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Released today through New Dawn Records, the new album “Urban Testimony” by Justo the MC and Edinburgh lofi hip hop producer Brelstaff.

The entire theme is documented in a deeply personal narrative depicting events before, during and after the Brooklyn rapper’s curtailed and troubled time studying at Clark Atlanta University.  Details unfold of a conflicted mind on a potential escape route to academia straying rapidly on a hedonistic path and the consequences incurred.  While regrets are clear, the spirit of resilience prevails.  Emerging scathed but undaunted and emboldened by second chances, the final scenes present a renewed sense of optimism for the future with lessons duly learned. 

A fascinating and brutally honest account is relayed through trademark slick rhymes and deft lyricism, the art of storytelling set to a suitably atmospheric soundtrack provided by Brelstaff’s blend of soulful chilled lofi hip hop beats and ambient electronica.  Essential listening.

TRACKLIST

  • Don’t Forget The Music
  • Fine Line
  • High
  • Is She ft Preem
  • No Escape
  • Satan’s Grip
  • Falling
  • Dark Room ft DVNA
  • Definition of Love
  • Sunday

Available on all digital platforms including APPLE/iTUNES, AMAZON, TIDAL and below on BANDCAMP & SPOTIFY

FULL VIDEO PLAYLIST OF EVERY ALBUM TRACK IS ALSO ON THE LABEL’S YOUTUBE CHANNEL

Justo will be performing tracks from the album on Saturday November 18th at Deep Dive, Ithaca as a special guest of Anthony Kannon and Frost Gamble for their “Cautionary Tales” album launch event. 

For more information about all of New Dawn Records’ releases and roster, visit their OFFICIAL WEBSITE

All press, media and radio DJ inquiries regarding any of New Dawn Records’ releases and artists can be sent to ourselves, the label’s in house promotional division. Visit our CONTACT page.

UEP   

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June 23rd 2023

Hip Hop label New Dawn Records have today announced the signing of Brooklyn rapper Justo the MC and Edinburgh based producer Brelstaff for the release of their new album “Urban Testimony” on November 3rd 2023.

Justo has been a regular fixture in the eastcoast underground scene for many years, first emerging in 2010 while working with his cousin and producer DJ Vic Black of Gangstarr Foundation.  The video for their joint “It’s Our Year” released in 2011 featured DJ Premier, and the pair would hook up again in 2017 on Justo’s album “Black Ops” produced entirely by DITC’s Showbiz, executively produced and curated by Vic assisted by DJ Premier. 

Since then there has been prolific output through worldwide collaborations including Canadian production team The Lost Info, Brooklyn’s Maticulous, Italy’s Bboy Enea, Nova Scotian DK, the UK’s Remulak and for the first time in 2021 with Brelstaff on their joint “Swagu”.

In  2014 while performing under his born name Daryl Donald, Brel released his debut EP “Kept” and the collaborative album “The Clockwork” with south London emcee Cutta Chase.  The release of his instrumental album “Solitude” in 2017 followed in 2019 by “Behold the Spirit” and “Full Circle” built up his reputation as one of the most respected new emerging underground lo fi hip hop producers from these shores, attracting a total of 450,000 listeners and a million streams on Spotify.

Subsequently having adopted the new pseudonym, he released the self titled “Brelstaff” in 2020, and returned to the public arena in February 2023 with the new joint “Cursive” featuring the legendary Fashawn, followed in April by the release of the instrumental version of “Urban Testimony” through New Dawn, securing play on the BBC Radio 1 & Radio 6 show “Focus Beats” in the process.

The new album documents what Justo  describes as the “arrival at a crossroads from a life defining year”.  A deeply personal narrative which provides a fascinating insight depicting events leading up to and during his curtailed stay at Clark Atlanta University, and he has again turned to Brelstaff to accompany him on his journey.    Beautifully crafted, fuelled by skilful lyricism addressing the core messages of mental health, hedonism, loss of faith, redemption and renewed focus all set to the perfect musical score. The perfect partnership.       

A series of singles will precede the album release beginning on August 1st with “High”.  All will be available to download and stream from major digital platforms including Spotify, Bandcamp, Apple Music, Tidal and Amazon.  Videos for all tracks will appear on the label’s official Youtube channel @newdawnrecords where you can now watch the album video trailer.

