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London MC & producer Apex Zero has just released his new video today for “Obtain Bearing”, a self produced track taken from his debut album Reality Provoking Liberation released late last year

Filmed in west London, Nottingham and Grenada, the visuals represent his roots while his rhymes reflect the conscientious lyricism endorsed by international publications such as MOJO, Blues & Soul, Rap Reviews and The Word is Bond

Working on a new mixtape due for release later in the year, the First and Last crew member was also seen interviewing Dead Prez for the UK’s I Am Hip Hop Magazine.

The album is available from www.firstandlastpride.co.uk & you can reach him on twitter @ApexZero00

There is a version of this track edited for radio. Check it out on the audio stream below and any djs not already serviced with a full quality mp3 can request it from UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

BluesandSoul-All3

Blues & Soul is one of the UK’s longest running publications specializing in r&b, hip hop, blues, soul – the full spectrum of “urban” music

They publish a physical magazine regularly, but also have their online version, and have in the past few days done their quarterly update of hip hop releases where they have featured 3 of artists we have been promoting.

Check out the coverage :

Iron Braydz – “Verbal sWARdz” EP releases on 14th April 2014

Read the review at HERE

Audio stream of the Verbal sWARdz EP

Follow Iron Braydz on twitter @Braydz

Matt Maddox “Righteous Fury” album out now in digital & CD formats on Red Phone Records / Seven 13 Music

Read the review HERE

Audio stream of the Righteous Fury album

Follow Matt Maddox on twitter @MattMaddox82

Apex Zero – “Reality Provoking Liberation” album out now in digital & CD formats

Read the review HERE

AlbumCoversml

You can hear the whole album at his Bandcamp HERE

Follow Apex Zero on twitter @ApexZero00

Three releases for fans of the real, authentic sound of hip hop – quality lyricism & beats with input from both sides of the Atlantic via guest producers and featured artists. These include Sean Price, Prince Po, Hasan Salaam, Triple Darkness, Phat Kat, Sicknature of The Snowgoons, Tragedy Khadafi, C Lance of Jedi Mind Tricks, Kyza, Skriblah, DJ Shortee Blitz, King Magnetic, Adlib, Reef the Lost Cauze, Skammadix, Nemesis, Vanderslice and many more

Any media & press inquiries about these releases can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

RPL-RapEssence

West London rapper and producer Apex Zero releases his debut solo album Reality Provoking Liberation on 28th October

Known for being part of the city’s hip hop duo First and Last and also a regular on the live circuit at events such as EOW and Speaker’s Corner, he’s developed a reputation for his fiery verbal delivery covering a range of political and social issues.

American online magazine Rap Essence took a listen through the album and provided a track by track synopsis. They conclude in their summary

The beats are banging throughout, with most having a strong Wu-Tang-ish influence to them. The dark instrumentals coupled with Apex Zero’s fierce flow and intelligent subject matter set this album apart from many of the other hip-hop being released today. Lyrically he reminds me of Dead Prez or Immortal Technique in that he has a confrontational style and clever politically-charged wordplay. While I may not agree with everything he says on the album, it’s definitely nice to hear an emcee who refuses to cower to the powers that be and spit with a passion about the topics that he believes to be true

Afforded a 4/5 rating, read the whole in depth review HERE

Check out a couple singles from the album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Video for Chaotic Revolt

Follow Apex Zero on twitter @ApexZero00 and the magazine @Rap_Essence You can also get more information from the official website www.firstandlastpride.co.uk

Any inquiries from media, press, and djs about this release can be addressed to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr