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West coast rap group Horseshoe Gang released their fourth studio album “Anti-Trap Music” today through Seven 13 Music & Entertainment, and made an immediate and impressive impact.

Available on iTunes HERE the online digital store made the album one of their select few featured album releases for 29th April. Within hours it reached #46 in the US charts, and #54 in the UK. It has subsequently risen again in the past few hours

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Meanwhile, we can officially confirm that Amazon’s considerable initial CD stock of the album sold out in the first hour of its release but is being replenished now.

It’s a testament to Horseshoe Gang’s extensive army of international fans, and both the group and their label are highly appreciative of this tremendous level of support.

This is the real deal, hip hop with an edge and meaning. Real lyricists spittin fiery gritty bars over bangin beats. If you prefer dinner party music, other releases are available…..check the stream

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See them in action live at their official album release party this Monday, May 2nd when they’ll be joined by DJ Sauce the Boss and their older brother KXNG Crooked.

Venue is G/S Bar, 5630 W Manchester Avenue, Los Angeles, CA 90045. 8pm – 2am PST, free entry all night. These guys are beasts live, if you’re in the area, you can’t miss it.

Keep up to date with Horsehsoe Gang on TWITTER and FACEBOOK

All media & press enquiries regarding Horseshoe Gang can be directed to us at UrbanElite PR, all our contact details are HERE

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New feature just published today by French online magazine Soundigger about west coast rap crew Horseshoe Gang and their new album "Anti-Trap Music" which releases this Friday, April 29th, through Seven 13 Music & Entertainment.

The feature is headlined "Horseshoe Gang la naissance de l'anti-Trap" (the birth of anti trap), and goes into the meaning behind the album's title before then highlighting key points in the group's history. The piece then finishes by coming right up to date with a review of the new album itself.

THE ENTIRE FEATURE CAN BE READ HERE

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The four brothers Julius, Dice, Demetrius and Kenny from Long Beach California are still busy conducting interviews with local, national and international media, and have just arranged their album listening party.

VENUE G/S Game Sports Bar, 5630 W Manchester Avenue, Los Angeles CA 90045.

FREE ENTRY

DATE Monday May 2nd 2016

TIME 9pm PST – 2am PST.

They will be performing live with their DJ Sauce the Boss then joined by special guest, their older brother, KXNG Crooked. Resident DJ Ynot will be spinnin the classics old and new throughout the night. Horseshoe Gang are renowned for their energetic live shows, so it’s definitely not one to be missed.

Keep up to date with them on social media via TWITTER and FACEBOOK, and check their most recent single “Intro” which was recently made Amazon’s “Track of the Week”

ANTI-TRAP MUSIC WILL BE AVAILABLE FROM ITUNES HERE CD’S CAN BE BOUGHT FROM THE LABEL DIRECT HERE

All press, media, and radio station enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR, contact details HERE

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One for west coast rap & hip hop fans to mark in their diary.

Slaughterhouse’s KXNG Crooked will be tearing it down with his younger brothers Horseshoe Gang at Los Globos (Indie Club) on Friday February 26th. The address is 3040 W Sunset Blvd, Los Angeles, CA 90026.

Doors open at 8pm with the show starting at 8.30pm which will also include performances by Smart Asses, The Black Kinideez, Omega Nova and Bullet. This is an 18 and over event, admission is $15 and tickets can be bought HERE

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Horseshoe Gang of course are set to release their new album “Anti-Trap Music” on April 29th through Seven 13 Music & Entertainment (CDs, including signed copies, can be pre-ordered HERE)

Their reputation as some of the fiercest lyricists around over the past few years is well warranted, and they will also be appearing at this year’s SXSW Festival in Austin, Texas.

