The latest release from the newly relaunched hip hop label New Dawn Records, the third within the space of a month

The brainchild of producer Kruze, Underground Cartel is an international hip hop collaboration featuring artists from the USA, UK, Europe & Africa, celebrating the traditions of global hip hop culture and unity.

Taken from the “Sapientia EP” out May 17th, “Evolution” has London’s Creamo, Croatian rapper Magellano, Brandon J Atlas from the States and the late great Primo Brown from legendary Italian crew Cor Veleno go head to head over a driving beat fuelled by heavy kicks and Dabke percussion, while the UK’s Rapstation host and MC Mr CRF trades bars with Zimbabwe’s Dumi Right on “Diggin’ Deeper”, a funked up banger laced with turntablism and classic soul.

Distributed by Ingrooves & available to stream & download from the following :

APPLE ** SOUNDCLOUD ** AMAZON

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Keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com

Underground Cartel affiliated social media

T : @CreamoUK * @MrCRF * @DumiRight * @sinestet * @CorVeleno * @NewDawnRecs
IG : @CreamoUK * @mrcrf_criticalbeatdown * @dumiright * @papa_magellan * @corveleno_official * @realnewdawnrecs
FB : CreamoUK * MrCRF * DumiRight * Cor Veleno * Magellano * New Dawn Records

All media enquiries regarding New Dawn records & their roster, including radio & club DJ requests for full quality original & clean mp3s for their sets, can be sent to us at UrbanElite PR – contact details HERE

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

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