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London MC & producer Apex Zero has just released his new video today for “Obtain Bearing”, a self produced track taken from his debut album Reality Provoking Liberation released late last year

Filmed in west London, Nottingham and Grenada, the visuals represent his roots while his rhymes reflect the conscientious lyricism endorsed by international publications such as MOJO, Blues & Soul, Rap Reviews and The Word is Bond

Working on a new mixtape due for release later in the year, the First and Last crew member was also seen interviewing Dead Prez for the UK’s I Am Hip Hop Magazine.

The album is available from www.firstandlastpride.co.uk & you can reach him on twitter @ApexZero00

There is a version of this track edited for radio. Check it out on the audio stream below and any djs not already serviced with a full quality mp3 can request it from UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

BluesandSoul-All3

Blues & Soul is one of the UK’s longest running publications specializing in r&b, hip hop, blues, soul – the full spectrum of “urban” music

They publish a physical magazine regularly, but also have their online version, and have in the past few days done their quarterly update of hip hop releases where they have featured 3 of artists we have been promoting.

Check out the coverage :

Iron Braydz – “Verbal sWARdz” EP releases on 14th April 2014

Read the review at HERE

Audio stream of the Verbal sWARdz EP

Follow Iron Braydz on twitter @Braydz

Matt Maddox “Righteous Fury” album out now in digital & CD formats on Red Phone Records / Seven 13 Music

Read the review HERE

Audio stream of the Righteous Fury album

Follow Matt Maddox on twitter @MattMaddox82

Apex Zero – “Reality Provoking Liberation” album out now in digital & CD formats

Read the review HERE

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You can hear the whole album at his Bandcamp HERE

Follow Apex Zero on twitter @ApexZero00

Three releases for fans of the real, authentic sound of hip hop – quality lyricism & beats with input from both sides of the Atlantic via guest producers and featured artists. These include Sean Price, Prince Po, Hasan Salaam, Triple Darkness, Phat Kat, Sicknature of The Snowgoons, Tragedy Khadafi, C Lance of Jedi Mind Tricks, Kyza, Skriblah, DJ Shortee Blitz, King Magnetic, Adlib, Reef the Lost Cauze, Skammadix, Nemesis, Vanderslice and many more

Any media & press inquiries about these releases can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RapReviews2

London rapper and producer Apex Zero released his debut solo album “Reality Provoking Liberation” on 28th October.

It received many plaudits for addressing a wide range of political and social aspects, the production and also the powerful delivery which has become a recognized signature for the young MC.

A wide range of UK and international press covered the release via reviews and features, and the latest to show recognition is the renowned online Rap Reviews. Check out what they had to say HERE

Apex is also of course a member of the city’s hip hop duo First and Last, and they are currently spending 2014 putting together a new album and also fixing up live shows around Europe. As the album launch party in December demonstrated, the reputation for always putting on an energetic and lively performance has been well merited.

They are now taking bookings, and all requests can be addressed to Apex over at www.firstandlastpride.co.uk or of course just drop him a message over at his twitter page @ApexZero00

The album can be bought from http://firstandlast.bandcamp.com

Any further media enquiries about Apex Zero, or booking requests which we will forward on to him can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

EVENT

Saturday 7th December marked the date for London rapper & producer Apex Zero’s album launch party at The Vibe Bar in Brick Lane.

Reality Provoking Liberation was the debut solo album for the member of the UK hip hop duo First and Last, and it released on 28th October to wide critical acclaim from media around the country

In conjunction with local live promoter Hoochinoo Events, Apex put together a strong line up for the night, showcasing tracks from his album with a live band, and there were also performances by Caxton Press, the latest member of the city’s Triple Darkness crew Iron Braydz, DJ A.Gee from Itch FM and expertly hosted by Peaches

The event was filmed by south London cameraman Jimmy Chiba of Chiba Visuals, who as well as catching footage of the performances took time out with Apex himself who speaks on the event, his album and the support he’s had. The high quality visuals acts as a great document of the event, captures the energy of the artists and the audience, and represents the positive vibe common at live UK hip hop shows to full effect

Check it out on Youtube

The album can be bought in CD and digital format from http://firstandlast.bandcamp.com

You can also keep up to date with Apex on twitter @ApexZero00

Props to everyone involved with the show. Any media enquiries about Apex Zero can be addressed to UrbanElite PR HERE Anyone interested in booking Apex Zero for shows or requests for feature spots can also be sent to UrbanElite PR or addressed directly to Apex via his website www.firstandlastpride.co.uk

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-UCL

Having released his debut solo album “Reality Provoking Liberation” on 28th October, London rapper & producer Apex Zero took time out recently from preparing for his forthcoming launch party to speak with Sam Bass from Under City Lights (UCL) Magazine

Here he speaks on the process of putting the album together and the social & political content covered in his lyrics, his future plans as part of the hip hop duo First and Last and the music scene within London generally

Read the full interview HERE

The album launch event takes place this Saturday, 7th December, upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL. The night runs from 8pm – 1am, nearest tube station is Aldgate East (a 5 minute walk east of the venue), entry price is £5.00 on the door and photo ID is advised in line with most venues’ current policy.

Apex will be playing tracks from Reality Provoking Reality with a live band, and anyone familiar with his involvement in the group The Pantheonz of Zenn-La will know to expect a highly energetic show!

Also performing will be Caxton Press, Iron Braydz from Triple Darkness and spinnin ’em on the decks will be DJ A.Gee from the city’s re-established hip hop radio station Itch FM. Hosting the event will be Peaches.

It’s certain to be a big night of quality live music, one all real hip hop heads won’t want to miss

Meantime, check out the new recently recorded joint “Transcendental Emcee”

You can buy the album in digital & CD format HERE and connect with Apex on twitter @ApexZero00

Any further press & media enquiries about the album release or the event can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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London’s Apex Zero prepares for his Reality Provoking Liberation album launch party with the release of this brand new joint straight out the lab, “Transcendental Emcee”.

The debut solo album was released to wide critical acclaim on 28th October, and this new track brings a lil’ different flava courtesy of Frank Freeman’s production, while Apex displays his trademark skilled wordplay and lyricism

The launch event takes place this Saturday, 7th December, upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. Apex will be showcasing tracks from the album with a live band, while there will also be performances from Caxton Press and Iron Braydz from Triple Darkness. On the 1’s & 2’s is Itch FM’s DJ A. Gee hosted by Peaches.

With some of the city’s finest talent in the building it’s sure to be a big night not to be missed by all hip hop heads in the area. Running from 8pm – 1am, entry is £5.00 on the door, nearest tube is Aldgate East and photo ID is advised in line with common venue policy. More venue information available from www.vibe-bar.co.uk

You can connect with Apex on twitter @ApexZero00 and the producer @GoodOldFrank

Check the new joint out on Soundcloud

Any djs not already serviced with the full quality clean radio edit can request it from UrbanElite PR HERE

The album Reality Provoking Liberation can be bought in digital and CD formats direct from http://firstandlast.bandcamp.com

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-UKHHreview

Having already performed an exclusive freestyle video for leading British online hip hop site UKHH.COM some weeks ago, their contributor Ethan Everton has also now reviewed the album Reality Provoking Liberation which released on 28th October.

The article is yet another endorsement among many publications who have covered the release in the past couple of months, opening “Potentially the rawest truths that you’ll hear on record for the remainder of the year, the philosophies behind the wordplay in Apex Zero’s almost entirely self-produced début album Reality Provoking Liberation is if anything a reflective experience for any listener.

It is in fact a very in depth appraisal of the album, delving into the finer points of the tracks and is summarized “As stated at the beginning, this is more than an just album to muse too. It’s intention is to bring about a new mentally aware consciousness that’s being prohibited in ways unimaginable.

Read the whole feature HERE

This latest coverage comes at the beginning of the week which finally leads up to the long awaited album launch party event. It takes place this Saturday, 7th December, from 8pm – 1am upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

Apex has been busy in recent weeks fine tuning his set which will be performed with a live band. Also performing on the night will be Caxton Press & Triple Darkness member Iron Braydz. Itch FM’s DJ A. Gee will be on the 1’s & 2’s with Peaches the regular Hoochinoo host. Entry is £5.00 on the door with the nearest tube station being Aldgate East, around a 5 minute walk from the venue. It’s advised to bring photographic I.D. for the event in line with most venues’ entrance policy.

It’s sure to be one of the London’s hip hop events of the month, so definitely not one to miss for all hip hop heads in the area

Also look out for the release this week of a brand new track “Transcendental Emcee”, not on the album but especially recorded to mark the event.

Meantime, check out the video of his freestyle which was featured on UKHH.Com earlier in the autumn

Any further media enquiries about the album or the launch event can be addressed to UrbanElite PR HERE

The album can be bought in digital and CD formats direct from http://firstandlast.bandcamp.com and you can also reach Apex on twitter @ApexZero00 or the site @UKHHcom

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr