Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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Rapper and producer Az Izz released his new album “Dopeliss” through New Dawn Records earlier his month, marking a return to the hip hop fold after several years having spent time working on tv, film and sports productions.

Formerly of the legendary New Jersey group The Outsidaz, an extensive click which included Pace Won, Rah Digga, D.U. and Young Zee among their numbers, they were also noted at the time for a number of collaborative projects involving Wu Tang, The Fugees and a new emerging force from Detroit by the name of D12.

Known for a quirky and humorous approach to his rhyme schemes, the album musically also represents the evolution of the genre from the boom bap of “Ghetto” to electro bangers such as “Nunya” and “Gunz n Dice Games”.

The latest review just published is by Steve “Flash” Juon, overall editor of RapReviews.com Read the article in full HERE

First single released from the album was “Gettin It'” featuring fellow New Jersey native Drift with an accompanying video

“Dopeliss” is available to stream and download from all major digital platforms and stores, distributed by Ingrooves / Universal, including APPLE, TIDAL and SPOTIFY

Keep up to date with Az Izz on Twitter @TheRealAzizz and on Instagram @RealAzizz

For all information about the record label New Dawn Records, visit their official website www.newdawnrecs.com

All media, press and radio station DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Contact details HERE

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Brick City rapper and producer Az Izz, formerly of the legendary New Jersey group The Outsidaz who at one time counted Pace Won, Young Zee, D.U. and Rah Digga among their numbers, released his solo album “Dopeliss” through New Dawn Records on July 3rd 2020.

Having spent several years in tv, film and sports productions together with artist development ventures, the album is his first major release in some time marking the return to the hip hop fold.

Largely self produced with additional contributions by Qua Z Mo, DJ Profluent and DJ 3rd Rell, a number of his fellow former group members appear as guest featured artists with a further contingent of Newark natives in the form of Drift, Nam, Jaja Kenyatta and Rube the Difference.

Online publication So Flo Sound have just published an in depth review of the album which reflects the key essence of the themes and sounds reflected throughout the ten tracks. Read the article in full HERE

From the album is the official video “Gettin’ It” featuring Drift

“Dopeliss” is available to stream and download from all major digital platforms and stores worldwide including APPLE, TIDAL, AMAZON and Spotify

With some new upcoming independent projects in the pipeline this year, keep up to date with Az on social media via twitter @TheRealAzizz and Instagram @RealAzizz

For more information on this and all of New Dawn records’ releases, visit their official website www.newdawnrecs.com

For all future media, press and DJ enquiries regarding New Dawn Records’ releases, contact us here at UrbanElite PR. Our details are provided at the Contact Page

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London rapper Phoenix da Icefire and producer Husky Brown released their debut collaborative album “Panacea” through New Dawn Records on May 5th.

It has just been announced that the pair have been shortlisted as nominees in the “Best Independent Album” category at this year’s AIM Awards, an annual event hosted by The Association of Independent Music who represent UK artists, labels and affiliated businesses worldwide.

Due to the ongoing impact of the COVID 19 pandemic, this year’s ceremony will take place entirely online broadcasting on Wednesday August 12th. The full list of categories and a highly impressive line up of nominees is available HERE

The inclusion of “Panacea” is in recognition of the extraordinary musical and lyrical construction of the album. Husky’s unique blend of hip hop, rap, soul, dub, electro, r&b and bass provides the backdrop for Phoenix’s renowned wordplay and lyricism.

Given it was written in 2019, the subject matter is almost precognisant in nature, addressing global issues of well being, mental health, racism, climate change, the environment, knife crime, spirituality and aspiration, but refreshingly all delivered with the underlying theme of hope and determined optimism for a better future.

The category “Best Independent Album” is in association with Spotify where you can hear the album in full.

Connect with the pair on social media via Instagram @PhoenixDaFire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

You can learn more about the release at New Dawn Records’ official website www.newdawnrecs.com

All media & press enquiries regarding the artists and album can be sent to us at UrbanElite PR. Our contact information details are available HERE

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A month after releasing their groundbreaking new album “Panacea” through New Dawn Records, London rapper Phoenix da Icefire and producer Husky Brown chopped it up with the UK’s online Urban Vault.

In the new interview just published the pair discuss how they came to work together, the construction and concepts behind the album and the aspects of which they are particularly proudest.

Phoenix also provides further information about his Sovereign Comics company and the community projects with which they are involved while future plans are also outlined. Read the article in full HERE

Released on May 5th, “Panacea” represents quite an exceptional body of work, both in terms of its fusion of hip hop, bass, dub, r&b, soul and electro weaved together by Husky’s production techniques, and the extremely powerful subject matter addressed by Phoenix, sadly all too relevant given recent developments.

Issues relating to the environment, well being, mental health, knife crime, positive aspirations, disengagement, The Windrush scandal and institutional racism more generally are all tackled with highly skilled lyricism, but refreshingly always with the underlying theme of offering solutions and hope for a positive future.

Look out for an official video for the track “The Humans are Coming” in the not too distant future, but meanwhile you can stream and download the album from Apple / iTunes, Tidal, Amazon or here on Spotify

Connect with Phoenix da Icefire & Husky Brown on Twitter @PhoenixdaFire @HuskyBrown and Instagram @PhoenixdaIcefire @Huskybrown.Official

Information about all of New Dawn Records’ releases is available from their official website www.newdawnrecs.com All media and press enquiries about the releases can be sent to us at UrbanElite PR, our contact details are HERE

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London rapper / producer duo Phoenix da Icefire and Husky Brown took a little time out recently to sit down with UK online “File Under Hip Hop” having just released their new debut joint album “Panacea” through New Dawn Records.