For a flavour of what you can expect to see at Los Globos, check their latest single “Crooked I Robot” and their freestyle cypher performed on “Sway in the Morning” last year

All media and press inquiries regarding Horseshoe Gang including their show at Los Globos can be sent to us at UrbanElite PR, contact details are HERE

Keep up to date with the group on Twitter, Instagram @HorseshoeGang and Facebook “HorseshoeGangCOB”. The label on twitter is @Seven13Music

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Having already performed an exclusive freestyle video for leading British online hip hop site UKHH.COM some weeks ago, their contributor Ethan Everton has also now reviewed the album Reality Provoking Liberation which released on 28th October.

The article is yet another endorsement among many publications who have covered the release in the past couple of months, opening “Potentially the rawest truths that you’ll hear on record for the remainder of the year, the philosophies behind the wordplay in Apex Zero’s almost entirely self-produced début album Reality Provoking Liberation is if anything a reflective experience for any listener.

It is in fact a very in depth appraisal of the album, delving into the finer points of the tracks and is summarized “As stated at the beginning, this is more than an just album to muse too. It’s intention is to bring about a new mentally aware consciousness that’s being prohibited in ways unimaginable.

Read the whole feature HERE

This latest coverage comes at the beginning of the week which finally leads up to the long awaited album launch party event. It takes place this Saturday, 7th December, from 8pm – 1am upstairs at The Vibe Bar, 91 Brick Lane, Shoreditch, London E1 6QL.

Apex has been busy in recent weeks fine tuning his set which will be performed with a live band. Also performing on the night will be Caxton Press & Triple Darkness member Iron Braydz. Itch FM’s DJ A. Gee will be on the 1’s & 2’s with Peaches the regular Hoochinoo host. Entry is £5.00 on the door with the nearest tube station being Aldgate East, around a 5 minute walk from the venue. It’s advised to bring photographic I.D. for the event in line with most venues’ entrance policy.

It’s sure to be one of the London’s hip hop events of the month, so definitely not one to miss for all hip hop heads in the area

Also look out for the release this week of a brand new track “Transcendental Emcee”, not on the album but especially recorded to mark the event.

Meantime, check out the video of his freestyle which was featured on UKHH.Com earlier in the autumn

Any further media enquiries about the album or the launch event can be addressed to UrbanElite PR HERE

The album can be bought in digital and CD formats direct from http://firstandlast.bandcamp.com and you can also reach Apex on twitter @ApexZero00 or the site @UKHHcom

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London’s Apex Zero released his debut solo album Reality Provoking Liberation on 28th October and has received a highly impressive international media response, including a 4 star review in the current issue of MOJO Magazine

There’s been a real appreciation for the political and social issues addressed by the young emcee, combined with his trademark energetic delivery style and conscientious lyricism. The latest release from the largely self produced album is the new single “Absolute Zero”. A regular favourite with reviewers with its fierce flow and driving beat, the video was launched today, filmed by Global Faction.

Apex celebrates the release with his re-arranged album launch party happening on Saturday 7th December upstairs at the Vibe Bar, 91 Brick Lane, London E1 6QL. Showcasing tracks from the LP with a live band, there will also be performances by Caxton Press & Iron Braydz, with Itch FM’s A Gee on turntable duties. The night runs from 8pm – 1am with all details available from www.vibe-bar.co.uk

The album can be bought in digital and CD format from http://firstandlast.bandcamp.com and you can connect with Apex on twitter @ApexZero00

Any djs looking for the full quality “320” clean radio edit of the track can request it from UrbanElite PR HERE

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Following the phenomenal international response to his debut album “Magna Carta” which released on 3rd December, Melanin 9 has just launched the final video from this project “Heartless Island” featuring his long time sparring partners Triple Darkness with production courtesy of Jehst

Just as with previous joints Organized Democracy and DJ Magazine’s Hip Hop Single of the Month “White Russian” ft Roc Marciano, this is another banger with all artists on top of their lyrical game over a slammin beat.

Melanin 9 has just released the vinyl version of Magna Carta, and has been busy in the studio recording new projects including a new track with Planet Asia. He has several live appearances coming up including a performance at London’s iLuvLive at the end of May, and featuring on the main stage at the UK’s Boom Bap Festival in September.

Definitely one to keep your eyes on over the next 12 months

Any djs not already serviced with a full quality radio / clean edit, contact us HERE

You can keep up to date with Melanin 9 at http://m9ether.bandcamp.com and on twitter @Melanin_9 You can also connect with Jehst on twitter @JehstOfficial

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The Voice Newspaper is a well known publication in London which has run from 1982, and has been regularly voted “Britain’s Best Black Newspaper” for their coverage on a range of issues specific to the community including sport, current affairs, education, lifestyle, faith, career opportunites and entertainment.

The papers’s Hazel Ann Williams took a trip up to Islington recently to interview one of the hottest emerging figures in the UK hip hop scene, melanin 9, to discuss his new album Magna Carta, his early days of starting out as an artist and his views on hip hop generally today.

You can read the whole interview HERE

There has been a tremendous amount of media coverage on Magna Carta in the UK primarily, and also in Europe and the United States since the promotional campaign began in the autumn of 2012. Hip Hop specialists, general urban music online and physical magazines, and national physical publications such as Clash, MOJO and Q Magazine have all featured reviews and interviews.

We predicted this, his debut album, would be a landmark release for this highly talented lyricist, and the international online coverage of his freestyle for SBTV and official videos, including “White Russian” ft Roc Marciano, premiered by Nah Right – a first for such a UK artist – has proven this to be the case.

Included in Wordplay Magazine and Bonafide Magazine top hip hop albums of 2012, there’s little doubt this has been one of the biggest UK releases of last year within the genre

It is available to buy now from iTunes, and a physical CD format version is also available to buy direct from http://m9ether.bandcamp.com

You can check it out for yourself via this snippet version on his Soundcloud

Expect to see a video for the track “Heartless Island” featuring Triple Darkness in the near future, as well as him performing some shows, including on the main stage at the Boom Bap Festival in September.

Any booking enquiries for Melanin 9 can be sent to UrbanElite PR HERE or you can connect directly with him via the contact details provided on his twitter profile @Melanin_9

All further media enquiries can be sent to Urbanelite PR via the link provided above

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MagnaCarta-Stereoboard

Another review of UK hip hop MC Melanin 9’s album “Magna Carta” which released on 3rd December 2012.

This one had slipped under the radar until today, but first published in January 2013, online magazine Stereoboard reviewer Jonny Rimmer has given this a massive vote of approval

Opening up with an overview of the shifts taking place right now in the UK scene, with more people switching attention to the “hip hop” community, he opens :

There are significant changes afoot in the world of UK hip hop. With grime is on the way out, and its established heads like Wiley and Dizzee Rascal moving towards poppy pastures new, hip hop is again gaining popularity in cities all over the UK. The battle scene is also making waves with Don’t Flop boasting now one of the biggest battle-league fanbases on the planet. Most tangibly though, there is a real sense that hip hop is now a real voice for young people seeking change – see the recently retired Lowkey and Logic’s ‘People’s Army’; M9 also fits this mould.

This is then followed by the opening salvo in relation to the album itself :

However, one cannot stress enough just how much of an accomplishment Magna Carta is. For starters, it sounds very little like a British album at all, snubbing garage for the sort of slow, meditative beats that you’d find on 90s noir records like Mobb Deep’s The Infamous. And the mood it establishes is gorgeous, with jazzy trumpets, saxophone and piano samples forming the backdrop to M9’s bleak urban narratives. Even though there are several different producers here, all of them match M9’s vision, tailoring their ideas to the MC’s aesthetic vision.

Offering a 4.5 / 5 rating, read the whole review HERE

Magna Carta is available digitally from iTunes and can also be ordered in CD physical format from http://m9ether.bandcamp.com

Here is a snippet version of the album on his own Soundcloud page

Melanin 9 is busy recording new material as well as setting up some dates, which will also include performing on the main stage at the Boom Bap Festival in the UK in September. Anyone wishing to book melanin 9 for dates can contact UrbanElite Promotions HERE or check the contact information on his twitter profile @Melanin_9

You can also connect with the magazine on twitter @Stereoboard

UrbanElite PR
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In the January edition of DJ Magazine in UK stores now, the Hip Hop Singles Reviews page places Melanin 9’s “White Russian” featuring Roc Marciano as their “Money Shot Single of the Month”

Written by the magazine’s Neil Kulkarni :

So pleased M9 is finally making the leap from mixtapes (if you ain’t heard High Fidelity or 144,000 you ain’t been reading this page enough!) to actually releasing an official album : this is the first single from “Magna Carta” and is just astonishing. A slow burning groove over which RM drapes some engrossing rhymes, crepuscular keys and smoky cymbals riding the groove deep intro your cortex. Essential

The rating’s all the more impressive when considering the company it keeps on the page, including 9th Wonder & Buckshot, Apollo Brown & Guilty Simpson, Craig G, Edward Scissortongue, Piff Gang, Pacewon & Neek the Exotic ft Bumpy Knuckles. Check the video for it

Meanwhile, US online Premiere Hip Hop are the latest to give the album Magna Carta their full endorsement

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The review by their editor in chief, Sunez Allah, is extremely in depth looking into the subject matter behind the tracks.

Summarizing “Magna Carta ultimately is a fulfilled debut that like melanin, an infinite measure of our supremacy, cannot be merely gauged by the mere shade of the Black, Brown or Yellow skin, the country, city or ghetto of the MC or the cover of an album. It must be heard and understood by engaging in its depth and seeing the life of Hip Hop expressed by our people.

You can read the whole review HERE

Magna Carta is available now on iTunes and in CD / physical format by mail order from http://m9ether.bandcamp.com

You can follow Melanin 9 on twitter @Melanin_9 and any further media or booking enquiries can be sent to UrbanElite PR HERE

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ECHOES MAGAZINE

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INTERNATIONAL HIP HOP (FRANCE)

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In their end of year edition, legendary UK magazine Echoes have included a review of Melanin 9’s new album “Magna Carta” which released on 3rd December 2012.

Recreating the claustrophobic climate of pre-millenial angst, Magna Carta could have snuck out in the late 90’s. To his credit, Melanin 9 never sounds like he’s having to try too hard” opens Sunil Chauhan’s analysis in an issue which also includes new releases by Homeboy Sandman, Ruff Sqwad, Kingdom of Fear, Lazy Habits, Kendrick Lamar, Jungle Brothers and Kool G Rap

Magna Carta does what it says on the tin, as it’s supposed to do” it concludes, and you can read the whole review in the publication which hit UK stores today. You can see more about the magazine online at www.echoesmagazine.co.uk

Meanwhile, French magazine International Hip Hop hits stores in France from Tuesday 18th December, and we have a sneak preview of the reviews section which as well as covering Melanin 9’s album with a 90% rating, also features releases by Mystro, K-Def, Lord Finesse, Pace Won & Mr Green, Snowgoons and Blaq Poet.

Written in the French language (obviously), the Paris based publication lives up to its name covering hip hop from all over the world, and is produced on a monthly basis. This month’s edition also includes interviews with Nas, Redman, Big K.R.I.T., Jean Grae and Kool Keith. You can find out more about them online at www.ihh.cc

Melanin 9 has built up a loyal fanbase in France and Europe for a number of years, so its no surprise he rates highly here, just as he’s done with a wide level of coverage in the UK’s media and now also making some headway in the States.

The album has been available to buy on iTunes since the 3rd December 2012, and CD versions can be bought by mail order from http://m9ether.bandcamp.com

All international media for this release handled by UrbanElite PR. Any further press enquiries or booking enquiries for Melanin 9 from event & club promoters can be sent HERE

Meanwhile connect with them all on twitter @Melanin_9 @IHHmagazine & @EchoesMag

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