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New album Soul on Fire by ethemadassassin is a journey through a life of a rapper who started out in the 90’s, coming up through the rap battle scene in his native North Carolina, putting out early mixtapes, hustlin for shows, spins and shine, and who ultimately made the move out to the west coast in recent years to form Veteran Assassins with Veteran Eye in Los Angeles

It is also auto biographical in the depiction of life on the street, sights, sounds, fashions and the personal & musical development of this artist over the two decades

The latest review by Zach Gase for Rap Reviews picks up on this fact also in the context of the current throwback to the 90’s going on at the moment generally. He compares E to a young Jay Electronica from the days of the Style Wars Bootleg EP and picks up on the fact that the main theme of the album is in reflection a part “homage” to the sound of that era. Props are given for his rapping and lyricism and of course suggests that this kind of style has a specific market – “I’m looking at you, Joey Bada$$ fans”

Its a fair appraisal from a reviewer who admits that he himself doesn’t necessarily buy into a sound deriving from back in the day, but still acknowledges the qualities throughout conceding “I’m sure there are people out there who hold this record in high esteem.” Without doubt, this is a release for the hip hop heads with a love for the traditional qualities. Read the whole review HERE

Meantime, check out his new bonus joint “H.T.G.”

The album is available to buy from iTunes now http://itunes.apple.com/us/album/soul-on-fire/id685226091

Keep up to date with him on twitter @ethemadassassin and also Rap Reviews @RapReviews

Any further media or press inquiries can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Los Angeles based rapper, originally out of Greensboro NC (and a time Camden NJ), ethemadassassin has just released his 3rd solo album “Soul on Fire”

It is packed full of hard hittin rhymes, fierce lyricism & wordplay and real street tales as you’d expect from a veteran in the game who started out in the rap battle scene in the 90’s

Some quality production too courtesy of Edinburgh’s Sci Fi Stu, France’s Kyo Itachi and both North Carolina and Cali are repped’ with beats from Wonder Boy, Akthentik Works, Devaron Benjamin and Gav Beats – a mix of classic soul, hip hop & rock with a healthy inclusion of turntablism make this well worth a listen for all hip hop heads who appreciate the realism

UK multi genre online Hit The Floor Magazine have just conducted an interview with E where he speaks on his early days in the game and his thoughts on the scene now compared to back in the day, his new album, the meaning behind his name and also his new joint “H.T.G.” which was also premiered today by HTF.

Read the whole interview HERE

Speaking of which, the new joint featuring Sole-R is absolutely bangin’. Check it out, real dope cut.

HTG

Follow E on twitter @EtheMadAssassin and also the magazine @HitTheFloorMag

And of course, you can buy the new album on iTunes HERE

Any djs looking for the full quality clean radio edit mp3, or any press with inquiries about the release, should contact UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-HipHopKings

London’s Apex Zero releases his debut solo album Reality Provoking Liberation on 28th October, and took time out recently to speak with UK hip hop magazine HHK.

In the interview which you can read HERE he speaks on developing the album which in the main he also self produced with fellow First and Last member OMeziah, working with Hasan Salaam and Iron Braydz on the recent single “A Meeting of the Continents”, his early days starting out in London’s live circuit at nights such as EOW and Speaker’s Corner, his thoughts on the current UK hip hop & rap scene and artists he’d look to work with in the future

The magazine also premiered his brand new freestyle track “The World Which We Exist In”

Check it out on Soundcloud

TWWEI

Look out for much more coverage on this release in the weeks ahead and also news of a launch night due to take place in London in early November

Meantime keep up to date with him on twitter @ApexZero00 and the magazine @HHKMag

Any djs not already serviced with the abridged radio edit of the track can request it from UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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To celebrate the 25th anniversary of the release of the classic album “Critical Beatdown”, Ultramagnetic MCs are touring the UK and Europe in July

Hailed as one of the early innovators of the sampling techniques employed by producer Ced Gee, the release influenced future generations for years to come. On tour will be Kool Keith, Ced Gee and T R Love, their first as a group in Europe since the release of the album, and will be an extremely rare opportunity for fans to see the legends perform the classics live.

The full tour announced is as follows :

July 2nd Paris Le Trabendo
July 4th Amsterdam Melkweg The Max
July 5th London The Clapham Grand
July 6th Brighton Concorde 2
July 8th Norwich Arts Centre
July 9th Leeds Brudenell Social Club
July 10th Glasgow O2 ABC 2
July 11th Manchester Band on the Wall
July 12th Dublin The Sugar Club
July 13th Liverpool Haus
July 17th Cologne Club Banhof Ehrenfeld
July 20th Belgium Dour Music Festival

They have also been working on some new material, and produced the track “Let The Bars Go” ahead of their tour. This new version is aired for the first time today

LetTheBarsGo

You can follow Kool Keith on twitter @UltraMan7000 and the group a/c @McsUltra Any djs who have not already been serviced with the track, or members of the media and press looking to set up interviews can send their requests to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr