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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP

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Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

UEP

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We’ve created a new playlist on both Spotify & Soundcloud of some joints we hope will help take the edge off from time to time, whether you’re looking to just chill or have a little something in the background as you focus on work or study.

Whatever the reason, you can stream it now on Spotify & Soundcloud

All these tracks were released through New Dawn Records and there are also audio and video versions playing on the label’s Youtube channel, such as this most recent release “Anuket” by Shahin

On the flip side, if you’re looking for some motivational energy, you can check out our Hip Hop Bangerz playlist on both Spotify & Soundcloud. All thrillers, no fillers !

Enjoy

Team UEP

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London rapper & producer duo Phoenix da Icefire and Husky Brown released their groundbreaking new album “Panacea” through New Dawn Records on May 5th

Nominated for “Best Independent Album” at this year’s prestigious AIM Awards taking place on August 12th ( https://www.aimawards.co.uk/nominees ), Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

The first video from the album “The Humans are Coming” released today. Filmed by Global Faction and UKHH, the spectacular visuals edited by Sovereign Comics represent the environmental theme portrayed as a metaphorical letter of contrition to the mythical Gaia for the damage done to her realm.

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Beatport, Tidal and Spotify

Connect with Phoenix da Icefire, Husky Brown and the label on Twitter @PhoenixdaFire, @HuskyBrown @NewDawnRecs and Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs

All information about New Dawn Records is available at the official website www.newdawnrecs.com

All press & media enquiries about the label’s releases can be directed to ourselves at UrbanElite PR, our contact details are HERE

UEP

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Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

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London rapper Phoenix da Icefire and producer Husky Brown released their debut collaborative album “Panacea” through New Dawn Records on May 5th.

It has just been announced that the pair have been shortlisted as nominees in the “Best Independent Album” category at this year’s AIM Awards, an annual event hosted by The Association of Independent Music who represent UK artists, labels and affiliated businesses worldwide.

Due to the ongoing impact of the COVID 19 pandemic, this year’s ceremony will take place entirely online broadcasting on Wednesday August 12th. The full list of categories and a highly impressive line up of nominees is available HERE

The inclusion of “Panacea” is in recognition of the extraordinary musical and lyrical construction of the album. Husky’s unique blend of hip hop, rap, soul, dub, electro, r&b and bass provides the backdrop for Phoenix’s renowned wordplay and lyricism.

Given it was written in 2019, the subject matter is almost precognisant in nature, addressing global issues of well being, mental health, racism, climate change, the environment, knife crime, spirituality and aspiration, but refreshingly all delivered with the underlying theme of hope and determined optimism for a better future.

The category “Best Independent Album” is in association with Spotify where you can hear the album in full.

Connect with the pair on social media via Instagram @PhoenixDaFire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

You can learn more about the release at New Dawn Records’ official website www.newdawnrecs.com

All media & press enquiries regarding the artists and album can be sent to us at UrbanElite PR. Our contact information details are available HERE

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

UrbanElite PR

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London rapper / producer duo Phoenix da Icefire and Husky Brown took a little time out recently to sit down with UK online “File Under Hip Hop” having just released their new debut joint album “Panacea” through New Dawn Records.

In the new interview just published, the pair discuss how they first met and the origins of their decision to work together, the concepts behind the subject matter and artwork of the new album and how the lockdown restrictions imposed due to the COVID-19 virus outbreak have impacted upon their immediate plans.

READ THE ARTICLE IN FULL HERE

“Panacea” released on May 5th is available to stream and download from all major digital platforms and stores including Apple / iTunes, Tidal, Amazon and Spotify

Look our for a new video of their track “The Humans are Coming” being released shortly, and meantime connect with the pair on social media via Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

For all information regarding New Dawn Records, head over to their official website www.newdawnrecs.com All media and press enquiries regarding NDR’s releases can be sent to ourselves, our contact details are HERE

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Brick City rapper and producer Az Izz of the legendary Outsidaz crew is on the comeback trail with his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Following on from last month’s “Gettin’ It”, new single “Nunya” has been released today.  Produced by another Newark native Qua Z Mo, it’s a fuel injected electro banger powered by heavy 808 kicks with Az on the front foot from the outset.  Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars “Ya whole career is a publicity stunt, how you black, ain’t kick a rap about your history once“.  Stoking the fires, pure heat for the streets.

Available to stream and download at APPLE, TIDAL & AMAZON Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz For information regarding all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect with them on Instagram @realnewdawnrecs and twitter @newdawnrecs

All media enquiries regarding New Dawn records and their releases can be sent to us at UrbanElite PR, contact details are HERE

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London’s rapper & producer duo Phoenix da Icefire & Husky Brown warm up for the release of their phenomenal new album “Panacea” on May 5th with this new single “The Humans are Coming” b/w “Travelling Buddy” out today through New Dawn Records.

As expected of the Triple Darkness member, Phoenix combines the highest caliber rhyme skills and imaginative wordplay to tackle many of the most pressing issues facing society today, none more so than in the new AA side.  Amidst the frenzy of Husky’s highly charged electronica fuelling “The Humans are Coming”, Phoenix pens a letter of contrition to the mythological Gaia for the damage done to her environment, while the atmospheric “Travelling Buddy” is a poignant message of empathy & support to all facing the challenges of mental health issues.  

A further remix of “Travelling Buddy” is courtesy of renowned UK beatsmith Chemo aka Telemachus (YNR, High Focus, KMJ45)

Available on APPLE MUSIC, TIDAL, AMAZON, and also streaming on Spotify and Soundcloud

Connect with Phoenix da Icefire and Husky Brown on Twitter @phoenixdafire & @huskybrown and on Instagram @phoenixdaicefire & @huskybrown.official

All information regarding the label New Dawn Records is available at their official website www.newdawnrecs.com

All media, press & Dj inquiries about any of New Dawn Records’ releases can be addressed to us at UrbanElite PR, our contact details are HERE

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Twitter @urbanelitepr & IG @urbanelitepr