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Brick City rapper Tru Trilla released his much anticipated new album “God of Barz” through New Dawn Records on Friday May 29th 2020.

Rammed full of gritty rhymes, punchline bars and raucous lyricism, it is reminiscent of hip hop’s halcyon era, aided and abetted by guest featured artists Fly Kwa, Confucious, Middy Murdock and fellow 050 Boyz group member Prince Ak.

The album also benefits from the different production styles provided by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and award winning Clinton Place (aka Jamal Nueve) originally of New Jersey and now based in Los Angeles. The sum parts contributing to the greater whole, pure energy being the common denominator.

A couple of in depth reviews have just been published by SoFlo Sound and Triple OT which articulate and reflect the overall concept and acknowledge the quality on offer.

Tru Trilla Brings Back East Coast Aggression on ‘God of Barz’

Read the review by SoFlo Sound in full HERE

Tru Trilla is Built To Last – God of Barz Review

Read the review by Triple OT in full HERE

Available on all digital platforms and stores including Apple / iTunes, Tidal, Amazon, Deezer and Napster, you can judge for yourself on Spotify and Soundcloud

The official video of the album track “Real Rap” ft Prince Ak produced by Sumerio Square will be released shortly. Meantime, connect with Tru on Twitter @Egofree2_050 and Instagram @Trilla050

All media and press enquiries regarding all of New Dawn Records’ releases can be addressed to us at UrbanElite PR, the label’s in house promotional division. Our contact details are HERE

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Brick City’s Tru Trilla took a little time out recently to speak with UK online File Under Hip Hop in preparation for the release of his new album “God of Barz” this coming Friday, May 29th.

In the article just published he speaks about growing up in the block next to the studios used by Queen Latifah, Naughty by Nature, Apache and Chill Rob G, and how his first venture into hip hop was being made to memorize rhymes by Run DMC, KRS-One and Big Daddy Kane by his uncles !

He also discusses his long time working relationship with Treach, Lords of the Underground and fellow 050 Boyz group members Prince Ak and Riq, before the conversation moves on to the construct of his new album, and how it was put together with international involvement.

READ THE FEATURE IN FULL HERE

Releasing through New Dawn Records, “God of Barz” will be available to stream and download from all major online platforms and stores including Apple / iTunes, Amazon, Beatport, Deezer, Google Play, Napster, Spotify and Tidal.

Production is by Chicago’s DNA Beatz, the UK’s Chat One, Barcelona’s Sumerio Square and Clinton Place (aka Jamal Nueve NJ/LA). The Garden State is repped to the fullest with featured artists Prince Ak, Confucious, Middy Murdock and Fly Kwa.

Check the video trailer for just a little taster of the sound.

Connect with Tru and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media and press enquiries regarding Tru Trilla and New Dawn Records’ releases can be sent to us here at UrbanElite PR, our details are at the CONTACT PAGE

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Barely 5 months since relaunching after a 15 year hiatus, hip hop label New Dawn Records have been busy expanding their operation.

In the Spring they released a number of digital singles and EP’s by Belles in Monica and Underground Cartel having signed a distribution agreement with US company Ingrooves for that format.

However with a history of releasing vinyl and also with an eye to the future in relation to upcoming signing news, NDR have developed the facility to take orders from the public and retail directly from any location worldwide and are now shipping to several destinations.

They have begun with the limited remaining stock from their back catalogue, the original rare & classic Belles in Monica 12″ singles “Y’All Under Surveillance”, “Meltdown”, “What D’Ya Need” & “Smoke Filled Rooms b/w Skitzophonetic” all in mint condition, 200 gram. The short video on Youtube has just been made to demonstrate the prime condition of their stock and includes track listings and audio snippets of each single .

The singles include remixes by Phi Life Cypher producer DJ Nappa, legendary turntablist & II Tone Committee producer Krash Slaughta, renowned London duo Unsung Heroes, DMC finalst DJ Mr Thing and more.

Many of the tracks were included in the group’s specially formatted digital releases “Y’All in Meltdown” and “Natsukashii” and can be heard on Soundcloud & Spotify.


The label have launched a store on their official website. Easy to use, various standard offers and discounts are quoted although they can be contacted regarding availability for any quantity. Currency exchange rate information is also provided and payments are secured via Paypal.

VISIT THE STORE HERE

Expect some announcements from New Dawn Records regarding new releases shortly and meantime you can also connect with them on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records can be addressed to us at UrbanElite PR, our contact details are HERE

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Having just relaunched earlier this year with a series of digital only releases, hiphop label New Dawn Records have gone back to their roots of operating in the “physical era” by opening their new vinyl & CD store.

Describing vinyl particularly as “being in their DNA” the label have set up a physical store facility via their official website meaning that all orders placed are handled and processed by them directly to any destination worldwide.

This is just the latest development as the label re-structures after a 15 year hiatus while they plan ahead for the future.

Initially they have made some of their original back catalogue available, some extremely rare 200 gram vinyl and CD releases by hiphop crew Belles in Monica which includes single remixes by turntablist Krash Slaughta, Phi Life Cypher producer DJ Nappa, Unsung Heroes, G-Sharp, The Runaways, Gripper and DJ Mr Thing.

Several of the tracks were included in this year’s digital releases which you can hear on multiple streaming platforms including SOUNDCLOUD & SPOTIFY

Visit New Dawn Records’ OFFICIAL STORE & check out the special discounts offered for combination orders

You can also connect with New Dawn Records on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records & their roster can be sent to us at UrbanElite PR, our contact details are available HERE

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Released on Friday June 7th, the “Natsukashii EP” by veteran hip hop crew Belles in Monica was the third in a series of specially commissioned recordings to mark this year’s relaunch of label New Dawn Records.

The follow up to April’s “Y’All In Meltdown EP”, the new EP includes re-worked and re-produced originals only previously available on vinyl, together with never before available instrumentals and exclusive new recordings, their first in 15 years.

There have already been a couple of reviews published of the new release, one by UK magazine “The Wee Review” and the other by US online “TripleOT” – click the links to read their appraisals.

News items covering the group’s single and EP releases over the past couple of months have also appeared in a number of other online published from both sides of the Atlantic

The fourth and final EP in this special series will be released a little later in the year and consist of a number of remixes legendary turntablist DJ Krash Slaughta produced with the group

The label meanwhile are expected to announce some new roster additions over the summer. Get the news first at their official website www.newdawnrecs.com and via their new official social media accounts on Twitter, Instagram and Facebook

Both Belles in Monica EPs are available to download and stream from all major platforms and stores, as is the “Sapientia EP” by Underground Cartel, an international hip hop project spearheaded by producer Kruze featuring rappers from the USA, UK, Europe and Africa

These include Meswy from Madrid, now based in NYC, the late great Primo Brown from legendary Italian crew Cor Veleno, Zimbabwean Dumi Right, UK Rapstation host & MC Mr CRF, Beni Blanco from French group Originaire du Sud, Swiss Precise from Long Beach’s KBH crew, Boston’s Yukonn MC, Virginia’s Black Market and many more.

All are for the hip hop connoisseur : dope rhymes, bangin beats & superior turntablism. Check them out on Spotify

All printed media and DJ inquiries regarding New Dawn Records’ roster and releases can be sent to us at UrbanElite PR, our contact information is available HERE

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Released today by New Dawn Records, Underground Cartel’s “Sapientia EP” is the definition of international hip hop.

Produced by Kruze as a showcase for independent male and female artists from the USA, UK, Europe and Africa, the concept is represented in its truest form as all perform in their native tongues. 

Stateside there’s coast to coast representation courtesy of Swiss Precise (KBH crew Long Beach), Sacramento’s Crazy Ballhead, Midwest rapper Brandon J Atlas, Boston’s Yukonn MC, Black Market from Virginia, Tone Rome of Baltimore’s Raw Dialect crew and Brooklyn’s female MC Lockness. 

London’s Creamo and UK Rapstation host Mr CRF are joined by Zimbabwean Dumi Right, with a heavy European contingent in the form of Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, German rapper Grizu, Croatia’s Magellano and Dutchman Bleek Wonder.  The Italian scene has double representation in the shape of female lyricist Marya and the late, great Primo Brown from legendary crew Cor Veleno.   

All stand shoulder to shoulder trading bars which move seamlessly through each track and territory.  The result is a fresh, eclectic and extremely rare mix of rhymes, beats and turntablism, essential listening for the global hip hop connoisseur.

Available to stream and download from Apple, Amazon, Beatport, Deezer, & Soundcloud Also streaming on Spotify

All media enquiries about the release and New Dawn Records, including club and radio DJ requests for full quality mp3s can be sent to us at UrbanElite PR – all our contact details are available HERE

You can keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com and at their new social media platforms on Twitter, Instagram and Facebook

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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In addition to our “Hip Hop Bangerz” playlists on Soundcloud & Spotify, we have now created a video version on Youtube.

These are all artists we’ve worked with and tracks, or in this case videos, we’ve promoted over many years up to the present day

Included in the 18 videos are Souls of Mischief, Verbal Kent, Horseshoe Gang, Constant Deviants, Deeprooted (Mr Brady, Brea, DJ Artistic and Johaz of Dag Savage), Melanin 9, Iron Braydz, Vast Aire, Matt Maddox, 050 Boyz, Gangalee, ethemadassassin and a couple by Copywrite featuring Royce da 5’9″, Genesis Elijah, Sean Price & S.A.S.

There are also the video trailers for the new Belles in Monica EP’s “Y’All in Meltdown” and “Natsukashii” as well as the Underground Cartel EP “Sapientia” featuring artists from the USA, UK, Europe & Africa including Swiss Precise, Yukonn MC & Black Market from the States, Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, Croatian rapper Magellano, Zimbabwe’s Dumi Right, the UK’s Rapstation host & MC Mr CRF and the late great Primo from legendary Italian crew Cor Veleno.

A quality mix of flows, styles and productions for all those who appreciate dope rhymes, beats and turntablism. Check it out

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

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CD-PremiereHipHop

Been a couple of months since east coast duo M.I. and DJ Cutt released their fourth album “Avant Garde”, a release which received extensive international media coverage earlier in the year.

Just published yesterday is the latest review from US online Premiere Hip Hop, and you know that Sunez and the guys over there only rate artists with the true essence of hip hop at the heart of their music.

TAKE A READ AT THE REVIEW HERE

AOW

M.I. and DJ Cutt don’t let the grass grow under their feet. They have just completed filming of a new movie named after their self owned record label “Six 2 Six”, though the storyline has a different twist, and M.I. has just made his solo project “Psychedlic 60’s” available as a free download HERE

ccr bw_2

The duo are also spending time back in the lab preparing a new album which they hope to release next year to coincide with some European tour dates they are currently planning.

Any club owners or promoters interested in booking Constant Deviants for shows can contact us HERE or the group directly via their FACEBOOK PAGE. You can also connect with them on twitter @Cnstnt_Dvnts & @Six2SixShift

“Avant Garde” is available in digital, CD and limited edition vinyl formats HERE

Check out the video for the single “Breathin” which reached Number 1 in the college radio charts in the Spring.

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