Elementz is a new event taking place in London which celebrates the traditional 4 elements of hip hop

The classic disciplines, deejaying, emceeing, bboy breaks & throwdowns and graffiti

Planned as a quarterly night, it aims to showcase some of the biggest established names in the scene together with giving new emerging talent the opportunity to shine, all knowledge under one roof. The main focus is on UK talent initially, but wont be confined to that in what is a global culture which has produced so many positive benefits for those involved.

The launch night takes place at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW. Its in the Shoreditch area of town, nearest Tube station being Aldgate East.

The night will use both the venue’s rooms.

From 8pm – 3am, the line up is as follows:

ROOM 1

DJ Sets from DJ Sarah Love (resident), DJ 279 (Choice FM), DJ Mr Thing (Scratch Pervert / DMC Champion), DJ Snips (Livin Proof)

Live performances by Caxton Press (who will also be celebrating Kingpin and Amy True’s birthdays), showcasing tracks from their new Devil May Care album, Genesis Elijah, approaching legendary status from the days of “So Hip Hop” to current BBC Radio 1 support for his Painkillers & Pilkington EP & hosted by Mystro, another long time in the game with much respect for his work over the years. Currently promoting What Kind of Drug is Mystrogen” EP. New talent on stage will come in the shape of London’s Naba Napalm and Ether L Banks

ROOM 2

Open Mic session, live graffiti courtesy of FDC, and a bboy / bgirl throwdown including members of London’s Scope Hip Hop Dance Theatre Company. Its the room designed for all in attendance to participate, whether in a dance off, testing their rhyme skills with the crowd or anything else they think they can bring to the table

This room is hosted by DJ Snuff, organizer of End of the Weak and Speaker’s Corner, who will also be on stage with Caxton Press in the main room and DJ Johny Garcia

The live hip hop scene has grown considerably around the UK in the past year or two, thanks to some extent to the popularity of events such as Dont Flop’s rap battles, and the participation element that brings with it. A new generation has become interested in the history of the culture, and Elementz looks to provide a night which represents a broader experience and understanding. And in the traditions of hip hop, give an opportunity from the old to the new.

Price on the door is £8.00, this is an 18 and over event and dress code is casual but the venue advises “no tracksuits”

Each event will also be filmed by the UK’s leading online platform The Hip Hop Chronicle for future broadcast

You can learn more about the event and the various artists involved at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk

Here’s Genesis Elijah speaking on the night

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URBANELITE PROMOTIONS
twitter @urbanelitepr

Elementz launches at The Rhythm Factory 16 – 18 Whitechapel Road, London E1 1EW on Thursday 26th April 2012

A new quarterly event representing the classic 4 elements of hip hop all under one roof to full effect.

There’s already been a massive amount of talk on the street about this, given the rare nature of the night celebrating the whole spectrum of hip hop culture – the arts of Emceeing, Deejaying, Graffiti and Bboy / BGirl battles.

Its a huge line up of established artists and new talent. Each event is in association with Urbanelite PR, Bltz Promotions UK and The Hip Hop Chronicle, one of the UK’s leading online media platforms, who will film exclusive footage of the night for later broadcast

Room 1

DJ Sets from Sarah Love (resident), 279 (Choice FM), Mr Thing (Scratch Perverts / DMC Champion) & Snips (Livin Proof)

Live Performances by Caxton Press, Genesis Elijah, Naba Napalm, Ether L Banks, hosted by Mystro

Room 2

Bboy / BGirl battle (with cash prize of £100), live graffiti, open mic session hosted by DJ Snuff (End of the Weak) & Johny Garcia. The throwdowns are open to everyone who comes along on the night.

8pm – 3am. £8 on the door / £7 in advance via TicketWeb. Nearest Tube Aldgate East. This is an 18 & over event. Dress code is casual but no tracksuits.

More information at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk but we’ll let Numbers & Mys Diggi speak on it

URBANELITE PROMOTIONS
T : @urbanelitepr


Resident Dj for the new Elementz club night representing the 4 elements of hip hop at Rhythm Factory on Thursday 26th April 2012 is Sarah Love.

Footsoldier of London’s renowned Kung Fu nights, ex MTV Base and BBC 1 Xtra presenter, Sarah was the official tour dj for Aloe Blacc’s UK dates in December 2011, and she returned recently from a month long series of dates in Australia.

She gave this mini video interview prior to performing at Rich Mix in London last week, and talks about what she’s been up to recently her plans for the year ahead.

The full line up for the launch night is as follows:

ROOM 1

DJ Sets by Sarah Love, DJ 279 (Choice FM), DJ Mr Thing (Scratch Perverts / DMC Champion), DJ Snips (Livin Proof) & live performances by Caxton Press, Genesis Elijah, Ether L Banks, Naba Napalm, hosted by Mystro

ROOM 2

Live graff, open mic, and boy / b-girl battle hosted by DJ Snuff (End of the Weak / Speaker’s Corner) with DJ Johny Garcia.

There is a competition live now for b-boys and b-girls to perform at the event, the winner receiving a cash prize and will be interviewed by Elementz associate The Hip Hop Chronicle.

HOW TO ENTER B-BOY / B-GIRL COMPETITON

Entrants should send a video of them performing – usually a Youtube link – by uploading it to the Facebook page www.facebook.com/elementzuk or sending it to info.elementzuk@gmail.com or tweeting the link to @ElementzUK We dont expect it to be a major production standard film, we’re more interested in the skills. So it can be off a phone, camera, whatever. Only one video per entrant, and make sure you include your contact details in an email to us.

