SoulOnFire-HHK

Los Angeles (by way of Greensboro NC) emcee ethemadassassin releases his new Soul on Fire album on 17th September, the third solo LP from one half of the Veteran Assassins duo.

Coming up through NC’s rap battle scene during the Golden Era, the new single “80’s & 90’s” produced by UK beatsmith Sci Fi Stu speaks on these days. Anyone familiar with the sights and sounds of the time will recognize the fashions name-checked and lifestyle represented throughout.

Described in a recent album review “fired up by a dope reminiscing beat, the dreamy backdrop empowers Ethemadassassin to throwback to times gone by with inspiring effect” , the single is one for the Tru Skool heads through the generations.

The single was premiered today by the UK’s HHK Mag (aka Hip-Hop Kings) where he also gave an exclusive interview and insight into his days starting out as an artist during hip hop’s Golden Era, he speaks on the impact of the internet for artists by comparison to those early years, the current focus on 90’s fashions and culture happening now, opening for Immortal Technique and Wu Tang and of course his new album and working with international producers.

It’s a fascinating read for all those interested in the historical aspect of hip hop from the perspective of an artist who has lived through it and still performing and evolving his style to this day

Read the whole interview HERE

Check out the new single 80’s & 90’s on Soundcloud

80s90scover

You can follow them on twitter @EtheMadAssassin @SciFiStu and @HHKMag

Any djs not already serviced with the clean / radio edit of this track can request it from UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

NijiBrightonReview

The second UK date of Ultramagnetic MCs’ Critical Beatdown 25th anniversary tour took them to the south coast of England on Saturday 6th July to play Brighton’s Concorde 2.

The Gods must be smiling on them as theyve coincided their long awaited visit to these isles with a week long heatwave…yes, something resembling summer has arrived!

Based on the south coast, editor of UK online publication NIJI Magazine, Mike Cox, went along to check it out. Read what he has to say about it HERE

There’s not too many shows left for UK and European fans to get the rare opportunity to see the group in action. The remaining dates are :

Tonight – Leeds Brudenell Social Club
Wednesday 10th July Glasgow o2 ABC 2
Thursday 11th July Manchester Band on the Wall
Friday 12th July Dublin Sugar Club
Saturday 13th July Liverpool Haus
Wednesday 17th July Koln Club Banhof
Saturday 20th Belgium Dour Music Festival

Unsurprisingly, there’s been a huge amount of interest in this tour. Any media or press enquiries can be sent to UrbanElite PR HERE Any enquiries regarding the shows should be addressed to the various venues or local promoters.

You can connect with Ultramagentic MCs on twitter via the group’s official accounts @MCsUltra and Kool Keith is at @ultraman7000 Niji Magazine support many new artists whether from the UK or overseas, so worth connecting with them whether via their site or on twitter @NijiMagazine

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr