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Released in May 2020, “Panacea” by London rapper Phoenix da Icefire and producer Husky Brown was nominated for “Best Independent Album” at last year’s AIM Awards.  Postponed due to the pandemic, the rescheduled launch event takes place at Brixton Jamm on Friday November 12th as a joint headline with fellow London rapper and producer Ramson Badbonez who will be showcasing tracks from his recently released album “Lead by Example”, both out on New Dawn Records. 

This new AA side single by the duo has been released today to mark the event.  The Schifrin-esque soundtrack of “Shake Things Up” fuels a barrage of high octane bars unleashed from a fully loaded verbal armoury, while a sublime blend of choice beats and turntablism laces the specially commissioned remix of “Dark Rainbow Light” courtesy of prolific US producer and DJ Tone Spliff whose multiple credits include work with Recognize Ali, King Magnetic, Ruste Juxx, Melly-Mel, Vic Monroe and many more. 

Brixton Jamm event tickets and details at www.gigs.hiphop

Available to download and stream from all major digital platforms and stores including Apple Music, Tidal, Amazon Music, Bandcamp and Spotify

A “concept video” is also playing on the label’s Youtube Channel

All international media and radio enquiries regarding any of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

More information is available at the label’s official website www.newdawnrecs.com

UrbanElite PR

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Under previous incarnations, Miami based 22 Entertainment operated as a record label, distribution partner and production company releasing a wide range of urban and rock genres.

Notable landmarks includes their involvement in assisting the early development of what would become rap supergroup Slaughterhouse, and in 2011 they released Royce da 5’9″‘s “Success Is Certain”, the most successful independent rap album of that year.

A restructure and re-brand in the past year has seen the label sign a worldwide physical and digital distribution deal with Sony’s “The Orchard” who recently took over Sony Red’s operations. Musically the label continue to nurture new emerging rap and hip hop talent balanced with releases by established names, and they have also made the move into the huge worldwide phenomenon that is “ASMR” via their Dreamscapes series, music and sounds to assist with relaxation and sleep.

In the past few months they’ve added their own presence to online digital store Bandcamp.

Much of their back catalogue has been made available, releases by Fashawn, Royce da 5’9″, Crooked I (KXNG Crooked), Chingy, Horseshoe Gang, J-Kwon, Joe Budden, Stat Quo, Kid Vishis and of course several of their Dreamscapes series.

You can visit their store HERE Their most recent and forthcoming releases include the following :

RAMPAGE – “THE PAYBACK”

Available to buy now, the Flipmode veteran returns with a themed release, the production by Felony Muzik acting as a pastiche of a 70’s cop flick, the superior classic soul and rnb samples providing the soundtrack to a journey through the streets’ underbelly

TONE CHOP & FROST GAMBLE – “RESPECT IS EARNED NOT GIVEN”

Releasing on September 29th and available to pre-order, it’s the latest from the label’s in house producer signing Frost Gamble whose star has risen quickly in the past year. This time he’s teamed up with old sparring partner, NY state rapper Tone Chop to deliver the real deal in hip hop; rhymes, bars and beats for days aided and abetted by featured artists Kool G Rap, Planet Asia, Canadian upcome White Rhino, Tragedy Khadafi and rap battling sensation D.N.A.

TRAGEDY KHADAFI & FROST GAMBLE – “RARE FABRIC” EP

Releasing October 20th and available to pre-order, it’s another from the eastcoast beatmaker, this time with Queens’ veteran rapper Tragedy Khadafi. The recording was only completed earlier this month and precedes a new solo project coming soon from Frost Gamble which includes guest featured artists Rah Digga, Ras Kass, Skyzoo, KXNG Crooked, Ruste Juxx, Guilty Simpson and many more….futher details to follow

DA FLYY HOOLIGAN – “S.C.U.M.”

Releasing October 27th and available to pre-order, it’s the new album by north west London rapper Da Flyy Hooligan, long regarded as one of the most gifted and creative lyricists within the burgeoning UK rap scene. DFH also spent time based in NYC becoming part of J-Ronin’s “All Elements” movement, and went on to record with Sav Killz, Prince Po, M1 of Dead Prez, Hasan Salaam, D.V Alias Khryst and the late Sean P. The new album features US luminaries Westside Gunn and Hus Kingpin.

You can keep up to date with news on the most recent single, EP and album releases via 22 Entertainment’s twitter feed @22Entertainmen

All international media, press and radio station enquiries regarding 22 Entertainment and the associated releases can be sent to us at UrbanElite PR. Our contact information is available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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veteran-oneavenue

Earlier this week having just released their new EP “Veteran”, NY State rapper and Winnipeg based producer Frost Gamble spoke with west coast writer Dylan Fleming for the online publication One Avenue.

With an introduction headline “The classic boom bap era sound is revived with a vengeance” they discuss a number of subjects including how the pair first met, the current hip hop scenes in Canada and NYC, the rap battle leagues given they were originally rivals during the 90’s and of course the EP itself.

READ THE FULL FEATURE HERE

A warm up to an album planned for 2017, the EP released on November 18th through Seven 13 Music & Entertainment. “Veteran” is available to buy on iTunes

TRACKLIST

1 – Dedication
2 – Back in the Days
3 – Other Shit ft Awful P
4 – Better with Time ft DJ Waxamillion & S.One
5 – One Two
6 – Leave It Alone ft Ruste Juxx & Nobi
7 – Step Up

OFFICIAL EP STREAM ON SOUNDCLOUD

Look out for more international media & press coverage of the release in the weeks ahead, and a further special bonus cut due for launch during December.

Meanwhile, connect with the duo and label online

TWITTER @ToneChop @FrostGamble @Seven13Music
FACEBOOK Official Joint Page
INSTAGRAM @ToneChop @Frost.Gamble
WEBSITES www.frostgamble.com www.seven13ent.com

All media,press and DJ inquiries regarding Tone Chop & Frost Gamble can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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4brothers

Long Beach rap group Horseshoe Gang dropped their album “Anti-Trap Music” in April, and typical of their work ethic, didn’t waste any time in following up a few months later with “4 Brothers”, released today through Seven 13 Music & Entertainment.

HGnew

It is available on iTunes HERE A very limited number of CD’s are available together with Horseshoe Gang merchandise from Seven 13 directly via their STORE

TRACKLIST

No Skool produced by Anno Domini
What is the Matter with Dice produced by Muzikgirl
Coffin produced by Jonathan Elkaer & DJ E.D.D.E.H.
Debo’s Rant (interlude)
On the Trolley produced by Scottzilla
I’m Chillin’ produced by Muzikgirl
Bury Me produced by Komplex
One Time (ft Harmony & Precious) produced by Muzikgirl
Hitler in my Past Life produced by Pitchshifters
Hood High (ft KXNG Crooked, Sauce the Boss & Mad Man) produced by Pitchshifters
I’m ‘Bout to Flip produced by Muzikgirl
Crooked’s Corner (interlude)
Know Nuthin ‘Bout produced by Tabu
DJ Vlad interview (interlude)
Homeless Life produced by Pitchshifters
Hyenas produced by Jonathan Elkaer

CHECK THE OFFICIAL ALBUM STREAM ON SOUNDCLOUD

HorseshoeGang

The crew have also been busy appearing as judges on the new talent show “One Shot” now showing on B.E.T. with their elder brother, Crooked I.

Currentl planning more new official releases for 2017, keep an eye on them via TWITTER, INSTAGRAM and FACEBOOK as they are always liable to drop some heat at any given moment….cos they like it……

Any media or press enquiries about Horseshoe Gang can be addressed to us at UrbanElite PR, all of our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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HomeGrown

Earlier in the summer, Julius, Kenny and Demetrius from Horseshoe Gang dropped by the Homegrown Radio studios in LA to chop it up with DJ Hed, Chuck Dizzle and Miss Bliss.

The full audio stream of the interview can be heard at www.homegrownradio.net, but a new highlights video has just been published to Youtube where the group explain further their views on trap music following the release of their album “Anti-Trap Music” in April.

They also discuss their previous Mixtape Monthly series, their thoughts on operating as a group as opposed to solo artists, their well documented rap battle with Funk Volume last year and what to expect from their new album “4 Brothers” set to release in September.

CHECK IT OUT

“Anti-Trap Music” can be bought on iTunes HERE and the new album “4 Brothers” pre-ordered HERE. Horseshoe Gang merchandise and clothing can be bought direct from Seven 13 Music & Entertainment HERE

Keep up to date with Horseshoe Gang on FACEBOOK, TWITTER & INSTAGRAM and check out their video for “Shoe-icide Sqaud”, the group’s take on police brutality in support of the Black Lives Matter movement

All press & media enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR. Our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ATM-RhymeJunkieInterview

Fair to say that 2016 will have proven to be a busy year for Long Beach hip hop crew Horseshoe Gang.

They released their new album “Anti-Trap Music” in April, the album immediately entering iTunes charts’ Top 50 in 15 countries with Amazon’s initial CD stock sold out in a day.

Their elder brother KXNG Crooked (aka Crooked I) had been developing a new talent show “One Shot” which is now due for first broadcast this month with the group featuring as judges, and in September a second limited edition album “4 Brothers” will be released, again through Seven 13 Entertainment.

Peter Johnstone from US online magazine Rhyme Junkie caught up with them recently to discuss their experience of the music industry, their views on trap music, the different lyrical styles each member brings to the group, the political content of tracks such as “Shoe-icide Squad” and what people can expect from “4 Brothers”.

READ THE FULL FEATURE HERE

HG6

In the aftermath of well publicised cases of police brutality over the summer, the group released their new video for “Shoe-icide Squad”

From the new album “4 Brothers”, they have just released the single “Hyenas”

“ANTI-TRAP MUSIC” can be bought from iTunes HERE, while “4 BROTHERS” can be pre-ordered from iTunes HERE

The group’s merchandise can be bought directly from Seven 13 Ent HERE

Keep up to date with the group on FACEBOOK, TWITTER and INSTAGRAM

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR. All our contact information is HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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Shoe-icideHipHopDX

Long Beach crew Horseshoe Gang released their album “Anti-Trap Music” on April 29th, and within a week it entered the top 50 of iTunes’ charts in 15 countries.

From it was the single “Shoe-icide Squad”, the group’s savage verbal attack on police brutality against the black community, delivered with a ferocity that drew many to compare it to NWA’s “F*ck The Police”. The appropriately raucous beat is courtesy of Danish production duo Tabu (Kendrick Lamar, Schoolboy Q, Tech N9ne)

With the recent events in Minnesota, Louisiana, Florida and now Canada taking place in the midst of political upheaval, the west coast rappers have put their full weight behind the Black Lives Matter movement by releasing this new official video, premiered by HIPHOP DX

ssquad

WATCH THE VIDEO ON YOUTUBE

Horseshoe Gang drop a new limited edition album “4 Brothers” in September, with CD versions of both album releases available from Seven 13 Ent HERE

“Anti-Trap Music” available from iTunes HERE

Keep up to date with Horseshoe Gang on social media via TWITTER, INSTAGRAM and FACEBOOK

All press, media and radio station enquiries regarding Horseshoe Gang, including requests for full quality dirty & clean edit mp3s of “Shoe-icide Squad” for airplay, can be sent to us at UrbanElite PR. All our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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HG11

Last week, Demetrius, Kenny and Julius from Horseshoe Gang dropped by the Inglewood studios of Homegrown Radio as guests of the HGR Live Show.

During the Long Beach group’s most in depth interview ever, they discussed a huge range of issues relating to the group directly and the wider world of hip hop and politics.

The interview began with the concept behind their album title “Anti-Trap Music” released earlier in April and their massive level of output over the years, including their Mixtape Monthly series which lasted a full year.

They explain this work ethic has its roots in a musical family background, and also explain their mother’s role in their education, the brothers never having attended public school and having often experienced homelessness.

IMG_1023

They discuss last year’s rap battle with Funk Volume, provide an insight to their upcoming new album “4 Brothers”, and address the wider subject of why they haven’t stepped into the rap battle arena or pursued solo projects.

A debate follows as to how rappers are rated, what defines a lyricist given the multitude of styles, and how aware a younger generation will be of anything not currently the staple diet of mainstream radio or clubland.

The conversation turns political, addressing recent high profile cases of police brutality and how the options available at the US elections might help, if at all.

With the interview drawing to a close, the studio addresses the recent VH1 Hip Hop Honors for Female Rappers before the group reveal they will appear as judges on a new tv talent show “One Shot” due to be shown on B.E.T. from August 23rd.

LISTEN BACK !

The group will be releasing a new video for “Shoe-icide Squad” – described as their version of NWA’s “Fuck the Police” – in the next few days. Connect with them on Facebook, Twitter & Instagram

All media, press and radio station enquiries and requests regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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ATM-RhymeJunkie

A new feature on west coast rap group Horseshoe Gang has just been published in US online magazine Rhyme Junkie.

Written by their contributor Peter Johnstone, it provides some background information on the crew before focusing on their album “Anti-Trap Music” which was released through Seven 13 Music & Entertainment on April 29th. By highlighting several of the tracks and their contrasting styles, the review notes the consistency in the quality of lyricism present throughout.

The article finishes by providing news of yet another new album due out in September called “4 Brothers”, designed as a limited edition release which will be available only from the label direct.

READ THE ENTIRE FEATURE HERE

HG11

“Anti-Trap Music” is available worldwide on iTunes and in CD format from Amazon.

Seven 13 Music & Ent have their own store where you can find details about products including signed copies, affiliated group merchandise and more. Check the details HERE

Earlier this week, Horseshoe Gang were guests of Homegrown Radio, so look out for video coverage of that soon, keep up to date with them on Facebook, Twitter & Instagram, and take a listen to the “Anti-Trap Music” album stream

All media and press enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr