy, politics, and African history….and has also taken inspiration from a number of other British MCs, with strong hints of names like Terra Firma, Lowkey, and Kashmere seeping through his styles.

Summarizing “Apex Zero comes off like Britain’s answer to Killah Priest to show that real, hardcore hip-hop with a political mindset still exists in 2013” you can read the entire review HERE

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Meanwhile, UndergroundHH, a website dedicated to UK hip hop and championing both new and more established independent artists on the scene featured the album, again drawing comparisons to British & international artists such as Immortal Technique, Wu Tang, Dead Prez, Skinnyman and Klashnekoff, and comments “Apex delivers stone cold pen game fighting back at the system, the roots of population control and the endless routine of a 9 to 5.” and then featuring his videos for Power Source, Chaotic Revolt and Our Times.

Read the whole feature HERE

Gearing up for his official launch party with a live band upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December, he will also be joined on the night by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Entry is £5.00 on the door, 8pm – 1am and nearest tube is Aldgate East.

Also look out for a brand new video for his new single Absolute Zero being released to the internet on Monday 4th November as well as further media coverage, reviews and interviews.

You can buy the album in digital and CD formats from his Bandcamp and keep up to date with him via his official site www.firstandlastpride.co.uk and on twitter @ApexZero00 You can connect with the magazines on twitter @PopCulturez and @Underground_HH

Meantime, you can listen back to his interview with Tarek on Reprezent Radio from 23rd October where he was live in the studio for the Revolution Hip Hop Show.

All media, press, magazine and radio requests and inquiries about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

AlbumCoversmall

Riding in on the back of St Jude’s Storm which hit the southern UK this morning, the 28th October arrived and with it the release date of the debut solo album by west London’s rapper & producer Apex Zero.

Having released his mixtape The Pulse of the Awakening almost exactly a year ago, the new album “Reality Provoking Liberation” is 15 tracks of hard spittin, conscientious lyricism and raw energy which has received plaudits for the range of political and social issues addressed in the rhymes

Having been influenced by artists such as Wu Tang, dead prez, Immortal Technique, Phi Life Cypher, Blak Twang, Skinnyman and Klashnekoff, comparisons have been made by the media to UK hip hop contemporaries such as Lowkey, Akala & Triple Darkness for the manner in which he tears into the subject matter and brings meaning to the tracks in the best traditions of the culture.

Already reviewed and interviewed by a wide range of publications, including Flavour, Clash, Wordplay, Bearded, The Skinny, In-Spirels, The Word is Bond, Whatculture, MOJO, Subba Cultcha, AAA Music, Sampleface, Blacksheep and much more….with much more to come….it has been as anticipated a highly impressive debut from the emcee who remains a member of the city’s First and Last duo.

Released today independently on his own Design Chaos label, it is available to buy digitally or in physical format via mail order. BUY IT HERE

He has in fact added 3 bonus cuts recently to the original 12 track version, and the full tracklist is :

Head vs Heart (Intro) 02:12
Shackled by the Pound 04:26
Absolute Zero 03:40
Power Source (War at Night) 03:31
Our Times feat. OMeza Omniscient and Kyra 04:27
Walk on Water feat. Seapa and OMeza Omniscient 03:11
Don’t Follow the Image feat. OMeza Omniscient and Amy True 04:04
Three Children (Us and We) 06:37
Obtain Bearing 05:13
Everything Must Change 02:20
Chaotic Revolt 03:58
A Meeting of the Continents feat. Hasan Salaam and Iron Braydz 03:44
Spray the Roof feat. OMeza Omniscient and Invincible Armour 04:10
Apex Zero, Growth, Slay the Basilisk, First and Last, Reality Provoking Liberation – Growth (Slay the Basilisk) 07:04
Reality Provoking Liberation feat. OMeza Omniscient 05:21

There’s no question, this has been one of British hip hop’s albums of the year, and one all heads and fans of the traditional tru skool style will appreciate.

Check out his videos for Power Source and Chaotic Revolt

Be on the lookout for more press coverage in the weeks ahead, and a new video for Absolute Zero being launched on Monday 4th November. He will also be live on air with Mr 13 on Bang Radio tomorrow from 10pm GMT (5pm EST)

His official album launch party takes place on Saturday 7th December upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Doors open at 8pm with entry £5.00. He will be appearing with a live band and there will also be performances from Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and hosted by Peaches. Venue details are at www.vibe-bar.co.uk

All news and information can be found at his official site www.firstandlastpride.co.uk and you can connect with him on twitter @ApexZero00

Any further media or press inquiries requesting interviews or copies of the album to review, or djs looking for full quality radio edit mp3s of any of the singles from the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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London’s Apex Zero, one half of First and Last who describes his style as “neo-hardcore tru skool hip hop” came up through the city’s live scene, notably the End of the Weak and Speaker’s Corner events.

It’s only in recent years he’s turned his focus on the recording side, initially as part of First and Last and then releasing his mixtape “The Pulse of the Awakening” in 2012 ahead of his debut solo album “Reality Provoking Liberation” which releases on 28th October 2013.

This young emcee and producer has taken his time to study renowned figures in music and public life. With eclectic listening tastes that range from John Coltrane to Rage Against the Machine to Motown, he has been influenced by the lyricism of Tupac, Wu Tang, Immortal Technique, Dead Prez, Nas and fellow British artists Skinnyman, Klashnekoff. With a personal interest in figures such as Malcolm X, Marcus Garvey & Huey Newton, and having studied socialist philosophy, politics and African history, his style is comparable to contemporaries such as Lowkey, Triple Darkness, Melanin 9 and Akala

American online magazine Soundparlor took time out recently to speak with Apex Zero about his early days & influences, his goals and challenges he faces and his new album

The feature acts as an excellent insight into the key inspirations for this young artist, the mindset and thought process behind his music with some surprising twists & turns added into the mix. Read the whole interview HERE

Apex Zero will be premiering his new single “A Meeting of the Continents” on US online The Rap Up on Tuesday 27th August, and the track features Hasan Salaam and the newest member of London’s Triple Darkness crew, Iron Braydz.

From the album, he has already released several videos, most recently “Chaotic Revolt”

Look out for much more news on this release over the next few months. Any media, press or dj inquiries can be addressed to UrbanElite PR HERE

Follow Apex Zero on twitter @ApexZero00 and the magazine @_soundparlor_

UrbanElite PR
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T : @urbanelitepr

ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

MagnaCarta-IAmMusicTV

The coverage of Melanin 9’s debut album “Magna Carta” continues into 2013.

Released on the 3rd December, it was one of the most written about UK hip hop albums of 2012, and the latest instalment is via James Savundra for London’s online platform I Am Music TV

Here he combines a review with an interview, with the London emcee speaking on putting the album together, the inspiration for the subject matter & writing process, selection of featured artists and the reasons behind there only being a relatively limited number and his plans for the new year.

The review itself is in depth and acknowledges the subject matter covered, the personal nature of the album and the skills on display as you’ll see from the introduction :

Magna Carta should come with a warning. If you think you’ve copped yourself an easy-listening, stereotypical hip-hop album, then I’d advise you to return it. Brace yourself to be taken on an adventure by British rapper, Melanin 9, who is already steadily making a name for himself as a real lyricist. This project certainly isn’t one for the faint hearted, as M9 (as he is also known) overpowers the listener with verses that come from within. Everything you hear is real

The journalist has obviously put a lot of thought into the piece, which you can read in its entirity HERE

Magna Carta is available to buy digitally from iTunes, and physical CD versions can be bought via mail order from http://www.m9ether.bandcamp.com

You can follow the guys on twitter @Melanin_9 James Savundra at @savzy007 and the site itself @IAmMusicTV

Any further media enquiries can be sent to UrbanElite Promotions HERE

UrbanElite PR
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T : @urbanelitepr

MagnaCarta-Dataransmission

British multi genre online publication DataTransmission have just allocated Melanin 9’s debut album “Magna Carta” an 8/10 rating via their review by Janine Francois

Just simply a stunning piece of art” is how the review is summarized which you can read in full HERE

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There’s little question that this has been a landmark release for the London emcee with such an extensive of international media coverage, and it was also good to see the re-emergence of London’s Itch FM who featured Ryan Proctor’s review in Old to the New. Anyone involved with British Hip Hop will be well aware of the role the radio station played over many years in supporting artists such as Blak Twang, Jehst, Phi Life Cypher, Task Force, Skinnyman and many others, before winding up operations a few years back.

However theyre back online, and you can see the feature at http://www.itch.fm/melanin-9-magna-carta-review/

Magna Carta is available from iTunes now, and can be bought HERE You can also buy the CD physical format by mail order from http://m9ether.bandcamp.com

You can hear snippets of the whole album streamed exclusively yesterday by Bonafide Magazine, another publication to give the release its full endorsement by including it in their Top 50 Releases of 2012. Hear the audio stream HERE

You can keep up to date with all of them on twitter @Melanin_9 @D8aTransmission @ItchFM @RyanProctor75 and @BonafideZine

All UK and international media promotions handled by UrbanElite PR. Any further press enquiries can be sent HERE

UrbanElite Promotions
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