RPL-Sampleface

The British media coverage has been building in the lead up to the release of the new album “Reality Provoking Liberation” by London hip hop Emcee and producer Apex Zero

His debut solo album, he has come up through the city’s live scene and released tracks as part of the duo First and Last and also the group The Pantheonz of Zenn-La. This is where his fierce delivery style and conscientious lyricism first came to the fore, and marked him out as one to watch for the future. Very much in the traditions of British artists such as Phi Life Cypher, Blak Twang, Lowkey, Triple Darkness and Akala, Apex engages with a wide range of political and social issues in his verses, and also has a significant hand in the production side of things along with his First and Last colleague OMeziah

The UK’s online blog Sampleface has built a strong following recently for their coverage of events, releases, news and features, and regular contributor Taytula Burke put the album under the microscope.

The review opens “The name is clue enough that this is not a trap, ratchet or dance music offering. The 12 track project is a non-stop call to overthrow an oppressive system that has everyone around the world under the cosh” and gets to the heart of the matter quickly in deciphering the rapper’s motivation, meaning and message to the world while also addressing the production techniques involved. Summarizing “Apex Zero is definitely a gifted emcee and I think given the unstable times we are living in, this for some, could be a soundtrack to revolution.” you can read the entire article HERE

Check out the single Spray The Roof featuring OMeza Omniscient and Invincible Armour, and the video for Chaotic Revolt

It is likely that the re-arranged album launch event will take place in London in early December, with the exact date to be announced shortly. Meanwhile, any further media or press inquiries about the album, or dj requests for full quality radio edit mp3s can be sent to UrbanElite PR HERE

Keep up to date with Apex via twitter @ApexZero00 and connect with the magazine @SampleFace and Taytula at @Taykeova

UrbanElite PR
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RPL-WordIsBond

In the lead up to releasing his debut solo album “Reality Provoking Liberation” on 28th October, London’s hip hop Emcee & Producer Apex Zero took time out to speak with Teckzilla from the renowned international online magazine The Word is Bond

In the article, Apex speaks on his early days, his background, family, transition from releasing a solo project for the first time separate to his involvement with the duo First and Last, most inspirational live performance, who he’d like to work with, what he does when not involved with music, favourite “mind altering” piece of art and of course the album itself.

Check out his thoughts on this and more HERE

Meanwhile, he has just launched his new single “Spray The Roof” which features First and Last partner in rhyme OMeza Omniscient and Invincible Armour

Check it out on Soundcloud below

STRWeb

Any djs not already serviced with the full quality clean radio edit mp3 of Spray The Roof, or any other members of the media & press with inquiries about the album can contact UrbanElite PR HERE

Look out for details about the re-arranged date for his album launch event at The Vibe Bar, Brick Lane in London being announced very shortly, and you can keep regular tabs on him via Twitter @ApexZero00 and connect with the magazine @TheWordisBond

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RPL-UKHH

Long running online platform supporting British hip hop & rap artists, UKHH.Com, got together with London’s Apex Zero recently to film a new interview where he speaks on his new album Reality Provoking Liberation (out 28th October) and he also spits some exclusive bars for them.

One half of the city’s First and Last duo, this is his debut solo album and has made a strong impression with the UK’s media recognizing the passion with which he addresses a range of political and social issues in his lyricism, the energetic delivery style and tight production, much of which is supplied by the man himself.

Watch the whole feature on Youtube HERE

The album launch event was originally scheduled to take place at The Vibe Bar in Brick Lane on Saturday 2nd November. This has had to be delayed slightly due to other schedule obligations, but expect an announcement on the new date shortly.

Look out for much more coverage in the weeks ahead. Any media & press inquiries about the album can be sent to UrbanElite PR HERE

Meanwhile, keep up to date with Apex Zero on twitter @ApexZero00 and also connect with D-Facer and the guys over at @UKHHCOM

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RPL-WordplayMagazine

British online & physical publication Wordplay Magazine cover all the elements of hip hop, music, breakin, graffiti, fashions, deejaying and more.

With healthy quality controls, they report on the best hip hop from around the world and remain of course supporters of the homegrown UK scene. It’s a great read for fans of traditional hip hop culture, hip hop heads and those wanting to learn more.

Their contributor Delphina Scott cast en eye over the debut solo album by West London’s Apex Zero. Releasing on 28th October, “Reality Provoking Liberation” is the follow up to his mixtape “The Pulse of the Awakening” and he may also be known to some as part of the city’s First and Last duo as well as performing with The Pantheonz of Zenn-La

The review opens : “There are a growing number of emcees on this side of the pond i.e the UK or maybe more appropriately ‘The Belly of The Beast” who are perfectly aware of the governmental pressures that are being heaped upon the 99%. Apex is part of this uprising and he continues with what would seem to be his mission launch a full assault on the system using his self described ‘Neo Hardcore’.

His energetic & passionate flow addressing a range of political & social issues is touched upon “Apex Zero’s style is lyrically dense but not un-fathomable and it’s likely some of the knowledge he kicks may push some people to learn about things schools don’t teach. He has a full on lyrical machine gun approach via his rapid unrelenting flow.” and in summary reflects “Apex brings us plenty of food for thought and production that’s full of atmospheric strings and tuff beats. Indeed his album is a 12 course meal. 12 tracks of nourishing revolution! Don’t sleep on it.

Read the whole 4 star review HERE

The album launch party takes place on Saturday 2nd November at London’s Vibe Bar, 91 Brick Lane, Shoreditch E1 6QL. Also performing will be Caxton Press and Iron Braydz, with DJ A.Gee (Itch FM) and host Peaches. The event runs from 8pm – 1am, £5.00 on the door and entrance is for those aged 18 & over. It looks like being a great show, so get down if you can.

Meanwhile, check out his single “A Meeting of the Continents” which also features Iron Braydz along with Hasan Salaam.

You can follow him on twitter @ApexZero00 and the magazine @Wordplaymag with Delphina over at @RawBlueCheese

DJs looking for clean radio edits of any singles released to date, or press and media with further inquiries about the album release and event at The Vibe Bar can contact UrbanElite PR HERE

UrbanElite PR
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2011 has seen a highly consistent level of video output from London’s Genesis Elijah

With his new album “I Aint Even Started Bruv” due out in early 2012, he returned to his ‘Civil Unrest’ EP originally released in early 2010 and ahead of his collaboration with Krate Krusaders on the album “Before I Was Famous” to film a new video for the track “Bellyfull”

The track predicts the riots and civil unrest seen in London and elsewhere in the UK during the summer of 2011, and was shot on the site of Occupy London outside St Paul’s Cathedral. This particular site was chosen by protestors due to it neighbouring the heart of the city’s banking centre….they had in fact tried to occupy the banking district but were moved on.

The protest itself gained further publicity as it led to resignations within the church as internal disagreements whether to support the action left positions untenable. They have vowed to remain in position until at least the new year, and the video contains live footage of Gen performing for people there

Also look out for Genesis Elijah appearing on 2 tracks for Ohio based MC Copywrite’s new album God Save The King which will be released in the UK in March 2012. These tracks also feature Mystro, Iron Braydz and Royce da 5 9.

Keep up to date with what he’s doing at www.genesiselijah.net and follow him on twitter @GenesisElijah

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