Having just relaunched earlier this year with a series of digital only releases, hiphop label New Dawn Records have gone back to their roots of operating in the “physical era” by opening their new vinyl & CD store.

Describing vinyl particularly as “being in their DNA” the label have set up a physical store facility via their official website meaning that all orders placed are handled and processed by them directly to any destination worldwide.

This is just the latest development as the label re-structures after a 15 year hiatus while they plan ahead for the future.

Initially they have made some of their original back catalogue available, some extremely rare 200 gram vinyl and CD releases by hiphop crew Belles in Monica which includes single remixes by turntablist Krash Slaughta, Phi Life Cypher producer DJ Nappa, Unsung Heroes, G-Sharp, The Runaways, Gripper and DJ Mr Thing.

Several of the tracks were included in this year’s digital releases which you can hear on multiple streaming platforms including SOUNDCLOUD & SPOTIFY

Visit New Dawn Records’ OFFICIAL STORE & check out the special discounts offered for combination orders

You can also connect with New Dawn Records on Twitter, Instagram & Facebook

All media enquiries regarding New Dawn Records & their roster can be sent to us at UrbanElite PR, our contact details are available HERE

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Released on Friday June 7th, the “Natsukashii EP” by veteran hip hop crew Belles in Monica was the third in a series of specially commissioned recordings to mark this year’s relaunch of label New Dawn Records.

The follow up to April’s “Y’All In Meltdown EP”, the new EP includes re-worked and re-produced originals only previously available on vinyl, together with never before available instrumentals and exclusive new recordings, their first in 15 years.

There have already been a couple of reviews published of the new release, one by UK magazine “The Wee Review” and the other by US online “TripleOT” – click the links to read their appraisals.

News items covering the group’s single and EP releases over the past couple of months have also appeared in a number of other online published from both sides of the Atlantic

The fourth and final EP in this special series will be released a little later in the year and consist of a number of remixes legendary turntablist DJ Krash Slaughta produced with the group

The label meanwhile are expected to announce some new roster additions over the summer. Get the news first at their official website www.newdawnrecs.com and via their new official social media accounts on Twitter, Instagram and Facebook

Both Belles in Monica EPs are available to download and stream from all major platforms and stores, as is the “Sapientia EP” by Underground Cartel, an international hip hop project spearheaded by producer Kruze featuring rappers from the USA, UK, Europe and Africa

These include Meswy from Madrid, now based in NYC, the late great Primo Brown from legendary Italian crew Cor Veleno, Zimbabwean Dumi Right, UK Rapstation host & MC Mr CRF, Beni Blanco from French group Originaire du Sud, Swiss Precise from Long Beach’s KBH crew, Boston’s Yukonn MC, Virginia’s Black Market and many more.

All are for the hip hop connoisseur : dope rhymes, bangin beats & superior turntablism. Check them out on Spotify

All printed media and DJ inquiries regarding New Dawn Records’ roster and releases can be sent to us at UrbanElite PR, our contact information is available HERE

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Released today by New Dawn Records, Underground Cartel’s “Sapientia EP” is the definition of international hip hop.

Produced by Kruze as a showcase for independent male and female artists from the USA, UK, Europe and Africa, the concept is represented in its truest form as all perform in their native tongues. 

Stateside there’s coast to coast representation courtesy of Swiss Precise (KBH crew Long Beach), Sacramento’s Crazy Ballhead, Midwest rapper Brandon J Atlas, Boston’s Yukonn MC, Black Market from Virginia, Tone Rome of Baltimore’s Raw Dialect crew and Brooklyn’s female MC Lockness. 

London’s Creamo and UK Rapstation host Mr CRF are joined by Zimbabwean Dumi Right, with a heavy European contingent in the form of Madrid’s El Meswy, Beni Blanco from French crew “Originaire du Sud”, German rapper Grizu, Croatia’s Magellano and Dutchman Bleek Wonder.  The Italian scene has double representation in the shape of female lyricist Marya and the late, great Primo Brown from legendary crew Cor Veleno.   

All stand shoulder to shoulder trading bars which move seamlessly through each track and territory.  The result is a fresh, eclectic and extremely rare mix of rhymes, beats and turntablism, essential listening for the global hip hop connoisseur.

Available to stream and download from Apple, Amazon, Beatport, Deezer, & Soundcloud Also streaming on Spotify

All media enquiries about the release and New Dawn Records, including club and radio DJ requests for full quality mp3s can be sent to us at UrbanElite PR – all our contact details are available HERE

You can keep up to date with all of New Dawn Records’ news at their official website www.newdawnrecs.com and at their new social media platforms on Twitter, Instagram and Facebook

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The new “Rapture & Verse” hip hop column written by Matt Oliver for ‘Monolith Cocktail’ has just been published.

It’s a monthly bite size round up of all hip hop news items, events, and releases to look out for whether singles, EP’s or albums.

Among the many artists covered in the latest edition are Datkid, Onoe Capone, Ill Bill & Stu Bangas, Guilty Simpson, Madlib, Nottz, Black Milk, Westside Gunn, Conway, Apollo Brown, Quelle Chris.

There is also news of the new Belles in Monica EP “Natsukashii” which releases through New Dawn records on June 7th

READ THE COLUMN IN FULL HERE

Watch the trailer video for the “Natsukashii EP” on Youtube

The first single from the EP, “Smoke Filled Rooms” releases on May 24th

Having just re-launched after a 15 year hiatus, New Dawn Records released the Belles in Monica EP “Y’All in Meltdown” on April 26th and the new Underground Cartel single “Evolution” b/w “Diggin Deeper” on Friday, taken from the “Sapientia EP” out on May 17th

Underground Cartel are an international hip hop collaborative project involving artists from all over the USA, UK, Europe and Africa including Madrid’s El Meswy, Beni Blanco from French crew ‘Originaire du Sud’, Long Beach’s Swiss Precise, Virginia’s Black Market, the UK’s Rapstation host Mr CRF, Zimbabwe’s Dumi Right, the late, great Primo from legendary Italian crew Cor Veleno and many more.

All the releases to date can be heard at New Dawn Records’ Spotify Page

Currently adding to their roster, you can keep up to date with all the label’s news at their official website www.newdawnrecs.com and via their Twitter, Instagram and Facebook accounts

All media & radio station / club DJ enquiries regarding the label and their roster can be addressed to us at UrbanElite PR. Our contact details are available HERE

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New Dawn Records was first established in 1996, and were the original parent company of UrbanElite PR.

Becoming dormant in 2004 so that all resources could be redirected into developing and establishing the promotional division as one of the leading publicists of independent hip hop & rap music worldwide, the label are relaunching in 2019 with UEP reverting to its original role in house.



Just launched today, the official website www.newdawnrecs.com has all the details about the label’s history while outlining their plans for the future, including information regarding the initial set of releases specially formulated to mark their return.

Originally releasing on vinyl and CD formats, New Dawn Records have partnered with US company Ingrooves for worldwide digital distribution, and have four new EP’s in the pipeline representing a mix of back catalogue never before available in digital format, re-worked and produced originals and brand new exclusive tracks.

This early release phase is ahead of the label working with new artists and their products, several of whom may be very familiar to those aware of past work done by UrbanElite PR.

26th April 2019 sees the first of these EP’s releasing, “Y’All in Meltdown – Lazarus EP Vol 1” by the crew Belles in Monica. A mix of their two singles “Y’All Under Surveillance” and “Meltdown”, originally released on 12″ vinyl, both were championed by BBC Radio 1’s Steve Lamacq among others, enjoyed extensive international club support, received coverage in magazines such as Billboard, DJ and Blues & Soul, and were featured in independent films.

Included are remixes by Phi Life Cypher beatmeister DJ Nappa and the legendary DMC finalst DJ Krash Slaughta with further contributions by producers G-Sharp, Gripper and turntablist supreme DJ Mr Thing. The originals have also received the “re-work” treatment reflected in the ’18 edits.

VIDEO TRAILER

The second in the series releases 17th May 2019, the “Sapientia EP” by Underground Cartel

A project masterminded by producer Kruze to represent the traditional values of global hip hop culture, this is an international collaboration in the truest sense, with multiple territories represented.

Featured artists include Swiss Precise (KBH), Yukonn MC, Brandon J Atlas, Tone Rome, Lockness, Black Market and Crazy Ballhead (all USA), Creamo and Rapstation’s Mr CRF (both UK), El Meswy (Spain), Magellano (Croatia), Beni Blanco (Originaires du Sud France), Bleek (Holland), Grizu (Germany), Dumi Right (Zimbabwe) and from Italy, Marya and the late, great, Primo Brown (Cor Veleno).

VIDEO TRAILER

Keep up to date on all the latest label and release news here and over on the NDR website. You can also keep updated on social media

New Dawn Records on Instagram, Twitter, Facebook, Soundcloud, Youtube

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The past few years have proven to be an exceptionally busy and productive time for us, not least due to our various activities evolving beyond the original UK and European marketplaces.

This natural expansion developed over 5 years means we also now operate within the United States, Canada and Australia in addition to some further residual territories.

Simultaneously we streamlined some aspects of our promotional services which are now concentric around core products, typically EP’s and albums incorporating any affiliated singles or videos. In turn, this enabled us to provide further logistical support assistance for our clients which has regularly proven highly beneficial given we predominantly operate within the independent sector often working with new, emerging and developing artists and labels.

Handling publicity for an established artist is very different in nature to that of a new or emerging name, as are the promotional procedures.

Having worked with both categories for over a decade, and with a more re-alligned focus on the latter, our experience means we understand the multiple factors which media will consider in their decision making processes.

Consequently the additional guidance, assistance and support we regularly provide has proven pivotal in consistently securing a high turnover of coverage and airplay internationally, irrespective of an artist’s original perceived standing.

Our re-structure also means that while hip hop and rap music has diversified and become in itself multi-genre, by specializing in defined niche markets we ensure your music is provided to the most appropriate targets.

While our main site page is updated primarily with news of ongoing campaigns such as new published coverage, reviews, interviews and general release information, the pages provide all the details you would require to gain a clear understanding of all the services we provide, and the marketplace within which we operate. They are linked below as follows :

PREVIOUS MEDIA CAMPAIGNS

Recommended for those wishing to understand the full range of services we provide, this section includes summaries of the activity we undertook for select cases with a particular focus on campaigns involving new and independent emerging artists, the logistical assistance provided and resultant media coverage.

SINGLES PROMOTED

Now always affiliated to an ongoing EP or album campaign, this section has music content as a guide to the style we most commonly promote. Similarly the ARTIST VIDEOS : MUSIC & INTERVIEWS section has a mix of official music videos together with media and radio interviews we arranged.

MAGAZINES & PRESS

This section contains snapshots of media coverage secured for select campaigns. Most of the artists we’ve worked with are listed HERE

These pages have been designed to answer the questions we are most commonly asked, however if you would require any more information, our contact details are available HERE

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One of the most creative and gifted lyricists to emerge from London’s burgeoning rap scene, Da Flyy Hooligan released his new album “S.C.U.M.” on October 27th.

In a rare step for a British hip hop artist, he signed with a US label in the shape of 22 Entertainment for the release which also includes guest featured artists Westside Gunn and Hus Kingpin.

“S.C.U.M.” is available to buy on both CD and digital formats from multiple online stores worldwide including Amazon, Bandcamp, iTunes and Spotify

French online magazine “Sagi Hip Hop” has just published a new 4 star review reflecting the quality of the production by Agor, compared in style to The Alchemist, and the fierce rhyme skills of Harlesden’s finest.

READ THE ARTICLE IN FULL, WITH ENGLISH TRANSLATION AVAILABLE, HERE

Taken from the album are the videos “Asantihini” and most recently “Alligator Skin”

He also gave his first interview in two years recently, speaking about his career, artistic and album concepts, and described in detail his long standing bond with the late Sean Price.

The album stream is also available to hear on Soundcloud

Connect with Da Flyy Hooligan on social media via Twitter, Instagram and Facebook

All international media, press and radio station enquiries regarding Da Flyy Hooligan and his new album “S.C.U.M.” can be sent to us at UrbanElite PR. Our contact information details are available HERE

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