Released in May 2020, “Panacea” by London rapper Phoenix da Icefire and producer Husky Brown was nominated for “Best Independent Album” at last year’s AIM Awards.  Postponed due to the pandemic, the rescheduled launch event takes place at Brixton Jamm on Friday November 12th as a joint headline with fellow London rapper and producer Ramson Badbonez who will be showcasing tracks from his recently released album “Lead by Example”, both out on New Dawn Records

This new AA side single by the duo has been released today to mark the event.  The Schifrin-esque soundtrack of “Shake Things Up” fuels a barrage of high octane bars unleashed from a fully loaded verbal armoury, while a sublime blend of choice beats and turntablism laces the specially commissioned remix of “Dark Rainbow Light” courtesy of prolific US producer and DJ Tone Spliff whose multiple credits include work with Recognize Ali, King Magnetic, Ruste Juxx, Melly-Mel, Vic Monroe and many more. 

Brixton Jamm event tickets and details at www.gigs.hiphop

Available to download and stream from all major digital platforms and stores including Apple Music, Tidal, Amazon Music, Bandcamp and Spotify

A “concept video” is also playing on the label’s Youtube Channel

All international media and radio enquiries regarding any of New Dawn Records’ releases can be sent to us at UrbanElite PR, our contact details are HERE

More information is available at the label’s official website www.newdawnrecs.com

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RPL-BritishHipHop

West London’s Apex Zero releases his first solo album “Reality Provoking Liberation” on 28th October, following on from the 2012 mixtape “The Pulse of the Awakening”

Known in the city as part of the First and Last duo, a past regular at the End of the Weak and Speaker’s Corner events and also as a member of the group Pantheonz of Zenn-La, he’s built up a rep for his energetic live shows and powerful lyrical delivery style, covering a range of political and social issues.

The self defined neo-hardcore tru skool hip hop Emcee also produced most of the album alongside his First and Last partner OMeziah, and while drawing from his eclectic range of musical influences for a new contemporary sound, the heart of the album draws from the true essence of hip hop within his rhymes

Andy Fletcher gave the album a run out and has provided this new review for long standing online magazine British Hip Hop. he opens :

As artists resolve to release their art without the backing of major labels they have become more willing to discuss subjects that seemed missing before. Apex Zero follows in this tradition, bringing content that might be familiar to fans of artists like Immortal Technique, with a flow that tends to be fast-almost agitated-over atmospheric instrumentals imbued with darkness and subtlety.

An in depth look at the lyricism, production and subject matter follows, concluding that “This album is a time capsule, like the rawer, younger cousin of Lowkey’s Soundtrack to the Struggle, and as such the areas which are less polished should remain so.” and that the intensity with which Apex Zero pours his heart & soul into this records means “it is far too provocative for a casual listen.

It’s, as usual for British Hip Hop, an intelligent and analytical review which you can read HERE

Watch out for much more coverage, reviews, interviews and releases in the weeks ahead, and also put a note in the diary that his album launch party takes place Upstairs at The Vibe Bar, 91 Brick Lane, London E1 6QL on Saturday 2nd November from 8pm – 1am. Also performing will be Caxton Press & Iron Braydz, with DJ A.Gee from Itch Fm and host Peaches. Entry is £5.00 on the door. Check www.vibe-bar.co.uk for more details

You can watch videos for Power Source, Chaotic Revolt and Our Times at the British Hip Hop review, and meantime check out his single on Soundcloud “A Meeting of the Continents” ft Hasan Salaam & Iron Braydz

You can connect with Apex on twitter @ApexZero00 and the magazine @BritishHipHop

Any djs who require full quality clean radio edits of any of Apex Zero’s singles, or media & press with further inquiries about the album or launch event, can contact UrbanElite PR HERE

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