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2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR

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The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.

You can listen in live HERE

If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.

Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more

Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.

BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th

UNDERGROUND CARTEL “SAPIENTIA” released May 17th

Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud

Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans

You can keep up to date with NDR’s news at their official website www.newdawnrecs.com and via their new social media platforms on Twitter @newdawnrecs IG @realnewdawnrecs & FB @OfficialNewDawnRecords

UrbanElite PR

www.urbanelitepr.com

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Hip hop crew Belles in Monica just released their single “Y’All Under Surveillance” b/w “Meltdown” through the newly relaunched label New Dawn Records.

Remixes are courtesy of G-Sharp, legendary turntablist & DMC finalist DJ Krash Slaughta and Phi Life Cypher producer DJ Nappa featuring cuts by DJ Mr Thing

Now available on Spotify, Apple, Tidal, Deezer, Amazon & iTunes – choose your preferred streaming option HERE

Also streaming on Soundcloud as part of the Hip Hop Bangerz playlist which includes joints featuring Bumpy Knuckles, Skyzoo, Talib Kweli, Ultramagnetic MCs, Vast Aire, Cappadonna, Verbal Kent, Apollo Brown, Tragedy Khadafi, Planet Asia, Constant Deviants & more

Next up from the crew is the release of their “Y’All in Meltdown – Lazarus Volume 1 EP” on April 26th, then another new single “Smoke Filled Rooms” on May 24th.

Keep up to date with all of New Dawn Records’ developments and news at their Official Website and via their social media platforms Twitter, Instagram and Facebook

All international media enquiries regarding New Dawn Records and their roster can be addressed to us at UrbanElite PR, our contact details are HERE

UrbanElite PR

www.urbanelitepr.com

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We just freshened up our “Hip Hop Bangerz” playlist on Soundcloud made up of various singles & buzz tracks we’ve promoted over the years.

Includes joints featuring Constant Deviants, Skyzoo, Talib Kweli, Ultramagnetic MC’s, Vast Aire, Cappadonna, Iron Braydz, Prince Po, Matt Maddox, Tragedy Khadafi, Planet Asia, 050 Boyz, D12’s Kuniva & Bumpy Knuckles…check it out

Any DJs wantin laced with full quality mp3s of any of these tracks, head over to our CONTACT PAGE & hit us up with your details

Look out for the first release from the newly relaunched New Dawn Records dropping tomorrow, the Belles in Monica single “Y’All Under Surveillance” b/w “Meltdown” with remixes by G-Sharp, legendary turntablist & DMC finalist Krash Slaughta & Phi Life Cypher’s beatmeister DJ Nappa featuring cuts by Mr Thing.

Will be available on Spotify, Apple, Deezer, iTunes, Beatport & more. Taken from the EP “Y’All in Meltdown” out April 26th – here’s the video teaser on Youtube

UrbanElite PR

www.urbanelitepr.com

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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We’ve had the pleasure of promoting singles and albums by many artists from the US, Canada and UK over the past decade and more.

Some were already well known and others less so initially, but they all share one thing in common….damn they can spit and make bangin’ beats !

We were looking through our Soundcloud page yesterday which hosts some of their singles and album streams, and decided to put together a little compilation for your listening pleasure. One for the Hip Hop connoisseurs of gritty rhymes, superior lyricism, classic production and a healthy dose of turntablism thrown into the mix for good measure.

TRACKLIST

Tone Chop & Frost Gamble ft Kool G Rap “Walk the Walk”
Constant Deviants “So Underrated”
ZotheJerk & Frost Gamble ft Sadat X “Risk vs Reward”
Horseshoe Gang “Shoe-icide Squad”
050 Boyz “Watch That (Bricks Mix)”
Iron Braydz ft Prince Po “Millennium”
Matt Maddox ft Tragedy Khadafi “Street Art”
Ultramagnetic MCs “Let the Bars Go”
Vast Aire ft Cappadonna “I Dont Care (radio edit)”
Kuniva of D12 “Gut Shots 3 (radio edit)”

CLICK PLAY ON THE STREAM !!

Each track’s stream contains the story behind the record in the notes and the various artists’ social media details, so you can always connect with them and hear more of their music.

Radio & club DJs who would like a full quality mp3 (320) of the dirty or clean versions of any these tracks for their sets or shows can request them from us at UrbanElite PR. Our contact information is available HERE

Enjoy!

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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update1

Been a busy past couple of years for us here at UrbanElite PR working with hip hop artists from the USA and UK, in the main promoting their EPs & albums to press and media in the USA, Canada, UK, Europe, Australia, New Zealand & Japan.

