We’ve created a new playlist on both Spotify & Soundcloud of some joints we hope will help take the edge off from time to time, whether you’re looking to just chill or have a little something in the background as you focus on work or study.

Whatever the reason, you can stream it now on Spotify & Soundcloud

All these tracks were released through New Dawn Records and there are also audio and video versions playing on the label’s Youtube channel, such as this most recent release “Anuket” by Shahin

On the flip side, if you’re looking for some motivational energy, you can check out our Hip Hop Bangerz playlist on both Spotify & Soundcloud. All thrillers, no fillers !

Enjoy

Team UEP

London rapper & producer duo Phoenix da Icefire and Husky Brown released their groundbreaking new album “Panacea” through New Dawn Records on May 5th

Nominated for “Best Independent Album” at this year’s prestigious AIM Awards taking place on August 12th ( https://www.aimawards.co.uk/nominees ), Husky’s rare fusion of hip hop, electro, bass, dub, soul and r&b is the soundtrack for Phoenix’s highly creative narrative addressing many of today’s most pressing issues including climate change, racism, well being, mental health, knife crime and social aspiration, all delivered with a refreshing and optimistic counterpoint of hope, healing and reconciliation.

The first video from the album “The Humans are Coming” released today. Filmed by Global Faction and UKHH, the spectacular visuals edited by Sovereign Comics represent the environmental theme portrayed as a metaphorical letter of contrition to the mythical Gaia for the damage done to her realm.

“Panacea” is available to stream and download from all major digital platforms and stores including Apple / iTunes, Amazon, Beatport, Tidal and Spotify

Connect with Phoenix da Icefire, Husky Brown and the label on Twitter @PhoenixdaFire, @HuskyBrown @NewDawnRecs and Instagram @PhoenixDaIcefire, @HuskyBrown.Official, @RealNewDawnRecs

All information about New Dawn Records is available at the official website www.newdawnrecs.com

All press & media enquiries about the label’s releases can be directed to ourselves at UrbanElite PR, our contact details are HERE

UEP

www.urbanelitepr.com

Originally broadcast live on July 15th, Brick City rapper Tru Trilla sat down with host Sim of Washington DC’s popular Youtube Channel “The Front Stoop”.

In line with the channel’s focus on addressing broader current issues affecting society and hip hop directly, the pair first discussed the impact of the COVID-19 pandemic both in a personal and professional context, and the veracity of information being provided to the public at large.

While playing tracks from the album, the subject of conscious lyricism and the role it plays within the wider forms of contemporary hip hop was considered and compared before the interview moved onto Tru’s history in the New Jersey scene.

He explains the origins of his group 050 Boyz of which he is a member with Prince Ak and Riq, the source of its name, and how this led to building with Shade 45’s DJ Eclipse and DJ Premier before touching upon his early affiliations with Naughty by Nature and Lords of the Underground.

Of course at the heart of the interview is his new album “God of Barz” where he breaks down the concepts, subject matters and construction, and speaks on his history and future working with the album’s producers from the States, UK and Europe.

Watch the interview in full on Youtube

With production by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA), the album also features Prince Ak, Confucious, Fly Kwa and Middy Murdock.

Available to stream and download on every major digital platform and store including APPLE, TIDAL and Spotify.

Connect with Tru Trilla on Twitter @Egofree2_050 and Instagram @Trilla050

For information about all of New Dawn Records’ releases, head to their official website www.newdawnrecs.com

All press, media and radio station DJ enquiries regarding New Dawn Records’ releases can be submitted to us at UrbanElite PR, our contact information is HERE

UrbanElite PR

www.urbanelitepr.com

London rapper Phoenix da Icefire and producer Husky Brown released their debut collaborative album “Panacea” through New Dawn Records on May 5th.

It has just been announced that the pair have been shortlisted as nominees in the “Best Independent Album” category at this year’s AIM Awards, an annual event hosted by The Association of Independent Music who represent UK artists, labels and affiliated businesses worldwide.

Due to the ongoing impact of the COVID 19 pandemic, this year’s ceremony will take place entirely online broadcasting on Wednesday August 12th. The full list of categories and a highly impressive line up of nominees is available HERE

The inclusion of “Panacea” is in recognition of the extraordinary musical and lyrical construction of the album. Husky’s unique blend of hip hop, rap, soul, dub, electro, r&b and bass provides the backdrop for Phoenix’s renowned wordplay and lyricism.

Given it was written in 2019, the subject matter is almost precognisant in nature, addressing global issues of well being, mental health, racism, climate change, the environment, knife crime, spirituality and aspiration, but refreshingly all delivered with the underlying theme of hope and determined optimism for a better future.

The category “Best Independent Album” is in association with Spotify where you can hear the album in full.

Connect with the pair on social media via Instagram @PhoenixDaFire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

You can learn more about the release at New Dawn Records’ official website www.newdawnrecs.com

All media & press enquiries regarding the artists and album can be sent to us at UrbanElite PR. Our contact information details are available HERE

UrbanElite PR

www.urbanelitepr.com

T @urbanelitepr IG @urbanelitepr

Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

UrbanElite PR

www.urbanelitepr.com

Twitter @urbanelitepr Instagram @urbanelitepr

London rapper / producer duo Phoenix da Icefire and Husky Brown took a little time out recently to sit down with UK online “File Under Hip Hop” having just released their new debut joint album “Panacea” through New Dawn Records.

In the new interview just published, the pair discuss how they first met and the origins of their decision to work together, the concepts behind the subject matter and artwork of the new album and how the lockdown restrictions imposed due to the COVID-19 virus outbreak have impacted upon their immediate plans.

READ THE ARTICLE IN FULL HERE

“Panacea” released on May 5th is available to stream and download from all major digital platforms and stores including Apple / iTunes, Tidal, Amazon and Spotify

Look our for a new video of their track “The Humans are Coming” being released shortly, and meantime connect with the pair on social media via Instagram @PhoenixDaIcefire @HuskyBrown.Official and Twitter @PhoenixDaFire @HuskyBrown

For all information regarding New Dawn Records, head over to their official website www.newdawnrecs.com All media and press enquiries regarding NDR’s releases can be sent to ourselves, our contact details are HERE

UrbanElite PR

www.urbanelitepr.com

Brick City rapper and producer Az Izz of the legendary Outsidaz crew is on the comeback trail with his new album “Dopeliss” releasing through New Dawn Records on July 3rd.

Following on from last month’s “Gettin’ It”, new single “Nunya” has been released today.  Produced by another Newark native Qua Z Mo, it’s a fuel injected electro banger powered by heavy 808 kicks with Az on the front foot from the outset.  Packing the verbal artillery, targets are placed in the sights and gauntlets thrown down through a series of combative rhymes and punchline bars “Ya whole career is a publicity stunt, how you black, ain’t kick a rap about your history once“.  Stoking the fires, pure heat for the streets.

Available to stream and download at APPLE, TIDAL & AMAZON Also streaming on Spotify and Soundcloud

Connect with Az Izz on Instagram @RealAzIzz and Twitter @TheRealAzIzz For information regarding all of New Dawn Records’ releases, head over to the official website www.newdawnrecs.com and connect with them on Instagram @realnewdawnrecs and twitter @newdawnrecs

All media enquiries regarding New Dawn records and their releases can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR

www.urbanelitepr.com

T & IG @urbanelitepr

London’s rapper & producer duo Phoenix da Icefire & Husky Brown warm up for the release of their phenomenal new album “Panacea” on May 5th with this new single “The Humans are Coming” b/w “Travelling Buddy” out today through New Dawn Records.

As expected of the Triple Darkness member, Phoenix combines the highest caliber rhyme skills and imaginative wordplay to tackle many of the most pressing issues facing society today, none more so than in the new AA side.  Amidst the frenzy of Husky’s highly charged electronica fuelling “The Humans are Coming”, Phoenix pens a letter of contrition to the mythological Gaia for the damage done to her environment, while the atmospheric “Travelling Buddy” is a poignant message of empathy & support to all facing the challenges of mental health issues.  

A further remix of “Travelling Buddy” is courtesy of renowned UK beatsmith Chemo aka Telemachus (YNR, High Focus, KMJ45)

Available on APPLE MUSIC, TIDAL, AMAZON, and also streaming on Spotify and Soundcloud

Connect with Phoenix da Icefire and Husky Brown on Twitter @phoenixdafire & @huskybrown and on Instagram @phoenixdaicefire & @huskybrown.official

All information regarding the label New Dawn Records is available at their official website www.newdawnrecs.com

All media, press & Dj inquiries about any of New Dawn Records’ releases can be addressed to us at UrbanElite PR, our contact details are HERE

UrbanElite PR

www.urbanelitepr.com

Twitter @urbanelitepr & IG @urbanelitepr

It’s a welcome return to the hip hop fold for rapper and producer Az Izz from the legendary New Jersey group The Outsidaz, known for their early work with Wu Tang, The Fugees and D12 and who counted Pace Won and Rah Digga among their numbers.  His new album “Dopeliss” is out July 3rd through New Dawn Records, and the first single taken from it released today.

The self produced “Gettin’ It” features East Orange luminary Drift, and over the funked up percussive beat the pair trade claims for what’s theirs   while also bringing a little extra traditional rap beef to the table, in this case a historic tussle with Royce da 5’9″.  The accompanying video was also released today, shot in the back yards of Brick City.

Digitally distributed by Ingrooves / Universal and available from Apple, Amazon, Tidal and Spotify

Connect with Az Izz on twitter @TheRealAzizz and instagram @RealAzizz

For all information about New Dawn Records, visit their official website www.newdawnrecs.com and keep up to date with them on twitter @newdawnrecs instagram @realnewdawnrecs and facebook @OfficialNewDawnRecs

All media, press and DJ inquiries regarding all of New Dawn Records’ releases can be directed to ourselves UrbanElite PR, the in house promotional division of the label. Our contact details are available HERE

UrbanElite PR

www.urbanelitepr.com

T & IG @urbanelitepr

Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

UrbanElite PR
www.urbanelitepr.com
T & IG @urbanelitepr