2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

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Hip hop label & UEP’s parent company New Dawn Records are marking their re-launch after 15 years with a series of specially commissioned single & EP releases over the coming months.  Having signed a distribution partnership with US company INgrooves, they are currently adding new artists to the roster.

The first single “Y’All Under Surveillance” b/w “Meltdown” by Belles in Monica dropped today, taken from the EP “Y’All in Meltdown” releasing April 26th.  Available for the first time to stream and download, the original vinyl releases were championed by multiple stations including BBC Radio 1’s Evening Sessions host Steve Lamacq, featured in various print publications including Billboard, iDJ and Blues & Soul, and were regular entries in DJ Magazine’s specialist club charts.

Remixes are courtesy of G-Sharp, legendary turntablist & DMC finalist Krash Slaughta and Phi Life Cypher producer DJ Nappa featuring cuts by DJ Mr Thing.

Check the stream on Soundcloud

Also available on Spotify, Amazon, Apple, Deezer, iTunes & Tidal – choose your preferred option HERE

Keep up to date with all of New Dawn Records’ developments and news about forthcoming releases at their OFFICIAL WEBSITE and via their various social media platforms

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All media enquiries regarding New Dawn Records and their roster, including DJ requests for mp3s, can be sent to us at UrbanElite PR – our contact details are HERE

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

UrbanElite PR

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Elementz is a new event taking place in London which celebrates the traditional 4 elements of hip hop

The classic disciplines, deejaying, emceeing, bboy breaks & throwdowns and graffiti

Planned as a quarterly night, it aims to showcase some of the biggest established names in the scene together with giving new emerging talent the opportunity to shine, all knowledge under one roof. The main focus is on UK talent initially, but wont be confined to that in what is a global culture which has produced so many positive benefits for those involved.

The launch night takes place at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW. Its in the Shoreditch area of town, nearest Tube station being Aldgate East.

The night will use both the venue’s rooms.

From 8pm – 3am, the line up is as follows:

ROOM 1

DJ Sets from DJ Sarah Love (resident), DJ 279 (Choice FM), DJ Mr Thing (Scratch Pervert / DMC Champion), DJ Snips (Livin Proof)

Live performances by Caxton Press (who will also be celebrating Kingpin and Amy True’s birthdays), showcasing tracks from their new Devil May Care album, Genesis Elijah, approaching legendary status from the days of “So Hip Hop” to current BBC Radio 1 support for his Painkillers & Pilkington EP & hosted by Mystro, another long time in the game with much respect for his work over the years. Currently promoting What Kind of Drug is Mystrogen” EP. New talent on stage will come in the shape of London’s Naba Napalm and Ether L Banks

ROOM 2

Open Mic session, live graffiti courtesy of FDC, and a bboy / bgirl throwdown including members of London’s Scope Hip Hop Dance Theatre Company. Its the room designed for all in attendance to participate, whether in a dance off, testing their rhyme skills with the crowd or anything else they think they can bring to the table

This room is hosted by DJ Snuff, organizer of End of the Weak and Speaker’s Corner, who will also be on stage with Caxton Press in the main room and DJ Johny Garcia

The live hip hop scene has grown considerably around the UK in the past year or two, thanks to some extent to the popularity of events such as Dont Flop’s rap battles, and the participation element that brings with it. A new generation has become interested in the history of the culture, and Elementz looks to provide a night which represents a broader experience and understanding. And in the traditions of hip hop, give an opportunity from the old to the new.

Price on the door is £8.00, this is an 18 and over event and dress code is casual but the venue advises “no tracksuits”

Each event will also be filmed by the UK’s leading online platform The Hip Hop Chronicle for future broadcast

You can learn more about the event and the various artists involved at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk

Here’s Genesis Elijah speaking on the night

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In November 2011, DJ Muggs came to Europe on tour in support of his new album “Bass For your Face”

He visited London to perform at Brixton Jamm, and we arranged for some affiliated press to coincide with the visit.

For those familiar with DJ Muggs and his involvement with Soul Assassins and Cypress Hill, it was a surprise to some that he appeared to have a musical departure into the world of dubstep, a sound which first emerged from Croydon in South London.

Dubstep has transferred across the Atlantic recently, with more clubs & events particularly in Canada and the United States’ west coast jumpin on the sound.

In the interview with Han O’Connor for MTV UK’s online MTV Wrap Up, Muggs explains that this isnt necessarily a major departure for him personally. Quoting the early influence of German electronic techno legends Kraftwerk, and working with Goldie and Grooverider on previous jungle / drum & bass collaborations, he explains the heavy 808 kicks were standard back seat furniture in LA cars, so the heavier, deeper the sound, the better the impact!

He touches upon his days with Cypress Hill and his work within various genres, obviously keen to look at how they can develop hybrid sounds and move in new directions.

He recorded the track Snap Ur Neck Back with London’s Dizzee Rascal, and it was premiered on Zane Lowe’s BBC Radio 1 show during Muggs’ short stay.

Read the whole interview HERE

Follow on twitter @DJ_Muggs @HipHopSuperHan @MTVWrapUp

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