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Released today, “Play No Games” is the second single to be taken from the album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop and Frost Gamble, out through New Dawn Records on May 15th.

Layers of classic boom bap hip hop beats underpin hard bars as the veteran rap battle champion goes on the hunt with a verbal salvo aimed at upcoming title contenders. Joining them on the mission is legendary turntablist DJ Eclipse, renowned for his work with Non Phixion, Ill Bill and ongoing Fat Beats ambassador. Still flying the flag high and representing the dopest new underground bangers with his Rap Is Outta Control Show on Shade 45, the cutting skills on this joint are typically off the scale, stoking the fires further in a fusion of gritty authentic heat.

Knockout punchlines in a heavyweight bout for the heads, this also marks the label’s first release during their 30th anniversary year.   Slick business from the Binghamton boys, dial it up to the max.

Available to stream and download from a multitude of digital platforms and stores including APPLE, TIDAL and below on Bandcamp and Spotify

The official video is also now playing on Youtube

More information about the single and album release is available at the label’s official website www.newdawnrecs.com

All press, multimedia and DJ enquiries about any of New Dawn Records’ releases can be addressed to ourselves, their in house promotional division. Get in touch HERE

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October 24th 2025

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop & Frost Gamble on May 15th 2026.

We first worked with the pair back in 2016 when they released their “Veteran EP”, then again the following year for their album “Respect is Earned Not Given”.

They enjoyed extensive media coverage worldwide for these releases, culminating in an appearance on DJ Eclipse’s Rap Is Outta Control Show on Sirius XM

This kick started a phase which has seen them become one of the most prolifc partnerships in recent years, with a quite outstanding back catalogue of singles and EP in their armoury.

The new album is a celebration of their friendship and working together for over three decades, and coincidentally will be released during the label’s own 30th anniversary year. It features many new upcoming artists from their hometown Binghamton together with those they’ve built with over the years.

Included are DJ Eclipse, Pf Cuttin, DJ J Smooth, Decon Blu, Pa Pa Fresh, The Bad Seed, Fresh I.E and The Bad Seed

The pair have also just completed filming a new documentary about their time together, from the earliest days of recording in their basement during the 90’s right up to the present day. We’ve had the fortune to have an advanced viewing and it’s a fascinating insight not only about their own story, but the development of hip hop itself over the years. Look out for that premiering just after the album releases next year.

For an early taste showcasing the quality of rhymes, beats and turntablism on display throughout the album, the label has just published an official video trailer on their Youtube channel.

Several singles will precede the album’s release, beginning with a special single edition of the title track on December 9th. All will be available to download and stream on digital platforms including Apple, Bandcamp, Spotify, Tidal and Amazon, while official visuals will continue to be published on the label’s Youtube channel.

We are the label’s in house promotional division, so all press, media and radio DJ inquiries about the release can be sent to us, our details available at our CONTACT PAGE. The full official album press release can be read HERE

You can also connect with Tone Chop and Forst Gamble on Social Media. They have a joint FACEBOOK PAGE with individual accounts on X/Twitter @tonechop @frostgamble and on Instagram @tonechop @frost.gamble

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Back at it again, Brick City’s Tru Trilla returns today with the AA side single “Respectfully”, lifted from last year’s album ‘XVI : Return of the Gods’ released through New Dawn Records.

Laced throughout with the kind of bullish bars and beats which earned it a front page spotlight on Bandcamp, the New Jersey veteran assembled a heavyweight line up of guest featured artists and producers to deliver a classic soundtrack fuelled by the highest calibre lyrical firepower.

Produced by Frost Gamble, the latest cut is a further testament to the levels.  Tru drops knowledge with Brooklyn’s Justo the MC and Floridian NapsNdreds in another showcase of dexterous rhymes and slick flows by verbal marksmen at the height of their game.  The narrative is reinforced by the “Qataban Remix” courtesy of label affiliate Shahin, flipping the script with an intense fusion of strings, breaks and sub Saharan flavas that hits differently. 

Available to stream on and download on multiple digital platforms including APPLE MUSIC / iTUNES, AMAZON, TIDAL MUSIC and below on BANDCAMP & SPOTIFY

There is also a brand new official video for the “Qataban Remix” just premiered on the label’s Youtube channel

Original version of “Respectfully” on Youtube

Album “XVI : RETURN OF THE GODS” which includes guest featured artists Reks, Lakim Shabazz, Skyzoo, Guilty Simpson, Recognize Ali, Juxx Diamondz, Ruste Juxx, N.B.S, Julius Luciano of Shoe Gang, Fly Kwa, and Prince Ak & Trilly Trills of Jersey Gore on Bandcamp & Spotify

For further information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

For all media, radio & press enquiries about the NDR’s releases and roster, contact ourselves, their official in house promotional division. Our contact details are HERE

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Now on Youtube, footage of New Jersey rappers Tru Trilla & Prince Ak spittin’ gems off the top as guests of DJ Eclipse & DJ Riz on the Rap Is Outta Control Show broadcast on Sirius XM.