In recent times, this has included artists such as Bumpy Knuckles, Melanin 9, ethemadassassin, Apex Zero, Matt Maddox, Iron Braydz, Kid Vishis with further tour & additional press for Ultramagnetic MC’s & Rah Digga. There is a full list of artists we have worked with HERE

This site is the primary online platform for UrbanElite PR, and the main page has all the regular updates of press coverage as they are published for current campaigns. We have just updated some of our other sections to reflect the promotional activity we’ve undertaken recently, and also to update information on the services we provide.

videoaudio1

In the VIDEO section you can watch some of those we have promoted usually as part of an EP / album campaign. They include official music videos and special feature & interview coverage by artists such as Souls of Mischief, D12, Copywrite, Iron Braydz, Genesis Elijah, Kid Vishis, Matt Maddox, Classified & Verbal Kent

In the SINGLES section, you can hear audio streams of just some of the tracks we have promoted worldwide to onlines and djs, again usually in conjunction with ongoing EP & album campaigns, but there are also some stand alone single projects. In addition to the artists mentioned above, they also include joints by Bumpy Knuckles, ethemadassassin, Ultramagnetic MCs, Apex Zero, Skyzoo, Butta Da Prince, & Vast Aire

If you’re a fan of hip hop which draws from the traditions of quality lyricism & production, then there should definitely be plenty in the VIDEO & SINGLES sections for you to enjoy!

We have also updated the PRESS section which includes snapshots & images of international press coverage during various EP & album campaigns, while the CAMPAIGN section provides details about specific previous press & media campaigns we have undertaken, and the results delivered.

Information about us and the full range of services we provide have also been updated HERE

contactnewfx

If you are a hip hop artist or label with an upcoming single, EP or album release of a similar nature to those we have promoted in the past, and may be interested in the range of international services we provide, drop us a line via the CONTACT section, providing us with a little background information about you & your project and we’ll send a reply within 48 hours.

URBANELITE PR
www.urbanelitepr.com
T : @urbanelitepr

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TheSkinny

Nearing the end of their UK tour celebrating 25 years since the release of critical Beatdown, Kool Keith, TR Love & Ced Gee – aka the Ultramagnetic MCs – headed north of the border from Leeds to visit Glasgow.

DJ Bunty & co have put on many a good hip hop night at the city’s o2 ABC 2 venue in Sauchiehall Street, and this was no different. As the whole of the UK sweltered in high summer temperatures, the heat was on in more ways than one.

UltrasGlasgow1

The group later commented that they hadnt seen a crowd like the one in Glasgow for many years….and in fact THEY had to try and calm THEM down!!

The Skinny Mag’s Bram Gieben, who had previously interviewed Kool Keith in the lead up to their arrival, went along to check the night out and you can read his review HERE

The last scheduled show of the current European run is at The Dour Festival in Belgium on Saturday 20th July.

The group have also been busy recording new material, and you should be seeing the results of this a little later in the year. They are also due to take part in a BBC radio documentary shortly, more details to follow. Their most recent track release “Let the Bars Go” has proven to be particularly popular at the shows

You can keep up to date with them on twitter, including news on their Ultra Clothing Brand being developed, via the group account @MCsUltra Kool Keith @ultraman7000 and TR Love @TR_Ultra

Any further media enquiries can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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NijiBrightonReview

The second UK date of Ultramagnetic MCs’ Critical Beatdown 25th anniversary tour took them to the south coast of England on Saturday 6th July to play Brighton’s Concorde 2.

The Gods must be smiling on them as theyve coincided their long awaited visit to these isles with a week long heatwave…yes, something resembling summer has arrived!

Based on the south coast, editor of UK online publication NIJI Magazine, Mike Cox, went along to check it out. Read what he has to say about it HERE

There’s not too many shows left for UK and European fans to get the rare opportunity to see the group in action. The remaining dates are :

Tonight – Leeds Brudenell Social Club
Wednesday 10th July Glasgow o2 ABC 2
Thursday 11th July Manchester Band on the Wall
Friday 12th July Dublin Sugar Club
Saturday 13th July Liverpool Haus
Wednesday 17th July Koln Club Banhof
Saturday 20th Belgium Dour Music Festival

Unsurprisingly, there’s been a huge amount of interest in this tour. Any media or press enquiries can be sent to UrbanElite PR HERE Any enquiries regarding the shows should be addressed to the various venues or local promoters.

You can connect with Ultramagentic MCs on twitter via the group’s official accounts @MCsUltra and Kool Keith is at @ultraman7000 Niji Magazine support many new artists whether from the UK or overseas, so worth connecting with them whether via their site or on twitter @NijiMagazine

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr