EVENT

Saturday 7th December marked the date for London rapper & producer Apex Zero’s album launch party at The Vibe Bar in Brick Lane.

Reality Provoking Liberation was the debut solo album for the member of the UK hip hop duo First and Last, and it released on 28th October to wide critical acclaim from media around the country

In conjunction with local live promoter Hoochinoo Events, Apex put together a strong line up for the night, showcasing tracks from his album with a live band, and there were also performances by Caxton Press, the latest member of the city’s Triple Darkness crew Iron Braydz, DJ A.Gee from Itch FM and expertly hosted by Peaches

The event was filmed by south London cameraman Jimmy Chiba of Chiba Visuals, who as well as catching footage of the performances took time out with Apex himself who speaks on the event, his album and the support he’s had. The high quality visuals acts as a great document of the event, captures the energy of the artists and the audience, and represents the positive vibe common at live UK hip hop shows to full effect

Check it out on Youtube

The album can be bought in CD and digital format from http://firstandlast.bandcamp.com

You can also keep up to date with Apex on twitter @ApexZero00

Props to everyone involved with the show. Any media enquiries about Apex Zero can be addressed to UrbanElite PR HERE Anyone interested in booking Apex Zero for shows or requests for feature spots can also be sent to UrbanElite PR or addressed directly to Apex via his website www.firstandlastpride.co.uk

UrbanElite PR
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T : @urbanelitepr

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We said that the debut solo album by London’s Apex Zero was one of the biggest for UK hip hop in 2013, and it appears that the internationally renowned publication that is MOJO Magazine would agree.

In their current edition celebrating their 20th anniversary, they have afforded “Reality Provoking Liberation” a 4 star review, describing it as a “DIY stunner” which will have “Fans of Triple Darkness, Dead Prez and Immortal Technique piqued by the arrival of fresh political rap blood

It’s been a key underlying factor in the level of media interest created by the album from the rapper & producer, the mix of political and social issues addressed with a fierce delivery and conscientious lyricism, once a standard for the genre but a rarer entity in recent times. But green shoots of recovery are evident in releases from both sides of the Atlantic in the past couple of years, and Apex Zero has emerged as another new name adding his own weight to the re-establishment of the anti-establishment.

The album is out now, available to buy in digital and CD format HERE

You can expect to see more coverage on the release in the weeks ahead, and he is also preparing the release of his new video for “Absolute Zero” on Monday 4th November. He is also preparing for his album launch party on Saturday 7th December which will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL. He is putting together a special set with his live band for the night, which will also see performances by Caxton Press and Triple Darkness’ newest member Iron Braydz accompanied by DJ A Gee (Itch FM) and host Peaches.

The night runs from 8pm – 1am, £5.00 on the door, nearest tube station is Aldgate East. You can see more details about the venue at www.vibe-bar.co.uk

You can also keep up to date and find out more information about him via his website www.firstandlastpride.co.uk where you can also submit booking and feature requests, or connect with him on twitter @ApexZero00

He will also be guest of Mr 13 and DJ Bones on their Bang Radio hip hop show live in the studio tonight 29th October from 10pm, (5pm EST). Can hear it online at www.wearebang.com

Any media, press or radio / dj requests for interviews, copies of the album for review or requests for full quality clean edit mp3s of the singles can be sent to UrbanElite PR HERE

Meanwhile, check out these two tracks from the album, A Meeting of the Continents ft Hasan Salaam & Iron Braydz, and Spray The Roof ft OMeza Omniscient and Invincible Armour

UrbanElite PR
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T : @urbanelitepr

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The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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British publication Blacksheep Magazine has a long history of reporting on international hip hop & rap music news, events, releases & features.

Their regular contributor Andrew Kay took several listens through the new album by London’s Apex Zero. Out on 28th October, “Reality Provoking Liberation” is his debut solo album, although has released a previous mixtape in 2012 “The Pulse of the Awakening” and was previously known as part of the duo First and Last (still going strong) and the group The Pantheonz of Zenn-La.

Coming up through London events such as End of the Weak & Speaker’s Corner, and as part of these groups, he became known for his lyricism covering a wide range of political and social issues combined with a fiery delivery style. The review touches upon this in “The anger and the passion command every verse enabled by some wonderfully fluid production“, the production in the large part also courtesy of Apex Zero with further contributions from First and Last’s OMeziah

With comparisons of the “social commentary” made with artists such as Public Enemy, Immortal Technique and Brother Ali with a “rich London and UK centric vibe to it” the review then proceeds through a track by track breakdown, summarized as a whole with the description “an album of reportage, a war report from the tower blocks of a stark, cold Big Smoke, where social injustice and human enslavement are commented upon with the fist pumping ire of a frustrated humanist.

Read the full review HERE

Check out examples of the album via the single “A Meeting of the Continents” featuring Hasan Salaam & Iron Braydz, and the video Chaotic Revolt

The date for the re-arranged album launch event in London will be announced very shortly. You will hear about it here, or you can read about it by following Apex on twitter @ApexZero00 or checking on his official website www.firstandlastpride.co.uk You can also follow the magazine on twitter @Blacksheepmag

Any magazines, press or other media inquiries about the album or individual singles can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
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T : @urbanelitepr

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In the lead up to releasing his debut solo album “Reality Provoking Liberation” on 28th October, London’s hip hop Emcee & Producer Apex Zero took time out to speak with Teckzilla from the renowned international online magazine The Word is Bond

In the article, Apex speaks on his early days, his background, family, transition from releasing a solo project for the first time separate to his involvement with the duo First and Last, most inspirational live performance, who he’d like to work with, what he does when not involved with music, favourite “mind altering” piece of art and of course the album itself.

Check out his thoughts on this and more HERE

Meanwhile, he has just launched his new single “Spray The Roof” which features First and Last partner in rhyme OMeza Omniscient and Invincible Armour

Check it out on Soundcloud below

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Any djs not already serviced with the full quality clean radio edit mp3 of Spray The Roof, or any other members of the media & press with inquiries about the album can contact UrbanElite PR HERE

Look out for details about the re-arranged date for his album launch event at The Vibe Bar, Brick Lane in London being announced very shortly, and you can keep regular tabs on him via Twitter @ApexZero00 and connect with the magazine @TheWordisBond

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Long running online platform supporting British hip hop & rap artists, UKHH.Com, got together with London’s Apex Zero recently to film a new interview where he speaks on his new album Reality Provoking Liberation (out 28th October) and he also spits some exclusive bars for them.

One half of the city’s First and Last duo, this is his debut solo album and has made a strong impression with the UK’s media recognizing the passion with which he addresses a range of political and social issues in his lyricism, the energetic delivery style and tight production, much of which is supplied by the man himself.

Watch the whole feature on Youtube HERE

The album launch event was originally scheduled to take place at The Vibe Bar in Brick Lane on Saturday 2nd November. This has had to be delayed slightly due to other schedule obligations, but expect an announcement on the new date shortly.

Look out for much more coverage in the weeks ahead. Any media & press inquiries about the album can be sent to UrbanElite PR HERE

Meanwhile, keep up to date with Apex Zero on twitter @ApexZero00 and also connect with D-Facer and the guys over at @UKHHCOM

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr