Now on Youtube, footage of New Jersey rappers Tru Trilla & Prince Ak spittin’ gems off the top as guests of DJ Eclipse & DJ Riz on the Rap Is Outta Control Show broadcast on Sirius XM.
Tru was in promoting his new album “XVI : Return of the Gods” released through New Dawn Records which also features his Brick City brutha from anotha’ Ak on several tracks along with others including Reks, Skyzoo, Ruste Juxx, Guilty Simpson, Recognize Ali, N.B.S., Julius of Shoe Gang, NapsNdreds, Justo the MC, Juxx Diamondz, Lakim Shabazz and many more.
A full video playlist album is on the label’s Youtube channel
Independent hip hop label New Dawn Records have just announced a new partnership arrangement with Australian based distributors Xelon Digital Entertainment with whom they will work together on various forthcoming projects.
Since re-launching in 2019, NDR have released various singles, EP’s and albums by artists from the States, UK and Canada, initially through INgrooves Distribution who subsequently became part of Universal Music’s operation.
In a statement which can be read in full HEREthe label acknowledges the support provided by INgrooves while citing the opportunity as “an exciting new chapter in our journey” adding they are “very much looking forward to working with them in the coming years”.
Included in their wide ranging back catalogue is the “Y’All in Meltdown” EP, the remastered classic singles “Y’All Under Surveillance” & “Meltdown” by hip hop crew Belles in Monica, the 2023 album “Cautionary Tales” by award winning New York State rapper Anthony Kannon and producer Frost Gamble, and the compelling “Urban Testimony” by Brooklyn’s Justo the MC and Edinburgh producer Brelstaff.
From 2020 is the phenomenal “Panacea” by London rapper & producer duo Phoenix da Icefire and Husky Brown, nominated for “Best Independent Album” at that year’s AIM Awards, followed in 2021 by “Lead by Example”, London rapper Ramson Badbonez’ debut as a producer. An exceptional first offering on the boards with a variety of heavyweight guest featured artists including Reks, Skyzoo, Ruste Juxx, Recognize Ali, Sleep Sinatra, Justo the MC, Johaz of Dag Savage, MysDiggi, Phoenix da Icefire, Jehst, Micall Parknsun, Kashmere, Dizzy Dustin, Moka Only and many more.
Most recently is last year’s “XVI : Return of the Gods”, the long awaited follow up to “God of Barz” by New Jersey rapper Tru Trilla which featured many of the artists appearing in “Lead by Example” plus Guilty Simpson, Boston’s N.B.S., Julius of Shoe Gang, Lakim Shabazz with production by Tone Spliff, Frost Gamble, LG Roc, DNA Beatz, Jamal Nueve and more. All thrillers, no fillers !!
ALL OF THEM CAN BE HEARD IN ONE PLACE ON THE LABEL’S SPOTIFY PAGE HERE
YOU CAN ALSO WATCH A VARIETY OF VIDEOS ON THE LABEL’S OFFICIAL YOUTUBE CHANNEL HERE
ALL OF THE LABEL’S RELEASES ARE AVAILABLE AT THEIR OFFICIAL BANDCAMP PAGE
The label have also confirmed that while several projects are currently in the works, new music can be expected soon. Keep up to date with their news over on their official website
Released today through New Dawn Records, the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla.
A long time affiliate of Naughty by Nature and Lords of the Underground, the Brick City veteran has gathered together a heavyweight line up of guest featured artists and producers from around the United States and beyond for this, the follow up to his critically acclaimed “God of Barz” released almost exactly four years ago to the day in 2020.
Robust beats and turntablism provide a diverse and powerful soundtrack for a blockbuster of fierce bars, slick rhymes and gritty lyricism delivered by some of hip hop’s most renowned verbal technicians at the top of their game. Decorated vets and fresh prize fighters stand shoulder to shoulder to deliver a salvo of dexterous flows and masterful wordplay tackling an array of subject matter with compelling results. A display of the highest caliber mic skills laced with pearls, served up for the connoisseur through a series of prime cuts by masters of the craft.
Different levels from the best in class, essential listening.
TRACKLIST
1 SUN RAYS ft Reks & Lakim Shabazz [produced by LG Roc]
2 END THE DAY ft Ruste Juxx & Julius Luciano of Shoe Gang [produced by Frost Gamble]
3 ONE ANOTHER [produced & cuts by Tone Spliff]
4 RESPECTFULLY ft Justo the MC & NapsNdreds [produced by Frost Gamble]
5 THE ONLY ONE ft Trilly Trills [produced by Four Limbs]
6 NO JOKING AROUND ft N.B.S. & Recognize Ali [produced by Jamal Nueve]
7 GOOD OLE DAYZ [produced by Tru Trilla]
8 WE UP ft Yah Ra [produced by Ramson Badbonez]
9 WINTER HEART [produced by Tone Spliff]
10 TURN THAT DOWN ft Guilty Simpson & Skyzoo [produced by Frost Gamble]
11 GET IT RIGHT BACK ft Trilly Trills & Prince Ak [produced by LG Roc]
12 EXECUTION ft Fly Kwa [produced by Frost Gamble]
13 STAY DANGEROUS [produced & cuts by Tone Spliff]
14 PRINCIPLES [produced by Sumerio Square]
15 TO THE ROOF ft Prince Ak [produced by DNA Beatz]
16 DROP JEWELS ft Prince Ak & Juxx Diamondz [produced & cuts by Tone Spliff]
Available to stream and download from all major digital platforms and stores including APPLE / iTUNES, AMAZON, TIDAL MUSIC and below on Bandcamp & Spotify
There is also a full video playlist of all the tracks playing on the label’s Youtube channel
More information about this and all of New Dawn Records’ releases are availableat the label’s official website www.newdawnrecs.com
Look out for more releases from this album including special remixes and further official videos over the months ahead.
All media inquiries about this, and all of New Dawn Records’ releases can be sent to ourselves, the label’s in house promotional division. Our contact details are available HERE
More heat released today from New Jersey rapper Tru Trilla, “End the Day” is the third single taken from his album ‘XVI : Return of the Gods’ out through New Dawn Records on May 31st.
Like its predecessors ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft NB.S. & Recognize Ali, the new joint packs a ferocious punch with another salvo of raw energy for the senses.
Veteran NY State producer Frost Gamble fans the flames coast to coast like butta’ on toast. Unleashed on the beat, Tru trades robust verbal blows with Brooklyn’s Ruste Juxx before Shoe Gang member Julius Luciano gets in on the action. It’s standard family business for the brother of KXNG Crooked, as the west coast warrior duly plants the Long Beach flag through a barrage of bars delivered at breakneck speed.
Straight fire from lyrical assassins at the height of their powers, rhymes dispensed out the chamber with no quarter given, the skills are clinical. Twelve gauge levels, bodied it….
Official video is also now playing on the label’s Youtube channel
For information about all of New Dawn Records’ releases, visit their official website HERE
All press, media and radio DJ inquiries about New Dawn Records’ releases can be sent to ourselves, the label’s in house PR division. Our contact details are HERE
Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.
We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier
Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first timebeginning with his ‘Seymour Chronicles EP’ followed a few months laterwith his album, the classic banger ‘God of Barz’.
In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.
Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.
A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.
For an early taste, the official video trailer has just been published on the label’s Youtube channel.
A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.
All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details.Meanwhile, the full official album press release can be read HERE
All information regarding New Dawn Records, their releases and roster can be found on their official website
New AA side single released today through New Dawn Records, the third to be taken from London producer Ramson Badbonez’ new album “Lead by Example” out on August 27th.
“Black Hole Cypher” is an outstanding posse cut featuring a “Who’s Who” of the UK scene. Relentless business from King Kashmere, Truemendous, MysDiggi, Micall Parknsun, Joker Starr, Gee Bag, Confucius, Jehst, Phoenix da Icefire and Ramson himself all piling in with fierce bars over a high octane beat.
Switching gears, “Rap to the Future” resonates to a classic west coast beat as Dizzy Dustin (Ugly Duckling / Blown Celeb), Cali’s Mr Hooper and Canada’s Moka Only evoke the sights and sounds of hip hop back in the day, with exquisite cuts provided by last year’s IDA scratch champion Kompoze.
Available to stream & download at Apple, Tidal, Amazon, Spotify & Bandcamp
All media, press & radio DJ requests regarding the single and album can be sent to us at UrbanElite PR, the label’s in house promotional division. Our contact details are HERE
Originally established in 1996 and relaunched in 2019, hip hop label New Dawn Records have packed a lot into the past 12 months.
The most recent development announced today is the launch of their new Bandcamp platform where, to begin with, their entire digital catalogue has just been made available to download.
Included are “Panacea” by London’s Phoenix da Icefire & Husky Brown, nominated for “Best Independent Album” at this year’s AIM Awards, “God of Barz” & “The Seymour Chronicles” by New Jersey’s lyrical marksman Tru Trilla with production by Spain’s Sumerio Square, the UK’s Chat One, Chicago’s DNA Beatz and LA’s Clinton Place aka Jamal Nueve, and “Dopeliss” by rapper / producer Az Izz of legendary New Jersey group The Outsidaz featuring Pacewon, D.U. and Drift.
Some of the label’s classic original releases made available in digital format for the first time more recently can also now be downloaded including joints “Y’All Under Surveillance”, “Meltdown” and “Skitzophonetic” by hip hop crew Belles in Monica, together with DMC finalist and turntablist supreme DJ Krash Slaughta’s remixes of the groups tracks via the “18 Showdown EP”
In addition, the extremely rare and unique international project “Sapientia” by Underground Cartel has been made available. A collaboration of artists from around the world including El Meswy (Spain), Swiss Precise (KBH, Blown Celeb, Long Beach), the late Primo Brown of Cor Veleno (Italy), Rapstation presenter Mr CRF (UK), Beni Blanco of French crew Originaire du Sud, Zimbabwe’s Dumi Right, Bleek Wonder (Holland), female rappers MC’s Marya (Italy) and Lockness (NYC) plus many more came together to represent the four corners of the hip hop world on the one record.
Old to new flavas, it’s a veritable feast of rhymes, beats and turntablism you can check out in fullHERE
For more information about New Dawn Records, head over to their OFFICIAL WEBSITE. All press & media inquiries regarding New Dawn Records’ releases can be sent to us at UrbanElite PR. Our contact information is available HERE
It’s been, yet again, our pleasure to work with more quality lyricists and beatmakers from the USA and UK this year.
For over a decade we have promoted albums and EP’s to worldwide media, some by established names, others from new emerging artists, but all who have the common denominator of being highly skilled at their craft. More details are HERE
We focus on MC’s and producers who draw from the authentic values of hip hop while adapting them for a modern era, securing press coverage and airplay for them throughout the specialist marketplaces in USA, Canada, UK, Europe and Australia. 2016 has been no different as demonstrated by the following releases :
HORSESHOE GANG – ALBUM “ANTI-TRAP MUSIC” released April 29th through Seven 13 Music & Ent
The Long Beach crew and younger brothers of Crooked I returned with their fourth official studio album although they have a multitude of EP and mixtape releases under their belt over the past decade. Most notable was their “Monthly Mixtape” series which saw them drop a tape every month for a full year between 2013 and 2014.
Last year they hit the headlines due to their rap battle with Hopsin’s now defunct “Funk Volume” and they summed up the ethos behind the new album title by stating “If you’re tired of hearing your kids singing songs around the house that’s talking about pushing crack, then get our new album !”
Including the tracks “Intro” featuring Crooked I and “Shoe-icide Squad” which addresses the issues reltaing to the Black Lives Matter movement, check the full album stream on Soundcloud
Typical of their industrious nature, they then released a further album “4 Brothers” as an acknowledgement of the support received from their extensive international fanbase.
Legendary eastcoast duo MC M.I. and DJ Cutt followed up 2015’s “Avant Garde” with “Omerta”, a concept album where the pair drew on their respective Italian and Russian heritages to adopt the roles of Luciano and Lansky.
The imagery was used purely metaphorically to address a variety of subject matters, consistent with M.I.’s current level of creativity as he embarks upon a movie making and acting career which saw his new film “Six2Six” featuring Treach, Syleena Johnson and Chief Rocker Busy Bee premiered at Ralph McDaniels’ Hip Hop Film Festival in NYC this year.
Returning to their harder, edgier sound, “Omerta” was considered by many to be their strongest album to date. Including the singles “So Underrated” and “DeLorean”, this is a classic “no fillers” release and fans of superior rhymes, beats and turntablism will have this stream on repeat.
TONE CHOP & FROST GAMBLE – EP “VETERAN” released November 18th through Seven 13 Music & Ent
Originally rivals in NY State’s rap battle scene in the 90’s, Tone Chop & Frost Gamble became partners in rhyme and tagging.
Due to Frost’s subsequent relocation to Winnipeg, Canada to pursue a career in production which has seen him work with Sadat-X, J-Ro and Rakim’s son Tahmell, Chop continued as a member of the group Binghamton’s Most Wanted while releasing a string of solo mixtapes in the dual capacity of rapper and producer. His “This is NY” includes the track “Momma” by Tom Gist produced by Chop.
Having contributed to Seven 13’s “God Bless Dope Rappers” compilation earlier this deal, Frost inked a deal with the label and the pair re-united for their first official EP release. “Veteran” is a warm up to an album planned for 2017, and includes the single “Leave It Alone”, a tribute to Sean Price featuring Ruste Juxx and Nobi.
Bars, beats and turntablism for days, this is for the hip hop connoisseurs.
MELANIN 9 – VIDEO “POLAROID” ft Karl Sage launched through Red Snow Records
November saw the welcome return of north London’s Melanin 9 with a new video “Polaroid” featuring upcoming UK artist Karl Sage.
The track was produced by the west coast native American duo Walterwarm and Cowode and is the first to be released from a new album “Old Pictures” due out around the Spring of 2017.
Whether as a member of the group Triple Darkness or due to his solo work, Melanin 9 has long been regarded as one of the UK’s most gifted lyricists, and in the new video which he also directed and edited, it’s not hard to see why.
All international press and DJ enquiries regarding any of these releases can be sent to us at UrbanElite PR, all our contact information is available HERE
UrbanElite PR thanks everyone for their support this year and we wish you all the best for 2017
Long Beach rap group Horseshoe Gang dropped their album “Anti-Trap Music” in April, and typical of their work ethic, didn’t waste any time in following up a few months later with “4 Brothers”, released today through Seven 13 Music & Entertainment.
It is available on iTunes HERE A very limited number of CD’s are available together with Horseshoe Gang merchandise from Seven 13 directly via their STORE
TRACKLIST
No Skool produced by Anno Domini
What is the Matter with Dice produced by Muzikgirl
Coffin produced by Jonathan Elkaer & DJ E.D.D.E.H.
Debo’s Rant (interlude)
On the Trolley produced by Scottzilla
I’m Chillin’ produced by Muzikgirl
Bury Me produced by Komplex
One Time (ft Harmony & Precious) produced by Muzikgirl
Hitler in my Past Life produced by Pitchshifters
Hood High (ft KXNG Crooked, Sauce the Boss & Mad Man) produced by Pitchshifters
I’m ‘Bout to Flip produced by Muzikgirl
Crooked’s Corner (interlude)
Know Nuthin ‘Bout produced by Tabu
DJ Vlad interview (interlude)
Homeless Life produced by Pitchshifters
Hyenas produced by Jonathan Elkaer
CHECK THE OFFICIAL ALBUM STREAM ON SOUNDCLOUD
The crew have also been busy appearing as judges on the new talent show “One Shot” now showing on B.E.T. with their elder brother, Crooked I.
Currentl planning more new official releases for 2017, keep an eye on them via TWITTER, INSTAGRAM and FACEBOOK as they are always liable to drop some heat at any given moment….cos they like it……
Any media or press enquiries about Horseshoe Gang can be addressed to us at UrbanElite PR, all of our contact details are available HERE
Earlier in the summer, Julius, Kenny and Demetrius from Horseshoe Gang dropped by the Homegrown Radio studios in LA to chop it up with DJ Hed, Chuck Dizzle and Miss Bliss.
The full audio stream of the interview can be heard at www.homegrownradio.net, but a new highlights video has just been published to Youtube where the group explain further their views on trap music following the release of their album “Anti-Trap Music” in April.
They also discuss their previous Mixtape Monthly series, their thoughts on operating as a group as opposed to solo artists, their well documented rap battle with Funk Volume last year and what to expect from their new album “4 Brothers” set to release in September.
CHECK IT OUT
“Anti-Trap Music” can be bought on iTunes HERE and the new album “4 Brothers” pre-ordered HERE. Horseshoe Gang merchandise and clothing can be bought direct from Seven 13 Music & Entertainment HERE
Keep up to date with Horseshoe Gang on FACEBOOK, TWITTER & INSTAGRAM and check out their video for “Shoe-icide Sqaud”, the group’s take on police brutality in support of the Black Lives Matter movement
All press & media enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR. Our contact details are HERE
