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December 8th 2023

Hip Hop label New Dawn Records have today announced that they will be releasing the new album “XVI : Return of the Gods” by New Jersey rapper Tru Trilla on May 31st 2024.

We have worked with Tru on a number of occasions, initially in 2015 when as part of the group 050 Boyz they released the album ‘Everything 050’. Well received on an international scale, this resulted in the group’s appearances on Sirius XM as guests of both DJ Eclipse and DJ Premier

Fast forward to 2020, and with the re-launch of our parent company New Dawn Records the year before, we worked with Tru on a solo basis for the first time beginning with his ‘Seymour Chronicles EP’ followed a few months later with his album, the classic banger ‘God of Barz’.

In the early half of 2021, discussions took place between the label, Tru and our production division outlining the concept of its natural successor. The planning process completed, work began later that year in the early stages of its construction.

Most of those who appeared in “God of Barz” would be involved representing continuity, but this time the net would be cast a little wider with additional production contributions and guest featured artists from further afield.

A methodical and thoughtful approach which saw the recording process completed in the Spring of 2023 which has allowed Tru to craft a dynamic masterpiece, the manifestation of progression while retaining the heart and soul of the original. The tracklist speaks for itself.

For an early taste, the official video trailer has just been published on the label’s Youtube channel.

A series of singles will precede the album, beginning with “Sun Rays” on January 30th. Accompanying videos for all tracks will also appear on the label’s Youtube channel.

All press, multimedia and radio DJ inquiries or requests about this release can be addressed to ourselves. Simply visit our Contact Page for details. Meanwhile, the full official album press release can be read HERE

All information regarding New Dawn Records, their releases and roster can be found on their official website

You can also connect with Tru Trilla on Twitter and Instagram

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Released today, new single “Fine Line” by Brooklyn rapper Justo the MC and Edinburgh producer Brelstaff, taken from the album ‘Urban Testimony’ which released on November 3rd through New Dawn Records and has just been featured on Bandcamp’s front page New & Notable spotlight section.

The album’s entire theme depicts events leading up to, during and following Justo’s curtailed and troubled time studying at Clark Atlanta University some years ago, and the future chosen with lessons learned.  “Fine Line” documents a conflicted mind, weighed down by the expectations derived from a background of faith while straying from the path of opportunity in a rueful narrative.

Brelstaff’s atmospheric soundtrack cuts deep into the concept, and was first broadcast on BBC Radio 1’s Focus Beats programme during the summer.

On APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

There is also an official video on the label’s Youtube channel

For information about any of New Dawn Records’ releases, visit their official website WWW.NEWDAWNRECS.COM

All media and press inquiries regarding any of NDR’s releases or roster can be sent to ourselves, the label’s in house promotional division. Contact us HERE

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Out today through New Dawn Records, “Lazy Eye” is taken from the newly released album ‘Cautionary Tales’ by Ithacan rapper Anthony Kannon and east coast producer Frost Gamble, and includes a special additional remix featuring new Griselda Records signing Brother Tom SOS from Buffalo.

While Frost is on the boards for both versions, the beats are switched up and hit differently.  The grimy skewed rhythms of the atmospheric original are reworked as an electro boom bap slammer for the lyrical duo to deliver the high caliber rhyme skills and wordplay which has earned them the reputation as two of the hottest new talents to emerge from upstate New York in recent times.

Available on Apple / iTunes, Tidal, Amazon and below on Bandcamp and Spotify

There are also two separate official videos playing on the label’s Youtube channel

The “Cautionary Tales” album release show takes place this Saturday November 18th at Deep Dive in Ithaca where Anthony will perform the entire album with a live band.  Among the special guests on the night is Brooklyn’s Justo the MC who will be showcasing tracks from his new album “Urban Testimony”, while Frost will be spinning a DJ set.

For information about all of New Dawn Records’ releases and artists, visit their Official Website

All press and Dj inquiries regarding the label’s releases should be sent to ourselves, the label’s in house promotional division. Our contact details are HERE

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Released today through New Dawn Records, the new album “Urban Testimony” by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

The entire theme is documented in a deeply personal narrative depicting events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University.  Details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.  While regrets are clear, the spirit of resilience prevails.  Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned. 

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.  Essential listening.

TRACKLIST

  • Don’t Forget The Music
  • Fine Line
  • High
  • Is She ft Preem
  • No Escape
  • Satan’s Grip
  • Falling
  • Dark Room ft DVNA
  • Definition of Love
  • Sunday

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO ON THE LABEL’S YOUTUBE CHANNEL

Justo will be performing tracks from the album on Saturday November 18th at Deep Dive, Ithaca as a special guest of Anthony Kannon and Frost Gamble for their “Cautionary Tales” album launch event. 

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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Released today through New Dawn Records, the new album “Cautionary Tales” by award winning Ithacan rapper Anthony Kannon and veteran New York State producer Frost Gamble, now resident in Canada.

Authentically powerful, the young lyricist draws on his own real life battles and challenging circumstances to convey a wide range of subject matter represented throughout the aptly titled release.  Having survived the trauma of being shot by armed intruders to the family home, it is a remarkable journey encapsulated in a series of biographical depictions, all with an underlying theme of survival, escape, progression and transformation. 

This is Storyville of a life less ordinary handled with impressive maturity through a narrative packed full of dope rhymes and skillful wordplay set to the highest caliber soundtrack provided by Frost, himself a Juno Awards nominee for his production on Fresh IE’s “Ill Street Blues” in 2020.

The pair have two upcoming album launch events, the first at The Osborne Taphouse, Winnipeg on Thursday October 26th, then on Saturday November 18th at Deep Dive, Ithaca. 

TRACKLIST

  • Pitfalls
  • Lazy Eye
  • Make It Rain
  • Take It Easy ft Shea & Justo the MC (co-produced by Serge Paul)
  • Long Ride
  • Never Was Cool
  • Miss Daisy
  • Conye
  • Second Floor
  • Echo Echo ft Tone Chop
  • Thousand People

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO PLAYING ON THE LABEL’S YOUTUBE CHANNEL

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

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Released today, “Sunday” marks the final chapter of the forthcoming album ‘Urban Testimony’ by Justo the MC and Brelstaff, out on November 3rd through New Dawn Records.

Track by track the Brooklyn rapper narrates his ill fated time attending Clark Atlanta University, documenting the journey which led to a turning point in life.  A fascinating insight of a mind conflicted with regrets, but here also in the latest offering to one filled with hope for the future and lessons learned.

Brelstaff’s soulful cool groove production mirrors the upbeat renewed sense of optimism contained within the trademark slick rhymes.  Scarred but undaunted and emboldened by second chances, the art of storytelling lives on.

Justo will be performing tracks from the album at Deep Dive in Ithaca on Saturday November 18th as a special guest of Anthony Kannon and Frost Gamble at their “Cautionary Tales” album launch event.

Available to stream & download from all major digital platforms including Apple / iTunes, Amazon, Tidal and below on Bandcamp & Spotify

Official video playing on the label’s Youtube channel

All press, media and radio station DJ inquiries about any of New Dawn Records’ releases can be sent to us, the label’s in house promotional division. Contact us HERE

For further details about the label, their roster and releases, visit the official NEW DAWN RECORDS WEBSITE

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The Focus Beats programme airs weekly on both BBC Radio 6 and then repeated on BBC Radio 1. Broadcast through the night, it is a playlist of instrumental music setting a chilled vibe to help with focus, studying or just to relax.

Earlier in the summer the show included several instrumentals already released through New Dawn Records by various artist’s and most recently have done so again, this time “High” by Edinburgh lofi hip hop beatmaker Brelstaff , taken from the album “Urban Testimony [The Instrumentals]” released back in the Spring.

You can listen back to the programme now on BBC Sounds HERE

The album is available to download and stream on most digital platforms including Apple / iTunes and Tidal Music. Also on Bandcamp, Spotify and an entire video playlist on Youtube

The instrumental version of the album was the appetiser to the main course of the full vocal version of “Urban Testimony”, a collaboration with Brooklyn rapper Justo the MC, which releases on November 3rd.

Singles “High” and AA side “Falling / Satan’s Grip” have already been released, with “Sunday due out on Tuesday October 10th

There will again be official videos for every track on the label’s Youtube channel, appearing on the existing playlist created for the singles to date.

All information regarding New Dawn Records’ releases and their artist roster is available at their official website www.newdawnrecs.com

All media, press, radio and DJ enquiries regarding any of the label’s releases can be sent to ourselves, the in house promotional division. Our contact details are HERE

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Out today through New Dawn Records, “Cold Start” is the fourth single taken from the upcoming album release “Cautionary Tales” by Anthony Kannon and Frost Gamble, and finds the award winning Ithacan rapper in aspirational mood.

Through a free flowing stream of quick fire rhymes, the desire to break free from the shackles forged by the code of the streets through the power of the pen is clear.  The optimism of ambition to emerge from the rat race focused and unscathed is the narrative, underpinned by Frost’s uptempo soundtrack fused by soulful breaks and beats.

As reported recently, the pair have also just announced two upcoming live events to mark the release of the album on October 20th.  On Thursday October 26th, the pair play The Osborne Taphouse in Winnipeg followed by a further show on Saturday November 18th at Deep Dive in Ithaca where Anthony will perform the entire album with a live band and special guest Justo the MC, while Frost provides a DJ set.

“Cold Start” is available to stream and download from all major digital platforms including Apple / iTunes, Tidal, Amazon and below on Bandcamp and Spotify

Official visuals are also playing on the label’s Youtube channel

All information regarding any of New Dawn Records’ releases is available at the label’s official website www.newdawnrecs.com

All media, press and radio station DJ enquiries regarding any of the label’s releases can be sent to ourselves, the in house promotional division. Our contact information is HERE

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Award winning upstate NY rapper Anthony Kannon and hip hop producer Frost Gamble release their new album “Cautionary Tales” through New Dawn Records on October 20th 2023

The pair have just announced two special launch events to mark the release

WINNIPEG, MANITOBA

The first takes place on Thursday 26th October at The Osborne Taphouse, 112 Osborne Street Winnipeg where Frost relocated from Binghamton NY some years ago.

Doors open at 8pm with entry on the night priced at $15.00 CAD, and tickets can also be purchased online at Eventbrite. Joining the pair will be special guests Kairo & Hoopaloop, Dag & Tek Pro, Serge Paul and DJ Benz. You can call the venue on 204 219 0477 for further information, or better still connect with Frost who organised the event on Facebook, Instagram or Twitter

ITHACA, NY STATE

The second event takes place on Saturday November 18th at Deep Dive, 415 Old Taughannock Blv, Ithaca NY where Anthony will perform the entire album with a live band, joined by special guests Mr McBean, Brooklyn’s Justo the MC who will be performing tracks from his new album “Urban Testimony” out November 3rd, and Frost performing a DJ set

Doors open at 8pm with entry on the night priced at $20.00, although tickets purchased in advance from EVENTBRITE cost $12.00 plus fees. Contact details for the venue can be found via their website www.deepdiveithaca.com, and they can also be called on 631 912 0651

You can of course also contact Anthony direct via social media on Facebook, Instagram and Twitter

All affiliated singles and the album itself will be available to stream and download from a wide variety of digital platforms including Apple / iTunes, Bandcamp & Spotify. Check the pair’s releases page at the label’s website HERE for direct links to your preferred store.

All tracks have official visuals, and you can watch those for the singles released so far on this Youtube playlist

All media, press and radio station DJ enquiries or requests regarding the artists, album, singles and launch events can be sent to ourselves, the label’s in house promotional division. Simply visit our CONTACT PAGE to get in touch

UrbanElite PR

http://www.urbanelitepr.com

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The story continues.  Released today and following on from previous single “High”, AA side ‘Falling’ b/w ‘Satan’s Grip’ is the latest chapter from the album “Urban Testimony” by Justo the MC and UK Producer Brelstaff out through New Dawn Records on November 3rd 2023.

The entire theme documents the Brooklyn rapper’s curtailed and traumatic time studying at Clark Atlanta University.  Carrying the weight of expectations from a household of faith, details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a path to hedonism in a brutally honest account of events and consequences.

A chilled soundtrack is the backdrop for the post-traumatic “Falling”, a remorseful narrative reflecting on the mental and physical impacts incurred, while the gritty menacing strains of “Satan’s Grip” fuel a metaphorical conversation on the risks of dancing with the devil.  Intense, compelling and a certified page turner….  

AVAILABLE ON APPLE / iTUNES, AMAZON & TIDAL. ALSO BELOW ON BANDCAMP & SPOTIFY

There are also official visuals just published on Youtube

All international press, media and DJ enquiries regarding any of New Dawn Records’ releases, including requests to interview artists, have product sent for review, or full quality mp3s sent for radio & set play can be directed to ourselves, the label’s in house promotional division. Our contact details are HERE

All information about the label and their roster can be found at the official website www.newdawnrecs.com

UrbanElite PR

www.urbanelitepr.com