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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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London rapper & producer duo Phoenix da Icefire and Husky Brown released their groundbreaking new album “Panacea” through New Dawn Records on May 5th

Nominated for “Best Independent Album” at this year’s prestigious AIM Awards taking place on August 12th ( https://www.aimawards.co.uk/nominees ), Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

The first video from the album “The Humans are Coming” released today. Filmed by Global Faction and UKHH, the spectacular visuals edited by Sovereign Comics represent the environmental theme portrayed as a metaphorical letter of contrition to the mythical Gaia for the damage done to her realm.

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Beatport, Tidal and Spotify

Connect with Phoenix da Icefire, Husky Brown and the label on Twitter @PhoenixdaFire, @HuskyBrown @NewDawnRecs and Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs

All information about New Dawn Records is available at the official website www.newdawnrecs.com

All press & media enquiries about the label’s releases can be directed to ourselves at UrbanElite PR, our contact details are HERE

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

UrbanElite PR

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Brick City rapper and producer Az Izz of the legendary Outsidaz crew is on the comeback trail with his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Following on from last month’s “Gettin’ It”, new single “Nunya” has been released today.  Produced by another Newark native Qua Z Mo, it’s a fuel injected electro banger powered by heavy 808 kicks with Az on the front foot from the outset.  Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars “Ya whole career is a publicity stunt, how you black, ain’t kick a rap about your history once“.  Stoking the fires, pure heat for the streets.

Available to stream and download at APPLE, TIDAL & AMAZON Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz For information regarding all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect with them on Instagram @realnewdawnrecs and twitter @newdawnrecs

All media enquiries regarding New Dawn records and their releases can be sent to us at UrbanElite PR, contact details are HERE

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It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers.  His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.

The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs   while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″.  The accompanying video was also released today, shot in the back yards of Brick City.

Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify

Connect with Az Izz on twitter @TheRealAzizz and instagram @RealAzizz

For all information about New Dawn Records, visit their official website www.newdawnrecs.com and keep up to date with them on twitter @newdawnrecs instagram @realnewdawnrecs and facebook @OfficialNewDawnRecs

All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE

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London duo Phoenix da Icefire and Husky Brown release their new album “Panacea” through New Dawn Records on May 5th, distributed by Ingrooves / Universal.

As a member of Triple Darkness, Phoenix has long been regarded as one of the most gifted lyricists from the UK.  In the new album he addresses some of the most pressing current issues covering the environment, mental health, racism, knife crime and aspiration in a highly creative and skilled narrative.  Husky’s productions are a rare and fresh fusion of contemporary hip hop, electronica, dub, bass, r&b and soul, resulting in a dynamic and highly impressive soundtrack.

First single released today is a double A side already enjoying heavy international airplay. “Cosmic Soul” has the South London rapper on a shamanic journey over a hard hip hop beat, while “Seasons of You” is a soulful r&b floor filler featuring Natalie May (as heard on Rudimental’s “Sexy Sexy”), remix courtesy of Soul Brother Juice.   Available to stream and download from APPLE, AMAZON, DEEZER, NAPSTER, TIDAL and also streaming on Spotify and Soundcloud

The “Panacea” album launch party will take place at London’s Brixton Jamm on Friday May 8th, in association with Hoochinoo Events. Connect with the pair on Twitter @PhoenixdaFire & @Husky Brown and on Instagram @PhoenixDaIcefire & @HuskyBrown.Official

For all news about the label’s various upcoming releases and new signing announcements, visit their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

All written media and radio DJ inquiries regarding the album and singles can be sent to us at UrbanElite PR, our contact details are HERE

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

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Barely 5 months since relaunching after a 15 year hiatus, hip hop label New Dawn Records have been busy expanding their operation.

In the Spring they released a number of digital singles and EP’s by Belles in Monica and Underground Cartel having signed a distribution agreement with US company Ingrooves for that format.

However with a history of releasing vinyl and also with an eye to the future in relation to upcoming signing news, NDR have developed the facility to take orders from the public and retail directly from any location worldwide and are now shipping to several destinations.

They have begun with the limited remaining stock from their back catalogue, the original rare & classic Belles in Monica 12″ singles “Y’All Under Surveillance”, “Meltdown”, “What D’Ya Need” & “Smoke Filled Rooms b/w Skitzophonetic” all in mint condition, 200 gram. The short video on Youtube has just been made to demonstrate the prime condition of their stock and includes track listings and audio snippets of each single .

The singles include remixes by Phi Life Cypher producer DJ Nappa, legendary turntablist & II Tone Committee producer Krash Slaughta, renowned London duo Unsung Heroes, DMC finalst DJ Mr Thing and more.

Many of the tracks were included in the group’s specially formatted digital releases “Y’All in Meltdown” and “Natsukashii” and can be heard on Soundcloud & Spotify.


The label have launched a store on their official website. Easy to use, various standard offers and discounts are quoted although they can be contacted regarding availability for any quantity. Currency exchange rate information is also provided and payments are secured via Paypal.

VISIT THE STORE HERE

Expect some announcements from New Dawn Records regarding new releases shortly and meantime you can also connect with them on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records can be addressed to us at UrbanElite PR, our contact details are HERE

UrbanElite PR

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The owner of recently relaunched label New Dawn Records, the parent company of in-house promotions and marketing division UrbanElite PR will be live on air Tuesday May 21st at 1pm PST / 4pm EST / 9pm GMT / 10pm CET giving an extremely rare interview to Harlem’s The Beef Stew Show which broadcasts on Blogtalk Radio.

You can listen in live HERE

If you miss the live broadcast it will be repeated on iHeart, TuneIn, Stitcher, Google Play and College Underground Radio.

Originally established in 1996, NDR operated until 2004 before putting all of their resources into developing UrbanElite PR as a stand alone company who would go on to be one of the leading promoters of independent hip hop worldwide. Campaigns included D12, Idris Elba, Souls of Mischief, TQ, Rah Digga, Bumpy Knuckles, Vast Aire, Copywrite, Verbal Kent, Horseshoe Gang, Kid Vishis, Melanin 9, Ultramagentic MC’s, Constant Deviants, 050 Boyz and many more

Since relaunching in April and reverting UrbanElite PR back to its original in-house role, the label have so far released two EP’s with more to come.

BELLES IN MONICA “Y’ALL IN MELTDOWN” released April 26th

UNDERGROUND CARTEL “SAPIENTIA” released May 17th

Distributed by Ingrooves, all the releases are also available to stream and download from Apple, Beatport, Amazon, Deezer and Soundcloud

Currently planning for the release of a second EP by Belles in Monica “Natsukashii” on June 7th while arranging roster additions, tune in to Blogtalk Radio to hear more about the label’s plans

You can keep up to date with NDR’s news at their official website www.newdawnrecs.com and via their new social media platforms on Twitter @newdawnrecs IG @realnewdawnrecs & FB @OfficialNewDawnRecords

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