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Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

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The latest in the “Easy Listening” Mixtape series by Berlin’s DJ Easy has just been released.

Volume 32 includes joints by Punchline & Confidence, Talib Kweli & J Rawls, Mic Bless, Kaimbr, Big Noyd, Awon, A-F-R-O & Stu Bangas, MC Lyte, P Tha Villain and many more.

Hosted by New Jersey rapper Tru Trilla, a number of tracks from his album “XVI : Return of the Gods” released in May this year through New Dawn Records are also included.

Check out, “Easy Listening Volume 32” streaming now on Soundcloud

“XVI : Return of the Gods” has production by Tone Spliff, LG Roc, Jamal Nueve, Frost Gamble, Ramson Badbonez and DNA Beatz, with guest featured artists including Reks, Lakim Shabazz, Ruste Juxx, Julius Luciano of Shoe Gang, Justo the MC, NapsNdreds, N.B.S., Recognize Ali, Guilty Simpson, Skyzoo, Juxx Diamondz and many more.

Available on all digital platforms including APPLE MUSIC and below on Bandcamp & Spotify

There is also a full album playlist on Youtube including official visuals

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

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Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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New Dawn Records & UrbanElite Productions affiliate Qadir has returned to channel his inner Morpheus in tribute to the traditional elements of hip hop culture in his new production “Welcome to the Real”, just released as a video on Youtube.

It was also put together in part to help launch the label’s new video playlist, “Welcome to the Realness” which consists of singles they’ve released by artists from the US & UK, reppin’ the best of beatmaking, turntablism and rhyme skillz.

The tracklist is also reproduced like for like in audio format on Spotify

You can find out more information about New Dawn Records at their website www.newdawnrecs.com, you can visit their Youtube channel @NewDawnRecords and see all of their Spotify playlists HERE

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New Dawn Records have rounded off another busy year by releasing a new mix, a mash up of some of their best known single releases from 2002 to 2022.

“New Dawn Records – The Singles [Mixdown 22], includes some of the classics from back in the day by the Belles in Monica crew with remixes by Krash Slaughta and G-Sharp, select gems from last year’s albums “God of Barz” by New Jersey’s Tru Trilla and the award nominated “Panacea” by London duo Phoenix da Icefire, and of course the straight bangers from this year’s “Lead by Example”, the debut production from London’s Ramson Badbonez featuring hip hop heavyweights from both sides of the Atlantic.

An official video of the mix has just been released on the label’s Youtube channel

An audio only stream is also available on Soundcloud

The full versions of the singles are available from the label’s official BANDCAMP PAGE and can of course be streamed on multiple digital platforms including Spotify, Apple Music, Tidal and Amazon.

Specific store links for each artist can be found at the label’s Official Website

TRACKS USED

1 Belles in Monica – “Meltdown” [Krash Slaughta Remix]
2 Tru Trilla – “God’s Mercy” [produced by DNA Beatz]
3 Ramson Badbonez – “Black Hole Cypher”
ft Kashmere, Truemendous, MysDiggi, Micall Parknsun, Joker Starr, Gee Bag, Confucius, Jehst & Phoenix da Icefire
4 Phoenix da Icefire & Husky Brown – “Dark Rainbow Light”
5 Tru Trilla – “Word of God” [produced by DNA Beatz]
6 Ramson Badbonez – “Lead by Example”
ft Recognize Ali, Skyzoo & Juxx Diamondz [cuts by DJ Jazz T]
7 Belles in Monica – “Y’All Under Surveillance” [G-Sharp Remix. Cuts by DJ Devestator]
8 Tru Trilla – “God’s Sympathy” [produced by DNA Beatz]
ft Fly Kwa & Confucious
9 Phoenix da Icefire & Husky Brown – “Cosmic Soul”
10 Ramson Badbonez – “Rap to the Future”
ft Dizzy Dustin, Mr Hooper & Moka Only [Cuts by Kompoze]
11 Ramson Badbonez – “Stay True”
ft Reks, Ruste Juxx & Blacastan
12 Ramson Badbonez – “Lame Duck”
ft Tru Trilla, Fly Kwa & Prince Ak

New Dawn Records on social media

Twitter @newdawnrecs IG @realnewdawnrecs FB @OfficialNewDawnRecords

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New Dawn Records have today announced details of the phenomenal new album “Lead by Example” by Ramson Badbonez set to release on August 27th 2021.

Long established as a cornerstone of the UK hip hop scene, the prolific rapper swaps the mic for the mixing desk for the first time in one of the most impressive production debuts witnessed for many years. Unique in its nature, heavyweights from the USA, Canada and the UK share equal billing in a stellar line up of guest featured artists delivering a showcase of the highest calibre lyricism, compelling rhymes and slick wordplay.

Beats influenced by original funk, soul, rare groove and jazz are woven into a soundtrack which fuse the classic and modern eras laced with additional scratch sorcery courtesy of truntablists Kompoze, DJ Jazz T and DJ Miracle, each track precision cut as a backdrop for the gamut of verbal artistry to unleash their full artillery.