Tru was in promoting his new album “XVI : Return of the Gods” released through New Dawn Records which also features his Brick City brutha from anotha’ Ak on several tracks along with others including Reks, Skyzoo, Ruste Juxx, Guilty Simpson, Recognize Ali, N.B.S., Julius of Shoe Gang, NapsNdreds, Justo the MC, Juxx Diamondz, Lakim Shabazz and many more.

A full video playlist album is on the label’s Youtube channel

It’s also available on Bandcamp & Spotify

For all information about the label’s releases, visit the NEW DAWN RECORDS OFFICIAL WEBSITE

For all media, press & radio DJ enquiries about New Dawn Records’ releases & roster, contact ourselves, their in-house promotional division, HERE

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Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

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Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

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Brick City’s Tru Trilla is back at it with another choice cut, the fourth single from his new album “XVI : Return of the Gods” out soon on May 31st through New Dawn Records.

“Turn That Down” is the latest display of mic skills and production levels evident throughout the upcoming release, galvanised by a heavyweight line up of guest featured artists from around the States.

Veteran NY State producer Frost Gamble makes another appearance following last month’s ‘End the Day’ featuring Ruste Juxx and Julius Luciano of Shoe Gang. His stylish soundtrack platforms a showcase of slick and conscious bars delivered in customary fashion by masters of the craft. This time standing shoulder to shoulder with the Newark native are Detroit’s Guilty Simpson and Brooklyn’s Skyzoo, icons of the game sharing their cerebral pearls.

Rhymes like polished dimes from seasoned warriors with the scars and belts on the wall that tell their own stories and built the legacies, real talk….

Available now at APPLE MUSIC, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

OFFICIAL VIDEO ON THE LABEL’S YOUTUBE CHANNEL

Information about all of New Dawn Records’ releases and artists can be found at their official website www.newdawnrecs.com

All press, radio DJ and media inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

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Released today, new single “Fine Line” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff, taken from the album ‘Urban Testimony’ which released on November 3rd through New Dawn Records and has just been featured on Bandcamp’s front page New & Notable spotlight section.

The album’s entire theme depicts events leading up to, during and following Justo’s curtailed and troubled time studying at Clark Atlanta University some years ago, and the future chosen with lessons learned.  “Fine Line” documents a conflicted mind, weighed down by the expectations derived from a background of faith while straying from the path of opportunity in a rueful narrative.

Brelstaff’s atmospheric soundtrack cuts deep into the concept, and was first broadcast on BBC Radio 1’s Focus Beats programme during the summer.

On APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

There is also an official video on the label’s Youtube channel

For information about any of New Dawn Records’ releases, visit their official website WWW.NEWDAWNRECS.COM

All media and press inquiries regarding any of NDR’s releases or roster can be sent to ourselves, the label’s in house promotional division. Contact us HERE

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The story continues.  Released today and following on from previous single “High”, AA side ‘Falling’ b/w ‘Satan’s Grip’ is the latest chapter from the album “Urban Testimony” by Justo the MC and UK Producer Brelstaff out through New Dawn Records on November 3rd 2023.

The entire theme documents the Brooklyn rapper’s curtailed and traumatic time studying at Clark Atlanta University.  Carrying the weight of expectations from a household of faith, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a path to hedonism in a brutally honest account of events and consequences.

A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil.  Intense, compelling and a certified page turner….  

AVAILABLE ON APPLE / iTUNES, AMAZON & TIDAL. ALSO BELOW ON BANDCAMP & SPOTIFY

There are also official visuals just published on Youtube

All international press, media and DJ enquiries regarding any of New Dawn Records’ releases, including requests to interview artists, have product sent for review, or full quality mp3s sent for radio & set play can be directed to ourselves, the label’s in house promotional division. Our contact details are HERE

All information about the label and their roster can be found at the official website www.newdawnrecs.com

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www.urbanelitepr.com

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New Dawn Records & UrbanElite Productions affiliate Qadir has returned to channel his inner Morpheus in tribute to the traditional elements of hip hop culture in his new production “Welcome to the Real”, just released as a video on Youtube.

It was also put together in part to help launch the label’s new video playlist, “Welcome to the Realness” which consists of singles they’ve released by artists from the US & UK, reppin’ the best of beatmaking, turntablism and rhyme skillz.

The tracklist is also reproduced like for like in audio format on Spotify

You can find out more information about New Dawn Records at their website www.newdawnrecs.com, you can visit their Youtube channel @NewDawnRecords and see all of their Spotify playlists HERE

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