In the new interview just published, the pair discuss how they first met and the origins of their decision to work together, the concepts behind the subject matter and artwork of the new album and how the lockdown restrictions imposed due to the COVID-19 virus outbreak have impacted upon their immediate plans.

READ THE ARTICLE IN FULL HERE

“Panacea” released on May 5th is available to stream and download from all major digital platforms and stores including Apple / iTunes, Tidal, Amazon and Spotify

Look our for a new video of their track “The Humans are Coming” being released shortly, and meantime connect with the pair on social media via Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

For all information regarding New Dawn Records, head over to their official website www.newdawnrecs.com All media and press enquiries regarding NDR’s releases can be sent to ourselves, our contact details are HERE

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London’s rapper / producer duo Phoenix da Icefire and Husky Brown have today released their highly impressive new album “Panacea” through New Dawn Records.

As a member of Triple Darkness, Phoenix has long been regarded by many both at home and overseas as one of the most gifted lyricists to emerge from the UK. Husky’s productions are a rare and dynamic fusion of contemporary hip hop, electronica, dub, bass, r&b and soul which provide the soundtrack for a narrative addressing many of today’s most pressing issues.  Delivered with trademark dexterous rhymes and creative wordplay, Phoenix sets his existential sights on the environment, mental health, knife crime, racism, well being, relationships and inner city life. 

Facing the challenges head on, the engaging commentary still retains a refreshing message of hope at its core related through metaphorical concepts as abstract as they are grounded in reality. A multidimensional and unique debut offering which pushes boundaries and breaks from formulaic convention.  Essential listening. 

Available to stream and download at APPLE, AMAZON & TIDAL. Also streaming at Spotify and Soundcloud

Connect with Phoenix da Icefire, Husky Brown and the label on Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs and Twitter @PhoenixDaFire, @HuskyBrown, @NewDawnRecs

All media inquiries regarding this release and the artists can be sent to us at UrbanElite PR, our contact details are HERE

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London’s rapper & producer duo Phoenix da Icefire & Husky Brown warm up for the release of their phenomenal new album “Panacea” on May 5th with this new single “The Humans are Coming” b/w “Travelling Buddy” out today through New Dawn Records.

As expected of the Triple Darkness member, Phoenix combines the highest caliber rhyme skills and imaginative wordplay to tackle many of the most pressing issues facing society today, none more so than in the new AA side.  Amidst the frenzy of Husky’s highly charged electronica fuelling “The Humans are Coming”, Phoenix pens a letter of contrition to the mythological Gaia for the damage done to her environment, while the atmospheric “Travelling Buddy” is a poignant message of empathy & support to all facing the challenges of mental health issues.  

A further remix of “Travelling Buddy” is courtesy of renowned UK beatsmith Chemo aka Telemachus (YNR, High Focus, KMJ45)

Available on APPLE MUSIC, TIDAL, AMAZON, and also streaming on Spotify and Soundcloud

Connect with Phoenix da Icefire and Husky Brown on Twitter @phoenixdafire & @huskybrown and on Instagram @phoenixdaicefire & @huskybrown.official

All information regarding the label New Dawn Records is available at their official website www.newdawnrecs.com

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Out today on the re-launched hip hop label New Dawn Records and taken from the Krash Slaughta vs B.I.M. ” ’18 Showdown ” EP which releases on December 6th and contains all the remixes produced by the legendary turntablist DJ Krash Slaughta (DMC / II Tone Committee) for the Belles in Monica crew.

Originally and still available on 12″ vinyl from the label direct, “What D’Ya Need (H.A.R.D. Rmx) has been digitally re-mastered and made available to stream and download for the first time

Take your pick from Amazon, Beatport, Apple, Napster, Deezer, Spotify, & more, including Soundcloud

“18 Showdown” is the final of an initial series of EP’s marking the label’s return after a 15 year hiatus, with new signings from the USA & UK due to be announced shortly as the label prepares EP and album schedules for 2020.

We are currently servicing DJ’s worldwide with the single. If we have not as yet been in touch but you would like a full quality mp3 for your show, get in touch with us via our Contact Page with your details.

Keep up to date with all of New Dawn Records’ news via their official website www.newdawnrecs.com or on social media Instagram, Facebook & Twitter

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After a 15 year sabbatical, hip hop label New Dawn Records returned to the fold this year, and are wrapping up 2019 with the release of the fourth & final EP in their initial relaunch series while also preparing to announce a release schedule for 2020 by new signings from the USA and UK.

Earlier this year, the initial relaunch series included Underground Cartel’s “Sapientia EP”, an international collaboration featuring artists from the USA, UK, Europe and Africa, and hip hop crew Belles in Monica’s “Y’All in Meltdown” and “Natsukashii” EP’s.

Out on December 6th 2019, Krash Slaughta vs B.I.M. ” ’18 Showdown ” is a collection of remixes produced by the legendary turntablist, DMC finalist and II Tone Committee member for Belles in Monica. Included are joints only ever previously available on vinyl together with some newly unearthed gems, all of which will be available to stream and download for the first time.

During the summer, the label re-released a limited number of their classic 12″ vinyl releases available direct from their STORE and from the new EP, the single “What D’Ya Need” drops digitally on November 19th.

Visual and audio teasers of the new EP have just been published on NDR’s Youtube channel and Soundcloud page, both of which contains more accompanying information about the EP

All media, press and DJ enquiries about this release and New Dawn Records generally can be sent to us at UrbanElite PR. All our contact information is available HERE

Keep up to date with New Dawn Records’ news & developments via their Official Website, or on social media – INSTAGRAM TWITTER FACEBOOK

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