The latest release from the newly relaunched hip hop label New Dawn Records, the third within the space of a month

The brainchild of producer Kruze, Underground Cartel is an international hip hop collaboration featuring artists from the USA, UK, Europe & Africa, celebrating the traditions of global hip hop culture and unity.

Taken from the “Sapientia EP” out May 17th, “Evolution” has London’s Creamo, Croatian rapper Magellano, Brandon J Atlas from the States and the late great Primo Brown from legendary Italian crew Cor Veleno go head to head over a driving beat fuelled by heavy kicks and Dabke percussion, while the UK’s Rapstation host and MC Mr CRF trades bars with Zimbabwe’s Dumi Right on “Diggin’ Deeper”, a funked up banger laced with turntablism and classic soul.

Distributed by Ingrooves & available to stream & download from the following :

APPLE ** SOUNDCLOUD ** AMAZON

STREAMIN NOW ON SPOTIFY

Keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com

Underground Cartel affiliated social media

T : @CreamoUK * @MrCRF * @DumiRight * @sinestet * @CorVeleno * @NewDawnRecs
IG : @CreamoUK * @mrcrf_criticalbeatdown * @dumiright * @papa_magellan * @corveleno_official * @realnewdawnrecs
FB : CreamoUK * MrCRF * DumiRight * Cor Veleno * Magellano * New Dawn Records

All media enquiries regarding New Dawn records & their roster, including radio & club DJ requests for full quality original & clean mp3s for their sets, can be sent to us at UrbanElite PR – contact details HERE

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

UrbanElite PR

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North west London’s Da Flyy Hooligan has long been regarded as one of the most talented and creative rappers to emerge from the UK hip hop scene over the past few years.

He is also one of the most consistent and productive artists around at the moment to the point where if he’s not in the studio recording, he’s outside waiting to get in !

2017 was another busy year for him, beginning with the release of his EP “F.Y.L.P.M” on various formats leading up to the summer followed in October with his new album “S.C.U.M.” featuring Westside Gunn and Hus Kingpin.

He also became a regular in the renowned British monthly publication DJ Magazine’s hip hop singles reviews page written by Neil Kulkarni, which is produced in both physical print and online formats.

Most recently was the review of his single “Velvet Cake” in the December issue – which can be read HERE

Watch the official video for the single on Youtube

The magazine also published reviews of his singles “Yamata No Orochi” (January issue), Pinrolls (April issue), Clicc Suit (May issue) and “Romero Bryan” (October issue)

Check the video for Romero Bryan, premiered by Complex Magazine, on youtube

Click the links to hear the EP and album on Spotify

F.Y.L.P.M.” “S.C.U.M.

“S.C.U.M.” is also available in CD formats from a variety of online stores worldwide, including Bandcamp

Da Flyy Hooligan is, as per the norm, working on various new projects including the follow up album “S.C.U.M. II”. He will also be performing live Upstairs at the Ritzy Picture House in Brixton, London on Thursday, January 25th. More details about the venue and show available HERE

Keep up to date with Da Flyy Hooligan on social media via Instagram, Twitter and Facebook

All international press, media and radio station Dj enquiries regarding Da Flyy Hooligan can be sent through to us here at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

One of the most creative and gifted lyricists to emerge from London’s burgeoning rap scene, Da Flyy Hooligan released his new album “S.C.U.M.” on October 27th.

In a rare step for a British hip hop artist, he signed with a US label in the shape of 22 Entertainment for the release which also includes guest featured artists Westside Gunn and Hus Kingpin.

“S.C.U.M.” is available to buy on both CD and digital formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

French online magazine “Sagi Hip Hop” has just published a new 4 star review reflecting the quality of the production by Agor, compared in style to The Alchemist, and the fierce rhyme skills of Harlesden’s finest.

READ THE ARTICLE IN FULL, WITH ENGLISH TRANSLATION AVAILABLE, HERE

Taken from the album are the videos “Asantihini” and most recently “Alligator Skin”

He also gave his first interview in two years recently, speaking about his career, artistic and album concepts, and described in detail his long standing bond with the late Sean Price.

The album stream is also available to hear on Soundcloud

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international media, press and radio station enquiries regarding Da Flyy Hooligan and his new album “S.C.U.M.” can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

New video “Alligator Skin” by north west London rapper Da Flyy Hooligan, the latest from his album “S.C.U.M.” released on October 27th through US label 22 Entertainment which includes guest featured artists Westside Gunn and Hus Kingpin.

UK producer Agor has again laced this one with a stunning beat. A vocal and piano sampled slow burn feeds the switch up to a raucous guitar driven neck breaker, DFH typically taking the opportunity to let loose with both barrels in a lyrical onslaught.

Equally impressive are the new visuals shot by London director Ringz ov Saturn. Watch it now on Youtube

The album itself has just been reviewed by Phil Tang for London’s Guestlist Network Magazine.

Read the full appraisal HERE

“S.C.U.M.” is available on digital and CD formats from multiple online stores worldwide, including Amazon, Bandcamp, iTunes and Spotify

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international press, media and radio station DJ enquiries regarding Da Flyy Hooligan can be sent to us at UrbanElite PR. All our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

In this exclusive video interview, his first for two years, north west London rapper Da Flyy Hooligan reveals all about his artistic change of direction, his new album and his close relationship with the late Sean Price.

While discussing the themes and recording process of his recently released “S.C.U.M.” LP, he explains the transition from the artist formerly known as Iron Braydz to his current persona, a move in part inspired by actor Ray Winstone and the former Boot Camp Clik frontman who he describes as “one of the biggest influences on my life”.

Documenting the reason for his “Sean Price” tribute track, DFH proceeds to give an extensive in depth account of how their relationship grew through the years. He recounts their first meeting backstage in London and subsequent recording session evolving into a personal bond which would ultimately see the Brooklyn legend credit the young MC for his conversion to Islam.

In a series of very poignant recollections, their shared humour, respect and friendship is discernible culminating in rare video footage of the great man performing to his “little brother” on the Jazz Cafe stage. Following a further personal tribute to Bernadette Price, Harlesden’s finest outlines his release plans for 2018.

Director of Photography The ‘Ol Cyruss
Sound Mixer Stefan Foster
Edited & produced by Kieran McFarlane

Da Flyy Hooligan performs live at Arch Space, London this Friday, November 17th – Details at www.hhbitd.com

“S.C.U.M.” released on October 27th through 22 Entertainment.

Amazon Bandcamp iTunes Spotify

Connect with Da Flyy Hooligan on social media via Twitter, Instagram & Facebook

All media & press enquiries and requests regarding Da Flyy Hooligan can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr