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Released in May 2020, “Panacea” by London rapper Phoenix da Icefire and producer Husky Brown was nominated for “Best Independent Album” at last year’s AIM Awards.  Postponed due to the pandemic, the rescheduled launch event takes place at Brixton Jamm on Friday November 12th as a joint headline with fellow London rapper and producer Ramson Badbonez who will be showcasing tracks from his recently released album “Lead by Example”, both out on New Dawn Records. 

This new AA side single by the duo has been released today to mark the event.  The Schifrin-esque soundtrack of “Shake Things Up” fuels a barrage of high octane bars unleashed from a fully loaded verbal armoury, while a sublime blend of choice beats and turntablism laces the specially commissioned remix of “Dark Rainbow Light” courtesy of prolific US producer and DJ Tone Spliff whose multiple credits include work with Recognize Ali, King Magnetic, Ruste Juxx, Melly-Mel, Vic Monroe and many more. 

Brixton Jamm event tickets and details at www.gigs.hiphop

Available to download and stream from all major digital platforms and stores including Apple Music, Tidal, Amazon Music, Bandcamp and Spotify

A “concept video” is also playing on the label’s Youtube Channel

All international media and radio enquiries regarding any of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

More information is available at the label’s official website www.newdawnrecs.com

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It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers.  His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.

The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs   while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″.  The accompanying video was also released today, shot in the back yards of Brick City.

Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify

Connect with Az Izz on twitter @TheRealAzizz and instagram @RealAzizz

For all information about New Dawn Records, visit their official website www.newdawnrecs.com and keep up to date with them on twitter @newdawnrecs instagram @realnewdawnrecs and facebook @OfficialNewDawnRecs

All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE

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London duo Phoenix da Icefire and Husky Brown release their new album “Panacea” through New Dawn Records on May 5th, distributed by Ingrooves / Universal.

As a member of Triple Darkness, Phoenix has long been regarded as one of the most gifted lyricists from the UK.  In the new album he addresses some of the most pressing current issues covering the environment, mental health, racism, knife crime and aspiration in a highly creative and skilled narrative.  Husky’s productions are a rare and fresh fusion of contemporary hip hop, electronica, dub, bass, r&b and soul, resulting in a dynamic and highly impressive soundtrack.

First single released today is a double A side already enjoying heavy international airplay. “Cosmic Soul” has the South London rapper on a shamanic journey over a hard hip hop beat, while “Seasons of You” is a soulful r&b floor filler featuring Natalie May (as heard on Rudimental’s “Sexy Sexy”), remix courtesy of Soul Brother Juice.   Available to stream and download from APPLE, AMAZON, DEEZER, NAPSTER, TIDAL and also streaming on Spotify and Soundcloud

The “Panacea” album launch party will take place at London’s Brixton Jamm on Friday May 8th, in association with Hoochinoo Events. Connect with the pair on Twitter @PhoenixdaFire & @Husky Brown and on Instagram @PhoenixDaIcefire & @HuskyBrown.Official

For all news about the label’s various upcoming releases and new signing announcements, visit their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

All written media and radio DJ inquiries regarding the album and singles can be sent to us at UrbanElite PR, our contact details are HERE

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New single released today through New Dawn Records.

“Warzone” by Brick City’s Tru Trilla features long time affiliate Fly Kwa and fellow 050 Boyz member RIQ, and is the first to be taken from “The Seymour Chronicles EP” out on March 17th.

All go in on the hard bars and hooks, with Joey Loax’s production delivering the classic hip hop sound of the east coast. This one bangs!

Available to stream and download from all main platforms and stores worldwide including Apple & Amazon Also available to stream on Spotify & Soundcloud

Connect with Tru Trilla on social media via Instagram, Twitter and Facebook.

Keep up to date with all of New Dawn Records’ news via their Official Website and on social media [Instagram Twitter Facebook]

Any DJs not already serviced full quality mp3s of the original and clean edits of “Warzone” can request it from us by getting in touch via our Contact Page

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New Dawn Records are starting 2020 with a bang. Hot on the heels of signing New Jersey’s Tru Trilla for his new projects this year, the label have just announced they will be releasing the new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th.

Taken from their official website this morning, the statement added “We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.”

In what is a quite astounding and ground breaking debut partnership, Husky’s productions fuse hip hop, soul, electronica, dub, bass and r&b resulting in a dynamic and energetic soundtrack.

As expected from the Triple Darkness member, Phoenix uses all of his verbal artillery to address a number of highly relevant issues for these times covering the environment, mental health, racism, knife crime, disengagement and social decay.

The full press release can be read HERE

Singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will be released during March and April. They include remixes by Soul Brother Juice, Kashmere and Chemo and expect to see accompanying videos.

The pair have also confirmed an album launch party will take place at Brixton Jamm on Friday May 8th in association with Hoochinoo Events with full details to follow shortly.

The label have just launched the video trailer for the album today

You can connect with them on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

For all label news, visit New Dawn Records’ Official Website and stay in touch via their social media Twitter, Instagram and Facebook

All media inquiries regarding the release can be sent to us at UrbanElite PR, our contact details are available HERE

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Relaunched last year after a 15 year hiatus, hip hop label New Dawn Records have confirmed today that they will be releasing a new EP and album by New Jersey’s lyrical marksman Tru Trilla over the next few months.

In an official statement published this morning, the label commented

“We relish the prospect of working with an artist of Tru’s caliber and style which represents perfectly our direction of travel as we enter an exciting new phase since re-launching last year.”

We at UrbanElite PR have of course worked with Tru Trilla previously in 2015, then as a member of the 050 Boyz group as they released the classic album “Everything 050”

The worldwide media coverage and radio airplay reflected the appreciation and quality of the rhymes skills, lyricism and dope production, and ultimately led to both DJ Eclipse & DJ Premier inviting them as guests on their Sirius XM shows.

Tru’s new releases feature his 050 Boyz sparring partners Prince Ak and RIQ, and also include many of his long term Brick City affiliates on vocal and production duties, beginning with the new EP “The Seymour Chronicles” which releases on March 17th, the precursor to “God of Barz” which drops May 29th

Produced entirely by another New Jersey native Joey Loax, the EP represents the classic east coast sound while Tru, Prince Ak, RIQ and Fly Kwa all deliver their trademark fierce rhymes, hooks, hard bars and lyricism. An already heavyweight under card before the main event later in the year, the label have just launched a video trailer for the EP on Youtube

Taken from the EP, the singles “Warzone” and “20 to Life” will be released during February

Connect with Tru Trilla on social media via Twitter, Instagram and Facebook

Keep up to date with all of New Dawn Records’ news via their Official Website or on social media via Twitter, Instagram & Facebook.

All media and DJ (club & radio) inquiries regarding the upcoming releases can be sent to us at UrbanElite PR. All our contact information is available HERE 

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After a 15 year sabbatical, hip hop label New Dawn Records returned to the fold this year, and are wrapping up 2019 with the release of the fourth & final EP in their initial relaunch series while also preparing to announce a release schedule for 2020 by new signings from the USA and UK.

Earlier this year, the initial relaunch series included Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and hip hop crew Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s.

Out on December 6th 2019, Krash Slaughta vs B.I.M. ” ’18 Showdown ” is a collection of remixes produced by the legendary turntablist, DMC finalist and II Tone Committee member for Belles in Monica. Included are joints only ever previously available on vinyl together with some newly unearthed gems, all of which will be available to stream and download for the first time.

During the summer, the label re-released a limited number of their classic 12″ vinyl releases available direct from their STORE and from the new EP, the single “What D’Ya Need” drops digitally on November 19th.

Visual and audio teasers of the new EP have just been published on NDR’s Youtube channel and Soundcloud page, both of which contains more accompanying information about the EP

All media, press and DJ enquiries about this release and New Dawn Records generally can be sent to us at UrbanElite PR. All our contact information is available HERE

Keep up to date with New Dawn Records’ news & developments via their Official Website, or on social media – INSTAGRAM TWITTER FACEBOOK

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Released on Friday June 7th, the “Natsukashii EP” by veteran hip hop crew Belles in Monica was the third in a series of specially commissioned recordings to mark this year’s relaunch of label New Dawn Records.

The follow up to April’s “Y’All In Meltdown EP”, the new EP includes re-worked and re-produced originals only previously available on vinyl, together with never before available instrumentals and exclusive new recordings, their first in 15 years.

There have already been a couple of reviews published of the new release, one by UK magazine “The Wee Review” and the other by US online “TripleOT” – click the links to read their appraisals.

News items covering the group’s single and EP releases over the past couple of months have also appeared in a number of other online published from both sides of the Atlantic

The fourth and final EP in this special series will be released a little later in the year and consist of a number of remixes legendary turntablist DJ Krash Slaughta produced with the group

The label meanwhile are expected to announce some new roster additions over the summer. Get the news first at their official website www.newdawnrecs.com and via their new official social media accounts on Twitter, Instagram and Facebook

Both Belles in Monica EPs are available to download and stream from all major platforms and stores, as is the “Sapientia EP” by Underground Cartel, an international hip hop project spearheaded by producer Kruze featuring rappers from the USA, UK, Europe and Africa

These include Meswy from Madrid, now based in NYC, the late great Primo Brown from legendary Italian crew Cor Veleno, Zimbabwean Dumi Right, UK Rapstation host & MC Mr CRF, Beni Blanco from French group Originaire du Sud, Swiss Precise from Long Beach’s KBH crew, Boston’s Yukonn MC, Virginia’s Black Market and many more.

All are for the hip hop connoisseur : dope rhymes, bangin beats & superior turntablism. Check them out on Spotify

All printed media and DJ inquiries regarding New Dawn Records’ roster and releases can be sent to us at UrbanElite PR, our contact information is available HERE

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Hip hop crew Belles in Monica have today released their new EP “Natsukashii”, the second in their ‘Lazarus’ series and follow up to April’s “Y’All in Meltdown”.

Out on New Dawn Records who relaunched this year after a 15 year hiatus, journeys are taken to the dark underbelly of inner city drug squalor in “Smoke Filled Rooms”, industry machinations are exposed in “That All U Got?” while the booming production of “Skitzophentic” provides the backdrop for a tirade against generic conformity.

“Venom” attacks multimedia’s clandestine misinformation schemes while the mood is switched in “Hip Hop”, a funked up, sample laden ode to the culture. A soundtrack incorporating tight eclectic beats, turntablism and filmic themes concludes as the final credits roll with “Resistance is Futile”, a bonfire of the vanities in a metaphorical dystopia.

TRACKLIST
Smoke Filled Rooms (’18 Edit}
Smoke Filled Rooms (’18 Edit instrumental)
Skitzophonetic (’18 Edit)
Skitzophonetic (’18 Edit instrumental)
That All U Got? (’18 Edit)
Timebomb (’18 Edit)
Hip Hop (’18 Edit)
Venom
Hell’s Gain ft Scheer
Resistance is Futile (’18 Edit)

“Natsukashii” available to download and stream from the following

AMAZON ** APPLE ** BEATPORT ** DEEZER ** SOUNDCLOUD & SPOTIFY

Expect roster addition announcements from New Dawn Records in the weeks ahead. Stay updated on the label’s news via their official website www.newdawnrecs.com and via their social media platforms IG @realnewdawnrecs Twitter @newdawnrecs and FB @OfficialNewDawnRecords

All media inquiries regarding New Dawn Records and their roster can be sent to us at UrbanElite PR, all our contact information is available HERE

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2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

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