Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

UrbanElite PR
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Earlier this week, Detroit rapper ZotheJerk and producer Frost Gamble sat down with Prox Centauri, the editor of Michigan’s online “Inside the Rift”, ahead of the release of their new album “Black Beach” on May 26th.

The discussion centres on the conceptualization of the project, the initial approach and recording process given the various sessions took place in Detroit, Kansas and Ohio.

They also touch upon the politically charged subject matter evident in the lyrics throughout which address a range of social issues including racism, social engineering and empowerment, before moving on to outline their working relationship and previous project “Muscle Shoals” designed as a tribute to Luther Ingram.

In closing, as Frost originates from New York State, Zo explains how the album represents Detroit, NY and the States generally as the subjects he addresses are more universal in nature.

READ THE INTERVIEW IN FULL HERE

As an additional bonus, Frost laced Inside the Rift with an exclusive hip hop mix, and you can check out the audio stream on Soundcloud

“Black Beach” includes features by Sadat-X, KXNG Crooked, Boldy James, Guilty Simspon, Young Bleed and many more, and can be pre-ordered on iTunes HERE

The duo release a brand new video for a bonus cut “Axe Somebody” tomorrow, Friday April 7th and are currently conducting a number of interviews with media in the States, UK and Europe. Keep up to date with their news on Twitter @TheJerkNation & @FrostGamble and over on their joint Facebook Page

All media, press and radio station DJ inquiries regarding ZotheJerk and Frost Gamble can be sent to us at UrbanElite PR, our contact information is available HERE

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front

The new July issue of French Magazine Hip Hop Breath has just been published.

Owned and edited by DJ LSM, a Parisien based dj and writer, the magazine appears online every quarter in “flip through” format hosted on Issuu.com.

The new issue includes features on Haddy Racks, Greenspan, Lessondary, G.P. and Constant Deviants.

Omerta-HipHopBreath

The interview feature on Constant Deviants has as its main theme M.I.’s move into the world of film making as an actor, writer and producer, and they discuss the various past, present and future projects.

Naturally they also speak on their new album “Omerta” which released on June 28th, operating in the independent sector and their continuing policy of releasing on vinyl format, and the differences they find between the US and European marketplaces.

You can read the entire magazine HERE with the feature on Constant Deviants running from Page 26 to Page 32.

DLa

“Omerta” is available to buy as a digital download direct from Six2Six Records HERE while vinyl and CD versions are in specialist stores worldwide now having been distributed by Fatbeats.

M.I.’s new movie “Six2Six” co:starring Treach, Syleena Johnson and Chief Rocker Busy Bee will be screened at the Hip Hop Film Festival on Friday August 5th at 8.30pm. Organized by Ralph McDaniels, it takes place at the National Black Theater, 2031-33 National Black Theater Way off 5th Avenue in Harlem.

There is more about all of the films to be screened that day HERE

Keep up to date with Constant Deviants on social media, on Facebook (Group & Label) and on Twitter (Group & Label), and meantime check out the “Omerta” album stream

All media, press & radio station enquiries regarding COnstant Deviants can be sent to us at UrbanElite PR, our contact details are HERE

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Omerta-7thBoro

Constant Deviants released their new album yesterday, June 28th, through Six2Six Records.

Available to buy from their BANDCAMP and it is also being distrbuted worldwide on vinyl format. It’s one of those records you really want to hear through the big speakers, absolutely bangin!

A new review was published today in the US online 7th Boro. Their writer Scyren Joseph presents some background information in the introduction then a full track by track appraisal. In summary, her conclusion is “M.I. has that grimy persona and voice that I love and DJ Cutt is a beast on production. I was really digging this album. Definitely Scy approved. Go cop that shit right now! You won’t be disappointed.

READ THE FULL REVIEW HERE

Take a listen to the album stream – lossless audio version. Then as Scyren says, go cop that shit right now – at only $6 from Bandcamp, generous is an understatement!

Look out for further reviews and interviews with the group in the next few weeks. They’ll also be launching the final installment of their “Tre Volte” freestyle video series soon

They are currently in NYC meeting with press and appearing as guests on various radio stations every night this week.

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Baltimore rapper M.I. will return to NYC in August when his new movie “Six2Six” co:starring Treach (Naughty by Nature), Syleena Johnson and Chief Rocker Busy Bee receives a special screening at Ralph McDaniels’ Hip Hop Film Festival taking place in the National Black Theater.

Keep up to date with their news on twitter @Cnstnt_Dvnts @Six2SixShift @IncredibleCutts and over on their FACEBOOK PAGE

All press, media and radio station enquiries regarding Constant Deviants including requests to interview the group can be sent to us at UrbanElite PR – our contact information is HERE

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ATM-TMSMAGinterview

West coast hip hop crew Horseshoe Gang sat down with the UK’s The Music Spot Magazine recently to chop it up about a variety of issues

They spoke about their early days, how they formed and the role their elder brothers Mad Man and KXNG Crooked played in their development before discussing the dynamics of operating as a group in preference to releasing solo projects.

The group then went on to talk about their new album Anti-Trap Music and the concept behind it, their plans to release a new comic book series, gave a snapshot tourist guide to Long Beach, explained the internal Jason v Freddy “dispute” and then sent a message to US presidential candidate (is that STILL a feasible description, really???!) Donald Trump.

READ THE FEATURE IN FULL HERE

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Last week, the group released their third single taken from the album “Shoe-icide Squad”. That, and previous singles “Poverty Slogans” and “Crooked I Robot” can be bought now from iTunes where Anti-Trap Music is available on pre-order.

Look out for much more international media coverage on Horseshoe Gang and their new album in the weeks ahead, and keep up to date with them on TWITTER and FACEBOOK

All media, press and radio station dj enquiries regarding Horseshoe Gang and “Anti-Trap Music” can be sent to us at UrbanElite PR, contact details HERE

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Buggs-StraightFresh

In the days leading up to the release of his new album “Scattered Thoughts of an American Poet”, Cincinnati’s Buggs tha Rocka sat down with US online Straight Fresh

The chopped it up about the making of the album and how a trip to Amsterdam in the summer of 2013 played a major role in its conception. He speaks on the comparisons made to the current release with previous mixtapes, including 2009’s “Hip Hop Supa Hero” with DJ Mick Boogie, and the concept behind “Scattered Thoughts….” allied to a series of video launches and the visual representation.

Subjects such as the eclectic range of influences prevelant in the album, the expectations of a live “Buggs tha Rocka Show” and plans for the future are also discussed before he gives his thoughts on the choice between remaining independent and signing to a major, and the repercussions of such a move.

They then delve into his come up in the Cincinnati scene, his link up with other local artists Donte from MOOD and Hi Tek, and ultimately his working with Talib Kweli. Appropriately, Straight Fresh then premiere the “Resurrection of Hip Hop II” video. Filmed at the Rhinegeist Brewery in Cincinnati on 30th October 2014, the event was a celebration of local hip hop talent and includes exclusive footage of Buggs tha Rocka and the reunited Reflection Eternal (Talib Kweli & Hi Tek) performing live.

READ THE ENTIRE IN DEPTH FEATURE HERE

Here is the “Resurrection of Hip Hop II” video which also features MOOD, Clockwork DJ, Aida Chakra, The S.A.U.C.E., Losa, DJ Ghost, DJ Bandcamp and many more

Resurrection of Hip Hop II featuring Buggs tha Rocka & Reflection Eternal Live in Cincinnati from Buggs Tha Rocka on Vimeo.

The album, including production by Hop Trax, Illmind, Jake One and Sal Dali with guest features including MOOD, Chuck Inglish, Tanya Morgan & Phoenix Aphrodite is available now as a free download from www.buggstharocka.com & also via the MyMixtapez App for all mobile devices

Follow Buggs in twitter @BuggsThaRocka and look out for more international press & media coverage in the weeks ahead with more official music video releases taken from the album to follow soon.

All press inquiries regarding Buggs tha Rocka can be sent to UrbanElite PR – contact details can be found HERE

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NCFOMcoverweb

Kansas based emcee Matt Maddox teams up with Canadian producer Engineer (Ras Kass, Immortal Technique, Sean Price, Termanology) on this new single “No Country For Old Men” delivering a raucous tribute to legends in the game while taking aim at the portrayal of the culture today.

The official video has just been launched, the second taken from his new album “Righteous Fury” following on from the recent release of BARbarians

2014 looks set to be a busy year for the ex Guerilla War Tactix member with the album due out via the partnership of Red Phone Records and Seven 13 Music on February 25th, and tours of Europe and Australia due in early Spring.

With features and production from Tragedy Khadafi, Stu Bangas, C-Lance (Jedi Mind Tricks), SickNature (Snowgoons) and King Magnetic, the album is set to throw down a strong early marker for the year ahead

“Righteous Fury” is available to pre-order now HERE

You can connect with Matt on twitter @MattMaddox82, Engineer @Producer_Eng and the labels @RedPhoneRecords & @Seven13Music

Check the video out on Youtube

Any djs not already serviced with the full quality (320) clean radio edit mp3 can request it from UrbanElite PR HERE

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RPL-ClashMag

London’s Apex Zero releases his new album “Reality Provoking Liberation” on 28th October.

It’s a fiery mix of driving hip hop beats, in the main produced by himself, and powerful delivery, lyricism and wordplay covering a wide range of political and socially aware subjects

The UK’s national multi genre music publication Clash Magazine includes a monthly Rapture & Verse column written by Matt Oliver. It’s a snapshot of the key news & releases over the past 4 weeks, and this month’s edition includes the Kendrick verse on Big Sean’s Control, the new Eminem Album produced by Dre & Rick Rubin, news on Doom, Madlib, Bishop Nehru, Black Milk, Dr Zygote, Jehst, Blaq Poet, Pusha-T, Akir, J-Zone, The Dopplegangaz, Abstract Butta Fingas and a lot more.

Also included is news of Apex Zero and his new album :

Almost anticipating the bitterness of winter is London’s Apex Zero, with ‘Reality Provoking Liberation’ announcing itself as a society-hardened, Stig-sounding grinder, slogging where tracks mourn and gaining strength through pain. F-the-world renegades in training, this is your opus, whether you want distorted realities ironed out or need help binning a bad day.

The column’s always a good read, see it all HERE

Soon to announce an album launch night in London in November, check out a couple of his most recent releases, the single A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and his new freestyle joint “The World We Exist In” which was premiered by HHK Mag to coincide with his new interview for them

A MEETING OF THE CONTINENTS ft Hasan Salaam & Iron Braydz


THE WORLD WE EXIST IN

Keep up to date with him on twitter @ApexZero00 and get more updates from the magazine @Clash_Music

Media, press and radio requests and inquiries can be addressed to UrbanElite PR HERE

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Rah-HitTheFloor

Newark NJ hip hop veteran and ex Flipmode member Rah Digga has been on the steady grind for the past year, releasing a series of tracks to the internet while working on a number of new official releases which will see the light of day over the next few months

Currently releasing singles from her Hood House EP, a side project mashing classic house music beats with some fierce rhymes, a new official mixtape is due to make an appearance by the turn of the year followed in the early part of 2014 by a new album, the first since “Classic” in 2010.

She took time out from an extremely busy schedule recently to speak with the UK’s online multi genre magazine Hit The Floor. She discusses with urban editor Josh Pratt the apparent new direction taken in the Hood House EP, future release and tour plans, her thoughts on Tony Touch’s new 50 MC release, Kendrick’s verse on Control, contemporary female artists and much more

Read the whole interview HERE

Meanwhile, check out two of her most recent joints

I Heard You Say

New Hoes

You can buy Rah Digga music releases and merchandise via her official Bandcamp HERE and you can follow her on twitter @TheRealRahDigga and the magazine at @HitTheFloorMag

Any further press or media inquiries can be addressed to UrbanElite PR HERE

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