Many months in the making, rarely, if ever, has such an array of trans-Atlantic talent appeared together on the one record. Coast to coast, Reks, Skyzoo, Blacastan, Recognize Ali, Moka Only, Ruste Juxx, Dizzy Dustin, Johaz (Dag Savage), Sleep Sinatra, Tru Trilla, Juxx Diamondz and Justo the MC are just some of those standing shoulder to shoulder with British luminaries Jehst, Micall Parknsun, Joker Starr, MysDiggi, Cyclonious, Phoenix da Icefire, King Kashmere and many more.

Benchmark standards are set high in Ramson’s new career progression while still allowing occasional room for his own continued lyrical prowess. This is an essential hip hop collector’s item with few comparisons, a landmark release.

TRACKLIST

  • On Your Mark (Intro) ft DJ Miracle
  • Stay True ft Reks, Ruste Juxx & Blacastan
  • Rap to the Future ft Dizzy Dustin, Mr Hooper & Moka Only (cuts by Kompoze)
  • Nonchalant ft Mark Fear
  • Bismillah ft Justo the MC, Johaz & Sleep Sinatra
  • Wolves ft Phoenix da Icefire & Cyclonious
  • Equality for Every ft Chima Anya
  • Lame Duck ft Tru Trilla, Fly Kwa & Prince Ak
  • Chinchillas
  • Reservoir Dogs ft Az Izz, Cymarshall Law, Speed Walton & Quip
  • Black Hole Cypher ft Kashmere, Truemendous, MysDiggi, Micall Parknsun, Joker Starr, Gee Bag, Confucius, Jehst & Phoenix da Icefire
  • Lead by Example ft Recognize Ali, Skyzoo & Juxx Diamondz (cuts by DJ Jazz T)

A series of singles will be released over the Spring and Summer, beginning with “Stay True” on April 27th.

VIDEO TRAILER

ALBUM AUDIO TEASER

Connect with Ramson Badbonez on social media : Instagram * Facebook * Twitter

Further information available at New Dawn Records’ Official Website

All international media and press enquiries about the album can be sent to us at UrbanElite PR. Contact details are HERE. The full album press release can be read HERE

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Originally established in 1996 and relaunched in 2019, hip hop label New Dawn Records have packed a lot into the past 12 months.

The most recent development announced today is the launch of their new Bandcamp platform where, to begin with, their entire digital catalogue has just been made available to download.

Included are “Panacea” by London’s Phoenix da Icefire & Husky Brown, nominated for “Best Independent Album” at this year’s AIM Awards, “God of Barz” & “The Seymour Chronicles” by New Jersey’s lyrical marksman Tru Trilla with production by Spain’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and LA’s Clinton Place aka Jamal Nueve, and “Dopeliss” by rapper / producer Az Izz of legendary New Jersey group The Outsidaz featuring Pacewon, D.U. and Drift.

Some of the label’s classic original releases made available in digital format for the first time more recently can also now be downloaded including joints “Y’All Under Surveillance”, “Meltdown” and “Skitzophonetic” by hip hop crew Belles in Monica, together with DMC finalist and turntablist supreme DJ Krash Slaughta’s remixes of the groups tracks via the “18 Showdown EP”

In addition, the extremely rare and unique international project “Sapientia” by Underground Cartel has been made available. A collaboration of artists from around the world including El Meswy (Spain), Swiss Precise (KBH, Blown Celeb, Long Beach), the late Primo Brown of Cor Veleno (Italy), Rapstation presenter Mr CRF (UK), Beni Blanco of French crew Originaire du Sud, Zimbabwe’s Dumi Right, Bleek Wonder (Holland), female rappers MC’s Marya (Italy) and Lockness (NYC) plus many more came together to represent the four corners of the hip hop world on the one record.

Old to new flavas, it’s a veritable feast of rhymes, beats and turntablism you can check out in full HERE

For more information about New Dawn Records, head over to their OFFICIAL WEBSITE. All press & media inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is available HERE

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Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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New video out today by Brick City’s lyrical marksman Tru Trilla, “Real Rap” featuring fellow 050 Boyz group member Prince Ak is taken from his album “God of Barz” released through New Dawn Records on May 29th.

Filmed in downtown Newark just before the turn of the year, the pair trade verses over a hard edged gritty beat produced by Barcelona’s Sumerio Square.  Set on a verbal warpath, the seasoned veterans deliver punchline salvos of hard bars against weak representations and pale imitations in equal measure, dismantling defences with the ease of prize fighters earning stripes for their home State.  Some spicy heat for the street, 050 Dat ! 

Check it out on Youtube

The album available from all streaming platforms and digital stores includes further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve NJ/LA) with New Jersey natives Fly Kwa, Confucious and Middy Murdock appearing as the additional guest featured artists.    

 

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases and roster is available at their official website www.newdawnrecs.com They are also on Instagram @RealNewDawnRecs and Twitter @NewDawnRecs

DJ’s who would like any of the tracks for airplay, or any members of the media and press with enquiries regarding Tru Trilla and the album can send all requests to us at UrbanElite PR. Our contact details are available HERE

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