RPL-SubbaCultcha

West London rapper and producer Apex Zero sat down with journalist Ben Bradford recently for British online magazine Subba Cultcha.

They discussed the making of his debut solo album Reality Provoking Liberation and the underlying theme and concept of the subject matter, as well as working with his fellow partner in “First and Last” rhyme OMeza Omnsicient, Hasan Salaaam, Iron Braydz, Amy True and Invincible Armour. He explains why this has been the culmination of years of work beginning in 2010 and his writing techniques, whether as a lyricist or a producer, and his plans for the future.

It has been a highly impressive debut release, and the journalist opens the article with his own thoughts on the album, and these excerpts provide the flavour:

listening to Apex Zero’s fierce and powerful lyrics on ‘Reality Provoking Liberation’ its clear he’s trying to unite people and to fight against the common enemy, the state, the Government , instead of against each other

As Apex spits on the rough as a sawn of shotgun to the face of an opening track ‘Shackled By The Pound’…he attempts to rally the unfortunate and the oppressed throughout the album, giving messages of support and encouragement, and he’s asking for a revolution throughout the album

‘Reality Provoking Liberation’ is a really melodic album, underneath the fury and anger, and with Apex spitting lyrics the size of nuclear bombs, the melody and classical edge really takes you into his lyrics and messages. it’s a full on surround sound album. Its an epic, intense, emotional, and informative album.

Read the whole feature HERE

Look out for the release of his new video “Absolute Zero” this week with further media coverage coming soon leading up to his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. Apex Zero will be performing with a live band and will be joined by Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. The night will run from 8pm – 1am and entry is £5.00 on the door. A great night of hip hop kick starting the Xmas holiday season early.

The album is available to buy directly from his BANDCAMP in digital and CD formats. CD’s can also be bought from renowned UK hip hop online store Suspect Packages.

Meantime stay up to date with him on twitter @ApexZero00 and the magazine @SubbaCultchaCom You can also reach Ben on twitter @adjetey12 Any further press or media inquiries about the release can be addressed to UrbanElite PR HERE

Check out his bonus cut The World We Exist In. This doesn’t appear on the album but again could be bought direct from Apex Zero via his Bandcamp mentioned above.

UrbanElite PR
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RPL-Sampleface

The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
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T : @urbanelitepr

RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
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T : @urbanelitepr

RPL-WordIsBond

In the lead up to releasing his debut solo album “Reality Provoking Liberation” on 28th October, London’s hip hop Emcee & Producer Apex Zero took time out to speak with Teckzilla from the renowned international online magazine The Word is Bond

In the article, Apex speaks on his early days, his background, family, transition from releasing a solo project for the first time separate to his involvement with the duo First and Last, most inspirational live performance, who he’d like to work with, what he does when not involved with music, favourite “mind altering” piece of art and of course the album itself.

Check out his thoughts on this and more HERE

Meanwhile, he has just launched his new single “Spray The Roof” which features First and Last partner in rhyme OMeza Omniscient and Invincible Armour

Check it out on Soundcloud below

STRWeb

Any djs not already serviced with the full quality clean radio edit mp3 of Spray The Roof, or any other members of the media & press with inquiries about the album can contact UrbanElite PR HERE

Look out for details about the re-arranged date for his album launch event at The Vibe Bar, Brick Lane in London being announced very shortly, and you can keep regular tabs on him via Twitter @ApexZero00 and connect with the magazine @TheWordisBond

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-UKHH

Long running online platform supporting British hip hop & rap artists, UKHH.Com, got together with London’s Apex Zero recently to film a new interview where he speaks on his new album Reality Provoking Liberation (out 28th October) and he also spits some exclusive bars for them.

One half of the city’s First and Last duo, this is his debut solo album and has made a strong impression with the UK’s media recognizing the passion with which he addresses a range of political and social issues in his lyricism, the energetic delivery style and tight production, much of which is supplied by the man himself.

Watch the whole feature on Youtube HERE

The album launch event was originally scheduled to take place at The Vibe Bar in Brick Lane on Saturday 2nd November. This has had to be delayed slightly due to other schedule obligations, but expect an announcement on the new date shortly.

Look out for much more coverage in the weeks ahead. Any media & press inquiries about the album can be sent to UrbanElite PR HERE

Meanwhile, keep up to date with Apex Zero on twitter @ApexZero00 and also connect with D-Facer and the guys over at @UKHHCOM

UrbanElite PR
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T : @urbanelitepr

RPL-TheLondonWord

The London Word is a lifestyle publication representing the experience and passion for living in the city. It covers everyday life, the good, bad and somewhere in between, reporting on news, events, fashion, going out, health, politics, everything & anything which would be of interest to Londoners and reflecting on life there.

They run a “My London” series which asks individuals to explain what living in the city means to them. The latest one is with Apex Zero, the hip hop Emcee & Producer who releases his new album Reality Provoking Liberation on 28th October.

He speaks on his time in Hounslow, Acton & Southall, family, music, happiness, favourite areas of London to relax, the city’s diversity and a lot more

Check out the full article HERE

Apex Zero will also be performing in the city on Saturday 2nd November as he launches his album Upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch E1 6QL. The night starts at 8pm til 1am, £5 entry at the door, and there will also be performances by Caxton Press, Iron Braydz, DJ A.Gee from Itch FM and hosted by Peaches. The nearest tube station is Aldgate East, but you can get more information about the venue on their official site www.vibe-bar.co.uk

Meantime, check his video for Power Source

Look out for much more news and coverage on this release shortly, and keep up to date with Apex on twitter @ApexZero00 and also the magazine @TheLondonWord

Any further press or media enquiries about the album or event can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-WordplayMagazine

British online & physical publication Wordplay Magazine cover all the elements of hip hop, music, breakin, graffiti, fashions, deejaying and more.

With healthy quality controls, they report on the best hip hop from around the world and remain of course supporters of the homegrown UK scene. It’s a great read for fans of traditional hip hop culture, hip hop heads and those wanting to learn more.

Their contributor Delphina Scott cast en eye over the debut solo album by West London’s Apex Zero. Releasing on 28th October, “Reality Provoking Liberation” is the follow up to his mixtape “The Pulse of the Awakening” and he may also be known to some as part of the city’s First and Last duo as well as performing with The Pantheonz of Zenn-La

The review opens : “There are a growing number of emcees on this side of the pond i.e the UK or maybe more appropriately ‘The Belly of The Beast” who are perfectly aware of the governmental pressures that are being heaped upon the 99%. Apex is part of this uprising and he continues with what would seem to be his mission launch a full assault on the system using his self described ‘Neo Hardcore’.

His energetic & passionate flow addressing a range of political & social issues is touched upon “Apex Zero’s style is lyrically dense but not un-fathomable and it’s likely some of the knowledge he kicks may push some people to learn about things schools don’t teach. He has a full on lyrical machine gun approach via his rapid unrelenting flow.” and in summary reflects “Apex brings us plenty of food for thought and production that’s full of atmospheric strings and tuff beats. Indeed his album is a 12 course meal. 12 tracks of nourishing revolution! Don’t sleep on it.

Read the whole 4 star review HERE

The album launch party takes place on Saturday 2nd November at London’s Vibe Bar, 91 Brick Lane, Shoreditch E1 6QL. Also performing will be Caxton Press and Iron Braydz, with DJ A.Gee (Itch FM) and host Peaches. The event runs from 8pm – 1am, £5.00 on the door and entrance is for those aged 18 & over. It looks like being a great show, so get down if you can.

Meanwhile, check out his single “A Meeting of the Continents” which also features Iron Braydz along with Hasan Salaam.

You can follow him on twitter @ApexZero00 and the magazine @Wordplaymag with Delphina over at @RawBlueCheese

DJs looking for clean radio edits of any singles released to date, or press and media with further inquiries about the album release and event at The Vibe Bar can contact UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr

RPL-BritishHipHop

West London’s Apex Zero releases his first solo album “Reality Provoking Liberation” on 28th October, following on from the 2012 mixtape “The Pulse of the Awakening”

Known in the city as part of the First and Last duo, a past regular at the End of the Weak and Speaker’s Corner events and also as a member of the group Pantheonz of Zenn-La, he’s built up a rep for his energetic live shows and powerful lyrical delivery style, covering a range of political and social issues.

The self defined neo-hardcore tru skool hip hop Emcee also produced most of the album alongside his First and Last partner OMeziah, and while drawing from his eclectic range of musical influences for a new contemporary sound, the heart of the album draws from the true essence of hip hop within his rhymes

Andy Fletcher gave the album a run out and has provided this new review for long standing online magazine British Hip Hop. he opens :

As artists resolve to release their art without the backing of major labels they have become more willing to discuss subjects that seemed missing before. Apex Zero follows in this tradition, bringing content that might be familiar to fans of artists like Immortal Technique, with a flow that tends to be fast-almost agitated-over atmospheric instrumentals imbued with darkness and subtlety.

An in depth look at the lyricism, production and subject matter follows, concluding that “This album is a time capsule, like the rawer, younger cousin of Lowkey’s Soundtrack to the Struggle, and as such the areas which are less polished should remain so.” and that the intensity with which Apex Zero pours his heart & soul into this records means “it is far too provocative for a casual listen.

It’s, as usual for British Hip Hop, an intelligent and analytical review which you can read HERE

Watch out for much more coverage, reviews, interviews and releases in the weeks ahead, and also put a note in the diary that his album launch party takes place Upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 2nd November from 8pm – 1am. Also performing will be Caxton Press & Iron Braydz, with DJ A.Gee from Itch Fm and host Peaches. Entry is £5.00 on the door. Check www.vibe-bar.co.uk for more details

You can watch videos for Power Source, Chaotic Revolt and Our Times at the British Hip Hop review, and meantime check out his single on Soundcloud “A Meeting of the Continents” ft Hasan Salaam & Iron Braydz

You can connect with Apex on twitter @ApexZero00 and the magazine @BritishHipHop

Any djs who require full quality clean radio edits of any of Apex Zero’s singles, or media & press with further inquiries about the album or launch event, can contact UrbanElite PR HERE

UrbanElite PR
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