All international written media and DJ enquiries regarding the album can be addressed to ourselves, the label’s in house promotional division. Our contact details are HERE while the full album press release can be read HERE

All information about the label is available at their official website www.newdawnrecs.com

Meanwhile, connect with the artists on Social Media 

Justo on Twitter @MC_Justo IG @JustoTheMC & FB @JustoTheMC

Brelstaff on Twitter @BrelstaffMusic IG @BrelstaffMusic & FB @BrelstaffMusic

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Word’s spreading in update New York. On the back of his recent feature in The Ithaca Voice, local tv station WENY sat down with rapper Anthony Kannon to discuss his musical background, his reinvigorated focus on hip hop having been the victim of a shooting during a family home break in, working with producer Frost Gamble on the new album “Cautionary Tales” and signing with label New Dawn Records for the release.

YOU CAN WATCH THE INTERVIEW IN FULL HERE

Out on October 20th, there is a video trailer of the new album available on Youtube with the first single “Pitfalls” releasing on June 6th.

Further information about the release is available at the label’s official website www.newdawnrecs.com

All international media, press & radio enquiries about the album and affiliated singles can be sent to ourselves, the label’s in house promotional division. Our contact information is HERE and the full album press release can be read HERE

Engage with the artists directly on their social media platforms

TWITTER @anthonykannon & @frostgamble

INSTAGRAM @anthonykannon & @frost.gamble

UEP

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TUESDAY JULY 12TH 2022

Out today on New Dawn Records, the specially commissioned remix by label affiliate Qadir, “Bismillah” originally appeared on the 2021 album ‘Lead by Example’ by London’s Ramson Badbonez, his debut as a producer.

This re-work is a rare concoction of cool groove funk & soulful beats fused together with a blend of deep bass, guitar licks, brass stabs and Arabian strings. The compelling soundtrack fuels rhymes flowing coast to coast like buttah on toast, the jewels delivered by Brooklyn’s seasoned campaigner Justo the MC, San Diego’s Johaz from Dag Savage and prolific Nebraskan Sleep Sinatra.

A prime cut laced with slick lyricism and beats, levels cranking the heat dial up to maximum.

Available to stream & download on all digital stores & platforms including APPLE, AMAZON, TIDAL

SPOTIFY

BANDCAMP

OFFICIAL SINGLE VISUALS ON YOUTUBE

Keep up to date on all New Dawn Records releases and news at their official website and via their social media platforms Twitter, Instagram and Facebook

All media and radio DJ enquiries about any of NDR’s catalogue can be addressed to ourselves, the label’s in house PR division. Our contact information is HERE

UEP

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Released today through New Dawn Records, the explosive new album “God of Barz” by Brick City’s lyrical marksman Tru Trilla.

Planting a flag for both the Garden State and the classic east coast sound, the veteran rapper and Lords of the Underground affiliate has concocted an immense piece of work, rammed full of passionate bars, skillful wordplay and intelligent rhymes.  Championing the cause of the underdog, the disengaged and the traditional values of hip hop itself while tackling political tensions of racial profiling, corruption and deprivation, knockout lines are delivered with the ferocity of a prize fighter.  Newark natives Middy Murdock, Fly Kwa, Confucious and fellow 050 Boyz member Prince Ak are the featured artists, intensifying the energy with their own gritty lyricism.

The production brings extra layers and dynamics courtesy of Chicago’s DNA Beatz, Barcelona’s Sumerio Square, the UK’s Chat One and award winning Clinton Place (aka Jamal Nueve), originally of New Jersey and now resident in Los Angeles.   Rugged, raw and hardwired into the psyche of the street, this one’s for the heads. 

