2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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North west London rapper Da Flyy Hooligan released his new album “S.C.U.M.” yesterday, October 27th.

In an extremely rare step for a British hip hop artist, he signed with a US label for the release, Miami’s 22 Entertainment. Produced entirely by Agor, featured artists are current US luminaries Westside Gunn and Hus Kingpin, and availability is on multiple formats from stores worldwide including Amazon, Bandcamp, iTunes and Spotify.

Two early reviews have just been published, both from the States. One is by Youtube channel “The Report Card Podcast” and the other by “Balcony Life Blog”. Check out what they had to say :

Watch the video of The Report Card Podcast review

Read Balcony Life Blog’s review HERE

Listen to the full album stream on Bandcamp where it’s available to buy on CD and digital formats

Look out for more reviews of the album in the coming weeks and a new official video due to launch on November 6th. Meanwhile, connect with DFH on social media via Twitter, IG and Facebook

All international press, media and radio station DJ inquiries and requests regarding Da Flyy Hooligan and the new album “S.C.U.M.” can be sent to us at UrbanElite PR. Our contact information details are available HERE

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Harlesden’s Da Flyy Hooligan has been at the forefront of the burgeoning UK rap scene for a number of years and has been long regarded as one of England’s most gifted and creative lyricists.

He also spent some time based in NYC and has worked with the calibre of Sav Killz, Hasan Salaam, Prince Po, DV Alias Khryst, Dead Prez, the late Sean Price.

In a rare step for a British rap artist, he has signed with a US label for the release of his new album “S.C.U.M.” in the shape of Miami’s 22 Entertainment. Out on Friday 27th October, guest featured artists include current Stateside luminaries Westside Gunn and Hus Kigpin.

French online magazine “In The Mood TV” has just published a preview of the album which you can read HERE

The album is available to pre-order in physical and digital formats from various online stores including Amazon, iTunes and Bandcamp

From the album he has released the singles “Savile Row” & “Distress Signals” plus an official video for the track “Asantihini”. Earlier this week he also released the video “Velvet Cake” lifted off his EP “F.Y.L.P.M.” released earlier in the summer.

Connect with Da Flyy Hooligan on social media via Twitter, IG & Facebook

All media, press & radio station DJ inquiries regarding Da Flyy Hooligan and the album “S.C.U.M” can be directed to us at UrbanElite PR. Our contact information is available HERE

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North west London rapper Da Flyy Hooligan releases the second single from his new album “S.C.U.M.” tomorrow, September 6th.

“Distress Signals” features Long Island’s Hus Kingpin, and you will get the chance to hear it first on the US online Nah Right who will be premiering the track from midday EST / 5pm GMT HERE

It follows the first single “Savile Row” which featured current Stateside luminary Westside Gunn

DFH also released a new video “Romero Bryan” recently. Premiered by Complex Magazine, it’s a tribute to the London fashion designer taken from his EP “Fucc Ya Life Praise Mine” released earlier this year

In a very rare step for a British rapper, DFH has signed with a US label for the release of the new album via Miami’s 22 Entertainment whose back catalgue includes Royce da 5’9″, Fashawn, Joe Budden, J-Kwon and KXNG Crooked. Releasing on October 27th, it’s available to pre-order on digital and CD formats from the label’s BANDCAMP

Connect with Da Flyy Hooligan via social media on Twitter, IG and Facebook

All media, press and radio station enquiries regarding Da Flyy Hooligan and his new album “S.C.U.M.” can be sent to us at UrbanElite PR, all our contact information is available HERE

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New York State sparring partners Tone Chop & Frost Gamble follow last year’s critically acclaimed “Veteran” EP with the release of the new album “Respect Is Earned Not Given” on September 29th 2017.

