Released today, “Play No Games” is the second single to be taken from the album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop and Frost Gamble, out through New Dawn Records on May 15th.

Layers of classic boom bap hip hop beats underpin hard bars as the veteran rap battle champion goes on the hunt with a verbal salvo aimed at upcoming title contenders. Joining them on the mission is legendary turntablist DJ Eclipse, renowned for his work with Non Phixion, Ill Bill and ongoing Fat Beats ambassador. Still flying the flag high and representing the dopest new underground bangers with his Rap Is Outta Control Show on Shade 45, the cutting skills on this joint are typically off the scale, stoking the fires further in a fusion of gritty authentic heat.

Knockout punchlines in a heavyweight bout for the heads, this also marks the label’s first release during their 30th anniversary year.   Slick business from the Binghamton boys, dial it up to the max.

Available to stream and download from a multitude of digital platforms and stores including APPLE, TIDAL and below on Bandcamp and Spotify

The official video is also now playing on Youtube

More information about the single and album release is available at the label’s official website www.newdawnrecs.com

All press, multimedia and DJ enquiries about any of New Dawn Records’ releases can be addressed to ourselves, their in house promotional division. Get in touch HERE

UEP

New York State rapper & producer duo Tone Chop & Frost Gamble celebrate their three decades of working together with the release of the new album “Beautiful Foundations” on May 15th 2026 through New Dawn Records.

From the early days of recording demos in their Binghamton basement to becoming one of the most prolific partnerships in recent years with a quite phenomenal back catalogue of singles and EP’s in their armoury, the landmark release documents their journey and pays homage to the close bond built between the pair.

Immersed in hip hop culture from their teenage years, the album reflects their dedication to the true essence while embracing evolution.  Chop’s trademark hard bars, a legacy of his rap battle days, and Frost’s dynamic range of beats are bolstered throughout by a generous helping of turntablism courtesy of DJ Eclipse, Pa Pa Fresh and  DJ J Smooth.  Space is reserved for friends and allies by way of the special guest featured artists including The Bad Seed, Pf Cuttin, Decon Blu, Grea8gawd and Fresh I.E.

Released today, the first offering is the single edition of the title track featuring another native of “The Bing” Will K.  Chop sets the agenda reflecting on those first times working together as young and passionate kids still learning the ropes, sowing seeds for the future set to a potent soundtrack marinated with soul. It’s something you live…

Available on Apple Music / iTunes, Tidal Music and below on Bandcamp and Spotify

The official video is playing on New Dawn Records’ Youtube channel

More information about the single and album is available at the label’s official website NEWDAWNRECS.COM where there are also dedicated pages for the artists and their releases.

As the label’s in house promotional division, all worldwide media, press, radio & tv enquiries about this release can be sent to us via our CONTACT page

UEP

October 24th 2025

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “Beautiful Foundations” by New York State rapper and producer duo Tone Chop & Frost Gamble on May 15th 2026.

We first worked with the pair back in 2016 when they released their “Veteran EP”, then again the following year for their album “Respect is Earned Not Given”.

They enjoyed extensive media coverage worldwide for these releases, culminating in an appearance on DJ Eclipse’s Rap Is Outta Control Show on Sirius XM

This kick started a phase which has seen them become one of the most prolifc partnerships in recent years, with a quite outstanding back catalogue of singles and EP in their armoury.

The new album is a celebration of their friendship and working together for over three decades, and coincidentally will be released during the label’s own 30th anniversary year. It features many new upcoming artists from their hometown Binghamton together with those they’ve built with over the years.

Included are DJ Eclipse, Pf Cuttin, DJ J Smooth, Decon Blu, Pa Pa Fresh, The Bad Seed, Fresh I.E and The Bad Seed

The pair have also just completed filming a new documentary about their time together, from the earliest days of recording in their basement during the 90’s right up to the present day. We’ve had the fortune to have an advanced viewing and it’s a fascinating insight not only about their own story, but the development of hip hop itself over the years. Look out for that premiering just after the album releases next year.

For an early taste showcasing the quality of rhymes, beats and turntablism on display throughout the album, the label has just published an official video trailer on their Youtube channel.

Several singles will precede the album’s release, beginning with a special single edition of the title track on December 9th. All will be available to download and stream on digital platforms including Apple, Bandcamp, Spotify, Tidal and Amazon, while official visuals will continue to be published on the label’s Youtube channel.

We are the label’s in house promotional division, so all press, media and radio DJ inquiries about the release can be sent to us, our details available at our CONTACT PAGE. The full official album press release can be read HERE

You can also connect with Tone Chop and Forst Gamble on Social Media. They have a joint FACEBOOK PAGE with individual accounts on X/Twitter @tonechop @frostgamble and on Instagram @tonechop @frost.gamble

TEAM UEP

Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.

Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.

In a statement which can be read in full HERE the label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.

Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.

From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.

Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!

ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE

YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE

ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE

The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website

UEP

New Jersey rapper Tru Trilla dropped his banging new album “XVI : Return of the Gods” through New Dawn Records on May 31st.

Immediately featured by Bandcamp on their front page ‘New and Notable’ spotlight section, the release is fuelled by a diverse and potent soundtrack laced with the full artillery.  Bolstered by a stellar line up of producers and guest featured artists from around the States and beyond, the result is a series of cuts delivering the best of traditions through twelve gauge bars, beats and turntablism.

From it is the new single “Drop Jewels”.  Produced by prolific beatmaker and turntablist DJ Tone Spliff, the joint released today features fellow Newark native and Jersey Gore group member Prince Ak alongside Brownsville’s lyrical warrior Juxx Diamondz.  In addition, the new “I-71” remix is provided courtesy of NDR affiliate Qadir who channels his inner Schifrin for a different take with a filmic twist.

Available to stream and download on a wide array of digital platforms including APPLE MUSIC, AMAZON MUSIC, TIDAL MUSIC and below on BANDCAMP and SPOTIFY

New visuals for both versions have also just been published on Youtube

For more information about this and all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All inquiries from media, press and DJ’s regarding the album “XVI : Return of the Gods” should be addressed to ourselves, the label’s in house promotions and production division. Our contact details are HERE

UEP

Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.

A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.

Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game.  Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results.  A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.

Different levels from the best in class, essential listening.

TRACKLIST

1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]

2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]

3 ONE ANOTHER [produced & cuts by Tone Spliff]

4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]

5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]

6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]

7 GOOD OLE DAYZ [produced by Tru Trilla]

8 WE UP ft Yah Ra [produced by Ramson Badbonez]

9 WINTER HEART [produced by Tone Spliff]

10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]

11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]

12 EXECUTION ft Fly Kwa [produced by Frost Gamble]

13 STAY DANGEROUS [produced & cuts by Tone Spliff]

14 PRINCIPLES [produced by Sumerio Square]

15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]

16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]

Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify

There is also a full video playlist of all the tracks playing on the label’s Youtube channel

More information about this and all of New Dawn Records’ releases are available at the label’s official website www.newdawnrecs.com

Look out for more releases from this album including special remixes and further official videos over the months ahead.

All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE

UEP

New Jersey rapper Tru Trilla releases his phenomenal new album “XVI : Return of the Gods” on May 31st 2024 through New Dawn Records.

Several years in the making, the follow up to the classic 2020 banger ‘God of Barz’ sees the Brick City veteran gather together a stellar line up of guest featured artists and producers for a diverse and powerful soundtrack of fierce bars, killer beats and turntablism.

Bolstered by heavy artillery from all around the USA, Canada, Japan, Spain and the UK, the long time affiliate of Naughty by Nature and Lords of the Underground has crafted a masterpiece, with the first single “Sun Rays” released today setting the agenda.

Producer LG Roc stokes the fires for Tru, Reks and Lakim Shabazz to tear it up in an energetic exchange of formidable rhymes and wordplay while channelling the knowledge of the ancients. This is the real deal.

Available to stream and download from all major digital platforms including Apple Music / iTunes, Tidal, Amazon and below on Bandcamp and Spotify.

Official visuals are also playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website www.newdawnrecs.com

All international press, media and radio station DJ requests and inquiries about the album, including artist interview availability, can be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

UEP

December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

UEP

New Dawn Records & UrbanElite Productions affiliate Qadir has returned to channel his inner Morpheus in tribute to the traditional elements of hip hop culture in his new production “Welcome to the Real”, just released as a video on Youtube.

It was also put together in part to help launch the label’s new video playlist, “Welcome to the Realness” which consists of singles they’ve released by artists from the US & UK, reppin’ the best of beatmaking, turntablism and rhyme skillz.

The tracklist is also reproduced like for like in audio format on Spotify

You can find out more information about New Dawn Records at their website www.newdawnrecs.com, you can visit their Youtube channel @NewDawnRecords and see all of their Spotify playlists HERE

TEAM UEP