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Elementz launches at The Rhythm Factory 16 – 18 Whitechapel Road, London E1 1EW on Thursday 26th April 2012

A new quarterly event representing the classic 4 elements of hip hop all under one roof to full effect.

There’s already been a massive amount of talk on the street about this, given the rare nature of the night celebrating the whole spectrum of hip hop culture – the arts of Emceeing, Deejaying, Graffiti and Bboy / BGirl battles.

Its a huge line up of established artists and new talent. Each event is in association with Urbanelite PR, Bltz Promotions UK and The Hip Hop Chronicle, one of the UK’s leading online media platforms, who will film exclusive footage of the night for later broadcast

Room 1

DJ Sets from Sarah Love (resident), 279 (Choice FM), Mr Thing (Scratch Perverts / DMC Champion) & Snips (Livin Proof)

Live Performances by Caxton Press, Genesis Elijah, Naba Napalm, Ether L Banks, hosted by Mystro

Room 2

Bboy / BGirl battle (with cash prize of £100), live graffiti, open mic session hosted by DJ Snuff (End of the Weak) & Johny Garcia. The throwdowns are open to everyone who comes along on the night.

8pm – 3am. £8 on the door / £7 in advance via TicketWeb. Nearest Tube Aldgate East. This is an 18 & over event. Dress code is casual but no tracksuits.

More information at www.elementzuk.wordpress.com or at www.facebook.com/elementzuk but we’ll let Numbers & Mys Diggi speak on it

URBANELITE PROMOTIONS
T : @urbanelitepr

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Resident Dj for the new Elementz club night representing the 4 elements of hip hop at Rhythm Factory on Thursday 26th April 2012 is Sarah Love.

Footsoldier of London’s renowned Kung Fu nights, ex MTV Base and BBC 1 Xtra presenter, Sarah was the official tour dj for Aloe Blacc’s UK dates in December 2011, and she returned recently from a month long series of dates in Australia.

She gave this mini video interview prior to performing at Rich Mix in London last week, and talks about what she’s been up to recently her plans for the year ahead.

The full line up for the launch night is as follows:

ROOM 1

DJ Sets by Sarah Love, DJ 279 (Choice FM), DJ Mr Thing (Scratch Perverts / DMC Champion), DJ Snips (Livin Proof) & live performances by Caxton Press, Genesis Elijah, Ether L Banks, Naba Napalm, hosted by Mystro

ROOM 2

Live graff, open mic, and boy / b-girl battle hosted by DJ Snuff (End of the Weak / Speaker’s Corner) with DJ Johny Garcia.

There is a competition live now for b-boys and b-girls to perform at the event, the winner receiving a cash prize and will be interviewed by Elementz associate The Hip Hop Chronicle.

HOW TO ENTER B-BOY / B-GIRL COMPETITON

Entrants should send a video of them performing – usually a Youtube link – by uploading it to the Facebook page www.facebook.com/elementzuk or sending it to info.elementzuk@gmail.com or tweeting the link to @ElementzUK We dont expect it to be a major production standard film, we’re more interested in the skills. So it can be off a phone, camera, whatever. Only one video per entrant, and make sure you include your contact details in an email to us.

If youre interested in entering the competition but its impossible for you to get any filmed footage, drop us a message to info.elementzuk@gmail.com with all your details, and we’ll get back to you

Closing date for the competition is 19th April.

Full details about the competition can be viewed HERE

ELEMENTZ – THURSDAY 26th April 2012
The Rhythm Factory 16 – 18 Whitechapel Road, London E1 1EW
Nearest Tube is Aldgate East / Buses 25 – 205 – 254 – N106 – N253
Doors Open at 8pm. Night ends 3am
Dress code is casual but no tracksuits. 18 & over event
£8.00 on the door. Tickets available in advance from TicketWeb for £7.00 HERE

VIDEO : NEW SARAH LOVE INTERVIEW

VIDEO : SOULS OF MISCHIEF SPEAK ON ELEMENTZ LAUNCH NIGHT

URBANELITE PR
on twitter @urbanelitepr

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URBANELITE & BLITZ UK PROMOTIONS PRESENTS “ELEMENTZ”
(in association with The Hip Hop Chronicle)

ELEMENTZ is a new club night celebrating the traditional elements of hip hop – deejaying & turntablism, MCs, graffiti, b-boys & b-girls, open mic, beatboxing – all knowledge under one roof.

Planned as a quarterly event taking place throughout the year, the launch night takes place at Rhythm Factory, London on Thursday 26th April 2012.

Each event will host some of the biggest established names on the scene, while also showcasing new emerging talent and representing hip hop culture in all its forms.

Since the early days of the block parties in New York’s Bronx, hip hop has become a global phenomenon. A culture which has developed over the years representing all people irrespective of ethnic background, nationality, gender or religion. While Hip Hop Music has gone on to become a multi billion selling industry over the years, and has fragmented into various genres, the real spirit of hip hop culture remains within the various elements, practiced by those with an understanding of its principles.

The events will reflect the true meaning of hip hop and takes it back to its roots – at its best live with all elements in full effect

Resident DJ is London’s “1st Lady of Hip Hop” Sarah Love, recognized from her days performing at the city’s renowned Kung Fu events through to her time presenting for MTV Base, BBC 1Xtra and being the only female dj to be nominated twice as “Best DJ” for a MOBO award.

The events are in association with leading online media outlet The Hip Hop Chronicle. While covering the major stories from the UK and overseas, HHC have provided exclusive footage broadcast on BET, MTV and many others. HHC will film performances and interviews to be broadcast online in the weeks following each event.

FULL LINE UP
MAIN ROOM

DJ SETS FROM DJ SARAH LOVE x DJ 279 x DJ MR THING x DJ SNIPS

LIVE PERFORMANCES BY CAXTON PRESS x GENESIS ELIJAH x NABA NAPALM x ETHER L BANKS

HOSTED BY MYSTRO

ROOM 2
HOSTED BY DJ SNUFF WITH DJ JOHNY GARCIA, B-BOY BATTLES, LIVE GRAFF & OPEN MIC
VENUE : The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW Nearest Tube is Aldgate East / Buses 25 / 205 / 254 / N106 / N253
Door Price £8.00 / Tickets available in advance via TicketWeb £7.00
8pm – 3am. This is an over 18′s event only.
Dress code is casual though no tracksuits.
The venue reserves the right to refuse admission.

More information available at
The official site www.elementzuk.wordpress.com
(the site contains videos, images and more information about the performers)
The official Facebook Page www.facebook.com/ElementzUK
Thythm Factory www.rhythmfactory.co.uk

TWITTER
@ElementzUK @RhythmFactoryUK @DJSarahLove @DJ279 @DJMrThing @DJSnips @DJSnuffOne
@CaxtonPress @GenesisElijah @Mystrogen @Ether_L_Banks @HipHopChronicle

“ELEMENTZ” logo designed by The DR1NE

URBANELITE PROMOTIONS
@urbanelitepr