Released today by New Dawn Records, Underground Cartel’s “Sapientia EP” is the definition of international hip hop.

Produced by Kruze as a showcase for independent male and female artists from the USA, UK, Europe and Africa, the concept is represented in its truest form as all perform in their native tongues. 

Stateside there’s coast to coast representation courtesy of Swiss Precise (KBH crew Long Beach), Sacramento’s Crazy Ballhead, Midwest rapper Brandon J Atlas, Boston’s Yukonn MC, Black Market from Virginia, Tone Rome of Baltimore’s Raw Dialect crew and Brooklyn’s female MC Lockness. 

London’s Creamo and UK Rapstation host Mr CRF are joined by Zimbabwean Dumi Right, with a heavy European contingent in the form of Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, German rapper Grizu, Croatia’s Magellano and Dutchman Bleek Wonder.  The Italian scene has double representation in the shape of female lyricist Marya and the late, great Primo Brown from legendary crew Cor Veleno.   

All stand shoulder to shoulder trading bars which move seamlessly through each track and territory.  The result is a fresh, eclectic and extremely rare mix of rhymes, beats and turntablism, essential listening for the global hip hop connoisseur.

Available to stream and download from Apple, Amazon, Beatport, Deezer, & Soundcloud Also streaming on Spotify

All media enquiries about the release and New Dawn Records, including club and radio DJ requests for full quality mp3s can be sent to us at UrbanElite PR – all our contact details are available HERE

You can keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com and at their new social media platforms on Twitter, Instagram and Facebook

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

UrbanElite PR

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