London rapper & producer duo Phoenix da Icefire and Husky Brown released their groundbreaking new album “Panacea” through New Dawn Records on May 5th

Nominated for “Best Independent Album” at this year’s prestigious AIM Awards taking place on August 12th ( https://www.aimawards.co.uk/nominees ), Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

The first video from the album “The Humans are Coming” released today. Filmed by Global Faction and UKHH, the spectacular visuals edited by Sovereign Comics represent the environmental theme portrayed as a metaphorical letter of contrition to the mythical Gaia for the damage done to her realm.

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Beatport, Tidal and Spotify

Connect with Phoenix da Icefire, Husky Brown and the label on Twitter @PhoenixdaFire, @HuskyBrown @NewDawnRecs and Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs

All information about New Dawn Records is available at the official website www.newdawnrecs.com

All press & media enquiries about the label’s releases can be directed to ourselves at UrbanElite PR, our contact details are HERE

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Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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New video out today by Brick City’s lyrical marksman Tru Trilla, “Real Rap” featuring fellow 050 Boyz group member Prince Ak is taken from his album “God of Barz” released through New Dawn Records on May 29th.

Filmed in downtown Newark just before the turn of the year, the pair trade verses over a hard edged gritty beat produced by Barcelona’s Sumerio Square.  Set on a verbal warpath, the seasoned veterans deliver punchline salvos of hard bars against weak representations and pale imitations in equal measure, dismantling defences with the ease of prize fighters earning stripes for their home State.  Some spicy heat for the street, 050 Dat ! 

Check it out on Youtube

The album available from all streaming platforms and digital stores includes further production by Chicago’s DNA Beatz, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve NJ/LA) with New Jersey natives Fly Kwa, Confucious and Middy Murdock appearing as the additional guest featured artists.    

 

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

All information about New Dawn Records’ releases and roster is available at their official website www.newdawnrecs.com They are also on Instagram @RealNewDawnRecs and Twitter @NewDawnRecs

DJ’s who would like any of the tracks for airplay, or any members of the media and press with enquiries regarding Tru Trilla and the album can send all requests to us at UrbanElite PR. Our contact details are available HERE

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It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers.  His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.

The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs   while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″.  The accompanying video was also released today, shot in the back yards of Brick City.

Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify

Connect with Az Izz on twitter @TheRealAzizz and instagram @RealAzizz

For all information about New Dawn Records, visit their official website www.newdawnrecs.com and keep up to date with them on twitter @newdawnrecs instagram @realnewdawnrecs and facebook @OfficialNewDawnRecs

All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE

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Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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Rapper and producer Az Izz of the legendary New Jersey hip hop crew has announced today that he has signed with New Dawn Records for the release of his new album “Dopeliss” on July 3rd 2020.

With medals long earned locally, the group became known more widely for their work with The Fugees, Wu Tang and D12 and sparked the solo careers of several members including Pace Won and Rah Digga of Flipmode Squad.

The new album marks a long overdue return for Az Izz

Largely self produced with additional contributions by Fleet DJs affiliate DJ Profluent, Qua Z Mo and 3rdRell, guest featured artists include fellow Outsidaz D.U. and Pace Won together with some of the Garden State’s hardest spitters Drift, Jaja Kenyatta, Nam, Rube the Difference and Equip. The album reflects the evolution of the eastcoast sound with a fusion of the traditional and contemporary resulting in essential listening for all hip hop heads.

Singles “Gettin’ It”, “Nunya” and double A side “Ghetto” b/w” “Crazy” will be released over April, May & June

The label have just published an audio teaser and video trailer for the album on Soundcloud and Youtube respectively

More information about this and all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com

Connect with Az Izz on Twitter, Instagram and Facebook

All media, press and radio station DJ inquiries regarding all of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

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New Dawn Records have today announced the release date of the new album “God of Barz” by New Jersey rapper Tru Trilla as May 29th 2020.

The follow up to the recently released “Seymour Chronicles EP” which is available from all major online streaming platforms and digital stores, distribution is again by Ingrooves / Universal.

Production is courtesy of Newark native and now a resident of Los Angeles Clinton Place, Chicago’s DNA Beatz, Barcelona beatmaker Sumerio Square and the UK’s Chat One. Fellow 050 Boyz group memeber Prince Ak is included in the Brick City contingent of guest featured artists together with Middy Murdock, Fly Kwa and Confucious.

Singles “Word of God”, “God’s Sympathy” and God’s Mercy” will release over March, April and May. This one truly is for the hip hop heads, get ready to crank it up all the way and give those neck muscles a proper workout. Here’s a taste of the sounds. Published today by the label, the audio teaser and video trailer on Soundcloud and Youtube

All international media and radio station DJ inquiries about the album can be sent to us at UrbanElite PR. Our contact details are HERE The full album press release can be read HERE

Connect with Tru Trilla on his socials, Twitter @egofree2_050, Instagram @Trilla050 and at his Facebook Artist Page

For information about all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect on their socials, Twitter @newdawnrecs, Instagram @realnewdawnrecs and Facebook @OfficialNewDawnRecords

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New Dawn Records are starting 2020 with a bang. Hot on the heels of signing New Jersey’s Tru Trilla for his new projects this year, the label have just announced they will be releasing the new album “Panacea” by London duo Phoenix da Icefire and Husky Brown on May 5th.

Taken from their official website this morning, the statement added “We are delighted to be working with such highly talented artists and their ground breaking album, another reflection of this label’s identity and future intentions.”

In what is a quite astounding and ground breaking debut partnership, Husky’s productions fuse hip hop, soul, electronica, dub, bass and r&b resulting in a dynamic and energetic soundtrack.

As expected from the Triple Darkness member, Phoenix uses all of his verbal artillery to address a number of highly relevant issues for these times covering the environment, mental health, racism, knife crime, disengagement and social decay.

The full press release can be read HERE

Singles “Cosmic Soul / Seasons of You”, “Dark Rainbow Light / Sins of Gaia” and “The Humans are Coming / Travelling Buddy” will be released during March and April. They include remixes by Soul Brother Juice, Kashmere and Chemo and expect to see accompanying videos.

The pair have also confirmed an album launch party will take place at Brixton Jamm on Friday May 8th in association with Hoochinoo Events with full details to follow shortly.

The label have just launched the video trailer for the album today

You can connect with them on social media at the following
Phoenix da Icefire Twitter Instagram Facebook
Husky Brown Twitter Instagram Facebook

For all label news, visit New Dawn Records’ Official Website and stay in touch via their social media Twitter, Instagram and Facebook

All media inquiries regarding the release can be sent to us at UrbanElite PR, our contact details are available HERE

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Relaunched last year after a 15 year hiatus, hip hop label New Dawn Records have confirmed today that they will be releasing a new EP and album by New Jersey’s lyrical marksman Tru Trilla over the next few months.

In an official statement published this morning, the label commented

“We relish the prospect of working with an artist of Tru’s caliber and style which represents perfectly our direction of travel as we enter an exciting new phase since re-launching last year.

We at UrbanElite PR have of course worked with Tru Trilla previously in 2015, then as a member of the 050 Boyz group as they released the classic album “Everything 050”

The worldwide media coverage and radio airplay reflected the appreciation and quality of the rhymes skills, lyricism and dope production, and ultimately led to both DJ Eclipse & DJ Premier inviting them as guests on their Sirius XM shows.

Tru’s new releases feature his 050 Boyz sparring partners Prince Ak and RIQ, and also include many of his long term Brick City affiliates on vocal and production duties, beginning with the new EP “The Seymour Chronicles” which releases on March 17th, the precursor to “God of Barz” which drops May 29th

Produced entirely by another New Jersey native Joey Loax, the EP represents the classic east coast sound while Tru, Prince Ak, RIQ and Fly Kwa all deliver their trademark fierce rhymes, hooks, hard bars and lyricism. An already heavyweight under card before the main event later in the year, the label have just launched a video trailer for the EP on Youtube

Taken from the EP, the singles “Warzone” and “20 to Life” will be released during February

Connect with Tru Trilla on social media via Twitter, Instagram and Facebook

Keep up to date with all of New Dawn Records’ news via their Official Website or on social media via Twitter, Instagram & Facebook.

All media and DJ (club & radio) inquiries regarding the upcoming releases can be sent to us at UrbanElite PR. All our contact information is available HERE

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After a 15 year sabbatical, hip hop label New Dawn Records returned to the fold this year, and are wrapping up 2019 with the release of the fourth & final EP in their initial relaunch series while also preparing to announce a release schedule for 2020 by new signings from the USA and UK.

Earlier this year, the initial relaunch series included Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and hip hop crew Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s.

Out on December 6th 2019, Krash Slaughta vs B.I.M. ” ’18 Showdown ” is a collection of remixes produced by the legendary turntablist, DMC finalist and II Tone Committee member for Belles in Monica. Included are joints only ever previously available on vinyl together with some newly unearthed gems, all of which will be available to stream and download for the first time.

During the summer, the label re-released a limited number of their classic 12″ vinyl releases available direct from their STORE and from the new EP, the single “What D’Ya Need” drops digitally on November 19th.

Visual and audio teasers of the new EP have just been published on NDR’s Youtube channel and Soundcloud page, both of which contains more accompanying information about the EP

All media, press and DJ enquiries about this release and New Dawn Records generally can be sent to us at UrbanElite PR. All our contact information is available HERE

Keep up to date with New Dawn Records’ news & developments via their Official Website, or on social media – INSTAGRAM TWITTER FACEBOOK

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