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More heat released today from New Jersey rapper Tru Trilla, “End the Day” is the third single taken from his album ‘XVI : Return of the Gods’ out through New Dawn Records on May 31st.

Like its predecessors ‘Sun Rays’ ft Reks & Lakim Shabazz, and ‘No Joking Around’ ft NB.S. & Recognize Ali, the new joint packs a ferocious punch with another salvo of raw energy for the senses.

Veteran NY State producer Frost Gamble fans the flames coast to coast like butta’ on toast. Unleashed on the beat, Tru trades robust verbal blows with Brooklyn’s Ruste Juxx before Shoe Gang member Julius Luciano gets in on the action. It’s standard family business for the brother of KXNG Crooked, as the west coast warrior duly plants the Long Beach flag through a barrage of bars delivered at breakneck speed.

Straight fire from lyrical assassins at the height of their powers, rhymes dispensed out the chamber with no quarter given, the skills are clinical. Twelve gauge levels, bodied it….

Available on APPLE / iTUNES, TIDAL, AMAZON & below on BANDCAMP and SPOTIFY

Official video is also now playing on the label’s Youtube channel

For information about all of New Dawn Records’ releases, visit their official website HERE

All press, media and radio DJ inquiries about New Dawn Records’ releases can be sent to ourselves, the label’s in house PR division. Our contact details are HERE

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To mark the fifth anniversary since re-launching in 2019, New Dawn Records have today released the new single “No Joking Around” by New Jersey rapper Tru Trilla.

Following last month’s ‘Sun Rays’ featuring Reks and Lakim Shabazz, this is the second to be taken from the forthcoming album “XVI : Return of the Gods” out in May.

On the new cut, the Brick City veteran has recruited another Garden State native in the form of Jamal Nueve, originally affiliated with the legendary Flavor Unit crew as DJ Jamal #9. Now resident in California, the multi credited producer has delivered a funk fuelled banger laced with ferocious bars from lyrical marksmen in the heavyweight division.

The gloves are off as Boston’s Flash and V Knuckles of N.B.S. join Tru and Recognize Ali on the rampage, exchanging trademark punchlines as combinations thrown in a barrage of body blows to would be contenders. Rugged and uncompromising, high frequency lyrics with no prisoners taken, the result is undisputed.

Available to stream and download from Apple Music, Amazon, Tidal Music and below on Bandcamp & Spotify

Official visuals have also been published on New Dawn Records’ Youtube channel

Unsurprisingly, both “Sun Rays” and “No Joking Around” have enjoyed extensive airplay from radio stations around the world, however any DJ’s who have not been so far serviced with these tracks and would like them for your shows, simply contact us HERE with your details and we will provide them for you.

For all information regarding New Dawn Records’ releases, visit their official website HERE

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One of the leading names in the UK hip hop scene for the past several years, north London’s Melanin 9 is set to release a new solo album “Old Pictures” in the Spring of 2017.

A member of the highly rated Triple Darkness crew, his position as one of the country’s most gifted lyricists is well established and he brings all of his verbal dexterity to the table in this new joint “Polaroid”. Produced by Californian duo Walterwarm and Cowode, it is the first single to be taken from the new album and features British upcomer Karl Sage.

The accompanying video has been released today, filmed and edited by Melanin 9 himself. Check it out on Youtube

ONLINE

TWITTER @Melanin_9 @KarlSageMusic
IG @9_grams
FB OFFICIAL PAGE

Any DJ’s not already serviced with the full quality MP3 (original & clean) of “Polaroid” can request it from us at UrbanElite PR. All our contact information is HERE

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Baltimore rapper M.I. and New Jersey producer DJ Cutt, aka Constant Deviants, released their fifth studio album “Omerta” digitally on June 28th through Six2Six Records.

It is being distributed worldwide on CD and vinyl formats by Fatbeats, and is due in stores from next week.

They have just released their third single from the album. “Reign Storms” was written in the aftermath of the death of Freddie Gray at the hands of Baltimore Police officers, all the more poignant now due to the well documented tragic events of recent weeks.

Quite clearly, black lives matter, as indeed do all lives.

Check the stream

Constant Deviants on Social Media

Twitter @Cnstnt_Dvnts @Six2SixShift @IncredibleCutts

Facebook www.facebook.com/constantdeviants

Instagram @M.I.Six2Six @TheCuttyProfessor

“Omerta” available to buy as digital download HERE

All club and radio dj’s can request a full quality (320) mp3 of the clean or dirty edits from us at UrbanElite PR, our contact details are HERE

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Little while back, Chicago journalist Sherron Shabazz, owner of the online The Real Hip Hop jumped on Skype with Long Beach group Horseshoe Gang shortly after the relase of their album “Anti-Trap Music”

They spoke at length about a variety of subjects beginning with the meaning behind the album title and the concept that large areas of hip hop today has moved away from carrying any real message of note.

The discussion moved on to their song “Shoe-icide Squad”, quoted by some as a modern day “Fuck The Police”, and the incident involving Chicago’s Laquan McDonald who was shot and killed by police is debated in the context of their single. The subject then moves to the years they’ve operated as a group, comparing that to most others who inevitably break up as the urge to fly solo becomes too strong, whereas the four brothers see their future as a unit.

The feature also sees them outline the knowledge passed down to them by their elder brother Crooked I while they go into some of the finer detail behind their well documented rap battle with Hopsin’s Funk Volume.

READ THE FULL FEATURE HERE

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You’ll be able to hear Horseshoe Gang live in the Homegrown Radio studio with DJ Hed and Chuck Dizzle on Thursday July 21st, broadcasting on Real 92.3 FM LA.

Meanwhile, check out the aforementioned single “Shoe-icide Squad” produced by Tabu

The album was released through Seven 13 Music & Entertainment and is available on iTunes and Amazon

Keep up to date with them on twitter @HorseshoeGang and on their Facebook Page

Any members of the press or media with enquiries or requests regarding Horseshoe Gang can send them to us at UrbanElite PR, our contact details are HERE

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A few weeks back, Horseshoe Gang met up with US online tv channel WKNDTV at their local Long Beach studios – the station has bases coast to coast.

In this filmed interview, Demetrius, Dice, Kenny and Julius discuss their new album “Anti-Trap Music” and the influence and guidance provided by their elder brother Crooked I (aka KXNG Crooked), they speak on their well documented rap battle with Hopsin’s Funk Volume last year, give their thoughts on collaborating with other artists and talk about meeting with Death Row’s Suge Knight.

Watch the video of the interview on Youtube

Earlier this week, the group were guests on J Hart’s Big Bang Show on London’s Itch FM radio. The audio stream has just been uploaded to Mixcloud.

LISTEN BACK

“Anti-Trap Music” is Top 50 in the iTunes album charts in 15 different countries, and can be bought HERE CD versions are available to buy from Amazon HERE

The group are still conducting interviews with international media as they prepare to release a new single next week. Keep up to date with Horseshoe Gang and their latest news on TWITTER and FACEBOOK

All media, press, radio & tv station enquiries regarding Horseshoe Gang, including requests to interview the group, can be sent to us at UrbanElite PR, our contact details are HERE

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In the lead up to the release of their album “Anti-Trap Music” on April 29th, Horseshoe Gang, sat down with west coast online magazine Streets Connect.

In one of their most in-depth interviews to date, the group spoke on a wide range of issues. They outlined the recording process and how they select the different styles of production, and the whole ethos behind the meaning of their album title. This leads them onto the wider subject of lyricism in hip hop, and the positive and negative influences these have depending on how imagery is portrayed per genre.

Their track “Shoe-icide Squad” has been much heralded as their version of NWA’s “Fuck the Police”, taking a stand against police brutality and protecting their community, and notably choosing to speak out on this when others have backed down. As explained in the feature this comes from the influence of listening to artists such as Rakim and moves the conversation forward to Tupac’s legacy, the long lasting effect it’s had on them, and the the west coast scene to this day.

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The discussion moves on again to touch upon their well documented rap battle with Hopsin’s Funk Volume, their plans to release a comic book series and they also go into more detail about their fanbase overseas, notably in the UK and Europe. Currently sitting in iTunes Top 50 in 15 different countries would bear witness to that fact.

Very interesting insight into all of that & more which can be read in full HERE

The album “Anti-Trap Music” can be bought on iTunes with CD versions available from Amazon Check out the full album stream

Look out for the group releasing a new single next week with further media coverage to follow. Meanwhile connect with Horseshoe Gang on TWITTER and FACEBOOK

All further press, media, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

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London based I Am Hip Hop Magazine is both an online and physical printed publication which over the past few years has built up a strong readership based on their reputation for focusing on the traditional and authentic elements of the genre, featuring artists where the emphasis is on quality lyricism.

They sat down recently with westcost group Horseshoe Gang in the build up to the release of their album “Anti-Trap Music” on April 29th. They discussed the motivation behind the album title and leading on from that the return of a more widespread level of lyricism emerging in hip hop today. The subject matter then moves on to their greatest challenges coming up as independent artists, the artists they rate currently in Long Beach and then turn to address the US presidential elections

READ THE ENTIRE FEATURE HERE

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The album can be pre-ordered on iTunes HERE. CD versions of the album can be bought directly from the label Seven 13 Music & Entertainment HERE

Taken from the album, and available to buy now from iTunes, is their single Poverty Slogans

Keep up to date with news from Horseshoe Gang on their TWITTER and FACEBOOK accounts

Look out for much more media coverage on the group in the weeks ahead. All further media, press and radio station dj enquiries about Horseshoe Gang and the album “Anti-Trap Music” can be sent to us at UrbanElite PR, contact details HERE

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East coast online publication The 9 Elements have been running their “Whole 9” series of interviews over the past couple of years, and most recently sat down with Julius, Kenny, Demetrius and Dice from Long Beach crew Horseshoe Gang.

With their fourth official album “Anti-Trap Music” due to release on April 29th, the group discussed a variety of subjects. They spoke about their well documented rap battle with Funk Volume last year and leading on from this, gave their thoughts on the current beef between Joey Bada$$ and Troy Ave.

They go deeper into the motivation behind the new album title while the discussion then moved to address their views about rappers who have talked about selling or apparently endorsing drugs in their rhymes. The interview is wrapped as the group outline the benefits of operating as an indie in today’s hip hop world and have their say on the US Presidential Election race

READ THE FULL FEATURE HERE

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The CD version of the album including autographed copies and added merchandise is available to pre-order direct from the label Seven 13 Music & Entertainment HERE It will also be available to pre-order on iTunes very shortly, while a new single will be released soon – watch this space!

The group are currently recording new material, conducting interviews with the world’s media and are at the early stages of planning some tour dates. Keep up to date with them on TWITTER and FACEBOOK and check em out spittin some killer freestyle bars on Sway in the Morning

All press, media and radio station dj inquiries regarding Horseshoe Gang and the album “Anti-Trap Music” can be sent to us at UrbanElite PR, contact details are HERE

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West coast meets east coast in this new feature as Baltimore / New Jersey duo Constant Deviants speak with California based online publication Streets Connect

In the aftermath of the release of their critically acclaimed fourth album “Avant Garde”, the pair spoke about the recording process and the influence an earlier tour of Europe had in its concept, they discussed their “3Stylez” video series launched in the Spring and also their new movie “Six 2 Six”, and gave their thoughts on the importance of battle rap and freestyling, the current state of mainstream and underground hip hop and their take on what constitutes an authentic sound.

The interview then finishes by taking the group back to the days of their first release Competition Catch Speed Knots and DJ Cutt chops it up about his history behind the boards.

READ THE FULL FEATURE HERE

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The group are busy recording new material and are set to launch a new remix of their last single End All Be All next week, remixed by Brooklyn’s Da Beatminerz. The connection came when Constant Deviants were guests on Beatminerz Radio in May at the time of the album’s release.

Many of their singles and loosies released in the Spring are still getting a lot of airplay, including this one “Thinkin” which features another from the Six2Six Records stable, Rome.

The album Avant Garde is available in digital, CD and limited edition vinyl formats, and can be bought direct from the label HERE

Keep up to date with them on their FACEBOOK PAGE or via twitter @Cnstnt_Dvnts & @Six2SixShift

All press, media and DJ enquiries regarding Constant Deviants can be sent to us at UrbanElite PR, contact details HERE

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