If youre interested in entering the competition but its impossible for you to get any filmed footage, drop us a message to info.elementzuk@gmail.com with all your details, and we’ll get back to you

Closing date for the competition is 19th April.

Full details about the competition can be viewed HERE

ELEMENTZ – THURSDAY 26th April 2012
The Rhythm Factory 16 – 18 Whitechapel Road, London E1 1EW
Nearest Tube is Aldgate East / Buses 25 – 205 – 254 – N106 – N253
Doors Open at 8pm. Night ends 3am
Dress code is casual but no tracksuits. 18 & over event
£8.00 on the door. Tickets available in advance from TicketWeb for £7.00 HERE

VIDEO : NEW SARAH LOVE INTERVIEW

VIDEO : SOULS OF MISCHIEF SPEAK ON ELEMENTZ LAUNCH NIGHT

URBANELITE PR
on twitter @urbanelitepr

ElementzUK presents “The Elementz Of Hip Hop – B-Boy & B-Girl Competition”

Elementz UK are looking for the next big B-Boy / B-Girl acts for a battle competition at the launch of our new Elementz club night which takes place at Rhythm Factory in Whitechapel Road, London on Thursday 26th April.

This is a new quarterly event representing the traditional 4 elements of hip hop to full effect.

At the launch party there will be dj sets from Sarah Love (resident), DJ 279 (Choice FM), DJ Mr Thing (Scratch Pervert / DMC Finalist) and DJ Snips (Livin Proof). There will also be live performances by Caxton Press, Genesis Elijah, Naba Napalm, Ether L Banks, all hosted by Mystro.

A full section of the night is also being given over to live graffiti, open mic, and a b-boy / b-girl battle with a cash prize on offer. This is being hosted by End of the Weak / Speakers Corner’s DJ Snuff assisted by DJ Johny Garcia.

The UK ‘s leading online Hip Hop Magazine – The Hip Hop Chronicle – will be filming the event exclusively for future broadcast and will include footage of live performances and interviews with all of those involved on the night.

We are looking for 7 more successful entrants to take part in the battle competition on the night and get the opportunity to win the cash prize, be featured by The Hip Hop Chronicle and be crowned Elementz Champion at the club’s first event.

Its easy to enter:

All you need to do is the following :

1) Send either an existing video link, or the link to a newly recorded short video of you performing

You can do that in 3 ways

a) Upload it onto our Facebook page www.facebook.com/elementzUK (You will have to “like” the page first in order to do so).

b) Tweet us the link to @ElementzUK

c) Email us the link to info.elementzuk@gmail.com

Only one video is accepted per entrant, so make it your best! All video submissions will be highlighted on our Facebook page.
When done, also email us your name and contact number to info.elementzuk@gmail.com

2) You will then receive confirmation from us that we have received your entry and are part of the competition.

3) The 10 entrants with the most “likes” on their own Youtube or Vimeo video will be shortlisted – so make sure you have your people drop by and register their “vote”! For those using an older existing video, we will take a note of your number of likes at the time of submission, so only “votes” registered after submission will be counted.

The 7 successful entrants from that shortlist will be decided upon by our judging panel based purely on the skills on display.

Entrants must be 18 years or older (UK Only)

Entry into the competition is free and all votes will be counted on Thursday 19th April. The winners will be notified via email on Saturday 21st April

Good luck!

ELEMENTZ – REPRESENTING THE 4 ELEMENTS OF HIP HOP – THURSDAY 26TH APRIL 2012 AT THE RHYTHM FACTORY, 16 WHITECHAPEL ROAD, LONDON E1 1EW

All information at www.elementzuk.wordpress.com and www.facebook.com/elementzuk

Tickets are available online in advance for £7.00 via TicketWeb. Price on the door on the night is £8.00

URBANELITE PROMOTIONS
twitter @urbanelitepr

Just before their last March 2012 UK date in Glasgow, Souls of Mischief were smuggled down a secret side street where they gave this video shout out to the new Elementz club night launching on 26th April at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW

Reppin the 4 elements to full effect, this new quarterly event kicks off at 8pm with the following line up

ROOM 1

DJ Sets from DJ Sarah Love, DJ 279, DJ Mr Thing & DJ Snips

Live performances by Caxton Press, Genesis Elijah, Ether L Banks, Naba Napalm

Hosted by Mystro

ROOM 2

B-boy battle, live graff, open mic & more all hosted by DJ Snuff with DJ Johny Garcia

The night finishes at 3am, and tickets are available in advance online via ticketweb for £7.00, on the door £8.00 throughout. Nearest tube to The Rhythm Factory is Aldgate East

Elementz is presented by Urbanelite PR and Blitz UK Promotions in association with The Hip Hop Chronicle who will be taking exclusive filmed footage of the night

All details about the night are at www.elementzuk.wordpress.com www.facebook.com/elementzuk and there is also a twitter account @ElementzUK

There are examples of all the artists’ videos, tracks and more on the site’s various pages.

Performers on Twitter

@DJSarahLove @DJ279 @DJMrThing @DJSnips @DJSnuffOne
@CaxtonPress @GenesisElijah @Ether_L_Banks @Mystrogen

Thanks to Tajai, Opio & Phes for the drop. They were playing Glasgow on the Wednesday night, flew out early Thursday morning so they could play SXSW in Austin Texas on Thursday evening. They all have solo projects out at the moment and you can check all of Hiero’s releases at www.hieroglyphics.com

URBANELITE PR
@urbanelitepr