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Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

UEP

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

UrbanElite PR

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Released today by New Dawn Records, the third single by New Jersey rapper Tru Trilla to be taken from his forthcoming album “God of Barz” out May 29th.

Following on from “Word of God” and “God’s Sympathy”, the Brick City lyrical marksman brings more of his customary savage firepower to “God’s Mercy”.  Going on a ferocious verbal rampage through a series of relentless hard bars and punchlines, the raw energy is intensified by the explosive production courtesy of Chicago’s DNA Beatz.  Set the dial high and prepare for the onslaught, this is the real deal.

“God of Barz” includes further production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square with guest featured artists Prince Ak, Fly Kwa, Middy Murdock and Confucious all reppin’ the Garden State.  

Distributed by Ingrooves / Universal and available to stream and download from APPLE, TIDAL, AMAZON, and also streaming on Spotify & Soundcloud

Connect with Tru Trilla and New Dawn Records on Twitter @Egofree2_050 @NewDawnRecs and on Instagram @Trilla050 @RealNewDawnRecs

All information about New Dawn Records releases is available at their official website www.newdawnrecs.com

All media & press enquiries regarding New Dawn Records releases and artists can be sent to us at UrbanElite PR. Check our CONTACT PAGE for details.

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After a 15 year sabbatical, hip hop label New Dawn Records returned to the fold this year, and are wrapping up 2019 with the release of the fourth & final EP in their initial relaunch series while also preparing to announce a release schedule for 2020 by new signings from the USA and UK.

Earlier this year, the initial relaunch series included Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and hip hop crew Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s.

Out on December 6th 2019, Krash Slaughta vs B.I.M. ” ’18 Showdown ” is a collection of remixes produced by the legendary turntablist, DMC finalist and II Tone Committee member for Belles in Monica. Included are joints only ever previously available on vinyl together with some newly unearthed gems, all of which will be available to stream and download for the first time.

During the summer, the label re-released a limited number of their classic 12″ vinyl releases available direct from their STORE and from the new EP, the single “What D’Ya Need” drops digitally on November 19th.

Visual and audio teasers of the new EP have just been published on NDR’s Youtube channel and Soundcloud page, both of which contains more accompanying information about the EP

All media, press and DJ enquiries about this release and New Dawn Records generally can be sent to us at UrbanElite PR. All our contact information is available HERE

Keep up to date with New Dawn Records’ news & developments via their Official Website, or on social media – INSTAGRAM TWITTER FACEBOOK

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Barely 5 months since relaunching after a 15 year hiatus, hip hop label New Dawn Records have been busy expanding their operation.

In the Spring they released a number of digital singles and EP’s by Belles in Monica and Underground Cartel having signed a distribution agreement with US company Ingrooves for that format.

However with a history of releasing vinyl and also with an eye to the future in relation to upcoming signing news, NDR have developed the facility to take orders from the public and retail directly from any location worldwide and are now shipping to several destinations.

They have begun with the limited remaining stock from their back catalogue, the original rare & classic Belles in Monica 12″ singles “Y’All Under Surveillance”, “Meltdown”, “What D’Ya Need” & “Smoke Filled Rooms b/w Skitzophonetic” all in mint condition, 200 gram. The short video on Youtube has just been made to demonstrate the prime condition of their stock and includes track listings and audio snippets of each single .

The singles include remixes by Phi Life Cypher producer DJ Nappa, legendary turntablist & II Tone Committee producer Krash Slaughta, renowned London duo Unsung Heroes, DMC finalst DJ Mr Thing and more.

Many of the tracks were included in the group’s specially formatted digital releases “Y’All in Meltdown” and “Natsukashii” and can be heard on Soundcloud & Spotify.


The label have launched a store on their official website. Easy to use, various standard offers and discounts are quoted although they can be contacted regarding availability for any quantity. Currency exchange rate information is also provided and payments are secured via Paypal.

VISIT THE STORE HERE

Expect some announcements from New Dawn Records regarding new releases shortly and meantime you can also connect with them on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records can be addressed to us at UrbanElite PR, our contact details are HERE

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Having just relaunched earlier this year with a series of digital only releases, hiphop label New Dawn Records have gone back to their roots of operating in the “physical era” by opening their new vinyl & CD store.

Describing vinyl particularly as “being in their DNA” the label have set up a physical store facility via their official website meaning that all orders placed are handled and processed by them directly to any destination worldwide.

