Elementz is a new event taking place in London which celebrates the traditional 4 elements of hip hop

The classic disciplines, deejaying, emceeing, bboy breaks & throwdowns and graffiti

Planned as a quarterly night, it aims to showcase some of the biggest established names in the scene together with giving new emerging talent the opportunity to shine, all knowledge under one roof. The main focus is on UK talent initially, but wont be confined to that in what is a global culture which has produced so many positive benefits for those involved.

The launch night takes place at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW. Its in the Shoreditch area of town, nearest Tube station being Aldgate East.

The night will use both the venue’s rooms.

From 8pm – 3am, the line up is as follows:

ROOM 1

DJ Sets from DJ Sarah Love (resident), DJ 279 (Choice FM), DJ Mr Thing (Scratch Pervert / DMC Champion), DJ Snips (Livin Proof)

Live performances by Caxton Press (who will also be celebrating Kingpin and Amy True’s birthdays), showcasing tracks from their new Devil May Care album, Genesis Elijah, approaching legendary status from the days of “So Hip Hop” to current BBC Radio 1 support for his Painkillers & Pilkington EP & hosted by Mystro, another long time in the game with much respect for his work over the years. Currently promoting What Kind of Drug is Mystrogen” EP. New talent on stage will come in the shape of London’s Naba Napalm and Ether L Banks

ROOM 2

Open Mic session, live graffiti courtesy of FDC, and a bboy / bgirl throwdown including members of London’s Scope Hip Hop Dance Theatre Company. Its the room designed for all in attendance to participate, whether in a dance off, testing their rhyme skills with the crowd or anything else they think they can bring to the table

This room is hosted by DJ Snuff, organizer of End of the Weak and Speaker’s Corner, who will also be on stage with Caxton Press in the main room and DJ Johny Garcia

The live hip hop scene has grown considerably around the UK in the past year or two, thanks to some extent to the popularity of events such as Dont Flop’s rap battles, and the participation element that brings with it. A new generation has become interested in the history of the culture, and Elementz looks to provide a night which represents a broader experience and understanding. And in the traditions of hip hop, give an opportunity from the old to the new.

Price on the door is £8.00, this is an 18 and over event and dress code is casual but the venue advises “no tracksuits”

Each event will also be filmed by the UK’s leading online platform The Hip Hop Chronicle for future broadcast

You can learn more about the event and the various artists involved at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk

Here’s Genesis Elijah speaking on the night

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Resident Dj for the new Elementz club night representing the 4 elements of hip hop at Rhythm Factory on Thursday 26th April 2012 is Sarah Love.

Footsoldier of London’s renowned Kung Fu nights, ex MTV Base and BBC 1 Xtra presenter, Sarah was the official tour dj for Aloe Blacc’s UK dates in December 2011, and she returned recently from a month long series of dates in Australia.

She gave this mini video interview prior to performing at Rich Mix in London last week, and talks about what she’s been up to recently her plans for the year ahead.

The full line up for the launch night is as follows:

ROOM 1

DJ Sets by Sarah Love, DJ 279 (Choice FM), DJ Mr Thing (Scratch Perverts / DMC Champion), DJ Snips (Livin Proof) & live performances by Caxton Press, Genesis Elijah, Ether L Banks, Naba Napalm, hosted by Mystro

ROOM 2

Live graff, open mic, and boy / b-girl battle hosted by DJ Snuff (End of the Weak / Speaker’s Corner) with DJ Johny Garcia.

There is a competition live now for b-boys and b-girls to perform at the event, the winner receiving a cash prize and will be interviewed by Elementz associate The Hip Hop Chronicle.

HOW TO ENTER B-BOY / B-GIRL COMPETITON

Entrants should send a video of them performing – usually a Youtube link – by uploading it to the Facebook page www.facebook.com/elementzuk or sending it to info.elementzuk@gmail.com or tweeting the link to @ElementzUK We dont expect it to be a major production standard film, we’re more interested in the skills. So it can be off a phone, camera, whatever. Only one video per entrant, and make sure you include your contact details in an email to us.

If youre interested in entering the competition but its impossible for you to get any filmed footage, drop us a message to info.elementzuk@gmail.com with all your details, and we’ll get back to you

Closing date for the competition is 19th April.

Full details about the competition can be viewed HERE

ELEMENTZ – THURSDAY 26th April 2012
The Rhythm Factory 16 – 18 Whitechapel Road, London E1 1EW
Nearest Tube is Aldgate East / Buses 25 – 205 – 254 – N106 – N253
Doors Open at 8pm. Night ends 3am
Dress code is casual but no tracksuits. 18 & over event
£8.00 on the door. Tickets available in advance from TicketWeb for £7.00 HERE

VIDEO : NEW SARAH LOVE INTERVIEW

VIDEO : SOULS OF MISCHIEF SPEAK ON ELEMENTZ LAUNCH NIGHT

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