Elementz is a new event taking place in London which celebrates the traditional 4 elements of hip hop

The classic disciplines, deejaying, emceeing, bboy breaks & throwdowns and graffiti

Planned as a quarterly night, it aims to showcase some of the biggest established names in the scene together with giving new emerging talent the opportunity to shine, all knowledge under one roof. The main focus is on UK talent initially, but wont be confined to that in what is a global culture which has produced so many positive benefits for those involved.

The launch night takes place at The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW. Its in the Shoreditch area of town, nearest Tube station being Aldgate East.

The night will use both the venue’s rooms.

From 8pm – 3am, the line up is as follows:

ROOM 1

DJ Sets from DJ Sarah Love (resident), DJ 279 (Choice FM), DJ Mr Thing (Scratch Pervert / DMC Champion), DJ Snips (Livin Proof)

Live performances by Caxton Press (who will also be celebrating Kingpin and Amy True’s birthdays), showcasing tracks from their new Devil May Care album, Genesis Elijah, approaching legendary status from the days of “So Hip Hop” to current BBC Radio 1 support for his Painkillers & Pilkington EP & hosted by Mystro, another long time in the game with much respect for his work over the years. Currently promoting What Kind of Drug is Mystrogen” EP. New talent on stage will come in the shape of London’s Naba Napalm and Ether L Banks

ROOM 2

Open Mic session, live graffiti courtesy of FDC, and a bboy / bgirl throwdown including members of London’s Scope Hip Hop Dance Theatre Company. Its the room designed for all in attendance to participate, whether in a dance off, testing their rhyme skills with the crowd or anything else they think they can bring to the table

This room is hosted by DJ Snuff, organizer of End of the Weak and Speaker’s Corner, who will also be on stage with Caxton Press in the main room and DJ Johny Garcia

The live hip hop scene has grown considerably around the UK in the past year or two, thanks to some extent to the popularity of events such as Dont Flop’s rap battles, and the participation element that brings with it. A new generation has become interested in the history of the culture, and Elementz looks to provide a night which represents a broader experience and understanding. And in the traditions of hip hop, give an opportunity from the old to the new.

Price on the door is £8.00, this is an 18 and over event and dress code is casual but the venue advises “no tracksuits”

Each event will also be filmed by the UK’s leading online platform The Hip Hop Chronicle for future broadcast

You can learn more about the event and the various artists involved at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk

Here’s Genesis Elijah speaking on the night

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URBANELITE PROMOTIONS
twitter @urbanelitepr

Elementz launches at The Rhythm Factory 16 – 18 Whitechapel Road, London E1 1EW on Thursday 26th April 2012

A new quarterly event representing the classic 4 elements of hip hop all under one roof to full effect.

There’s already been a massive amount of talk on the street about this, given the rare nature of the night celebrating the whole spectrum of hip hop culture – the arts of Emceeing, Deejaying, Graffiti and Bboy / BGirl battles.

Its a huge line up of established artists and new talent. Each event is in association with Urbanelite PR, Bltz Promotions UK and The Hip Hop Chronicle, one of the UK’s leading online media platforms, who will film exclusive footage of the night for later broadcast

Room 1

DJ Sets from Sarah Love (resident), 279 (Choice FM), Mr Thing (Scratch Perverts / DMC Champion) & Snips (Livin Proof)

Live Performances by Caxton Press, Genesis Elijah, Naba Napalm, Ether L Banks, hosted by Mystro

Room 2

Bboy / BGirl battle (with cash prize of £100), live graffiti, open mic session hosted by DJ Snuff (End of the Weak) & Johny Garcia. The throwdowns are open to everyone who comes along on the night.

8pm – 3am. £8 on the door / £7 in advance via TicketWeb. Nearest Tube Aldgate East. This is an 18 & over event. Dress code is casual but no tracksuits.

More information at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk but we’ll let Numbers & Mys Diggi speak on it

URBANELITE PROMOTIONS
T : @urbanelitepr