The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero
His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah
The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.
The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE
Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt
It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE
Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova
T : @urbanelitepr