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To mark the fifth anniversary since re-launching in 2019, New Dawn Records have today released the new single “No Joking Around” by New Jersey rapper Tru Trilla.

Following last month’s ‘Sun Rays’ featuring Reks and Lakim Shabazz, this is the second to be taken from the forthcoming album “XVI : Return of the Gods” out in May.

On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew as DJ Jamal #9. Now resident in California, the multi credited producer has delivered a funk fuelled banger laced with ferocious bars from lyrical marksmen in the heavyweight division.

The gloves are off as Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging trademark punchlines as combinations thrown in a barrage of body blows to would be contenders. Rugged and uncompromising, high frequency lyrics with no prisoners taken, the result is undisputed.

Available to stream and download from Apple Music, Amazon, Tidal Music and below on Bandcamp & Spotify

Official visuals have also been published on New Dawn Records’ Youtube channel

Unsurprisingly, both “Sun Rays” and “No Joking Around” have enjoyed extensive airplay from radio stations around the world, however any DJ’s who have not been so far serviced with these tracks and would like them for your shows, simply contact us HERE with your details and we will provide them for you.

For all information regarding New Dawn Records’ releases, visit their official website HERE

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New Jersey rapper Tru Trilla releases his phenomenal new album “XVI : Return of the Gods” on May 31st 2024 through New Dawn Records.

Several years in the making, the follow up to the classic 2020 banger ‘God of Barz’ sees the Brick City veteran gather together a stellar line up of guest featured artists and producers for a diverse and powerful soundtrack of fierce bars, killer beats and turntablism.

Bolstered by heavy artillery from all around the USA, Canada, Japan, Spain and the UK, the long time affiliate of Naughty by Nature and Lords of the Underground has crafted a masterpiece, with the first single “Sun Rays” released today setting the agenda.

Producer LG Roc stokes the fires for Tru, Reks and Lakim Shabazz to tear it up in an energetic exchange of formidable rhymes and wordplay while channelling the knowledge of the ancients. This is the real deal.

Available to stream and download from all major digital platforms including Apple Music / iTunes, Tidal, Amazon and below on Bandcamp and Spotify.

Official visuals are also playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All international press, media and radio station DJ requests and inquiries about the album, including artist interview availability, can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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Released today through New Dawn Records, the new album “Urban Testimony” by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

The entire theme is documented in a deeply personal narrative depicting events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University.  Details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.  While regrets are clear, the spirit of resilience prevails.  Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned. 

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.  Essential listening.

TRACKLIST

  • Don’t Forget The Music
  • Fine Line
  • High
  • Is She ft Preem
  • No Escape
  • Satan’s Grip
  • Falling
  • Dark Room ft DVNA
  • Definition of Love
  • Sunday

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO ON THE LABEL’S YOUTUBE CHANNEL

Justo will be performing tracks from the album on Saturday November 18th at Deep Dive, Ithaca as a special guest of Anthony Kannon and Frost Gamble for their “Cautionary Tales” album launch event. 

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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Released today, “Sunday” marks the final chapter of the forthcoming album ‘Urban Testimony’ by Justo the MC and Brelstaff, out on November 3rd through New Dawn Records.

Track by track the Brooklyn rapper narrates his ill fated time attending Clark Atlanta University, documenting the journey which led to a turning point in life.  A fascinating insight of a mind conflicted with regrets, but here also in the latest offering to one filled with hope for the future and lessons learned.

Brelstaff’s soulful cool groove production mirrors the upbeat renewed sense of optimism contained within the trademark slick rhymes.  Scarred but undaunted and emboldened by second chances, the art of storytelling lives on.

Justo will be performing tracks from the album at Deep Dive in Ithaca on Saturday November 18th as a special guest of Anthony Kannon and Frost Gamble at their “Cautionary Tales” album launch event.

Available to stream & download from all major digital platforms including Apple / iTunes, Amazon, Tidal and below on Bandcamp & Spotify

Official video playing on the label’s Youtube channel

All press, media and radio station DJ inquiries about any of New Dawn Records’ releases can be sent to us, the label’s in house promotional division. Contact us HERE

For further details about the label, their roster and releases, visit the official NEW DAWN RECORDS WEBSITE

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The story continues.  Released today and following on from previous single “High”, AA side ‘Falling’ b/w ‘Satan’s Grip’ is the latest chapter from the album “Urban Testimony” by Justo the MC and UK Producer Brelstaff out through New Dawn Records on November 3rd 2023.

The entire theme documents the Brooklyn rapper’s curtailed and traumatic time studying at Clark Atlanta University.  Carrying the weight of expectations from a household of faith, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a path to hedonism in a brutally honest account of events and consequences.

A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil.  Intense, compelling and a certified page turner….  

AVAILABLE ON APPLE / iTUNES, AMAZON & TIDAL. ALSO BELOW ON BANDCAMP & SPOTIFY

There are also official visuals just published on Youtube

All international press, media and DJ enquiries regarding any of New Dawn Records’ releases, including requests to interview artists, have product sent for review, or full quality mp3s sent for radio & set play can be directed to ourselves, the label’s in house promotional division. Our contact details are HERE

All information about the label and their roster can be found at the official website www.newdawnrecs.com

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New Dawn Records & UrbanElite Productions affiliate Qadir has returned to channel his inner Morpheus in tribute to the traditional elements of hip hop culture in his new production “Welcome to the Real”, just released as a video on Youtube.

It was also put together in part to help launch the label’s new video playlist, “Welcome to the Realness” which consists of singles they’ve released by artists from the US & UK, reppin’ the best of beatmaking, turntablism and rhyme skillz.

The tracklist is also reproduced like for like in audio format on Spotify

You can find out more information about New Dawn Records at their website www.newdawnrecs.com, you can visit their Youtube channel @NewDawnRecords and see all of their Spotify playlists HERE

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Prolific Brooklyn rapper Justo the MC releases his new album “Urban Testimony” on November 3rd, a collaborative project with UK producer Brelstaff.

The entire theme depicts events leading up to and including his curtailed time at Clark Atlanta University, a fascinating insight and deeply personal narrative documenting the trials and tribulations which unfolded and led him to a turning point in life.

The instrumental version of the album was released earlier this year, with tracks having already featured on “Focus Beats” broadcast on the world renowned BBC Radio 1 and Radio 6.

Out today on New Dawn Records, the trans-Atlantic duo get their steez on early in this first single “High”, a dope blend of infectious chilled beats which fuel a blissful journey of slick rhymes to the four corners of the mind.  Enjoy the ride. 

OFFICIAL VIDEO ON YOUTUBE

ON BANDCAMP

ON SPOTIFY

Also available to download & stream at APPLE MUSIC, AMAZON MUSIC & TIDAL

For information on all of New Dawn Records’ releases, visit their official website HERE

All press, radio DJ and multimedia enquiries regarding any of New Dawn Records’ releases can be addressed to ourselves, the label’s in house promotional division. Visit our CONTACT PAGE to get in touch.

You can connect with the artists on Social Media :

Justo on Twitter @MC_Justo, Instagram @JustoTheMC & Facebook @JustoTheMC

Brel on Twitter @BrelstaffMusic, Instagram @BrelstaffMusic & Facebook @BrelstaffMusic

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“Smoother than butter corn”, once again slick flows deliver the jewels as award winning upstate NY rapper Anthony Kannon returns with the new single “Make It Rain”, the second from the album “Cautionary Tales” produced entirely by Frost Gamble which releases October 20th 2023.

Consistent  with the album’s emotionally charged biographical themes reflecting on traumatic childhood experiences, the consequences through adolescence and the subsequent progression to new horizons,  the new joint addresses the journey and struggle to escape the perceptions of the past.  

A powerful narrative dipped in the hot sauce of a gritty skewed beat marinated with a generous helping of soul,  a choice cut out now on New Dawn Records. 

Available on Apple Music, Tidal Music, Amazon Music and below on Bandcamp & Spotify

The accompanying video for “Make It Rain” has been released on the label’s official Youtube channel

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com where you’ll find specially allocated individual Artist & Release sections as well as News updates.

All international media & DJ requests and enquiries regarding New Dawn Records’ releases can be submitted to ourselves, their in house promotional division, HERE

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