This is just the latest development as the label re-structures after a 15 year hiatus while they plan ahead for the future.

Initially they have made some of their original back catalogue available, some extremely rare 200 gram vinyl and CD releases by hiphop crew Belles in Monica which includes single remixes by turntablist Krash Slaughta, Phi Life Cypher producer DJ Nappa, Unsung Heroes, G-Sharp, The Runaways, Gripper and DJ Mr Thing.

Several of the tracks were included in this year’s digital releases which you can hear on multiple streaming platforms including SOUNDCLOUD & SPOTIFY

Visit New Dawn Records’ OFFICIAL STORE & check out the special discounts offered for combination orders

You can also connect with New Dawn Records on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records & their roster can be sent to us at UrbanElite PR, our contact details are available HERE

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Released on Friday June 7th, the “Natsukashii EP” by veteran hip hop crew Belles in Monica was the third in a series of specially commissioned recordings to mark this year’s relaunch of label New Dawn Records.

The follow up to April’s “Y’All In Meltdown EP”, the new EP includes re-worked and re-produced originals only previously available on vinyl, together with never before available instrumentals and exclusive new recordings, their first in 15 years.

There have already been a couple of reviews published of the new release, one by UK magazine “The Wee Review” and the other by US online “TripleOT” – click the links to read their appraisals.

News items covering the group’s single and EP releases over the past couple of months have also appeared in a number of other online published from both sides of the Atlantic

The fourth and final EP in this special series will be released a little later in the year and consist of a number of remixes legendary turntablist DJ Krash Slaughta produced with the group

The label meanwhile are expected to announce some new roster additions over the summer. Get the news first at their official website www.newdawnrecs.com and via their new official social media accounts on Twitter, Instagram and Facebook

Both Belles in Monica EPs are available to download and stream from all major platforms and stores, as is the “Sapientia EP” by Underground Cartel, an international hip hop project spearheaded by producer Kruze featuring rappers from the USA, UK, Europe and Africa

These include Meswy from Madrid, now based in NYC, the late great Primo Brown from legendary Italian crew Cor Veleno, Zimbabwean Dumi Right, UK Rapstation host & MC Mr CRF, Beni Blanco from French group Originaire du Sud, Swiss Precise from Long Beach’s KBH crew, Boston’s Yukonn MC, Virginia’s Black Market and many more.

All are for the hip hop connoisseur : dope rhymes, bangin beats & superior turntablism. Check them out on Spotify

All printed media and DJ inquiries regarding New Dawn Records’ roster and releases can be sent to us at UrbanElite PR, our contact information is available HERE

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Hip hop crew Belles in Monica have today released their new EP “Natsukashii”, the second in their ‘Lazarus’ series and follow up to April’s “Y’All in Meltdown”.

Out on New Dawn Records who relaunched this year after a 15 year hiatus, journeys are taken to the dark underbelly of inner city drug squalor in “Smoke Filled Rooms”, industry machinations are exposed in “That All U Got?” while the booming production of “Skitzophentic” provides the backdrop for a tirade against generic conformity.

“Venom” attacks multimedia’s clandestine misinformation schemes while the mood is switched in “Hip Hop”, a funked up, sample laden ode to the culture. A soundtrack incorporating tight eclectic beats, turntablism and filmic themes concludes as the final credits roll with “Resistance is Futile”, a bonfire of the vanities in a metaphorical dystopia.

TRACKLIST
Smoke Filled Rooms (’18 Edit}
Smoke Filled Rooms (’18 Edit instrumental)
Skitzophonetic (’18 Edit)
Skitzophonetic (’18 Edit instrumental)
That All U Got? (’18 Edit)
Timebomb (’18 Edit)
Hip Hop (’18 Edit)
Venom
Hell’s Gain ft Scheer
Resistance is Futile (’18 Edit)

“Natsukashii” available to download and stream from the following

AMAZON ** APPLE ** BEATPORT ** DEEZER ** SOUNDCLOUD & SPOTIFY

Expect roster addition announcements from New Dawn Records in the weeks ahead. Stay updated on the label’s news via their official website www.newdawnrecs.com and via their social media platforms IG @realnewdawnrecs Twitter @newdawnrecs and FB @OfficialNewDawnRecords

All media inquiries regarding New Dawn Records and their roster can be sent to us at UrbanElite PR, all our contact information is available HERE

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2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR