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London MC & producer Apex Zero has just released his new video today for “Obtain Bearing”, a self produced track taken from his debut album Reality Provoking Liberation released late last year

Filmed in west London, Nottingham and Grenada, the visuals represent his roots while his rhymes reflect the conscientious lyricism endorsed by international publications such as MOJO, Blues & Soul, Rap Reviews and The Word is Bond

Working on a new mixtape due for release later in the year, the First and Last crew member was also seen interviewing Dead Prez for the UK’s I Am Hip Hop Magazine.

The album is available from www.firstandlastpride.co.uk & you can reach him on twitter @ApexZero00

There is a version of this track edited for radio. Check it out on the audio stream below and any djs not already serviced with a full quality mp3 can request it from UrbanElite PR HERE

UrbanElite PR
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BluesandSoul-All3

Blues & Soul is one of the UK’s longest running publications specializing in r&b, hip hop, blues, soul – the full spectrum of “urban” music

They publish a physical magazine regularly, but also have their online version, and have in the past few days done their quarterly update of hip hop releases where they have featured 3 of artists we have been promoting.

Check out the coverage :

Iron Braydz – “Verbal sWARdz” EP releases on 14th April 2014

Read the review at HERE

Audio stream of the Verbal sWARdz EP

Follow Iron Braydz on twitter @Braydz

Matt Maddox “Righteous Fury” album out now in digital & CD formats on Red Phone Records / Seven 13 Music

Read the review HERE

Audio stream of the Righteous Fury album

Follow Matt Maddox on twitter @MattMaddox82

Apex Zero – “Reality Provoking Liberation” album out now in digital & CD formats

Read the review HERE

AlbumCoversml

You can hear the whole album at his Bandcamp HERE

Follow Apex Zero on twitter @ApexZero00

Three releases for fans of the real, authentic sound of hip hop – quality lyricism & beats with input from both sides of the Atlantic via guest producers and featured artists. These include Sean Price, Prince Po, Hasan Salaam, Triple Darkness, Phat Kat, Sicknature of The Snowgoons, Tragedy Khadafi, C Lance of Jedi Mind Tricks, Kyza, Skriblah, DJ Shortee Blitz, King Magnetic, Adlib, Reef the Lost Cauze, Skammadix, Nemesis, Vanderslice and many more

Any media & press inquiries about these releases can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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VerbalSwardz-Fabricate

The latest review of the new Iron Braydz EP “Verbal sWARdz” has been published by British online Fabricate

The north London Emcee & producer has put together a very strong 10 track release, which also features Prince Po, Triple Darkness, Sean Price, Kyza and Skriblah, and the new review written by Ethan Everton reflects the quality on display

Snapshot passages from the review :

“Back to dominantly instil fear into weak MC’s and shed a wealth of knowledgeable insights, Iron Braydz marks his return on April 14th with his Verbal sWARdz EP…..throughout the EP, Braydz induces terror over dark, bassy instrumentals, spitting without compassion or empathy through a multitude of immodest verses….compiled full of lyrical devastation, with too many unnerving & aggro verses to count. Full of quick-fire rhymes, intricate verbal frenzies and perspectives worth pondering, we shall be watching Iron Braydz future movements ready for when he decides to unleash the beast that patiently resides within him”

Read all about it HERE

Iron Braydz is currently putting together a new video release to hopefully coincide with the EP’s release on 14th April, but meantime check the Triple Darkness & FuFu Gang member’s most recent release “Dredd”

Keep up to date with him on twitter @Braydz and also the publication @Fabricate_UK

All international media & press inquiries about the Verbal sWARdz EP and Iron Braydz can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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VerbalSwardz-BritishHipHop

North London’s Iron Braydz is one of the UK’s most highly rated hip hop lyricists, and is set to launch a series of solo releases over the next 12 months, beginning with the new Verbal sWARdz EP on 14th April.

The Triple Darkness & FuFu Gang member sat down with the online publication “British Hip Hop” recently to discuss his early days, the development from his debut album Devil May Cry, the writing and production process of Verbal sWARdz and its underlying themes, and his future plans

Read the whole article written by Ethan Everton HERE

The EP, largely self produced and featuring Prince Po, Sean Price, Triple Darkness, Kyza & Skriblah, has been generating a lot of interest in the international media in the past few weeks, and expect to see much more coverage coming in the next few weeks.

Meantime, check out his track “Millennium” featuring Prince Po

Keep up to date with Iron Braydz on twitter @Braydz and check in with the guys over at @BritishHipHop

All media inquiries regarding this release, whether requests for promotional copies of the Verbal sWARdz EP for review, or requests to interview Iron Braydz can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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VerbalSwardz-UndergroundHH

North London Emcee Iron Braydz is set to have a busy year ahead. With a series of solo projects in the pipeline, including an appearance in a new independent film “Night Bus” directed by Simon Baker, the newest member of Triple Darkness kicks things off with the release of his Verbal sWARdz EP on 14th April.

British online platform Underground HH, dedicated to the UK hip hop scene, gave a test drive to the 10 track release and has endorsed it to the max via this review which can be read HERE

One of the UK’s most respected lyricists, Iron Braydz has also produced the majority of the EP, and is joined on the mic throughout by Sean price, Prince Po, Triple Darkness, Kyza and Skriblah.

Check his recently released video for Dredd, a self produced banger that’s had a lot of love from the internet on both sides of the Atlantic in the past week

Keep up to date with Iron Braydz on social media, via twitter @Braydz and Facebook “HollaAtBraydz“. You can also reach the online on twitter @Underground_HH

We’ve received a huge amount of media interest in this release in the past couple of weeks, the results of which will be seen soon over the next few weeks. Any press enquiries about the EP, whether requests for promotional copies to review or requests to interview Iron Braydz, can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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VerbalsWARdz-Blacksheep

North London Emcee & producer Iron Braydz release his new Verbal sWARdz EP on 14th April, the first since his 2012 mixtape Holla @ Braydz

The first of a series of new solo releases over the next 12 months for the newest member of Triple Darkness, he will also be appearing in a new independent film “Night Bus” directed by Simon Baker who picked up several awards for his “Paralympic” series for Channel 4.

British online hip hop magazine Blacksheep are one of the first to run the rule over the 10 track EP, and the review, afforded a 4 star rating opens with a desription of Braydz as having “talent to spare: verbally dextrous, insightful, passionate, determined with playful wordplay; enough to set him aside from the competition.”

A track by track synopsis follows before reviewer Andrew Kay summarizes “Verbal Swardz conjures up memories of classic Wu-Tang Clan with retro samples and drum patterns, with additional complexity in the production. Iron Bradyz is a talented and passionate MC- it comes across every time he rhymes. There’s a lot going on here and this deserves to be consumed by those who love a proper U.K MC thinking outside the musical box.”

Read the whole article HERE

There have been a couple releases from the EP so far, the audio for “Millennium” featuring Organized Konfusion’s Prince Po and most recently the new video for “Dredd”. Check them out

Look out for much more international media coverage on this in the coming months, and meantime check in with Iron Braydz on twitter @Braydz and on Facebook at HollaAtBraydz. Can also reach the magazine on twitter @Blacksheepmag

Any press or media inquiries, including requests for promotional copies to review, requests for interviews or DJ requests for full quality clean radio edit mp3s of these tracks, can be forwarded to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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VerbalSwardz-BlatantlyBlunt

North London rapper & producer releases his new EP Verbal sWARdz on 14th April.

One of the most highly rated hip hop MC’s on British shores has a big year ahead, first with the release of the EP which is the first in a series of releases due, and then he is also appearing in a new independent film “Night Bus” directed by Simon Baker who picked up several awards for his Paralympic series for Channel 4.

Braydz has also joined his old sparring partners Melanin 9 n (who of course we worked with in 2012 with his Magna Carta album), Cyrus Malachi, Phoneix da Icefire and Ray Vendetta as the latest member of the city’s Triple Darkness crew. In this interview with online magazine Blatantly Blunt, he speaks on the making of the new EP and appearing in the film, joining Triple Darkness and working with Sean Price & Guilty Simpson and lists his top hip hop records of all time.

Read the whole feature HERE

He launched the track “Millennium” recently featuring Organized Konfusion’s Prince Po

The ten track EP also features Sean Price, Kyza, Skriblah and several members of Triple Darkness. You can read the full press release and find the tracklisting HERE

Any members of the press wishing to request a copy of the EP for review, or to request an interview with Iron Braydz can do so by contacting UrbanElite PR HERE

Meanwhile, connect with Iron Braydz on twitter @Braydz and the magazine over at @BlatantlyBlunt

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-BeardedMag

British online publication Bearded Magazine sets out “to generate coverage for independent labels & artists regardless of genre, background or how fashionable they are”

They do just that via features, interviews, reviews, news, videos and their editorial policy isn’t driven by any other factor other than if they feel the artist merits the support. They are the latest, via guest contributor Leland Gill, to take a listen through the new album by London’s rapper and producer Apex Zero.

“Reality Provoking Liberation” is his debut solo album, out on 28th October, having previously released and performed live as part of the duo First and Last, who are still very much in force, and the group The Pantheonz on Zenn-La. Apex Zero’s reputation for conscientious lyricism delivered with a fierce flow developed in these early days and is still very much evident in the new album

The article opens “While other artists brag about changing the game, Apex Zero aims higher in his mission to wake up the world and educate them on the many corrupt systems in place today. In Reality Provoking Liberation, he pulls no punches in his lyrics as he spits about current inequality and organising to forge a better world” which in itself is as good a summary of the overall vibe to this album as any yet made. It’s a mix of this and other key factors which has made this such an impressive debut solo release, one picked up by a wide cross section of the media, and you can read more about the magazine’s thoughts on it HERE

The album launch event will take place upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December from 8pm – 1am. Also appearing will be Caxton Press, Iron Braydz, DJ A.Gee (Itch FM) and host Peaches. Price is £5.00 on the door and the nearest tube is Aldgate East. More about the venue can be found at www.vibe-bar.co.uk

You will also be able to hear Apex Zero live on radio shortly, starting with tomorrow, Wednesday 23rd October on Reprezent Radio from 8pm with Tarek, on Saturday 26th October from 8.30pm with DJ Sammy Jay on Itch FM, and with Mr 13 on Bang FM from 10pm on Tuesday 29th October. Always makes an interesting interviewee, so definitely catch that if you can!!

Meanwhile, take a listen to the single off his album A Meeting of the Continents featuring Hasan Salaam and Iron Braydz, and be on the lookout for a brand new video for Absolute Zero being launched in the next couple of weeks

There’s a lot happening with Apex, so keep up to date with him on twitter @ApexZero00 and check the official website www.firstandlastpride.co.uk for more information and further social media links. Thanks to Richard at Bearded, and you can follow them on twitter @BeardedMagazine

Any press or media inquiries, requests for interviews or copies of the album for review can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-AAAMusic

British online magazine AAA Music (Access All Areas), is a multi genre platform covering festivals, events, artist releases and interviews and news.

They are the latest to run the rule over the debut solo album by London rapper & producer Apex Zero, “Reality Provoking Liberation” which releases on 28th October. The opening of the review reiterates the point which many have picked up on and has earned praise for the approach :

“On the album Apex Zero raps throughout with subject matter about social and political themes…& raps with an aggression and purpose, delivering his rhymes with a unique distinctive flow”

Summarizing, “it is clear that Apex Zero is one of the most impressive rising artists in UK hip hop; this debut offering which is a solid piece of work from the first track to the last track” the full review can be read HERE

Look out for more coverage on this release in the weeks ahead and listen out for him live on Itch FM on Saturday 26th October from 8.30pm, and on Bang FM on Tuesday 29th October from 10pm.

He has also just confirmed his album launch party upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 7th December. The event starts at 8pm, finished at 1am, £5 on the door and will also see performances by Caxton Press, Iron Braydz and Itch FM’s DJ A.Gee. Nearest tube station is Aldgate East and you can see more about the venue at www.vibe-bar.co.uk

Check out his recently launched singles “Spray The Roof” featuring OMeza Omniscient and Invincible Armour and “A Meeting of the Continents” featuring Hasan Salaam and Iron Braydz

You can keep up to date with Apex on twitter @ApexZero00 and check in with the magazine @AAAMusic_UK

Any further press or media inquiries about this release, requests for interviews or copies of the album, can be sent to UrbanElite PR HERE

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr

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RPL-FlavourMag

In the lead up to the release of his debut solo album, London’s hip hop rapper & producer Apex Zero took time out to speak with British online publication Flavour Magazine.

Flavour is a well established magazine covering a broad spectrum of urban culture whether music, news, general entertainment, fashion, lifestyle, movies and events. The album Reality Provoking Liberation, which releases on 28th October, has made a major impression with media for the range of political and social issues addressed by the Emcee, and the powerful lyricism with which they’re delivered. So the magazine’s contributor Delphina Scott was sent along to find out more about what makes the man tick

Read what he had to say HERE

There will be much more press coverage on this release in the weeks ahead, and you’ll be able to hear him live on Itch FM on Saturday 26th October from 8pm (GMT), and on Bang FM, Tuesday 29th October from 10pm (GMT).

Meanwhile, check out a couple of his singles from his album

A Meeting of the Continents ft Hasan Salaam & Iron Braydz

Spray The Roof ft OMeza Omniscient & Invincible Armour

Any press or media with further inquiries about the album, or dj’s requiring clean radio edit mp3’s of the singles should contact UrbanElite PR HERE

Meanwhile keep up to date with Apex on twitter @ApexZero00 and via his site www.firstandlastpride.co.uk and look out for confirmation of his re-arranged album launch event in London being announced in the next couple of days. You can also follow the magazine on twitter @FlavourMag and connect with Delphina at @RawBlueCheese

UrbanElite PR
www.urbanelitepr.com
T : @urbanelitepr