2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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In addition to our “Hip Hop Bangerz” playlists on Soundcloud & Spotify, we have now created a video version on Youtube.

These are all artists we’ve worked with and tracks, or in this case videos, we’ve promoted over many years up to the present day

Included in the 18 videos are Souls of Mischief, Verbal Kent, Horseshoe Gang, Constant Deviants, Deeprooted (Mr Brady, Brea, DJ Artistic and Johaz of Dag Savage), Melanin 9, Iron Braydz, Vast Aire, Matt Maddox, 050 Boyz, Gangalee, ethemadassassin and a couple by Copywrite featuring Royce da 5’9″, Genesis Elijah, Sean Price & S.A.S.

There are also the video trailers for the new Belles in Monica EP’s “Y’All in Meltdown” and “Natsukashii” as well as the Underground Cartel EP “Sapientia” featuring artists from the USA, UK, Europe & Africa including Swiss Precise, Yukonn MC & Black Market from the States, Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, Croatian rapper Magellano, Zimbabwe’s Dumi Right, the UK’s Rapstation host & MC Mr CRF and the late great Primo from legendary Italian crew Cor Veleno.

A quality mix of flows, styles and productions for all those who appreciate dope rhymes, beats and turntablism. Check it out

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Hip Hop crew Belles in Monica released their new EP “Y’All in Meltdown” on Friday, the first time their classic singles “Y’All Under Surveillance” & “Meltdown” have been made available together in digital format, and includes all the celebrated remixes and turntablism by G-Sharp, Phi Life Cypher’s DJ Nappa, Krash Slaughta, DJ Mr Thing and Gripper.

Available to stream and download from all major online platforms including SPOTIFY ** SOUNDCLOUD ** APPLE ** BEATPORT ** DEEZER ** AMAZON

Their follow up is the new EP “Natsukashii” out on June 7th 2019 which includes re-worked and produced versions of original masters, instrumentals made available for the first time in any format and some exclusive brand new joints. The trailer video has just been launched on Youtube today

Releasing through the recently re-launched New Dawn Records, you can keep up to date with all the label’s news at their OFFICIAL WEBSITE and on social media via Twitter, Instagram and Facebook

All media, press and DJ enquiries regarding New Dawn Records & their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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We just freshened up our “Hip Hop Bangerz” playlist on Soundcloud made up of various singles & buzz tracks we’ve promoted over the years.

Includes joints featuring Constant Deviants, Skyzoo, Talib Kweli, Ultramagnetic MC’s, Vast Aire, Cappadonna, Iron Braydz, Prince Po, Matt Maddox, Tragedy Khadafi, Planet Asia, 050 Boyz, D12’s Kuniva & Bumpy Knuckles…check it out

Any DJs wantin laced with full quality mp3s of any of these tracks, head over to our CONTACT PAGE & hit us up with your details

Look out for the first release from the newly relaunched New Dawn Records dropping tomorrow, the Belles in Monica single “Y’All Under Surveillance” b/w “Meltdown” with remixes by G-Sharp, legendary turntablist & DMC finalist Krash Slaughta & Phi Life Cypher’s beatmeister DJ Nappa featuring cuts by Mr Thing.

Will be available on Spotify, Apple, Deezer, iTunes, Beatport & more. Taken from the EP “Y’All in Meltdown” out April 26th – here’s the video teaser on Youtube

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

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North west London rapper Da Flyy Hooligan released his new album “S.C.U.M” in October through US label 22 Entertainment

Produced entirely by British beatsmith Agor, it also features Stateside luminaries Westside Gunn and Hus Kingpin.

The latest review, affording the album a 4 star rating, is written by Andrew Kay for Blacksheep Magazine and takes the form of a track by track analysis. Summarizing “Da Flyy Hooligan has enough skill in his locker to navigate each sonic wave with a power and a bragging swagger.”, the article can be read in full HERE

“S.C.U.M.” is available now to buy in both CD and digital mp3 formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

You can also hear the album stream in full on Soundcloud

From the album were released the videos “Asantihini” and “Alligator Skin”. Check them out on Youtube

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international media, press and radio station enquiries regarding Da Flyy Hooligan can be sent to us at UrbanElite PR. All our contact information details are available HERE

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