New video by north west London rapper Da Flyy Hooligan, “Asantihini” is taken from his album “S.C.U.M.” out on October 27th through Miami label 22 Entertainment which includes guest featured artists Westside Gunn and Hus Kingpin, produced entirely by the UK’s Agor.

The track adapts a concept from his African heritage, the word meaning “Ruler” of the Ashanti people of Ghana metaphorically applied to his own prowess on the mic through superior lyricism aand extravagant vocabulary.

Long established as one of the most gifted and creative artists in the burgeoning British rap scene, previous releases have included collaborations with further US luminaries including the late Sean Price, Prince Po, Dead Prez and Hasan Salaam.

WATCH IT NOW ON YOUTUBE

Connect with Da Flyy Hooligan on social media via Twitter, IG & Facebook

Pre-order “S.C.U.M.” on Bandcamp and iTunes

All international media & press enquiries regarding Da Flyy Hooligan and the album “S.C.U.M.” can be sent to us at UrbanElite PR. Our contact details are available HERE

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VerbalSwardz-TheCut

London’s The Cut Magazine took a trip up to Harlesden recently to meet up with rapper & producer Iron Braydz who has just released his Verbal sWARdz EP on his own Unorthostract label, available now from http://braydz.bandcamp.com

In this exclusive in person interview, they discuss a variety of subjects ranging from the origins of his artist name, spirituality, the influence of Wu Tang and how their music in effect saved his life, his views on underground and mainstream hip hop, Wiley’s “racial rant” on twitter and of course his new EP

Read what he had to say HERE

The largely self produced 10 track EP is the beginning of what is planned as a series of releases over the next 12 months whether solo or as part of Triple Darkness and FuFu Gang. Verbal sWARdz also features Triple Darkness with further contributions from Prince Po, Sean Price, Kyza, Skriblah, Phat Kat and DJ Shortee Blitz.

Check his new video “Rambo” released last week featuring Kyza and Skriblah with a cameo appearance by Melanin 9.

Keep up to date with Iron Braydz on social media at his twitter @Braydz and on Facebook “HollaAtBraydz

All further media & press inquiries, including dj requests for full quality radio edit mp3s of the tracks “Millennium” ft Prince Po, “Firey Red” ft Sean Price, “Rambo” and “Dredd”, can be sent to UrbanElite PR HERE

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RPL-Sampleface

The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
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RPL-InSpirels

British online magazine In-Spirels is a general lifestyle publication which, as the name suggests, features people, events and places aimed to act as an inspiration to others, whether in the field of fashion, health, sports, careers, relationships, film & music.

Their features editor Taytula Burke took time out recently to meet up with hip hop rapper & producer Apex Zero in London to discuss his new album Reality Provoking Liberation, the political and social issues he addresses in his lyricism, the experience of operating as an independent artist and the philosophers and artists who have inspired him

Rated as “One to Watch”, read the article HERE

He has just launched his new single “Spray The Roof” which features OMeza Omniscient and Invincible Armour. Check it out on Soundcloud

Details of the re-arranged date for his album launch party will be announced shortly. Originally planned for 2nd November, it has had to be put back a little later due to schedule commitments but look out for official word on that soon.

Any djs looking for the full quality clean radio edits of Spray the Roof or any other singles released by Apex Zero, or any other media & press inquiries about the album, can contact UrbanElite PR HERE

Meantime, keep up to date with Apex on twitter @ApexZero00 and the magazine @inspireLS You can connect with Taytula also at @Taykeova

UrbanElite PR
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RPL-RapEssence

West London rapper and producer Apex Zero releases his debut solo album Reality Provoking Liberation on 28th October

Known for being part of the city’s hip hop duo First and Last and also a regular on the live circuit at events such as EOW and Speaker’s Corner, he’s developed a reputation for his fiery verbal delivery covering a range of political and social issues.

American online magazine Rap Essence took a listen through the album and provided a track by track synopsis. They conclude in their summary

The beats are banging throughout, with most having a strong Wu-Tang-ish influence to them. The dark instrumentals coupled with Apex Zero’s fierce flow and intelligent subject matter set this album apart from many of the other hip-hop being released today. Lyrically he reminds me of Dead Prez or Immortal Technique in that he has a confrontational style and clever politically-charged wordplay. While I may not agree with everything he says on the album, it’s definitely nice to hear an emcee who refuses to cower to the powers that be and spit with a passion about the topics that he believes to be true

Afforded a 4/5 rating, read the whole in depth review HERE

Check out a couple singles from the album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Video for Chaotic Revolt

Follow Apex Zero on twitter @ApexZero00 and the magazine @Rap_Essence You can also get more information from the official website www.firstandlastpride.co.uk

Any inquiries from media, press, and djs about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
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ChaoticRevolt

West London’s Apex Zero releases his debut album “Reality Provoking Liberation” on 28th October and marks the 2nd anniversary of the London riots by launching this new video “Chaotic Revolt” filmed by Global Faction.

One half of the city’s First and Last duo, he’s released a series of mixtapes and was a regular performer at the renowned End of the Weak / Speakers Corner nights, performing at the EOW World Finals in Berlin in 2010.

The album includes features from Triple Darkness’ newest member Iron Braydz, Amy True from Caxton Press, London’s Invincible Armour and Hasan Salaam. His fierce flow style and subject matter throughout the album are in the best traditions of conscientious hip hop, intelligent rhymes & wordplay over almost entirely self produced beats with additional contributions from DJ Fortune and Omeziah

Citing influences which include Wu Tang, Immortal Technique, Pharoahe Monch, Skinnyman and Klashnekoff, he’s studied some of the best in the business to develop his own identity and style, and has become one of the most impressive new figures on the scene today.

Look out for much more news on this release in the weeks ahead.

For more information, visit the official site www.firstandlastpride.co.uk

You can reach him on twitter @ApexZero00 or Facebook www.facebook.com/apex.omeza

There is a special clean radio edit for the single, check it out on Soundcloud

Any djs looking for a full quality mp3 of the clean / radio edit, or any media & press with general inquiries about the album can contact UrbanElite PR HERE

UrbanElite PR
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T : @urbanelitepr