Rammed full of quality beats and bars, Frost’s production bridges the classic and contemporary eras combining sampling and original recording techniques infused with soul, r&b, funk, dub and electronica

Armed with a sharp wit, punchline bars and incisive metaphors, Chop’s notoriety as a lyrical marksman has been long established, and he is joined on the new album by featured artists Kool G Rap, Planet Asia, Canadian upcomer White Rhino, the world’s most viewed online rap battler DNA and Tragedy Khadafi with whom Frost is currently recording a new album

Trag and the Beatnuts’ Juju just hollered at Frost’s phone last night !

ALBUM TRACKLIST

1 – The Return Intro
2 – Walk the Walk ft Kool G Rap
3 – Bing Stories
4 – Passion
5 – In The Streets ft DNA
6 – Get Beat Down
7 – It’s Hip Hop
8 – Guillotine Chop ft White Rhino & Planet Asia
9 – Slow Flow Remarkable ft DJ Waxamillion
10 – World Struggle ft Bigga Haitian
11 – Inspiration
12 – Beat Knocking
13 – Here I Go ft Tragedy Khadafi
14 – See You Again

Releasing through 22 Entertainment the album will be available in both digital and CD formats, distributed by The Orchard. Both formats are available to pre-order via the label’s Bandcamp

The first single “Walk the Walk” featuring Kool G Rap releases this Friday, June 30th

The duo’s previous single “Leave It Alone” taken from last year’s EP was a tribute to the late Sean P and featured Ruste Juxx and Nobi.

Connect with them on social media

Twitter @ToneChop @FrostGamble @22Entertainmen
IG @ToneChop @Frost.Gamble
FB Joint Page

All international media, press and radio station enquiries regarding the new album and forthcoming single can be sent to us at UrbanElite PR, all our contact information is available HERE

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Released 4 weeks ago today on May 26th through 22 Entertainment, the new album “Black Beach” by Detroit rapper ZotheJerk and eastcoast producer Frost Gamble includes guest feature artists KXNG Crooked, Sadat X, Guilty Simpson, Boldy James and Tone Chop

Available worldwide from most digital stores including iTunes, Amazon, Spotify and Bandcamp.

The pair have enjoyed extensive international media coverage around the release over the past few months, a reflection of Zo’s conscious lyricism and meaningful social commentary combined with Frost’s superior production.

The latest review comes in video format on Youtube via CamQuotes for the US online “Behind the Rhyme”. Watch the visuals below

Listen to the full official album stream on Soundcloud

Frost has a new album with old NY State sparring partner Tone Chop releasing on September 29th.

“Respect Is Earned Not Given” includes guest feature artists Planet Asia, online rap battling sensation DNA, Tragedy Khadafi (with whom Frost is recording a new album), Canadian upcomer White Rhino, and on the first single “Walk the Walk” releasing June 30th, the legendary Kool G Rap.

The new album is the follow up to the pair’s critically acclaimed EP “Veteran” released in November 2016 which included the single “Leave It Alone”, a tribute to the late Sean P ft Ruste Juxx and Nobi.

Connect with Zo, Chop and Frost on social media :

Twitter @TheJerkNation @ToneChop @FrostGamble
IG @ZotheJerk @ToneChop @Frost.Gamble
FB Zo & Frost Page / Tone & Frost Page

All press, media and radio enquiries regarding the albums “Black Beach” and “Respect Is Earned Not Given” can be sent to us at UrbanElite PR. Our contact information is available HERE

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Released on May 26th, the hip hop album “Black Beach” by Detroit rapper ZotheJerk and eastcoast producer Frost Gamble has received plaudits by international publications for its intelligent social commentary addressing many aspects of life in today’s “Black America”.

This is not however just a barrage of protest anthems, but balances political issues with messages of hope, aspiration and the importance of providing the next generation with positive paternal role models, as witnessed in the duo’s most recent lyric video “Keep Me Safe”.

The album has also received praise for the production provided by Frost Gamble, who utilises a mix of soul, hip hop and electronica to reflect the mood swings, resulting in a perfect musical backdrop for the various themes.

