Just before the turn of the year, the UK’s online tv channel OnTrax visited New York and New Jersey to conduct a series of filmed interviews.

They sat down for 5 minutes with Brick City rapper Tru Trilla in the studios owned by local legends Lords of the Underground, and chopped it up about his earliest influences which naturally included the Lords, Naughty by Nature, Lakim Shabazz and Queen Latifah, and his journey starting out in hip hop.

He reveals his own original move from poetry to writing lyrics, and the passion felt in the creative process transferred to the listener, describing music as “art in motion and medicine to the soul” citing the track “I Remember” from his recently released EP “The Seymour Chronicles” as an example of the importance of writing from the heart.

Just published, watch the full interview on Youtube.

Released through New Dawn Records on March 17th, you can stream “The Seymour Chronicles EP” in full on Spotify

Tru will also be releasing his banging new album “God of Barz” through New Dawn Records on May 29th which includes production by Clinton Place (NJ/LA), DNA Beatz (Chicago), Sumerio Square (Barcelona) and the UK’s Chat One. The first single “Word of God” released on March 30th, again available to stream on Spotify

Connect with Tru Trilla and OnTrax TV on Twitter @Egofree2_050 & @OnTraxTV and on Instagram @Trilla050 & OnTraxTV

You can keep up to date with all New Dawn Records’ release and artist news via their official website www.newdawnrecs.com and connect with them on Twitter @newdawnrecs and Instagram @realnewdawnrecs

All media and press inquiries regarding New Dawn Records’ releases and artists can be sent to us at UrbanElite PR, our contact details are HERE

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2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR

Out today through recently relaunched label New Dawn Records, the new single “Smoke Filled Rooms” b/w “Skitzophonetic” by hip hop crew Belles in Monica.

Already on international rotation, “Smoke Filled  Rooms” mixes electronica, turntablism and South Asian flavas to journey into the dark underbelly of the inner city with rhymes depicting a vision of drug squalor hell, while the booming kicks and soaring strings of “Skitzophonetic” provides the dramatic backdrop for a verbal tirade against generic conformity.  Bonus cut “That All U Got?” invokes the spirit of Ali & Foreman leaving industry machinations slumped in the corner, towel thrown.  The art of storytelling has returned on a release spanning all eras.

Taken from the “Natsukashii EP” out June 7th, the second in their ‘Lazarus’ series following April’s “Y’All in Meltdown EP”.

Available to download and stream on various online platforms and stores including SOUNDCLOUD  AMAZON  DEEZER  APPLE & SPOTIFY

More news about New Dawn Records is available from their official website www.newdawnrecs.com and via their new official social media platforms on twitter @newdawnrecs IG @realnewdawnrecs & FB @OfficialNewDawnRecords

All media and DJ enquiries regarding this release and New Dawn Records more generally can be sent to us at UrbanElite PR, our contact details are available HERE

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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The latest release from the newly relaunched hip hop label New Dawn Records, the third within the space of a month

The brainchild of producer Kruze, Underground Cartel is an international hip hop collaboration featuring artists from the USA, UK, Europe & Africa, celebrating the traditions of global hip hop culture and unity.

Taken from the “Sapientia EP” out May 17th, “Evolution” has London’s Creamo, Croatian rapper Magellano, Brandon J Atlas from the States and the late great Primo Brown from legendary Italian crew Cor Veleno go head to head over a driving beat fuelled by heavy kicks and Dabke percussion, while the UK’s Rapstation host and MC Mr CRF trades bars with Zimbabwe’s Dumi Right on “Diggin’ Deeper”, a funked up banger laced with turntablism and classic soul.

Distributed by Ingrooves & available to stream & download from the following :

APPLE ** SOUNDCLOUD ** AMAZON

STREAMIN NOW ON SPOTIFY

Keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com

Underground Cartel affiliated social media

T : @CreamoUK * @MrCRF * @DumiRight * @sinestet * @CorVeleno * @NewDawnRecs
IG : @CreamoUK * @mrcrf_criticalbeatdown * @dumiright * @papa_magellan * @corveleno_official * @realnewdawnrecs
FB : CreamoUK * MrCRF * DumiRight * Cor Veleno * Magellano * New Dawn Records

All media enquiries regarding New Dawn records & their roster, including radio & club DJ requests for full quality original & clean mp3s for their sets, can be sent to us at UrbanElite PR – contact details HERE

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veteran-nine5foura

Nine5Four Magazine is a bi-monthly publishing in physical and digital print formats with bases in the US and Canada.

With extensive subscriber numbers worldwide they focus on emerging talent in music, acting, modelling, sport and general entertainment.

Their November 2016 issue has just been published, including a two page feature on NY State rapper Tone Chop & Winnipeg based producer Frost Gamble who have just released their new EP “Veteran” through Seven 13 Music & Entertainment. Available to buy from iTunes

The feature headlined “Soldiers in Arms” traces their history together, dating back to their original rivalry in NY State’s rap battle scene during the 90’s to their becoming partners in rhyme and tagging around the local area. The pair discuss their solo careers and the reasons behind the decision to finally release an official collaborative project after all these years.

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They also speak on the wider hip hop culture, the changes and evolution that has taken place over the past two decades and the importance they place on acknowledging the part played by the pioneers. Addressing the comparisons between commercial and underground or “traditional” hip hop, there is an acceptance of inevitable divergence while still maintaining the importance of upholding those traditions.

In effect, to educate a younger generation that there is more to hip hop than the imagery and representation typically served as the daily diet by mainstream media. Frost also discusses the role sample clearance issues played on the emergence of various sub-genres, before ending the interview on an optimistic note for hip hop’s future given the apparent upturn in interest and passion by a new generation for the classic sound and traditional elements.

READ THE ARTICLE IN FULL HERE

LISTEN TO THE FULL OFFICIAL VETERAN EP STREAM ON SOUNDCLOUD

Connect with Tone Chop & Frost Gamble online :

TWITTER @ToneChop @FrostGamble @Seven13Music
INSTAGRAM @ToneChop @Frost.Gamble
FACEBOOK www.facebook.com/tonechopfrostgamble

All international media, press and radio station inquiries regarding Tone Chop & Frost Gamble can be sent to us at UrbanElite PR, our contact details are HERE

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ATM-StreetsConnect

In the lead up to the release of their album “Anti-Trap Music” on April 29th, Horseshoe Gang, sat down with west coast online magazine Streets Connect.

In one of their most in-depth interviews to date, the group spoke on a wide range of issues. They outlined the recording process and how they select the different styles of production, and the whole ethos behind the meaning of their album title. This leads them onto the wider subject of lyricism in hip hop, and the positive and negative influences these have depending on how imagery is portrayed per genre.

Their track “Shoe-icide Squad” has been much heralded as their version of NWA’s “Fuck the Police”, taking a stand against police brutality and protecting their community, and notably choosing to speak out on this when others have backed down. As explained in the feature this comes from the influence of listening to artists such as Rakim and moves the conversation forward to Tupac’s legacy, the long lasting effect it’s had on them, and the the west coast scene to this day.

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The discussion moves on again to touch upon their well documented rap battle with Hopsin’s Funk Volume, their plans to release a comic book series and they also go into more detail about their fanbase overseas, notably in the UK and Europe. Currently sitting in iTunes Top 50 in 15 different countries would bear witness to that fact.

Very interesting insight into all of that & more which can be read in full HERE

The album “Anti-Trap Music” can be bought on iTunes with CD versions available from Amazon Check out the full album stream

Look out for the group releasing a new single next week with further media coverage to follow. Meanwhile connect with Horseshoe Gang on TWITTER and FACEBOOK

All further press, media, radio & tv station enquiries regarding Horseshoe Gang can be sent to us at UrbanElite PR, contact details are HERE

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CD-HipHopBreath

There’s just over 2 weeks to go until Constant Deviants release their fourth studio album “Avant Garde” on the 12th May.

It will be made available on vinyl, CD and digital formats through their own Six2Six Records label.

2016 will mark the 20th anniversary of their debut 12″ release “Competition Catch Speed Knots”, and while they spent 8 years working on seperate projects for Arista and Roc-A-Fella, they’ve been prolific since reforming officially in 2009 and setting up their own imprint. Albums, singles, releases with their colleagues in Switzerland SWC Records as Trilateral Commission, Emcee M.I. himself has recorded 4 albums in the past year and DJ Cutt has been producing various projects for the label.

The Baltimore & New Jersey duo, once based in Brooklyn in the earlier years, have been busy in the past few weeks conducting interviews with a host of international publications. The latest to appear on the internet is with French online “Hip Hop Breath” where they discuss their album, their work and time spent in France and Switzerland, their influences and thoughts on the current rap scene. M.I. then also speaks on recent events in the USA which has led to much publicized racial tensions and the role artists can play to address this.

READ THE WHOLE FEATURE HERE

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A little earlier, M.I. spoke with Chase March for his WIB Rap Radio show which is broadcast Mondays midnight to 2am on Canada’s 94.9 CHRW and affiliated to the online publication The Word is Bond.

He talks about the meaning behind Avant Garde which brings them on to speak about the bridge between the old skool hip hop sound and today’s version, he gives his thoughts on the emergence of artists such as Kendrick Lamar and J Cole, production techniques through the years and how some classic albums compare to today, support levels for artists in the D.M.V. and Tri State areas compared to the west coast and the South, graffiti, their 20 years in the game and much more.

WELL WORTH A LISTEN – CHECK THE STREAM

M.I. and DJ Cutt will be in NYC to meet with media from Friday 8th May to Thursday 14th May inclusive. Any radio station djs or members of the press who would like the opportunity to interview with them while they’re in town can contact UrbanElite PR via our CONTACT SECTION with their request and we’ll set it up

Meanwhile, connect with Constant Deviants on twitter @Cnstnt_Dvnts & @Six2SixShift or through their official Facebook Page

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VerbalSwardz-Wordplay

Wordplay Magazine is an online and physical publication dedicated to the various elements of hip hop culture covering Graffiti, Breakin, Fashion and reporting on the hottest releases from the UK and overseas.

They are the latest to run the rule over the new EP Verbal sWARdz by north London Emcee and producer Iron Braydz.

The article begins “If you’ve not been paying attention up until this point, now’s the time to start. ‘Verbal sWARdz’ is the first in a slew of releases coming out over the coming year, and if this is Braydz’ time to make a statement, he’s off to a strong start.” and you can read the rest of their findings HERE

The newest member of Triple Darkness is living up to his reputation as one of the finest lyricists to emerge from the UK in recent years, and the EP, which releases on 14th April, is the beginning of what will be a busy year ahead whether releasing solo material, or as a part of two separate groups, or even when appearing in a soon to be released independent film “Night Bus” directed by the award winning Simon Baker.

Check his latest video “Dredd”

Keep up to date with him on twitter @Braydz and the magazine over at @Wordplaymag The EP will be available from http://braydz.bandcamp.com

You will be reading a lot more about this release in the weeks ahead, and look out for a brand new video coming in early April. Any media and press requiring promotional copies of the EP to review, or to request an interview with Iron Braydz should address their enquiries to UrbanElite PR HERE

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RighteousFury-HipHopDependency

Ex Guerilla War Tactix member Matt Maddox, originally out of Long Beach California but now based in Kansas, released his sophomore album Righteous Fury on 25th February through Red Phone Records / Seven 13 Music.

The follow up to Asylum Artistry was a long time in the making and described by Maddox as his most personal to date. It also boasts features from Tragedy Khadafi, Adlib, Burke the Jurke, Reef the Lost Cauze and King Magnetic, with quality production courtesy of The Snowgoons’ Sicknature, C Lance of Jedi Mind Tricks, Nemesis, Skammadix, Vanderslice, Hellzwind, Engineer, Sultan Mir and the UK’s Edd Bundy. There is also turntablism throughout courtesy of fellow Red Phone labelmate DJ TMB.

The release has received an extensive level of coverage from publications around the world, the latest review published by Hip Hop Dependency in the United States

A full endorsement of the lyricism, rhymes & beats on display opens with “From the instant you hear the first cut. you are both engaged and threatened by what you hear….He has thrown ‘today’s hip hop’ on it’s head and as a listener you can not remove the headphones” as the review goes into the finer points behind the key elements of the release, before summarizing “Each thump of the snare and each phrase uttered is a constant reminder of what hip hop should be in this day and age. Righteous Fury is an album that serves a matter of retribution for anyone who has devalued what hip hop is today.

Read the article in full HERE

Over the past few months, many have cited his track “No Country For Old Men” as a commentary on the representation of hip hop today, a point of view with which they can relate. Check the video out :

The album is available in digital mp3 and physical CD formats from any number of online stores internationally, including iTunes, Amazon, UGHH.com, CD Universe, Best Buy, Barnes & Noble and many more. Search online and take your pick

He also launched the official album stream of Righteous Fury on Soundcloud in the past few days, check it out with the tracklisting quoted on the CD’s back cover

backcover

Keep up to date with Matt Maddox on twitter @MattMaddox82 and his labels @RedPhoneRecords & @Seven13Music and you can also reach Hip Hop Dependency at @ThatHipHopGuy

There will still be more media coverage coming for this release in the next few weeks. Any other members of the press who would like a promotional copy of the album to review or to interview Matt Maddox, or any Djs requiring the full quality clean radio edits of the singles released, can contact UrbanElite PR HERE

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