Tracklist

1 God’s Partical ft Middy Murdock (produced by Clinton Place)

2 Word of God (produced by DNA Beatz)

3 Real Rap ft Prince Ak (produced by Sumerio Square)

4 God’s Mercy (produced by DNA Beatz)

5 Fake Views (produced by Chat One)

6 God’s Sympathy ft Fly Kwa & Confucious (produced by DNA Beatz)

7 In and Out (produced by Chat One)

8 Real Right (produced by Clinton Place)

9 Get It Going ft Prince Ak (produced by Sumerio Square)

10 God of Barz (produced by DNA Beatz)

11 The Rebel (produced by Clinton Place)

Available to stream and download from all major digital platforms and stores including Spotify and Soundcloud

Connect with Tru Trilla and the label on Twitter @Egofree2_050 @NewDawnRecs and Instagram @Trilla050 @RealNewDawnRecs

All media, press and radio DJ enquiries about Tru Trilla and the album “God of Barz” can be sent to us at UrbanElite PR, contact details are HERE

UrbanElite PR

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Released today by New Dawn Records, the third single by New Jersey rapper Tru Trilla to be taken from his forthcoming album “God of Barz” out May 29th.

Following on from “Word of God” and “God’s Sympathy”, the Brick City lyrical marksman brings more of his customary savage firepower to “God’s Mercy”.  Going on a ferocious verbal rampage through a series of relentless hard bars and punchlines, the raw energy is intensified by the explosive production courtesy of Chicago’s DNA Beatz.  Set the dial high and prepare for the onslaught, this is the real deal.

“God of Barz” includes further production by Jamal Neuve (aka Clinton Place NJ/LA), the UK’s Chat One and Barcelona’s Sumerio Square with guest featured artists Prince Ak, Fly Kwa, Middy Murdock and Confucious all reppin’ the Garden State.  

Distributed by Ingrooves / Universal and available to stream and download from APPLE, TIDAL, AMAZON, and also streaming on Spotify & Soundcloud

Connect with Tru Trilla and New Dawn Records on Twitter @Egofree2_050 @NewDawnRecs and on Instagram @Trilla050 @RealNewDawnRecs

All information about New Dawn Records releases is available at their official website www.newdawnrecs.com

All media & press enquiries regarding New Dawn Records releases and artists can be sent to us at UrbanElite PR. Check our CONTACT PAGE for details.

UrbanElite PR

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New single released today by Newark’s Tru Trilla, “20 to Life” features fellow 050 Boyz member Prince Ak who also has a new joint “Have Nots” currently doing the rounds featuring Ice-T.

Produced by another New Jersey native Joey Loax, the pair take it in turn to aim their sights and pull the verbal trigger on wack rappers with more dresses in their locker than rhymes.  Fierce trademark bars delivered over a classic east coast beat, a street heater taken from “The Seymour Chronicles EP” out on New Dawn Records March 17th, the warm up to his “God of Barz” album dropping in May.

Distributed by Ingrooves / Universal, available at the following :

APPLE, AMAZON, DEEZER, NAPSTER. Also on Spotify & Soundcloud

Connect with Tru Trilla on Twitter, Instagram & Facebook.

The label will mark the first anniversary of their re-launch next week with the release of the new single Cosmic Soul b/w Seasons of You by London’s Phoenix da Icefire and Husky Brown which has already enjoyed extensive international airplay. Keep up to date with New Dawn Records’ news at their Official Website and on their socials – Twitter, Instagram & Facebook

Any DJ’s not already serviced with a full quality original or clean mp3 of any of the singles mentioned can request them from us HERE

UrbanElite PR

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New single released today through New Dawn Records.

“Warzone” by Brick City’s Tru Trilla features long time affiliate Fly Kwa and fellow 050 Boyz member RIQ, and is the first to be taken from “The Seymour Chronicles EP” out on March 17th.

All go in on the hard bars and hooks, with Joey Loax’s production delivering the classic hip hop sound of the east coast. This one bangs!

Available to stream and download from all main platforms and stores worldwide including Apple & Amazon Also available to stream on Spotify & Soundcloud

Connect with Tru Trilla on social media via Instagram, Twitter and Facebook.

Keep up to date with all of New Dawn Records’ news via their Official Website and on social media [Instagram Twitter Facebook]

Any DJs not already serviced full quality mp3s of the original and clean edits of “Warzone” can request it from us by getting in touch via our Contact Page

UrbanElite PR

www.urbanelitepr.com

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Earlier this year, relaunched hip hop label New Dawn Records released a series of digital EP’s marking their return after a 15 year hiatus.

Beginning with “Y’All in Meltdown” by legendary crew Belles in Monica, the first time their classic singles “Y’All Under Surveillance” & “Meltdown” were available together in this format and included remixes by Phi Life Cypher producer DJ Nappa, G-Sharp, Scratch Perverts’ DJ Mr Thing and DMC finalist DJ Krash Slaughta.

This was followed by their “Natsukashii EP”, a mix of re-worked originals and some brand new material. Between the two, the label released Underground Cartel’s “Sapientia EP”, an international project featuring artists from the USA, UK, Europe and Africa.

The project includes contributions from El Meswy (Madrid/Brooklyn), Beni Blanco from French crew Originaire du Sud, the UK’s Rapstation Radio show host Mr CRF, Swiss Precise from Long Beach’s KBH Crew / Blown Celeb, Boston’s Yukonn MC, the DMV’s Black Market, Zimbabwean Dumi Right, Dutch rapper Bleek, Germany’s MC and turntablist DJ Grizu, Croatian Magellano and the late, great, Primo Brown from Italian crew Cor Veleno….plus many more

All were made available to stream and download from the usual online platforms and stores, and the label have just made them available to stream on their official Youtube channel

Y’ALL IN MELTDOWN EP FULL PLAYLIST
SAPIENTIA EP FULL PLAYLIST
NATSUKASHII EP FULL PLAYLIST

The final in the “re-launch series” releases on December 6th. Krash Slaughta vs B.I.M. ” ’18 Showdown ” includes all the remixes produced by the turntablist DJ for the crew, and will again be available to download and stream from all major online locations including the label’s Youtube channel where they have this video trailer.

A number of the tracks mentioned were originally released on vinyl and are still available from New Dawn Records directly via their OFFICIAL STORE

The label will also be announcing new signings for 2020 over the next couple of months. To keep updated on their news, visit their official WEBSITE or via their social media on Instagram, Twitter & Facebook

All media and radio station DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR, our contact information is available HERE

UrbanElite PR

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2019 has been a landmark year for our overall operation.

Parent company & hip hop label New Dawn Records originally operated from 1996 – 2004 before lending all its resources to developing their in house promotions team UrbanElite PR to becoming one of the leading independent hip hop & rap publicists worldwide.

Now with this year’s label relaunch, UEP have reverted back to its original role.

With a vinyl back catalogue and having signed a digital distribution company with US company Ingrooves, New Dawn Records will look to release in both formats moving forward, and expect to announce some new roster additions in the weeks and months ahead.

To mark the relaunch, a series of specially commissioned EP’s have been released. Beginning with hip hop crew Belles in Monica’s “Y’All in Meltdown” on April 26th, it was followed by Underground Cartel’s “Sapientia” on May 17th, an international collaborative project featuring rappers from the USA, UK, France, Africa, Spain, Italy, Croatia, Germany & The Netherlands.

Belles in Monica’s second EP “Natsukashii” drops June 7th, and all are available to stream and download from Spotify, Apple, Deezer, Beatport, Soundcloud & Amazon.

This short video reflects the label’s past & present

This, UrbanElite PR’s website, has been redesigned and upgraded recently in line with recent developments and change in role.

This short video reflects the work with multiple Major and independent artists over the years securing international press coverage, arranging guest appearances on stations such as Sirius XM and BBC and providing tour press. The client list includes Souls of Mischief, D12, Ultramagentic MC’s, 050 Boyz, DJ Sarah Love, Kid Vishis, Constant Deviants, Horseshoe Gang Melanin 9, Rah Digga and Copywrite

We also have our popular Hip Hop Bangerz playlists on Spotify, Youtube and Soundcloud which showcases the music of the artists we’ve promoted, again represented within the visuals

To keep up to date with all of the label’s news, visit the new official website at www.newdawnrecs.com – all of their social media is linked on the hompage

We at UrbanElite PR handle all media related issues regarding New Dawn Records, and this site will publish examples of latest news and coverage. Points of contact for all forms of media inquiries can be found HERE and our Homepage includes all our social media links.

UrbanElite PR