Released today through New Dawn Records, the new album “Dopeliss” by rapper and producer Az Izz of legendary New Jersey group The Outsidaz.

Together with Pace Won, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit, D12.  More recently pursuing a career in tv, film and sports music production, Az has returned to the hip hop fold with his first major solo album in several years.  Largely self produced with additional contributions by Qua Z Mo, DJ 3rdRell and DJ Profluent, the guest featured artists include several of his fellow former group members and further luminaries from the local independent scene including Drift, Rube the Difference and Jaja Kenyatta.

From boom bap to hard driving electronic beats, the production maps the evolution of the east coast sound underpinned lyrically by the traditional art of storytelling, street life, aspirations and struggles.  Back in the game with another flag planted for the Garden State, essential listening.

TRACKLIST

1 Let Me Get That ft Slang Ton, Pace Won & D.U. (produced by Az Izz)

2 Crazy ft D.U. (produced by Az Izz)

3 Gunz n Dice Games (produced by Az Izz)

4 Ghetto (produced by Az Izz)

5 Trouble (produced by 3rdRell)

6 Gettin’ It ft Drift (produced by Az Izz)

7 You Know (produced by Az Izz)

8 Nunya (produced by Qua Z Mo)

9 Interstate ft Nam & D.U. (produced by DJ Profluent)

10 Itz da $$ ft Equip, Rube the Difference & Jaja Kenyatta (produced by Az Izz)

Available to stream and download from all major digital platforms and stores including APPLE, TIDAL & AMAZON Also on Spotify and Soundcloud

Connect with Az Izz on twitter @TheRealAzizz and Instagram @RealAzIzz

For all information about New Dawn Records and their releases, visit the official website www.newdawnrecs.com

All media, press and radio DJ enquiries about any of New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is HERE

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Rapper and producer Az Izz, formerly of legendary New Jersey group The Outsidaz, returns with the self produced AA side single “Ghetto” b/w “Crazy” out today, the third from his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Together with Pacewon, Young Zee, Rah Digga and D.U., the Brick City crew were noted for their work with The Fugees, Wu Tang and a new emerging force from Detroit at the time, D12.  More recently pursuing a career in tv, film and sports music production, Az marks his arrival back with a first major solo offering in several years which blends the sounds of hip hop through the ages.       

On “Ghetto”, the classic sound of the east coast prevails through guitar hooks and blaring brass on journeys to the gritty underbelly of the city, bars portraying street tales from the hood in the daily battle between survival and aspiration. Meanwhile on “Crazy”, aptly named for these times, heavy kicks and electronica fuel the adrenaline of a chaotic Brick City ride accompanied by fellow group member D.U. 

Available to stream and download on APPLE / iTUNES, AMAZON & TIDAL Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz All information about New Dawn Records and their releases available at the official website www.newdawnrecs.com

All media, press and radio station DJ enquiries regarding Az Izz and New Dawn Records can be sent to us at UrbanElite PR, our contact information is available HERE

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Brick City rapper Tru Trilla released his much anticipated new album “God of Barz” through New Dawn Records on Friday May 29th 2020.

Rammed full of gritty rhymes, punchline bars and raucous lyricism, it is reminiscent of hip hop’s halcyon era, aided and abetted by guest featured artists Fly Kwa, Confucious, Middy Murdock and fellow 050 Boyz group member Prince Ak.

The album also benefits from the different production styles provided by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and award winning Clinton Place (aka Jamal Nueve) originally of New Jersey and now based in Los Angeles. The sum parts contributing to the greater whole, pure energy being the common denominator.

A couple of in depth reviews have just been published by SoFlo Sound and Triple OT which articulate and reflect the overall concept and acknowledge the quality on offer.

Tru Trilla Brings Back East Coast Aggression on ‘God of Barz’

Read the review by SoFlo Sound in full HERE

Tru Trilla is Built To Last – God of Barz Review

Read the review by Triple OT in full HERE

Available on all digital platforms and stores including Apple / iTunes, Tidal, Amazon, Deezer and Napster, you can judge for yourself on Spotify and Soundcloud

The official video of the album track “Real Rap” ft Prince Ak produced by Sumerio Square will be released shortly. Meantime, connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All media and press enquiries regarding all of New Dawn Records’ releases can be addressed to us at UrbanElite PR, the label’s in house promotional division. Our contact details are HERE

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Released today through New Dawn Records, the explosive new album “God of Barz” by Brick City’s lyrical marksman Tru Trilla.

Planting a flag for both the Garden State and the classic east coast sound, the veteran rapper and Lords of the Underground affiliate has concocted an immense piece of work, rammed full of passionate bars, skillful wordplay and intelligent rhymes.  Championing the cause of the underdog, the disengaged and the traditional values of hip hop itself while tackling political tensions of racial profiling, corruption and deprivation, knockout lines are delivered with the ferocity of a prize fighter.  Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz member Prince Ak are the featured artists, intensifying the energy with their own gritty lyricism.

The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.   Rugged, raw and hardwired into the psyche of the street, this one’s for the heads. 

Tracklist

1 God’s Partical ft Middy Murdock (produced by Clinton Place)

2 Word of God (produced by DNA Beatz)

3 Real Rap ft Prince Ak (produced by Sumerio Square)

4 God’s Mercy (produced by DNA Beatz)

5 Fake Views (produced by Chat One)

6 God’s Sympathy ft Fly Kwa & Confucious (produced by DNA Beatz)

7 In and Out (produced by Chat One)

8 Real Right (produced by Clinton Place)

9 Get It Going ft Prince Ak (produced by Sumerio Square)

10 God of Barz (produced by DNA Beatz)

11 The Rebel (produced by Clinton Place)

Available to stream and download from all major digital platforms and stores including Spotify and Soundcloud

Connect with Tru Trilla and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media, press and radio DJ enquiries about Tru Trilla and the album “God of Barz” can be sent to us at UrbanElite PR, contact details are HERE

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

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It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers.  His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.

The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs   while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″.  The accompanying video was also released today, shot in the back yards of Brick City.

Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify

Connect with Az Izz on twitter @TheRealAzizz and instagram @RealAzizz

For all information about New Dawn Records, visit their official website www.newdawnrecs.com and keep up to date with them on twitter @newdawnrecs instagram @realnewdawnrecs and facebook @OfficialNewDawnRecs

All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE

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Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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In addition to our “Hip Hop Bangerz” playlists on Soundcloud & Spotify, we have now created a video version on Youtube.

These are all artists we’ve worked with and tracks, or in this case videos, we’ve promoted over many years up to the present day

Included in the 18 videos are Souls of Mischief, Verbal Kent, Horseshoe Gang, Constant Deviants, Deeprooted (Mr Brady, Brea, DJ Artistic and Johaz of Dag Savage), Melanin 9, Iron Braydz, Vast Aire, Matt Maddox, 050 Boyz, Gangalee, ethemadassassin and a couple by Copywrite featuring Royce da 5’9″, Genesis Elijah, Sean Price & S.A.S.

There are also the video trailers for the new Belles in Monica EP’s “Y’All in Meltdown” and “Natsukashii” as well as the Underground Cartel EP “Sapientia” featuring artists from the USA, UK, Europe & Africa including Swiss Precise, Yukonn MC & Black Market from the States, Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, Croatian rapper Magellano, Zimbabwe’s Dumi Right, the UK’s Rapstation host & MC Mr CRF and the late great Primo from legendary Italian crew Cor Veleno.

A quality mix of flows, styles and productions for all those who appreciate dope rhymes, beats and turntablism. Check it out

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
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NY state producer Frost Gamble, now a resident of Winnipeg Canada, has become one of the fastest emerging names in the game over the past year.

Having signed with Miami’s 22 Entertainment when his track “Honey” with Detroit rapper ZotheJerk was picked up for the label’s “God Bless Dope Rappers” compilation early in 2016, the release of his “Veteran” EP with long time associate Tone Chop in November 2016 kick started a significant escalation in his career.

In May 2017, he released the album “Black Beach” with ZotheJerk which enjoyed international media coverage and included featuring in the renowned MOJO Magazine. In September he released the album “Respect Is Earned Not Given” with Tone Chop, again receiving worldwide critical acclaim and on October 20th releases another collaborative project, this time the “Rare Fabric” EP with Tragedy Khadafi.

Meantime, he has been working on remix and new music projects with Royce da 5’9″ and Horseshoe Gang, and in early 2018 will release his new solo album “I Missed My Bus” which includes stellar featured artists including Crooked I, Rah Digga, Conway, Planet Asia, Ruste Juxx, Skyzoo, Ras Kass, Guilty Simpson and more.

So what’s behind the story here? Two US publications got in touch with the man to find out.

West coast magazine “Streets Connect” spoke with Frost recently

In the resultant in depth interview feature, they discuss last year’s “Veteran” EP, the new album “Respect Is Earned Not Given” and the history with Chop which goes back to their time in Binghamton during the 90’s, rap battle rivals who became partners in tagging and developed a brother-like relationship which has survived to this day.

Frost outlines his recording and production techniques, his connections with the featured artists including Kool G Rap, and previews what to expect from the EP with Tragedy Khadafi. He talks about the nature of the working relationship with 22 Entertainment and how this has helped him progress as an artist, and finishes by explaining how he handles the increase on workload and demands of his time while sharing his future aspirations.

READ THE FULL ARTICLE HERE

While in NYC during August to complete the new EP with Tragedy Khadafi, Frost linked up with The Beeshine TV.

In the resultant video interview, Frost discusses his journey through hip hop, initially as a b-boy, then an MC and ultimately as a crate digging beatmaker, and reveals what his main aim is now in the context of what the culture has given to him through the years.

A well filmed and constructed conversation which you can watch now on Youtube

Connect with Frost on social media via Twitter, IG and Facebook

“Respect Is Earned Not Given” is available from Amazon, iTunes and Bandcamp

All media, press and radio show enquiries regarding Frost Gamble, including requests for interviews, can be sent to us at UrbanElite PR. Our contact information details are available HERE

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