The latest review published by Patrick Griffin on his personal blog encompasses both aspects. While affording the album an 8.5 rating, the article includes Zo’s in depth video interview with “The Underground Hip Hop”, and can be read HERE

WATCH THE LYRIC VIDEO FOR “KEEP ME SAFE”

“Black Beach” includes guest featured artists KXNG Crooked, Guilty Simpson, Tone Chop, Young Bleed, Boldy James and Sadat X. Released through 22 Entertainment, it is available to buy on iTunes, Amazon, Spotify and a special deluxe edition from Bandcamp

Producer Frost will release a new album “Respect Is Earned Not Given” on September 29th. Again a joint project with his old NY State sparring partner Tone Chop, it is the follow up to their EP “Veteran” released in November 2016, and includes guest features by Kool G Rap, White Rhino, Planet Asia, DNA and Tragedy Khadafi with whom he has just begun recording a future project.

You can connect with the artists via social media, on twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and over on their joint Facebook Page

All media & press enquiries regarding “Black Beach” and the new forthcoming album “Respect Is Earned Not Given” can be addressed to us at UrbanElite PR, our contact details are available HERE

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One thing you can guarantee about Detroit rapper ZotheJerk, he makes for one helluva interviewee !

In this latest filmed interview with westcoast online Streets Connect TV, he talks in great detail about various aspects of his past, present and future.

Of particular interest, he explains how he came to appear in the film “8 Mile” and how this led to a subsequent working relationship with the late Big Proof of D12. In this section, he also provides his own perspective of Proof’s humerous nature including anecdotes from direct experience, and the devastating effect his passing had on the wider community.

He also addresses a variety of topics including the ability to balance family life with career, offers advice on how to break the “dead beat job cycle”, and of course gives an insight into the political and social issues tackled in his new album “Black Beach” which released on Friday May 26th produced entirely by Frost Gamble.

The interview makes for fascinating viewing and you can watch it all on Youtube

Featuring KXNG Crooked, Guilty Simpson, Young Bleed, Tone Chop, Sadat X and Boldy James, “Black Beach” is available through 22 Entertainment from iTunes, Spotify, Amazon and Bandcamp The instrumentals used in the interview are made available for free when you purchase the album on Bandcamp

Listen to the full album stream on Soundcloud

The duo will release their new lyric video for “Keep Me Safe” next Tuesday, June 5th. Look out for further international media coverage of this release in the weeks ahead, and meantime connect with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on IG @ZotheJerk & @Frost.Gamble and over on their joint Facebook Page

All press and radio station inquiries regarding ZotheJerk, Frost Gamble and their album “Black Beach” can be sent to us at UrbanElite PR. Our contact information is available HERE

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US online “Da What” run a “Five Finger Discount” series where artists highlight five of their tracks for special mention, providing insight into how they were recorded, the concept behind them and why they were of particular importance to their careers.

The latest in the series to be published focuses on Detroit rapper ZotheJerk and NY state producer Frost Gamble (now relocated to Winnipeg) who are set to release their new album “Black Beach” on May 26th

The feature provides the audio streams and videos of the tracks discussed, and in this article the pair include recent singles “Risk vs Reward” ft Sadat X, “My Negus” ft Guilty Simpson, and also the first track they ever recorded together, “Think Like a Man Too”.

Check out the sounds and what they had to say HERE

Meantime, Zo also took a little time out to perform an accapella frestyle for US online Apex Hip Hop’s “Freestyle Fridays” series last week. It has just been uploaded to Youtube.

Black Beach includes featured artists Sadat X, KXNG Crooked, Tone Chop, Boldy James, Guilty Simpson & Young Bleed, and is available to pre-order on iTunes

Look out for further interviews and reviews by international press in the weeks ahead, including the album being featured in the renowned print publication MOJO Magazine’s June issue out at the end of this month

Keep up to date with Zo & Frost on social media via twitter @TheJerkNation & @FrostGamble, on Instagram @ZotheJerk & @Frost.Gamble and via their joint Facebook Page

All international press, media and radio station DJ inquiries regarding ZotheJerk, Frost Gamble and their album “Black Beach” can be sent to us at UrbanElite PR. All our contact information is available HERE

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